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X-WR-CALDESC:Events for Girls in Marketing
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DTSTART;TZID=UTC:20260112T120000
DTEND;TZID=UTC:20260112T124500
DTSTAMP:20260415T081925
CREATED:20251222T104812Z
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UID:10000162-1768219200-1768221900@girlsinmarketing.com
SUMMARY:Stories That Stick: The Foundations of Modern Brand Storytelling with Sophie Lee
DESCRIPTION:Great marketing isn’t just about data or design\, it’s about stories that make people feel something. \nThe Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions\, you’ll learn how to craft stories that connect\, create content that converts and share authentic narratives that build trust and loyalty. \nAs the first session in the series\, we’ll dive into the foundations of what makes storytelling such a powerful tool in marketing and how to use it to create genuine emotional connections with your audience. \nYou’ll explore the psychology behind why stories work\, how to find the real narrative behind your brand (beyond the corporate jargon) and how to use storytelling as a framework for campaigns\, social media\, and beyond. \nBy the end of this session\, you’ll walk away with a simple structure for crafting your own brand story – one that feels human\, memorable\, and authentic. \nMeet the host:\n\nSophie Lee is an author\, storyteller\, and brand strategist who helps people and brands find their true voice. Through her company\, Electric Peach\, and her upcoming book Beyond Palatable\, she explores authenticity\, visibility\, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver\, more human communication. \n\nYou’ll learn how to:\n\nUnderstand the key elements of an effective brand story.\nDiscover and define your brand’s core narrative.\nBuild a simple story framework you can reuse across channel\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/stories-that-stick-the-foundations-of-modern-brand-storytelling-with-sophie-lee/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/12/Webinar-and-Event-Thumbnails-2025-43-1.png
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DTSTART;TZID=UTC:20260119T120000
DTEND;TZID=UTC:20260119T124500
DTSTAMP:20260415T081925
CREATED:20251222T145100Z
LAST-MODIFIED:20251222T145100Z
UID:10000166-1768824000-1768826700@girlsinmarketing.com
SUMMARY:Let’s Set Some Goals Together!
DESCRIPTION:This isn’t a ground-breaking new year\, new you session. \nIt’s a relaxed\, chatty space to talk honestly about your career\, what you want from the year ahead\, and how to turn big thoughts into realistic\, doable goals. \nWe’ll have an open conversation about ambition\, direction\, and the stuff that often gets left out of traditional goal-setting – uncertainty\, changing priorities\, and not having everything figured out yet. \n \n \n \n \n \n \n \n \nMeet the host:\n\nOlivia Mae Hanlon is an award-winning entrepreneur\, speaker\, and creator recognised on the Forbes 30 Under 30 list for Marketing & Advertising. She’s the founder of Girls in Marketing and creator behind Ambition is a Dirty Word\, empowering women to grow their confidence\, careers\, and communities through honest conversations about marketing\, leadership\, and ambition. \n\nIn this session\, we’ll:\n\nChat through how you’re feeling about the year ahead\, career-wise\nTalk about what you actually want to work towards (not what you think you should want)\nBreak down bigger career ideas into simple\, actionable goals\nThink through practical next steps you can take straight away\nShare ideas\, ask questions\, and learn from each other in a low-pressure setting\n\nYou’ll leave with clearer career goals\, a few practical actions written down\, and a better sense of direction (without feeling overwhelmed or behind) \nIf you want to start the year feeling more grounded\, supported\, and confident about your career\, this session is for you. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/lets-set-some-goals-together/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/12/Webinar-and-Event-Thumbnails-2025-46.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T120000
DTEND;TZID=UTC:20260122T124500
DTSTAMP:20260415T081925
CREATED:20251222T103452Z
LAST-MODIFIED:20251222T103452Z
UID:10000163-1769083200-1769085900@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, National Marketing Manager at Caremark and Girls in Marketing Member. \nAbout Rhianna:\nRhianna Clavering is National Marketing Manager at Caremark\, the largest UK owned home care franchise. She builds campaigns that make a clear difference to people and to business.\nAt 23\, her work has doubled online revenue\, grown reach by 316%\, and lifted paid search performance by over 60%. She has led SEO strategies that delivered a 90% year on year revenue jump\, managed national exhibitions\, and secured coverage in major industry titles. \nShe learned through a degree apprenticeship and hands on roles across music\, pest control\, theatre and recruitment. She also opened doors for herself\, gaining experience with Goodwood Revival\, the Royal Windsor Horse Show and the Queen’s Platinum Jubilee through persistence and cold outreach. \nHer story proves you can create your own opportunities. She mentors students and speaks at schools to help young people build confidence and career skills. She wants young marketers to back themselves\, take smart risks and dive in. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-5/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
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DTSTART;TZID=UTC:20260127T120000
DTEND;TZID=UTC:20260127T124500
DTSTAMP:20260415T081925
CREATED:20251222T143800Z
LAST-MODIFIED:20260102T101433Z
UID:10000165-1769515200-1769517900@girlsinmarketing.com
SUMMARY:Words for Everyone: The Science and Strategy of Accessible Marketing with Ettie Bailey-King
DESCRIPTION:Accessible marketing isn’t about ticking boxes – it’s about making sure your words actually land. \nEvery day\, people consume content while exhausted\, overstimulated\, distracted\, or using assistive technology. If your message is hard to read\, confusing\, or cognitively demanding\, it doesn’t just exclude people\, it gets ignored. \nIn this session\, we’ll explore how to write marketing content that works for real humans\, in real-world conditions. \nWe’ll blend science\, strategy\, and practical examples to show how accessibility improves clarity\, trust\, and reach – for everyone\, not just a minority of users. \n \n \n \n \n \n \n \nMeet the host:\n\nEttie Bailey-King is an inclusive and accessible communication expert and a former Marketing Director. She helps you make your messages land\, with everyone. So you can reach new audiences\, and connect more deeply with them. \nEttie teaches accessible and inclusive communication through warm\, engaging\, interactive workshops. She’ll take you through the science of how we understand information when we are tired\, distracted\, or neurodivergent\, and the tools you need to make your marketing truly accessible. \nShe’s worked for clients including Eurostar\, Greenpeace\, Savills\, Oxfam and the Southbank Centre. \n\nIn this webinar\, we’ll cover:\n\nThe tech behind the text: How screen readers and braille displays actually interpret your copy – plus how to format hashtags\, hyperlinks\, emojis\, and structure so they make sense beyond a visual experience.\nDesigning for cognitive ease: The science of processing fluency\, and why “simple” doesn’t mean basic. Learn how to write for people who are stressed\, tired\, distracted\, or juggling life – from commuters on noisy trains to new parents holding a crying baby.\nWriting for neurodiversity: Practical strategies to make your content more legible\, logical\, and comfortable for neurodivergent audiences\, including ADHD\, autistic\, and dyslexic readers.\nYour accessible writing toolkit: Walk away with clear tips and free\, powerful tools you can use immediately in your next social post\, email campaign\, or landing page to increase reach\, clarity\, and impact.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/words-for-everyone-the-science-and-strategy-of-accessible-marketing-with-ettie-bailey-king/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/12/Webinar-and-Event-Thumbnails-2025-45.png
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DTSTART;TZID=UTC:20260129T120000
DTEND;TZID=UTC:20260129T124500
DTSTAMP:20260415T081925
CREATED:20251222T103549Z
LAST-MODIFIED:20251222T103549Z
UID:10000164-1769688000-1769690700@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-4/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Mid-Level-Marketers-Campfire-Session-February-3.png
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