Building a Brand Identity on Social Media: IRL Panel and Networking

THIS EVENT IS NOW SOLD OUT. Tickets: £18 (+eventbrite fees) – Grab your ticket here. Our Girls in Marketing Meetups are back and better than ever. This IRL event series is […]

“Designing Brand Identity” by Alina Wheeler – book review

If you are looking for a career in brand marketing and you have minimal to very little experience, this book could help you in many ways. In this blog, we […]

How to craft a brand identity: It’s more than just a logo!

Crafting a brand identity

When we think about our favourite brands, what do we recognise them for? For those that work in branding, many people will assume you look after the way a brand […]

Brand tone of voice: What is it, why’s it important, and what can it do for your business?

We’re not afraid to say it.  Branding is crucial to business success.  Well-executed, consistent branding gives your business an identity, makes it memorable, and encourages consumer trust.  In 2023, a […]

Personal branding: What is it, why’s it important, and how to build your personal brand

We’re sure you’ve heard of personal branding by now.  Building a personal brand has become a staple for so many of us, no matter our role or industry. From professional […]

The best and worst rebrands: What can we learn?

The best and worst rebrands: What can we learn

Are you more likely to buy from a brand you recognise? Most of us are.  Heinz, Fairy, and Cadbury are examples of household names you probably wouldn’t hesitate buying. When […]

Build a Brand Awareness Campaign Course

Build a Brand Awareness Campaign Brand Awareness Course Learn how to enhance your brand’s presence and engagement Become a member to get access now Become a member Why choose this […]

5 brands with killer TikTok marketing strategies

Best brands on TikTok

We all know by now that TikTok has moved on from being a dancing app only used by teenagers. With over 1 billion global users, long gone are the days when […]

Why you need to have a consistent branding strategy

Having a consistent branding strategy is integral, yet overlooked on occasion. Why? Because most non-marketers think it is the logo, name, slogan and the visual identities that go along with […]

What we can learn from brands and their marketing techniques

Every day we see millions of brands, but, we only remember certain ones. Why? KILLER MARKETING TECHNIQUES. Below we will look at just a few examples of brands that are […]