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DTSTAMP:20260405T175011
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SUMMARY:Creating Content That Elevates Both Your Career and Your Company with Lily Deal
DESCRIPTION:Sharing your voice at work doesn’t mean stepping outside the lines—it’s about learning how to contribute meaningfully while staying aligned with your organisation’s goals. \nIn the final session of our Personal Branding Series\, we’ll explore how to create content that supports both your personal growth and your company’s mission. You’ll learn how to build your voice on platforms like LinkedIn in a way that adds value to your team\, strengthens your visibility\, and builds your reputation as a thoughtful marketer. \nWe’ll also look at content types that perform well\, how to maintain alignment with brand values and tone\, and how to find the sweet spot between authenticity and professionalism. \nThis session is perfect for in-house marketers who want to speak up confidently\, without second-guessing whether they’re “allowed to.” \n \nMeet the host:\n\nLily Deal is a Marketing Executive at Serviced\, specialising in social media management and personal branding. With a background in journalism\, she brings a storytelling approach to digital marketing\, helping individuals and brands articulate their unique narratives online \nRecognised as one of the ‘Top 25 Marketers to Follow in 2025’ by Girls in Marketing\, Lily has cultivated a significant online presence\, amassing over 10\,000 followers on LinkedIn in just a few months. Her content emphasises authenticity\, consistency\, and community engagement\, encouraging professionals to showcase their genuine selves to build trust and meaningful connections. \nAt Serviced\, Lily leads initiatives that inspire her colleagues to enhance their personal brands\, fostering a culture of creativity and digital visibility. Lily’s approach to marketing is grounded in the belief that real\, relatable content resonates most with audiences. \n\nLearning Outcomes:\n\nAligning content with company goals: Share your voice while supporting organisational values and tone.\nHigh-impact content: Understand what types of posts perform well across LinkedIn and other platforms.\nBuilding confidence: Learn how to contribute meaningfully to your company’s brand while growing your own.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/creating-content-that-elevates-both-your-career-and-your-company-with-lily-deal/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250916T120000
DTEND;TZID=UTC:20250916T124500
DTSTAMP:20260405T175011
CREATED:20250827T105215Z
LAST-MODIFIED:20250827T105215Z
UID:10000150-1758024000-1758026700@girlsinmarketing.com
SUMMARY:Back to Basics Series - Writing with purpose: Copy that’s more than just words
DESCRIPTION:September feels like the right time to go back to school\, right? No matter how long we’ve been out of education\, September rolls around and it feels like a fresh start and an opportunity to learn something new. \nBut what about re-learning things we already know? Or brushing up on the basics that we never really fully covered while juggling everything else? \nThis September we’re taking you back to the drawing board with a webinar series designed to refresh your knowledge of some of the fundamentals of marketing. \nThe three-part webinar series will help you hit reset\, sharpen your skills\, and feel more confident in your day-to-day marketing. We’ll cover the essentials — copywriting\, strategy\, and design\, without the jargon\, so you can take a brief step back from the ‘doing’ and remind yourself of the foundations that really matter. \nIn this first session\, we’ll revisit the basics of writing marketing messages that stick\, while exploring how inclusive language can help you connect with more people\, improve clarity and build trust with your audience. \n \n \n \nMeet the hosts:\n\nEttie Bailey-King is an inclusive and accessible communication educator. A former Marketing Director\, she now teaches marketers and communicators all about inclusive language and accessibility. She’s helped brands like Decathlon\, Deloitte\, Girlguiding\, Harrods\, Vodafone and Savills to ditch the fear around inclusive and accessible communication. \nOn the inclusive language side\, she particularly focuses on LGBTQIA+ inclusive language\, Disability\, sexual orientation\, race and more. On the accessibility side\, she helps people to create content that works better for everybody\, whether they are Disabled\, neurodivergent\, tired or distracted. \nGrace Hall is a Freelance Copywriter and Content Writer at Crying Over Copy\, with over 5 years’ experience writing for SMEs across industries\, both B2B and B2C\, focusing on website copy\, copy audits\, blog posts\, personal branding copy and tone of voice guides. \nJudith Rafferty is a copywriter and content strategist with over 25 years’ experience across in-house\, agency\, and freelance roles\, drawing on a senior background in hospitality and events sales. \n\nWe’ll cover:\n\nHow to write clear\, persuasive copy that’s more than just waffle\nSimple ways to make your language more inclusive and authentic\nHow accessible and inclusive language go hand in hand with search\n\nHear from our panel of experts and gain practical techniques you can apply to your next campaign\, email\, or social post. \n\nSign up to the series here
