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SUMMARY:AI Accelerator for Marketers: Week 3 - AI Search is the New Google with Tasha Antwi
DESCRIPTION:The way people search\, research\, and find information is changing quickly and marketers need to understand what that means in practice. \nIn this session\, we’ll explore how AI is reshaping the way we gather insights\, carry out research\, and build a clearer picture of what’s happening in our markets. From shifting search behaviours to faster ways of uncovering useful information\, this webinar will help you understand how to work smarter in the AI era without losing the critical thinking needed to validate what you find. \nLed by Tasha Antwi\, this session will focus on how marketers can use AI as a research and intelligence tool – helping you surface insights more efficiently\, go deeper than manual research alone\, and turn outputs into something genuinely useful. We’ll also cover the importance of validating information\, spotting hallucinations\, and building insight reports you can trust. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nTasha Antwi has led work across luxury\, fashion\, finance\, retail\, hospitality\, media and consumer brands\, including HSBC\, Gucci\, Bottega Veneta\, Ralph Lauren\, Graff Diamonds\, Barbour\, Bacardi\, Forbes\, Barceló Hotels and LEGO. \nHer expertise spans content marketing\, digital PR\, technical SEO\, Answer Engine Optimisation and AI search strategy\, delivered through holistic\, multi-platform search frameworks across complex\, multi-market organisations. \nTasha is a regular speaker at BrightonSEO and an awards judge for the UK\, US and European Search Awards\, as well as the UK Digital Excellence Awards. She has been featured in WARC\, Prolific North\, PMW\, Campaign and The Business Magazine. Prior to launching RMG\, she consulted with agencies to build Search Everywhere and AI search-ready strategies\, bringing senior-level strategic expertise into every engagement. \n\nWhat we’ll cover:\n\nA clearer understanding of how search behaviour is changing in the age of AI\nThe differences between traditional search engines and AI-led research tools\nHow to use AI to uncover faster\, deeper insights for your marketing work\nHow to validate outputs\, sense-check information\, and spot hallucinations\n\nThis session is ideal for marketers who want to improve the way they research\, analyse\, and gather intelligence in a world where AI is quickly becoming the new starting point for discovery. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketers-week-3-ai-search-is-the-new-google-with-tasha-antwi/
CATEGORIES:Member Events
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