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DTSTART;TZID=UTC:20250429T120000
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DTSTAMP:20260405T160204
CREATED:20250324T103111Z
LAST-MODIFIED:20250324T103111Z
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SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-2/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T120000
DTEND;TZID=UTC:20250506T124500
DTSTAMP:20260405T160204
CREATED:20250324T102442Z
LAST-MODIFIED:20250324T102442Z
UID:10000120-1746532800-1746535500@girlsinmarketing.com
SUMMARY:Data Decoded: Transforming Raw Data into Actionable Campaign Insights with Stacey Cooper
DESCRIPTION:We’ve all stared blankly at spreadsheets packed with numbers\, wondering what they’re actually trying to tell us. Raw data can feel meaningless without context\, but hidden within those numbers are stories just waiting to be discovered—stories that can transform your marketing strategy. \nIn the 2nd session of 3\, Stacey Cooper will help you uncover the narrative behind your data. You’ll learn to identify trends\, interpret your metrics confidently\, and use these insights to make powerful\, informed marketing decisions. Say goodbye to guesswork and hello to strategic clarity as you unlock the real story your data has been waiting to tell. \nMeet the host:\n\nStacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance\, blending her expertise in analytics\, CRO\, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data\, improve data quality\, and build a culture of continuous improvement through testing and learning. \n\nLearning Outcomes:\n\nWhat data scope is and why it is important\nAn introduction to attribution and channel measurement\nHow to answer questions with data and recommendations for visualisation\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/data-decoded-transforming-raw-data-into-actionable-campaign-insights-with-stacey-cooper/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250512T120000
DTEND;TZID=UTC:20250512T124500
DTSTAMP:20260405T160204
CREATED:20250425T072456Z
LAST-MODIFIED:20250425T072456Z
UID:10000130-1747051200-1747053900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Freelancer-Marketers-Campfire-Session-March.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T120000
DTEND;TZID=UTC:20250513T130000
DTSTAMP:20260405T160204
CREATED:20250423T145045Z
LAST-MODIFIED:20250507T121212Z
UID:10000129-1747137600-1747141200@girlsinmarketing.com
SUMMARY:Chaos Culture\, Wellness & What’s Next: Youth Trends Report 2025 with Alexandra Haider
DESCRIPTION:Gen Z isn’t coming of age – they already have. \nThey’ve lived through recessions\, a pandemic\, and TikTok trends that expire in 48 hours. They’re spending\, saving\, spiralling\, and shaping culture as they go. With $250 billion in spending power and a growing influence across every sector\, Gen Z is not a demographic you can ignore. \nSo what does this mean for marketers trying to reach them? \nWell\, Pion has just launched its biggest-ever Youth Trends Report – and this year\, it’s personal. \n💅 From ‘f*ck it’ spending to feral girl summer\n🧠 Mental health\, masculinity\, and identity politics\n🧃 The new wellness economy (berocca + burnout\, anyone?)\n📣 The brand voice Gen Z actually wants (curveball: it’s not ALWAYS about being the funniest brand at the party). \nThis is the state of Gen Z in 2025 – messy\, contradictory\, and full of insights for marketers who want to stay ahead in a world where Gen Z is already leading. \nMeet the Host\nAlexandra is a Senior Content Editor @ Pion & Trends and Insight Specialist. Alex is a culture-savvy creative and sharp copywriter\, passionate about helping brands decode Gen Z. \nShe joined Pion in 2022\, where she leads on trend and cultural insights\, bringing her generation’s lived experience to life through words. \nShe’s authored Pion’s Youth Trends Report for the last three years\, featured in Vogue Business\, CNBC\, The Independent and more and has delivered keynote talks in London and New York. \nRegister for the free webinar here.\nDownload the Youth Trends Report 2025.
URL:https://girlsinmarketing.com/event/chaos-culture-wellness-whats-next-youth-trends-report-2025-with-alexandra-haider/
CATEGORIES:Public Webinars
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DTSTART;TZID=UTC:20250515T120000
DTEND;TZID=UTC:20250515T124500
DTSTAMP:20260405T160204
CREATED:20250423T085933Z
LAST-MODIFIED:20250423T085933Z
UID:10000127-1747310400-1747313100@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/B2B-Marketers-Campfire-Session-March.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T120000
DTEND;TZID=UTC:20250521T124500
DTSTAMP:20260405T160204
CREATED:20250423T091436Z
LAST-MODIFIED:20250423T091436Z
UID:10000128-1747828800-1747831500@girlsinmarketing.com
SUMMARY:Convincing Senior Leaders to Invest in Your Ideas & Plans with Veronica Wood Querales
DESCRIPTION:Ever had a brilliant marketing idea… only to struggle to get senior buy-in? You’re not alone\, trust us… we’ve all been there! \nAs marketers\, we often get caught up in the “how” of campaigns. But when you’re speaking to senior leaders\, it’s all about the why. Why this idea? Why now? And most importantly – how does it support business goals like revenue\, growth\, or customer retention? \nWhether you’re leading a team\, stepping into a more senior role\, or want to make sure your work gets the investment and attention it deserves – this session is packed with practical advice to help you level up. \nMeet the host:\n\n\nVeronica is a marketing mentor and consultant\, working with businesses to help them develop their marketing strategies and support their marketers to step up into new roles and work more effectively. She has worked in marketing since 2008\, working her way up to head of marketing and now running her own business. Veronica has worked in-house\, agency-side and as a freelancer\, in businesses of all sizes and in many industries\, and specialises in B2B marketing. \n\nLearning Outcomes:\n\nLearn the language of business impact. How to frame your ideas in terms of business outcomes that senior leaders care about (revenue\, growth\, customer retention) beyond marketing tactics.\nDevelop a structured approach to prioritising based on business goals. A simple framework to evaluate marketing requests against business priorities\, allowing you to confidently say “yes” to high-impact activities and “not right now” to lower-value ones.\nMaster the art of the concise\, data-backed pitch. How to distill complex marketing ideas into clear proposals with supporting evidence\, resource needs\, and expected outcomes.\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/convincing-senior-leaders-to-invest-in-your-ideas-plans-with-veronica-wood-querales/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/04/Webinar-and-Event-Thumbnails-2025-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250528
DTEND;VALUE=DATE:20250607
DTSTAMP:20260405T160204
CREATED:20250506T103607Z
LAST-MODIFIED:20250506T103607Z
UID:10000131-1748390400-1749254399@girlsinmarketing.com
SUMMARY:Digital Marketing Growth Programme 2025
DESCRIPTION:The Digital Marketing Growth Programme is a virtual marketing programme designed to inspire and educate. \nTaking place from Wednesday 28th May to Friday 6th June\, the programme will run across 2 weeks with sessions on Wednesday and Friday afternoons. \nAnd the best thing about the programme? It’s completely free. \nThat’s right\, it’s free and online so you can participate from the office\, your bedroom or your favourite coffee shop while still being part of one big supportive community! \n\n\nWhat to expect\n\n\n\n\nUnless you’ve attended one of our programmes before\, it’s difficult to truly explain how incredible they are. \nIt’s not just a webinar. \nIt’s not just an online course. \nIt’s a programme\, experience\, community and celebration all rolled into one. \nTaking part in our programmes allows you to refresh and enhance your marketing skillset whilst also joining a supportive and inspiring community of marketers. \n\n\n\nWho is the programme for?\n\n\n\n\nThe Digital Marketing Growth Programme is for anyone who wants to refresh their current marketing knowledge and learn some new skills too! \n Junior marketers (1 – 3 years of experience) \n Mid-level marketers (3 – 5 years of experience) \n  \n\n\n\nRegister for the FREE programme now.
