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SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-4/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Freelancer-Marketers-Campfire-Session-March.png
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DTSTART;TZID=UTC:20251105T120000
DTEND;TZID=UTC:20251105T124500
DTSTAMP:20260419T132824
CREATED:20251008T120950Z
LAST-MODIFIED:20251008T120950Z
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SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-4/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/B2B-Marketers-Campfire-Session-March-3.png
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DTEND;TZID=UTC:20251106T124500
DTSTAMP:20260419T132824
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SUMMARY:Ask the Marketer Q&A: Can Marketing Really Drive Social Change? with Eleshea Williams
DESCRIPTION:We all know marketing can spark awareness\, but can it really spark change? In a world where causes compete for attention\, the challenge isn’t just being seen – it’s making people care enough to act. \nJoin us for the Ask the Marketer series – a new kind of Q&A and networking session designed for 2025. These sessions are a space to connect with other marketers\, get honest about industry challenges\, and learn from experts who’ve been there\, too. \nIn this session\, we’re joined by Eleshea Williams\, a social media specialist with over five years’ experience in the social impact and charity sector\, including roles at UNICEF UK\, Shakespeare’s Globe\, and The Black Curriculum. \nMeet the host:\n\nEleshea works in social media for Amnesty International\, the world’s largest human rights organisation. She has over five years of experience in the Social Impact/Charity sector\, making social media content for positive change in the world. She previously worked for UNICEF UK\, Shakespeare’s Globe theatre\, and The Black Curriculum.Eleshea is a Top Voice on LinkedIn\, passionate about making the Social Impact sector more accessible at a junior level\, and using her social media skills for good. She started her career at 21\, managing a team of four and working on racial justice on a global scale after the Black Lives Matter resurgence. \n\nWe’ll explore:\n\nThe gap between awareness and action: Why raising awareness isn’t always enough.\nSocial media for good: What works (and what doesn’t) when marketing a cause.\nChallenges of charity marketing: Lessons from working in the sector.\nMaking people care: Turning likes and shares into lasting impact.\nMarketing with integrity: Balancing purpose with strategy.\n\nThis session is all about honest conversation\, real takeaways\, and leaving with practical ways to make your marketing more meaningful – whether you work in the charity sector or not. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-can-marketing-really-drive-social-change-with-eleshea-williams/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/Webinar-and-Event-Thumbnails-2025-33.png
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SUMMARY:Email\, Reimagined: A New Approach to Performance Across Any Organisation with Beth O’Malley
DESCRIPTION:Email marketing isn’t dead… but the old way of doing it might be. \nIn most organisations\, email sits in a silo: marketing sends campaigns\, sales chase leads\, and customer success deals with the fallout. But what if email could do more than fill inboxes? What if it could connect your systems\, align your teams\, and actually drive business-wide performance? \nIn this session with Beth O’Malley\, an email strategist known for helping brands transform how they think about and use email\, we’ll challenge the outdated tactics that are holding your performance back and explore what modern email marketing really looks like. \nMeet the host:\n\nBeth O’Malley is an experienced email strategist and CRM marketing consultant who helps brands transform how they use email to drive meaningful business results. With over a decade of experience across sectors\, Beth specialises in building customer-centric email ecosystems that connect data\, systems\, and strategy to deliver impact beyond the inbox. Her approach combines creativity and analytics\, empowering teams to build trust\, improve performance\, and turn email into a genuine growth channel. \n\nLearning outcomes:\n\nRedefine email as an ecosystem – align systems\, data\, and strategy so email drives business outcomes\, not just marketing metrics.\nSpot (and stop) the myths – why open rates\, hacks\, and tricks hold teams back\, and what to measure instead for real performance.\nBuild trust and revenue together – practical ways to use email to strengthen relationships\, improve customer experience\, and generate measurable growth.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/email-reimagined-a-new-approach-to-performance-across-any-organisation-with-beth-omalley/
CATEGORIES:Member Events
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