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DTSTART;TZID=UTC:20260209T120000
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SUMMARY:From Hook to Action: Designing Stories for Content & Campaigns with Sophie Lee
DESCRIPTION:Great marketing isn’t just about data or design\, it’s about stories that make people feel something. \nThe Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions\, you’ll learn how to craft stories that connect\, create content that converts and share authentic narratives that build trust and loyalty. \nAs the second session in the series\, this session focuses on turning your story into content that truly connects. \nYou’ll learn how to write hooks that stop the scroll\, adapt your story across platforms\, and create campaigns that both inspire and perform. Sophie will guide you through building story-led content that not only captures attention but also drives meaningful action – from engagement to conversion. \nBy the end\, you’ll know how to turn any idea into a story-driven campaign that actually delivers results. \nMeet the host:\n\nSophie Lee is an author\, storyteller\, and brand strategist who helps people and brands find their true voice. Through her company\, Electric Peach\, and her upcoming book Beyond Palatable\, she explores authenticity\, visibility\, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver\, more human communication. \n\nYou’ll learn how to:\n\nWrite hooks that instantly grab your audience’s attention.\nRepurpose one story across different content types.\nLink storytelling to clear actions and campaign goals.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/from-hook-to-action-designing-stories-for-content-campaigns-with-sophie-lee/
CATEGORIES:Member Events
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