URL:https://girlsinmarketing.com/event/digital-marketing-growth-programme-2025/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/05/DMGP-2025-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250609T120000
DTEND;TZID=UTC:20250609T124500
DTSTAMP:20260405T160204
CREATED:20250514T100637Z
LAST-MODIFIED:20250514T100637Z
UID:10000132-1749470400-1749473100@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Marketing Burnout is Real (How to Spot It AND Stop It) with Rita Cidre
DESCRIPTION:We all know marketing can be fast-paced and high pressure—but when does being “always on” become too much? If you’ve ever felt emotionally drained\, creatively stuck\, or like you’re running on empty\, you’re not alone. Burnout is real\, and it’s impacting marketers at every level. \nJoin us for the Ask the Marketer series—a new kind of Q&A and networking session designed for 2025. These sessions are a space to connect with other marketers\, get honest about industry challenges\, and learn from experts who’ve been there\, too. \nIn this session\, we’re joined by Rita Cidre\, a marketing leader and mental health advocate\, who’s passionate about building sustainable careers in marketing. Rita will share her personal experiences with burnout\, the warning signs she ignored\, and the steps she took to recover—and thrive. \n \nMeet the host:\n\nRita is the Head of Academy at Semrush. She works at the intersection of marketing and education. She spent 15+ years working as a marketing leader for brands such as Time\, NPR\, Zillow and Qualtrics. After she became a mom\, she started teaching marketing and never looked back. Rita’s marketing courses are taught across hundreds of universities around the globe\, from NYU\, to Harvard and WU in Vienna\, where she resides with her family. She currently leads the Academy team at Semrush. With a mission of making marketing accessible to all\, Semrush Academy courses reach hundreds of thousands of students every year. \n\nWe’ll explore:\n\nEarly warning signs: How to recognise burnout before it hits hard.\nToxic productivity: Understanding hustle culture and setting boundaries.\nEnergy management: Prioritising your mental load\, not just your to-do list.\nSupport systems: Finding community and asking for help when you need it.\nRecovery tips: What actually helps—and what doesn’t—when you’re burnt out.\n\nThis session is all about real talk\, practical tools\, and making space for wellbeing in your marketing career. Whether you’re feeling the pressure or supporting a team that is\, you’ll walk away with clarity and strategies you can actually use. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-marketing-burnout-is-real-how-to-spot-it-and-stop-it-with-rita-cidre/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/05/Webinar-and-Event-Thumbnails-2025-15.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T120000
DTEND;TZID=UTC:20250617T124500
DTSTAMP:20260405T160204
CREATED:20250324T102625Z
LAST-MODIFIED:20250324T102625Z
UID:10000121-1750161600-1750164300@girlsinmarketing.com
SUMMARY:Data in Action: Optimising Campaigns for Continuous Improvement with Stacey Cooper
DESCRIPTION:You’ve collected the data\, you’ve found your insights – but what comes next? Turning those insights into action is where the real magic happens. Yet many marketers struggle to bridge the gap between analysis and improvement. \nIn this final session of the series\, Stacey Cooper will share proven techniques for testing\, refining\, and optimising your campaigns based on real data. Learn how to continuously improve your strategies\, maximise performance\, and achieve sustained growth. Leave equipped with the tools and confidence to ensure each new campaign outperforms the last\, turning data into your greatest competitive advantage. \nMeet the host:\n\nStacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance\, blending her expertise in analytics\, CRO\, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data\, improve data quality\, and build a culture of continuous improvement through testing and learning. \n\nLearning Outcomes:\n\nA/B testing basics – when and how to experiment.\nRecognising patterns and trends to inform strategy.\nUsing data to justify marketing decisions and budget allocation.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/data-in-action-optimising-campaigns-for-continuous-improvement-with-stacey-cooper/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/03/Webinar-and-Event-Thumbnails-2025-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250624T120000
DTEND;TZID=UTC:20250624T124500
DTSTAMP:20260405T160204
CREATED:20250409T140151Z
LAST-MODIFIED:20250529T114925Z
UID:10000126-1750766400-1750769100@girlsinmarketing.com
SUMMARY:Q2 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q2-marketing-updates-algorithms-insights-and-trends/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Webinar-and-Event-Thumbnails-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250624T120000
DTEND;TZID=UTC:20250624T124500
DTSTAMP:20260405T160204
CREATED:20250714T131049Z
LAST-MODIFIED:20250714T131049Z
UID:10000143-1750766400-1750769100@girlsinmarketing.com
SUMMARY:Q3 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q3-marketing-updates-algorithms-insights-and-trends-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Webinar-and-Event-Thumbnails-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250630T120000
DTEND;TZID=UTC:20250630T124500
DTSTAMP:20260405T160204
CREATED:20250409T135335Z
LAST-MODIFIED:20250409T135335Z
UID:10000125-1751284800-1751287500@girlsinmarketing.com
SUMMARY:Brand Consistency: The Not So Secret Formula to Successful Branding with Millie Allen
DESCRIPTION:We’ve all heard the phrase “stay on brand” – but what does that really mean in a marketing world that’s constantly shifting? \nBrand consistency is more than just using the same fonts and colours. It’s about showing up with clarity and confidence at every stage of the customer journey – whether it’s a paid ad\, a social post\, or a packaging label. It builds trust\, drives recognition\, and makes it easier for your audience to connect with and remember you. In short\, it’s the not-so-secret formula behind some of the world’s most successful brands. \nIn this session\, we’ll explore how to take brand consistency beyond the basics and make it a true growth driver for your marketing efforts – no matter the size of your business or team. \nMeet the host:\n\nMillie is the Head of Marketing for B-Corp scale up\, Ocean Bottle. Her background includes global roles in consumer brands Brompton Bicycles\, ghd Hair and Cotswold Outdoor. Passionate about sustainability and impact\, she has led high growth and mature brands looking to scale and disrupt their categories. Experienced in global expansions\, Millie specialises in insight-led marketing strategies to support brand growth and customer acquisition. \n\nLearning Outcomes:\n\nWhat brand consistency is and why you need to understand it\nFull funnel for full impact\nMaking consistency work harder\nRules to set you free – make your brand guidelines work for you and your creativity\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/brand-consistency-the-not-so-secret-formula-to-successful-branding-with-millie-allen/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/04/Webinar-and-Event-Thumbnails-2025-10.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250709T120000
