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DTSTART;TZID=UTC:20260204T120000
DTEND;TZID=UTC:20260204T124500
DTSTAMP:20260417T103233
CREATED:20260120T125730Z
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SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-5/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/B2B-Marketers-Campfire-Session-March-3.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260209T120000
DTEND;TZID=UTC:20260209T124500
DTSTAMP:20260417T103233
CREATED:20260106T103319Z
LAST-MODIFIED:20260106T103319Z
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SUMMARY:From Hook to Action: Designing Stories for Content & Campaigns with Sophie Lee
DESCRIPTION:Great marketing isn’t just about data or design\, it’s about stories that make people feel something. \nThe Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions\, you’ll learn how to craft stories that connect\, create content that converts and share authentic narratives that build trust and loyalty. \nAs the second session in the series\, this session focuses on turning your story into content that truly connects. \nYou’ll learn how to write hooks that stop the scroll\, adapt your story across platforms\, and create campaigns that both inspire and perform. Sophie will guide you through building story-led content that not only captures attention but also drives meaningful action – from engagement to conversion. \nBy the end\, you’ll know how to turn any idea into a story-driven campaign that actually delivers results. \nMeet the host:\n\nSophie Lee is an author\, storyteller\, and brand strategist who helps people and brands find their true voice. Through her company\, Electric Peach\, and her upcoming book Beyond Palatable\, she explores authenticity\, visibility\, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver\, more human communication. \n\nYou’ll learn how to:\n\nWrite hooks that instantly grab your audience’s attention.\nRepurpose one story across different content types.\nLink storytelling to clear actions and campaign goals.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/from-hook-to-action-designing-stories-for-content-campaigns-with-sophie-lee/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/01/Webinar-and-Event-Thumbnails-2025-41.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260218T120000
DTEND;TZID=UTC:20260218T124500
DTSTAMP:20260417T103233
CREATED:20260128T121138Z
LAST-MODIFIED:20260128T121138Z
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SUMMARY:Ask the Marketer Q&A: Is Email Marketing Boring… or Are We Just Doing It Wrong? with Margaret Ward
DESCRIPTION:Let’s be honest… email marketing doesn’t exactly have the best reputation. \nIt’s often seen as boring\, overly salesy\, or stuck in old “best practice” rules – but is the channel really the problem\, or is it how we’re using it? \nIn this live Q&A\, we’re joined by Margaret Ward\, Founder of Claddagh Creative\, to unpack what’s actually going wrong with email marketing (and how to do it better) From strategy and storytelling to creativity and performance\, this session is all about making email feel more human (and more effective). \nWe’ll talk about why so many brands struggle to get results from email\, which habits and assumptions might be holding you back\, and how small shifts in thinking can make a big difference. \nIf your emails feel like an afterthought\, a last-minute sales tool\, or something you know could be better – this session will help you rethink how email fits into your wider marketing strategy and how to make it work harder for you. \n\n\n\nMeet the hosts:\nMargaret Ward is the Founder and Email Strategist behind Claddagh Creative\, an email marketing agency helping e-commerce brands turn their email list into their most valuable asset. Known for blending bold strategy with creative storytelling\, Margaret and her team have worked with brands across fashion\, wellness\, homeware\, and gifting to design high-converting emails that feel human and drive real results. \nAlongside her agency work\, Margaret also supports founders and marketers through brand strategy consulting and mentoring. She helps them refine their positioning\, craft compelling stories\, and connect all of their marketing efforts into a clear\, cohesive strategy. She also co-runs email marketing and CRM meet-ups across the UK\, creating spaces for the industry to connect\, learn\, and grow together. \nWe’ll explore:\n\nEmail’s reputation problem: Why email marketing feels “boring” and where brands are going wrong.\nStrategy before sends: Rethinking the role of email beyond promotions and sales.\nStorytelling that converts: How to make emails feel human\, creative\, and worth opening.\nFrom sends to impact: Turning email into a long-term growth channel\, not a last-minute tactic\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-is-email-marketing-boring-or-are-we-just-doing-it-wrong-with-margaret-ward/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/01/Webinar-and-Event-Thumbnails-2025-51.png
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DTSTART;TZID=UTC:20260224T120000
DTEND;TZID=UTC:20260224T124500
DTSTAMP:20260417T103233
CREATED:20260120T125657Z
LAST-MODIFIED:20260120T125657Z
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SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-5/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Freelancer-Marketers-Campfire-Session-March.png
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