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SUMMARY:Building a Hyper-Engaged Audience Starts with a Niche with Phoebe Parke
DESCRIPTION:Trying to be everything to everyone is exhausting. And honestly… it’s really not that effective. If your content is getting polite claps instead of real connection\, it might be time to niche down. \nIn this session\, we’re joined by Phoebe Parke\, who’s here to bust the myth that niching means losing your personality. Spoiler: it’s actually the fastest way to grow an audience that gets you and sticks around for the long haul. \nWe’ll chat about how to choose a niche without feeling boxed in\, why specificity is your best friend on social right now\, and how to turn casual lurkers into loyal superfans (the kind who’ll buy anything you put out). \n \n \n \nMeet the host:\n\nPhoebe Parke is a social media coach who helps creative people build their personal brands on social media so they get paid more. \nA natural-born storyteller\, Phoebe began her career as a journalist at CNN International\, where she was selected to lead CNN Africa’s social media strategy. \nShe later served as Head of Social Media for Grazia Magazine (2017–2022)\, transforming the brand’s digital presence\, launching innovative social-first campaigns and earning a BSME award for her work. \nThen\, for three years she worked as Head of Social Media at Gordon Ramsay Restaurants\, bringing the celebrity chef’s U.K. locations into the spotlight. Now\, she coaches creative people\, helping them build their personal brands so they stand out and get the recognition they deserve \nPhoebe has grown a loyal online following\, partnering with Adobe\, Instagram and the Chartered Institute of Marketing as a content creator in her own right. When she’s not working\, she’s set herself a personal mission to try every single Pilates class in London\, yes really. \n\nLearning outcomes:\n\nHow to pick a niche without feeling like you’re not being authentic as a creative\nWhy picking a niche is so important and how it’s the secret cheat code to success on social right now\nHow to build a community of super fans in your niche and get them to buy anything from you\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/building-a-hyper-engaged-audience-starts-with-a-niche-with-phoebe-parke/
CATEGORIES:Member Events
ATTACH;FMTTYPE=application/pdf:https://girlsinmarketing.com/wp-content/uploads/2025/09/Webinar-and-Event-Thumbnails-2025.pdf
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DTSTART;TZID=UTC:20251013T120000
DTEND;TZID=UTC:20251013T124500
DTSTAMP:20260421T100100
CREATED:20250903T101836Z
LAST-MODIFIED:20250903T101836Z
UID:10000152-1760356800-1760359500@girlsinmarketing.com
SUMMARY:EGC Is the New UGC: Why Your Team Should Be on Your Feed with Xandrina Allday
DESCRIPTION:Let’s be honest – your audience is way more likely to trust someone from your team than a polished brand post with your logo slapped on it. \nThat’s where EGC (Employee-Generated Content) comes in. It’s not just a nice-to-have – it’s the future of content that actually connects. In this session\, Xandrina will break down why your team is your biggest (and most underused) content asset – and how to get them confidently showing up online. \nYou’ll learn how stories from staff humanise your brand\, why it works just as well in B2B as B2C\, and how to turn EGC into a repeatable system that doesn’t rely on ✨hope and vibes✨ alone. \nWhether you’re managing a team\, working in-house\, or trying to get leadership on board – this session will show you how to turn your internal champions into powerful brand storytellers. \n \n \n \nMeet the host:\n\nXandrina is a Social Media Consultant\, Trainer\, UGC Creator\, and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing\, she works with businesses to build standout social strategies\, train in-house teams\, and create social-first content that connects. She’s led global social teams\, delivered workshops worldwide\, and produced UGC for lifestyle\, food & drink\, travel\, and family-friendly brands. \n\nLearning outcomes:\n\nEGC generates more meaningful engagement and creates trust than brand led content because it’s authentic and people focused.\nBoth B2C and B2B brands benefit from EGC\, stories from staff humanise messaging regardless of sector.\nA simple\, repeatable process (Define → Encourage → Support → Credit → Repurpose) makes EGC sustainable and scalable.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/egc-is-the-new-ugc-why-your-team-should-be-on-your-feed-with-xandrina-allday/
CATEGORIES:Member Events
ATTACH;FMTTYPE=application/pdf:https://girlsinmarketing.com/wp-content/uploads/2025/09/Webinar-and-Event-Thumbnails-2025-1.pdf
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DTSTART;TZID=UTC:20251021T120000
DTEND;TZID=UTC:20251021T124500
DTSTAMP:20260421T100100
CREATED:20250929T083134Z
LAST-MODIFIED:20250929T083134Z
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SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-3/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Mid-Level-Marketers-Campfire-Session-February-3.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251023T120000
DTEND;TZID=UTC:20251023T124500
DTSTAMP:20260421T100100
CREATED:20250929T083050Z
LAST-MODIFIED:20251020T145905Z
UID:10000153-1761220800-1761223500@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, National Marketing Manager at Caremark and Girls in Marketing Member. \nAbout Rhianna:\nRhianna Clavering is National Marketing Manager at Caremark\, the largest UK owned home care franchise. She builds campaigns that make a clear difference to people and to business.\nAt 23\, her work has doubled online revenue\, grown reach by 316%\, and lifted paid search performance by over 60%. She has led SEO strategies that delivered a 90% year on year revenue jump\, managed national exhibitions\, and secured coverage in major industry titles. \nShe learned through a degree apprenticeship and hands on roles across music\, pest control\, theatre and recruitment. She also opened doors for herself\, gaining experience with Goodwood Revival\, the Royal Windsor Horse Show and the Queen’s Platinum Jubilee through persistence and cold outreach. \nHer story proves you can create your own opportunities. She mentors students and speaks at schools to help young people build confidence and career skills. She wants young marketers to back themselves\, take smart risks and dive in. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-4/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
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