DTEND;TZID=UTC:20250709T124500
DTSTAMP:20260405T160204
CREATED:20250624T121306Z
LAST-MODIFIED:20250624T121306Z
UID:10000136-1752062400-1752065100@girlsinmarketing.com
SUMMARY:Untangle the Work Mayhem to Make Work\, Work for You with Caitlin Rozario
DESCRIPTION:Marketing is fast-paced\, creative\, and constantly evolving but that doesn’t mean you should feel overwhelmed\, scattered\, or burnt out trying to keep up. \nSustainable Productivity for Marketers is a three-part webinar series designed to help you rethink the way you work – so you can perform at your best without sacrificing your wellbeing. \nWe’re not here to glorify hustle. We’re here to help you make real\, lasting shifts in how you work so you can hit your goals\, feel proud of your output\, and still have time and energy for the things (and people) you care about most. \nBefore you change how you work\, you need to understand why you work the way you do. In this first session\, we’ll explore the habits\, cultural pressures\, and personal patterns that shape your productivity. You’ll create your own ‘chaos manual’\, identify warning signs of burnout\, and set a bold goal that feels genuinely exciting to pursue. \n \nMeet the host:\n\nCaitlin Rozario is on a mission to make work better. As the founder of interlude and Head of Brand and Culture at tech startup Metrikus\, she’s passionate about creating healthier\, more sustainable ways of working that help people do remarkable things – without chronic stress\, burnout and overwhelm. \nHer workshops with interlude are industry agnostic\, and have helped teams at global giants like Visa and innovative startups like Beckley Psyctech and Superside build sustainable productivity practices that enhance both performance and wellbeing. \nCaitlin is a regular speaker at conferences like WORKTECH and Earthfest and will be bringing her ideas about sustainable productivity to the TEDx stage later this year. Her writing has been featured in publications like Startups Magazine and Workplace Wellbeing Professional.\nA Cambridge and UCL graduate with an MBA from Quantic\, Caitlin’s career has spanned high-growth startups\, award-winning brand campaigns\, and a relentless focus on improving how we work. \n\nLearning Outcomes:\n\nSpot the hidden habits and pressures that are holding you back\nBuild a ‘chaos manual’ to help you stay on track when things feel overwhelming\nSet a stretching\, specific goal that’s completely yours\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/untangle-the-work-mayhem-to-make-work-work-for-you-with-caitlin-rozario/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/06/Webinar-and-Event-Thumbnails-2025-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250710T120000
DTEND;TZID=UTC:20250710T124500
DTSTAMP:20260405T160204
CREATED:20250521T105240Z
LAST-MODIFIED:20250521T105240Z
UID:10000133-1752148800-1752151500@girlsinmarketing.com
SUMMARY:Breaking into Public Speaking with Sophie Logan
DESCRIPTION:If the idea of public speaking both excites you and terrifies you\, then you are not not alone! In this fun\, takeaway-packed session\, Sophie shares her journey into the world of speaking and gives you the tools to start yours. Whether you’re dreaming of panels\, podcasts\, or packed-out conferences\, this session will help you get there. \nMeet the host:\n\nSophie is a PPC Specialist with over 10 years’ of marketing experience and was recently named one of the Top 50 Most Influential PPC Experts of 2025. A lover of all things Lead Gen\, she has a particular interest in B2B and SaaS brands.Beyond her role as PPC Lead at Beauhurst\, she is a platinum Google Ads Product Expert\, a regular contributor to Search Engine Land and a Girls in Marketing mentor. She is also a passionate public speaker\, having spoken at many marketing events\, including Hero Conf UK\, the Paid Search Association Conference and Friends of Search. \n\nLearning Outcomes:\n\nHow to build real confidence and ditch the stage fright\nWhere to find speaking gigs and how to pitch like a pro\nSmart prep tips to keep your talk smooth\, clear\, and memorable\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/breaking-into-public-speaking-with-sophie-logan/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/05/Webinar-and-Event-Thumbnails-2025-16.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T120000
DTEND;TZID=UTC:20250717T124500
DTSTAMP:20260405T160204
CREATED:20250624T123721Z
LAST-MODIFIED:20250624T124728Z
UID:10000139-1752753600-1752756300@girlsinmarketing.com
SUMMARY:Crafting Your Brand: Defining Who You Are and What You Stand For with Dayana Collazos Ibarra
DESCRIPTION:Personal branding often starts with a big question: what do I actually want to be known for? If you’re unsure where to begin or feel pulled in different directions\, this session will help you find clarity. \nAs the first part of our Personal Branding Series\, this session is all about building the foundations of your brand – exploring the topics\, values\, and strengths that truly matter to you. \nWe’ll help you reflect on what lights you up\, what you want to share with the world\, and how to start shaping a brand that feels authentic and adaptable. You’ll learn how to speak about your work with confidence\, choose topics that align with your interests\, and evolve your brand without losing your core identity. \nWhether you’re new to personal branding or looking to reset and refocus\, this session will give you the tools to get started. \n \nMeet the host:\n\nDayana Collazos Ibarra is a social media manager with over three years of experience and was recently named one of the Top 25 Marketers to Follow in 2025 by Girls in Marketing.\nShe has worked across a variety of industries including fitness\, beauty\, hospitality\, and recruitment—developing growth strategies\, building social accounts from the ground up\, and creating content that connects with audiences in meaningful\, authentic ways.\nCurrently\, Dayana is the Social Media Executive at The Folio Society\, where she spends her days surrounded by beautiful books and a community of literature lovers.. \n\nLearning Outcomes:\n\nClarifying your brand foundation: Identify the topics\, values\, and strengths that define your voice.\nChoosing aligned topics: Learn how to select personal branding themes that feel natural and meaningful.\nExploring with authenticity: Discover how to branch out into new interests without diluting your brand.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/crafting-your-brand-defining-who-you-are-and-what-you-stand-for-with-dayana-collazos-ibarra/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T120000
