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SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-6/
CATEGORIES:Member Events
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SUMMARY:AI Accelerator for Marketers: Week 2 - AI Ethics\, Copyright & Responsible Use with Angel Ariyibi
DESCRIPTION:As AI becomes a bigger part of modern marketing\, understanding how to use it responsibly is just as important as knowing how to use it effectively. \nIn this session\, we’ll explore the legal\, ethical\, and practical considerations marketers need to be aware of when working with AI. From copyright and IP ownership to ethical prompting and brand-safe content creation\, this webinar is designed to help you feel more confident navigating an area that can often feel complex or overwhelming. \nLed by Angel Ariyibi\, this session will help you build the knowledge and awareness needed to become a trusted AI operator in your organisation – someone who can use AI with confidence\, care\, and credibility. We’ll also look at why trust and transparency are becoming such important skills for marketers\, and how responsible AI usage will help define the next era of marketing careers. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nAngel Ariyibi knows what happens when AI meets the real world and what can go wrong when no one stops to ask the right questions. \nAs an AI Integration Project Manager working to embed AI into business operations\, with 2+ years of experience delivering AI initiatives\, she’s seen firsthand why ethics\, governance\, and responsible use aren’t optional extras but a deep foundation of AI use. \nWith certifications in AI Security and Governance and experience working in compliance with UK\, EU and global regulatory frameworks\, Angel is one of a new generation of practitioners who believes getting AI right matters as much as getting it done. \nShe was named a Diversity Champion Finalist at the Black Tech Achievement Awards UK\, won the Tech brilliance prize with her team at Lloyd banking groups Reboot hackathon and was a UK participant of the UK’s UN CSW67 session focused on innovation and technological change. \n\nWhat we’ll cover:\n\nA clearer understanding of copyright\, IP ownership\, and the legal landscape around AI\nWhat marketers need to consider when using AI-generated content in their work\nHow to use AI in a more ethical\, brand-safe\, and responsible way\nWhy trust and transparency matter more than ever in the age of AI\n\nThis session is ideal for marketers who want to build confidence in using AI responsibly\, while staying informed on the risks\, expectations\, and best practices shaping the future of the industry. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketers-week-2-ai-ethics-copyright-responsible-use-with-angel-ariyibi/
CATEGORIES:Member Events
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