Marketing books are a great resource for relaxing whilst learning. They can be especially useful if you're looking for a career in marketing, or want to build up your knowledge. In this blog, we review the brilliant "Designing Brand Identity" by Alina Wheeler and all it has to offer.
Having a consistent branding strategy is the bare minimum that should be represented across your ATL and BTL marketing. Here are our top three reasons why you need to have a consistent branding strategy.
Every day we see millions of brands, but, we only remember certain ones. This comes down to their marketing techniques.
When we think about our favourite brands, what do we recognise them for? For those that work in branding, many people will assume you look after the way a brand appears visually. The logo, colours, website, social media and wider marketing.
Having an online presence is more important than ever. A whole world of opportunities opens up to marketers who are known online. Here’s why a website needs to be part of your small business marketing plan.
From the marketing side, it is essential for companies to have a reputation management strategy since consumers or users have changed their decision-making process.
Are you a recent grad and wondering how to make your CV stand out against the 100’s of other applicants? This blog is for you.
More and more brands are choosing work with influencers. Certainly, every brand hopes to capture the attention of the influencers following and overall, benefit their business. If this is something you have decided to pursue, finding the right influencer is key.