DTEND;TZID=UTC:20250731T124500
DTSTAMP:20260405T160204
CREATED:20250624T122005Z
LAST-MODIFIED:20250624T122005Z
UID:10000138-1753963200-1753965900@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, Strategic Business Marketer and Girls in Marketing Member. \nAbout Rhianna:\nOver the last five years\, Rhianna Clavering has carved out her own path in marketing\, jumping into a mix of industries—from music and luxury events to pest control (yes\, really!). Her approach is all about diving headfirst into strategy and coming up with real results. Whether it’s doubling a company’s online revenue or building brand strategies that stand out\, Rhianna thrives on turning bold ideas into something tangible. \nFor Rhianna\, though\, marketing isn’t just about the numbers. It’s about growth\, grabbing opportunities\, and leaving your mark. She’s passionate about inspiring young marketers to take risks\, create their own success\, and not be afraid to dive in. The best results\, she believes\, come from embracing challenges and just going for it. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-3/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250814T120000
DTEND;TZID=UTC:20250814T124500
DTSTAMP:20260405T160204
CREATED:20250714T125206Z
LAST-MODIFIED:20250714T125206Z
UID:10000140-1755172800-1755175500@girlsinmarketing.com
SUMMARY:Balancing You and the Brand: Growing Your Authority While Staying Aligned with Katie Murphy
DESCRIPTION:Personal branding often starts with a big question: what do I actually want to be known for? If you’re unsure where to begin or feel pulled in different directions\, this session will help you find clarity. \nAs the second part of our Personal Branding Series\, this session is all about building a personal brand that complements your bigger mission – whether that’s a business\, a career goal or simply sharing your ideas with confidence. \nWe’ll explore how to use your voice with purpose\, grow your brand in harmony with your personal presence\, and shift social media from a task to a creative outlet. You’ll learn how to set boundaries\, build trust\, and find the balance between being yourself and being strategic. \nWhether you’re building something new or refining what you’ve already started\, this session will help you move forward with clarity and energy. \n \nMeet the host:\n\nKatie is the Social Media Manager at noticed.\, a team of experts in Manchester\, UK\, working with B2B companies to get them noticed through the power of story-driven marketing. She has a passion for making the world a better place by talking about things she cares about\, all while being just a little bit silly. \n\nLearning Outcomes:\n\nBeing authentically strategic: Use your voice to build trust while staying aligned with your bigger brand mission.\nGrowing in harmony: Learn how to let your personal brand and business brand support each other\, not compete.\nMaking it joyful: Find ways to make social media feel natural and enjoyable\, not just another item on your to-do list.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/balancing-you-and-the-brand-growing-your-authority-while-staying-aligned-with-katie-murphy/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250820T120000
DTEND;TZID=UTC:20250820T124500
DTSTAMP:20260405T160204
CREATED:20250714T125328Z
LAST-MODIFIED:20250714T125328Z
UID:10000141-1755691200-1755693900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-3/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Freelancer-Marketers-Campfire-Session-March.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250821T120000
DTEND;TZID=UTC:20250821T124500
DTSTAMP:20260405T160204
CREATED:20250714T130013Z
LAST-MODIFIED:20250714T130013Z
UID:10000142-1755777600-1755780300@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and a Girls in Marketing Member. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-3/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/07/B2B-Marketers-Campfire-Session-March-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T120000
DTEND;TZID=UTC:20250827T124500
DTSTAMP:20260405T160204
CREATED:20250612T124449Z
LAST-MODIFIED:20250612T124449Z
UID:10000134-1756296000-1756298700@girlsinmarketing.com
SUMMARY:Why We’re So Distracted and How to Tackle It with Caitlin Rozario
DESCRIPTION:Marketing is fast-paced\, creative\, and constantly evolving but that doesn’t mean you should feel overwhelmed\, scattered\, or burnt out trying to keep up. \nSustainable Productivity for Marketers is a three-part webinar series designed to help you rethink the way you work – so you can perform at your best without sacrificing your wellbeing. \nWe’re not here to glorify hustle. We’re here to help you make real\, lasting shifts in how you work so you can hit your goals\, feel proud of your output\, and still have time and energy for the things (and people) you care about most. \nThis second session of the series will help you cut through the noise. You’ll explore the science of attention\, uncover your personal distractions\, and build simple systems that support deep\, focused work. It’s not about doing more – it’s about doing what matters most. \nMeet the host:\n\nCaitlin Rozario is on a mission to make work better. As the founder of interlude and Head of Brand and Culture at tech startup Metrikus\, she’s passionate about creating healthier\, more sustainable ways of working that help people do remarkable things – without chronic stress\, burnout and overwhelm. \nHer workshops with interlude are industry agnostic\, and have helped teams at global giants like Visa and innovative startups like Beckley Psyctech and Superside build sustainable productivity practices that enhance both performance and wellbeing. \nCaitlin is a regular speaker at conferences like WORKTECH and Earthfest and will be bringing her ideas about sustainable productivity to the TEDx stage later this year. Her writing has been featured in publications like Startups Magazine and Workplace Wellbeing Professional.\nA Cambridge and UCL graduate with an MBA from Quantic\, Caitlin’s career has spanned high-growth startups\, award-winning brand campaigns\, and a relentless focus on improving how we work. \n\nLearning Outcomes:\n\nUnderstand what’s really draining your focus (hint: it’s not just your phone)\nLearn how to protect your attention and create space for high-impact work\nBuild a personalised plan to reduce procrastination and increase clarity\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/why-were-so-distracted-and-how-to-tackle-it-with-caitlin-rozario/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/06/Webinar-and-Event-Thumbnails-2025-18.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250901T180000
