We all seek success in one way or another when referring to our start-up. In addition, we want it to be profitable in a quick and, if possible, long-lasting way. By paraphrasing Peter Drucker (father of management thinking), “marketing is not a function, it is the whole business seen from the customer’s point of view”, we realise that the role of marketing is fundamental to the development of a start-up. Unless people know about what your start-up offers, they won’t buy your products or services.
But has anyone found that true marketing strategy which will guarantee success?
No. Because it doesn’t exist.
The cost of setting up a new business has never been so low. Technology has made the process of starting your own company fast, easy and affordable. All the basics needed are a cell phone, a laptop, an internet connection and cloud computing. Plus, if you’re aware of the marketing strategies for entrepreneurs you’re sure to succeed.
If you want to be an entrepreneur, we recommend you follow these three rules:
- Do something you love.
- Do something you’re good at.
- And do something that you think people may demand either because of an existing need or because you generate that need (and people is going to pay for it).
The scope of marketing is extremely broad, and a multitude of strategies are considered, but not all of them are valid for your start-up. Without a “smart growth” strategy in place, start-ups have no clear roadmap towards long-term success.
No matter what size your company is, before you release the marketing strategy, you should:
- Design the business plan (in a LEAN way). It will reflect the strategic part of your idea: objectives, scope, forecast, …
- And also, it’s essential that your start-up comes to life. You will work on its branding, you’ll give it a name, appearance, style…
Marketing strategies for entrepreneurs and techniques to use with your start-up:
Design a website
Use an online platform to place all the information of your business. Make it visually appealing. First impression does matter.
It is an essential strategy for attracting customers to your start-up. To make the most of it, you must first collect prospects mail addresses. In your website, you may consider placing a form. Please keep in mind that if you only send out ads, your customers may unsubscribe. Whereas if you produce relevant content you have a better chance to generate interest and engagement.
Paid Search Advertising.
This practice has become a very popular advertising channel. It is a branch of online marketing with which search engines such as Google and Bing will allow you to show your ads on their results pages. If you create relevant and engaging ads, you will get plenty of clicks.
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Social Media Marketing
It’s important to incorporate these channels into your start-up’s marketing strategy. It takes more than just a profile to succeed in social media. You must create and post engagement, relevant content that gives users a reason to follow your account.
This is one of the most important things in your start-up online presence. If you create interesting and relevant posts, pictures, infographics, blogs, etc. the probabilities to attract followers and generate engagement are really high. But once you’ve done this, you should encourage them to stay by responding to their questions and comments.
Start a Blog
With a blog, you can position your start-up as a leading source while also attracting organic search traffic to your site. Blogging is a powerful strategy that can help your start-up obtain the exposure it needs.
Sponsoring and attendance to events (networking)
Sponsoring a local event could help to get your start-up on your prospects’ radar. You would pay a fee to the organisers of the event, and you would have a place to promote your business with banners and other marketing materials in return. If it is not possible for you to come as an exhibitor, you can always attend and so do networking. Face-to-face communication is usually a plus when contracting services or buying products. You never know how far your start-up’s name will go.
As a conclusion, running a successful start-up will require all your efforts and attention. You, as an entrepreneur, should be open to calculated risks because the decisions you make today will have an impact on your future business.
We hope these marketing strategies for entrepreneurs have been helpful. Be proactive, resilient, consistent and above all, seek for advice and ask everything you need to know. Entrepreneurship is a long but very rewarding journey. You can do it!