DTEND;TZID=UTC:20250901T190000
DTSTAMP:20260405T160204
CREATED:20250728T115935Z
LAST-MODIFIED:20250728T120011Z
UID:10000145-1756749600-1756753200@girlsinmarketing.com
SUMMARY:How to Get Freelance Clients (and what to charge)
DESCRIPTION:Getting started as a freelancer can feel overwhelming\, especially when you’re serious about it but don’t know where to start. \nThis session is designed for early-stage freelancers and side-hustlers who are ready to take action. Whether you’re trying to land your first client\, feeling stuck without a polished portfolio\, or unsure what to focus on in your first few months\, this webinar will help you cut through the noise and start building momentum. \nWe’ll give you practical\, honest advice that goes beyond surface-level tips\, so you can stop guessing and start growing your freelance career with confidence. \nMeet the hosts:\nThis session will be hosted by the creators of our Freelancing for Marketers Course. \nGina Buckle is the founder of Hoot Copy\, a copywriting and brand tone of voice consultancy that focuses on using humour and fun. Gina works with brands and agencies to develop genuinely fun (and cringe-free) brand voices that are easy to maintain\, connect with audiences\, and feel authentic to businesses. \nCrystal Nyarko Asiedu is a marketing strategist\, brand storyteller\, and the founder of Clear Narrative Media – a consultancy that helps Founders\, Creatives\, and Organisations turn their message into movements. With over eight years of experience across industries including charity\, media\, property\, health\, and e-commerce\, Crystal has worked with a wide range of brands to build digital visibility\, drive real impact\, and foster authentic engagement. \nOlivia Hanlon is an entrepreneur\, public speaker\, and Founder of Girls in Marketing – a global education platform empowering over 300\,000 marketers. She’s also the CMO and Co-Founder of Passata\, an AI productivity coach helping people work smarter in a world full of distractions. Named on the Forbes 30 Under 30 list\, Olivia has trained over 12\,000 marketers and worked with brands like Adobe and monday.com. \nSign up for this webinar\nRegister for the free webinar via this link.
URL:https://girlsinmarketing.com/event/how-to-get-freelance-clients-and-what-to-charge/
CATEGORIES:Public Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250911T120000
DTEND;TZID=UTC:20250911T124500
DTSTAMP:20260405T160204
CREATED:20250811T150948Z
LAST-MODIFIED:20250811T150948Z
UID:10000146-1757592000-1757594700@girlsinmarketing.com
SUMMARY:Creating Content That Elevates Both Your Career and Your Company with Lily Deal
DESCRIPTION:Sharing your voice at work doesn’t mean stepping outside the lines—it’s about learning how to contribute meaningfully while staying aligned with your organisation’s goals. \nIn the final session of our Personal Branding Series\, we’ll explore how to create content that supports both your personal growth and your company’s mission. You’ll learn how to build your voice on platforms like LinkedIn in a way that adds value to your team\, strengthens your visibility\, and builds your reputation as a thoughtful marketer. \nWe’ll also look at content types that perform well\, how to maintain alignment with brand values and tone\, and how to find the sweet spot between authenticity and professionalism. \nThis session is perfect for in-house marketers who want to speak up confidently\, without second-guessing whether they’re “allowed to.” \n \nMeet the host:\n\nLily Deal is a Marketing Executive at Serviced\, specialising in social media management and personal branding. With a background in journalism\, she brings a storytelling approach to digital marketing\, helping individuals and brands articulate their unique narratives online \nRecognised as one of the ‘Top 25 Marketers to Follow in 2025’ by Girls in Marketing\, Lily has cultivated a significant online presence\, amassing over 10\,000 followers on LinkedIn in just a few months. Her content emphasises authenticity\, consistency\, and community engagement\, encouraging professionals to showcase their genuine selves to build trust and meaningful connections. \nAt Serviced\, Lily leads initiatives that inspire her colleagues to enhance their personal brands\, fostering a culture of creativity and digital visibility. Lily’s approach to marketing is grounded in the belief that real\, relatable content resonates most with audiences. \n\nLearning Outcomes:\n\nAligning content with company goals: Share your voice while supporting organisational values and tone.\nHigh-impact content: Understand what types of posts perform well across LinkedIn and other platforms.\nBuilding confidence: Learn how to contribute meaningfully to your company’s brand while growing your own.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/creating-content-that-elevates-both-your-career-and-your-company-with-lily-deal/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/08/Webinar-and-Event-Thumbnails-2025-18.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250916T120000
DTEND;TZID=UTC:20250916T124500
DTSTAMP:20260405T160204
CREATED:20250827T105215Z
LAST-MODIFIED:20250827T105215Z
UID:10000150-1758024000-1758026700@girlsinmarketing.com
SUMMARY:Back to Basics Series - Writing with purpose: Copy that’s more than just words
DESCRIPTION:September feels like the right time to go back to school\, right? No matter how long we’ve been out of education\, September rolls around and it feels like a fresh start and an opportunity to learn something new. \nBut what about re-learning things we already know? Or brushing up on the basics that we never really fully covered while juggling everything else? \nThis September we’re taking you back to the drawing board with a webinar series designed to refresh your knowledge of some of the fundamentals of marketing. \nThe three-part webinar series will help you hit reset\, sharpen your skills\, and feel more confident in your day-to-day marketing. We’ll cover the essentials — copywriting\, strategy\, and design\, without the jargon\, so you can take a brief step back from the ‘doing’ and remind yourself of the foundations that really matter. \nIn this first session\, we’ll revisit the basics of writing marketing messages that stick\, while exploring how inclusive language can help you connect with more people\, improve clarity and build trust with your audience. \n \n \n \nMeet the hosts:\n\nEttie Bailey-King is an inclusive and accessible communication educator. A former Marketing Director\, she now teaches marketers and communicators all about inclusive language and accessibility. She’s helped brands like Decathlon\, Deloitte\, Girlguiding\, Harrods\, Vodafone and Savills to ditch the fear around inclusive and accessible communication. \nOn the inclusive language side\, she particularly focuses on LGBTQIA+ inclusive language\, Disability\, sexual orientation\, race and more. On the accessibility side\, she helps people to create content that works better for everybody\, whether they are Disabled\, neurodivergent\, tired or distracted. \nGrace Hall is a Freelance Copywriter and Content Writer at Crying Over Copy\, with over 5 years’ experience writing for SMEs across industries\, both B2B and B2C\, focusing on website copy\, copy audits\, blog posts\, personal branding copy and tone of voice guides. \nJudith Rafferty is a copywriter and content strategist with over 25 years’ experience across in-house\, agency\, and freelance roles\, drawing on a senior background in hospitality and events sales. \n\nWe’ll cover:\n\nHow to write clear\, persuasive copy that’s more than just waffle\nSimple ways to make your language more inclusive and authentic\nHow accessible and inclusive language go hand in hand with search\n\nHear from our panel of experts and gain practical techniques you can apply to your next campaign\, email\, or social post. \n\nSign up to the series here
URL:https://girlsinmarketing.com/event/back-to-basics-series-writing-with-purpose-copy-thats-more-than-just-words/
CATEGORIES:Public Webinars
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/08/Back-to-Basics-Session-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250917T120000
DTEND;TZID=UTC:20250917T124500
DTSTAMP:20260405T160204
CREATED:20250612T124941Z
LAST-MODIFIED:20250612T124941Z
UID:10000135-1758110400-1758113100@girlsinmarketing.com
SUMMARY:The Mindset\, Habits and Routines of the Top 1% with Caitlin Rozario
DESCRIPTION:Marketing is fast-paced\, creative\, and constantly evolving but that doesn’t mean you should feel overwhelmed\, scattered\, or burnt out trying to keep up. \nSustainable Productivity for Marketers is a three-part webinar series designed to help you rethink the way you work – so you can perform at your best without sacrificing your wellbeing. \nWe’re not here to glorify hustle. We’re here to help you make real\, lasting shifts in how you work so you can hit your goals\, feel proud of your output\, and still have time and energy for the things (and people) you care about most. \nWhat do the most successful creatives\, leaders and marketers have in common? Intentional systems. In this third and final session of the series\, you’ll explore the routines\, rituals\, and rest strategies that fuel long-term creativity and consistency. Plus\, you’ll dive into the psychology of habit-building – so you can start (and stick to) the changes that matter. \n \nMeet the host:\n\nCaitlin Rozario is on a mission to make work better. As the founder of interlude and Head of Brand and Culture at tech startup Metrikus\, she’s passionate about creating healthier\, more sustainable ways of working that help people do remarkable things – without chronic stress\, burnout and overwhelm. \nHer workshops with interlude are industry agnostic\, and have helped teams at global giants like Visa and innovative startups like Beckley Psyctech and Superside build sustainable productivity practices that enhance both performance and wellbeing. \nCaitlin is a regular speaker at conferences like WORKTECH and Earthfest and will be bringing her ideas about sustainable productivity to the TEDx stage later this year. Her writing has been featured in publications like Startups Magazine and Workplace Wellbeing Professional.\nA Cambridge and UCL graduate with an MBA from Quantic\, Caitlin’s career has spanned high-growth startups\, award-winning brand campaigns\, and a relentless focus on improving how we work. \n\nLearning Outcomes:\n\nDesign supportive routines that balance creativity and structure\nIdentify the right kind of rest for you (yes\, there’s more than one)\nUse a science-backed method to form lasting habits—without adding more pressure\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-mindset-habits-and-routines-of-the-top-1-with-caitlin-rozario/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/06/Webinar-and-Event-Thumbnails-2025-19.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250923T120000
DTEND;TZID=UTC:20250923T124500
DTSTAMP:20260405T160204
CREATED:20250827T105217Z
LAST-MODIFIED:20250827T105217Z
UID:10000149-1758628800-1758631500@girlsinmarketing.com
SUMMARY:Back to Basics Series - Design basics for better marketing
DESCRIPTION:September feels like the right time to go back to school\, right? No matter how long we’ve been out of education\, September rolls around and it feels like a fresh start and an opportunity to learn something new. \nBut what about re-learning things we already know? Or brushing up on the basics that we never really fully covered while juggling everything else? \nThis September we’re taking you back to the drawing board with a webinar series designed to refresh your knowledge of some of the fundamentals of marketing. \nThe three-part webinar series will help you hit reset\, sharpen your skills\, and feel more confident in your day-to-day marketing. We’ll cover the essentials — copywriting\, strategy\, and design\, without the jargon\, so you can take a brief step back from the ‘doing’ and remind yourself of the foundations that really matter. \nIn this second session\, we’re taking you back to basics of design in marketing. Now\, we’re not saying marketers need to be designers. In fact\, marketing and design are two completely different skill sets. \nBut the reality is that a lot of marketers are one-person teams\, or teams of 2 or 3 and in order to create great marketing\, a foundational knowledge of the principles of good design goes a long way. \nWhether you’re creating social posts\, email campaigns or producing creative briefs for design agencies\, it’s important to know the basics! \n \n \n \n \nMeet the hosts:\n\nMargaret Ward is the founder of Claddagh Creative\, a specialist email marketing agency working with brands across the UK\, US\, and beyond to turn their email lists into their most valuable asset. With a decade of experience across the full e-commerce and B2C supply chain\, she’s helped businesses from start-ups to 8-figure brands grow through data-driven strategy and creative storytelling. Alongside running her agency\, Margaret works as a marketing consultant\, mentors artisan businesses\, and speaks on email marketing\, entrepreneurship\, and building a business through brand marketing in today’s competitive landscape. \nJessica Roberts is the Creative Lead at Wirral Met College. A graduate of the University of Chester\, Jessica has held several design roles in some of Merseyside’s leading further education providers. In her current role\, she has successfully led award-winning education campaigns\, including the recent rebranding of Wirral Met College. Her specialisms include\, brand\, editorial and digital design. \nWith over five years in the creative industry\, Martina Gordeen has built a career at the intersection of strategy\, culture\, and community. Starting as a blogger at 14\, she has honed her expertise in marketing\, brand partnerships\, and event curation; helping brands such as Wray and Nephew UK\, DLT Brunch\, and UK Black Business Show connect authentically with their audiences. \nHer work has earned industry recognition\, including being named in the Alt Marketing School Top 100 Marketers (2024)\, MYBLAQBOOK’s International Women’s Day Trailblazer List (2024) and Pitch Fanzine’s Super People (2023). \n\nIn this session\, we’ll cover:\n\nThe core design principles that make things look polished (without overcomplicating it)\nHow to keep your visuals consistent and on-brand\nSimple tips for creating better content\, even with beginner tools\n\nYou’ll come away with a sharper eye for design and more confidence to bring your ideas to life. \n\nSign up to the series here
URL:https://girlsinmarketing.com/event/back-to-basics-series-design-basics-for-better-marketing/
CATEGORIES:Public Webinars
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/08/Back-to-Basics-Session-2.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T120000
DTEND;TZID=UTC:20250925T124500
DTSTAMP:20260405T160204
CREATED:20250714T131049Z
LAST-MODIFIED:20250714T131049Z
UID:10000144-1758801600-1758804300@girlsinmarketing.com
SUMMARY:Q3 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q3-marketing-updates-algorithms-insights-and-trends-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Webinar-and-Event-Thumbnails-2025.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T120000
DTEND;TZID=UTC:20250929T124500
DTSTAMP:20260405T160204
CREATED:20250812T140531Z
LAST-MODIFIED:20250812T140531Z
UID:10000147-1759147200-1759149900@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Generic Messaging Doesn’t Cut It (and How Storytelling Changes the Game) with Sophie Lee
DESCRIPTION:We all know attention is hard to earn but it’s even harder to keep. And in a sea of generic\, templated content\, it’s the stories that cut through. \nJoin us for the Ask the Marketer series – a new kind of Q&A and networking session designed for 2025. These sessions are a space to connect with other marketers\, get honest about industry challenges\, and learn from experts who’ve been there\, too. \nIn this session\, we’re joined by Sophie Lee\, a brand strategist and storytelling expert who believes the most powerful marketing doesn’t start with a sales pitch\, it starts with a story. She’ll share real examples of how brands are standing out through storytelling\, why vague messaging fails and how to find your own voice in the noise. \n \n \nMeet the host:\n\nSophie Lee is the award-winning Founder of Electric Peach\, a storytelling BCorp for social impact-driven organisations. In 2024\, she was named one of the top 100 inspiring female entrepreneurs by Small Business Britain. She is an NCTJ-qualified journalist and has written for publications such as The Guardian\, BBC\, and Huffington Post. She has over 15 years of experience working in content marketing and brand strategy and has trained 1\,000s of founders and leaders to tell more impactful stories and communicate with power and pazazz. She’s also a public speaker\, small business advisor\, presenter\, and mentor. \n\nWe’ll explore:\n\nWhy generic messaging falls flat: What’s missing from most marketing today—and how to fix it.\nThe science of storytelling: How our brains respond to stories (and why that matters).\nReal-world examples: Brands that are doing it right—and what you can learn from them.\nFinding your angle: How to uncover the stories worth telling in your work.\nTelling stories that convert: Balancing emotional connection with strategic outcomes.\n\nThis session is all about honest conversation\, real takeaways\, and leaving with practical ways to make your messaging more meaningful. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-generic-messaging-doesnt-cut-it-and-how-storytelling-changes-the-game-with-sophie-lee/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/08/Webinar-and-Event-Thumbnails-2025-19.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T120000
DTEND;TZID=UTC:20250930T124500
DTSTAMP:20260405T160204
CREATED:20250827T105219Z
LAST-MODIFIED:20250827T105219Z
UID:10000148-1759233600-1759236300@girlsinmarketing.com
SUMMARY:Back to Basics Series - Strip back your marketing strategy
DESCRIPTION:September feels like the right time to go back to school\, right? No matter how long we’ve been out of education\, September rolls around and it feels like a fresh start and an opportunity to learn something new. \nBut what about re-learning things we already know? Or brushing up on the basics that we never really fully covered while juggling everything else? \nThis September we’re taking you back to the drawing board with a webinar series designed to refresh your knowledge of some of the fundamentals of marketing. \nThe three-part webinar series will help you hit reset\, sharpen your skills\, and feel more confident in your day-to-day marketing. We’ll cover the essentials — copywriting\, strategy\, and design\, without the jargon\, so you can take a brief step back from the ‘doing’ and remind yourself of the foundations that really matter. \nIn this third and final session\, we’re covering the basics of strategy! If you’ve ever felt like you’re throwing tactics at the wall to see what sticks\, this one’s for you. We’ll break down what makes a solid marketing strategy (without the 50-page PowerPoint). \n \n \n \n \nMeet the hosts:\n\nMillie Allen is the Head of Marketing for B-Corp scale-up\, Ocean Bottle. Her background includes global roles in consumer brands Brompton Bicycles\, ghd Hair\, and Cotswold Outdoor.\nPassionate about sustainability and driving business impact\, Millie has led high-growth and mature brands looking to scale and disrupt their categories. Experienced in global expansions\, Millie specialises in insight-led marketing & brand strategies to support brand growth and customer acquisition. Millie also acts as a mentor for Girls in Marketing\, supporting early and mid-stage marketers as they navigate their professional development and the industry. \nFrancesca Lepe is a marketing strategist with over 10 years’ experience spanning pharma\, healthcare\, research\, and tech. Specialising in content\, social media\, and product marketing\, she’s led campaigns\, launched products\, and built communities that drive real results. She’s also the founder of Essex Mums Brunch Club and teaches others how to create meaningful events that connect people. Francesca blends practical insight with creative execution — stripping away the noise to focus on what actually works. \n\nYou’ll discover:\n\nHow to set objectives that actually guide your work\nWays to better understand your audience and what drives them\nHow to create strategies based on insight (not just vibes)\n\nOur guests will share their experiences to help you stop guessing and start making choices that deliver results. \n\nSign up to the series here
URL:https://girlsinmarketing.com/event/back-to-basics-series-strip-back-your-marketing-strategy/
CATEGORIES:Public Webinars
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/08/Back-to-Basics-Session-3.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251009T120000
DTEND;TZID=UTC:20251009T124500
DTSTAMP:20260405T160204
CREATED:20250903T100734Z
LAST-MODIFIED:20250911T154216Z
UID:10000151-1760011200-1760013900@girlsinmarketing.com
SUMMARY:Building a Hyper-Engaged Audience Starts with a Niche with Phoebe Parke
DESCRIPTION:Trying to be everything to everyone is exhausting. And honestly… it’s really not that effective. If your content is getting polite claps instead of real connection\, it might be time to niche down. \nIn this session\, we’re joined by Phoebe Parke\, who’s here to bust the myth that niching means losing your personality. Spoiler: it’s actually the fastest way to grow an audience that gets you and sticks around for the long haul. \nWe’ll chat about how to choose a niche without feeling boxed in\, why specificity is your best friend on social right now\, and how to turn casual lurkers into loyal superfans (the kind who’ll buy anything you put out). \n \n \n \nMeet the host:\n\nPhoebe Parke is a social media coach who helps creative people build their personal brands on social media so they get paid more. \nA natural-born storyteller\, Phoebe began her career as a journalist at CNN International\, where she was selected to lead CNN Africa’s social media strategy. \nShe later served as Head of Social Media for Grazia Magazine (2017–2022)\, transforming the brand’s digital presence\, launching innovative social-first campaigns and earning a BSME award for her work. \nThen\, for three years she worked as Head of Social Media at Gordon Ramsay Restaurants\, bringing the celebrity chef’s U.K. locations into the spotlight. Now\, she coaches creative people\, helping them build their personal brands so they stand out and get the recognition they deserve \nPhoebe has grown a loyal online following\, partnering with Adobe\, Instagram and the Chartered Institute of Marketing as a content creator in her own right. When she’s not working\, she’s set herself a personal mission to try every single Pilates class in London\, yes really. \n\nLearning outcomes:\n\nHow to pick a niche without feeling like you’re not being authentic as a creative\nWhy picking a niche is so important and how it’s the secret cheat code to success on social right now\nHow to build a community of super fans in your niche and get them to buy anything from you\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/building-a-hyper-engaged-audience-starts-with-a-niche-with-phoebe-parke/
CATEGORIES:Member Events
ATTACH;FMTTYPE=application/pdf:https://girlsinmarketing.com/wp-content/uploads/2025/09/Webinar-and-Event-Thumbnails-2025.pdf
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251013T120000
DTEND;TZID=UTC:20251013T124500
DTSTAMP:20260405T160204
CREATED:20250903T101836Z
LAST-MODIFIED:20250903T101836Z
UID:10000152-1760356800-1760359500@girlsinmarketing.com
SUMMARY:EGC Is the New UGC: Why Your Team Should Be on Your Feed with Xandrina Allday
DESCRIPTION:Let’s be honest – your audience is way more likely to trust someone from your team than a polished brand post with your logo slapped on it. \nThat’s where EGC (Employee-Generated Content) comes in. It’s not just a nice-to-have – it’s the future of content that actually connects. In this session\, Xandrina will break down why your team is your biggest (and most underused) content asset – and how to get them confidently showing up online. \nYou’ll learn how stories from staff humanise your brand\, why it works just as well in B2B as B2C\, and how to turn EGC into a repeatable system that doesn’t rely on ✨hope and vibes✨ alone. \nWhether you’re managing a team\, working in-house\, or trying to get leadership on board – this session will show you how to turn your internal champions into powerful brand storytellers. \n \n \n \nMeet the host:\n\nXandrina is a Social Media Consultant\, Trainer\, UGC Creator\, and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing\, she works with businesses to build standout social strategies\, train in-house teams\, and create social-first content that connects. She’s led global social teams\, delivered workshops worldwide\, and produced UGC for lifestyle\, food & drink\, travel\, and family-friendly brands. \n\nLearning outcomes:\n\nEGC generates more meaningful engagement and creates trust than brand led content because it’s authentic and people focused.\nBoth B2C and B2B brands benefit from EGC\, stories from staff humanise messaging regardless of sector.\nA simple\, repeatable process (Define → Encourage → Support → Credit → Repurpose) makes EGC sustainable and scalable.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/egc-is-the-new-ugc-why-your-team-should-be-on-your-feed-with-xandrina-allday/
CATEGORIES:Member Events
ATTACH;FMTTYPE=application/pdf:https://girlsinmarketing.com/wp-content/uploads/2025/09/Webinar-and-Event-Thumbnails-2025-1.pdf
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