URL:https://girlsinmarketing.com/event/back-to-basics-series-writing-with-purpose-copy-thats-more-than-just-words/
CATEGORIES:Public Webinars
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/08/Back-to-Basics-Session-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250917T120000
DTEND;TZID=UTC:20250917T124500
DTSTAMP:20260405T175011
CREATED:20250612T124941Z
LAST-MODIFIED:20250612T124941Z
UID:10000135-1758110400-1758113100@girlsinmarketing.com
SUMMARY:The Mindset\, Habits and Routines of the Top 1% with Caitlin Rozario
DESCRIPTION:Marketing is fast-paced\, creative\, and constantly evolving but that doesn’t mean you should feel overwhelmed\, scattered\, or burnt out trying to keep up. \nSustainable Productivity for Marketers is a three-part webinar series designed to help you rethink the way you work – so you can perform at your best without sacrificing your wellbeing. \nWe’re not here to glorify hustle. We’re here to help you make real\, lasting shifts in how you work so you can hit your goals\, feel proud of your output\, and still have time and energy for the things (and people) you care about most. \nWhat do the most successful creatives\, leaders and marketers have in common? Intentional systems. In this third and final session of the series\, you’ll explore the routines\, rituals\, and rest strategies that fuel long-term creativity and consistency. Plus\, you’ll dive into the psychology of habit-building – so you can start (and stick to) the changes that matter. \n \nMeet the host:\n\nCaitlin Rozario is on a mission to make work better. As the founder of interlude and Head of Brand and Culture at tech startup Metrikus\, she’s passionate about creating healthier\, more sustainable ways of working that help people do remarkable things – without chronic stress\, burnout and overwhelm. \nHer workshops with interlude are industry agnostic\, and have helped teams at global giants like Visa and innovative startups like Beckley Psyctech and Superside build sustainable productivity practices that enhance both performance and wellbeing. \nCaitlin is a regular speaker at conferences like WORKTECH and Earthfest and will be bringing her ideas about sustainable productivity to the TEDx stage later this year. Her writing has been featured in publications like Startups Magazine and Workplace Wellbeing Professional.\nA Cambridge and UCL graduate with an MBA from Quantic\, Caitlin’s career has spanned high-growth startups\, award-winning brand campaigns\, and a relentless focus on improving how we work. \n\nLearning Outcomes:\n\nDesign supportive routines that balance creativity and structure\nIdentify the right kind of rest for you (yes\, there’s more than one)\nUse a science-backed method to form lasting habits—without adding more pressure\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-mindset-habits-and-routines-of-the-top-1-with-caitlin-rozario/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250923T120000
DTEND;TZID=UTC:20250923T124500
DTSTAMP:20260405T175011
CREATED:20250827T105217Z
LAST-MODIFIED:20250827T105217Z
UID:10000149-1758628800-1758631500@girlsinmarketing.com
SUMMARY:Back to Basics Series - Design basics for better marketing
DESCRIPTION:September feels like the right time to go back to school\, right? No matter how long we’ve been out of education\, September rolls around and it feels like a fresh start and an opportunity to learn something new. \nBut what about re-learning things we already know? Or brushing up on the basics that we never really fully covered while juggling everything else? \nThis September we’re taking you back to the drawing board with a webinar series designed to refresh your knowledge of some of the fundamentals of marketing. \nThe three-part webinar series will help you hit reset\, sharpen your skills\, and feel more confident in your day-to-day marketing. We’ll cover the essentials — copywriting\, strategy\, and design\, without the jargon\, so you can take a brief step back from the ‘doing’ and remind yourself of the foundations that really matter. \nIn this second session\, we’re taking you back to basics of design in marketing. Now\, we’re not saying marketers need to be designers. In fact\, marketing and design are two completely different skill sets. \nBut the reality is that a lot of marketers are one-person teams\, or teams of 2 or 3 and in order to create great marketing\, a foundational knowledge of the principles of good design goes a long way. \nWhether you’re creating social posts\, email campaigns or producing creative briefs for design agencies\, it’s important to know the basics! \n \n \n \n \nMeet the hosts:\n\nMargaret Ward is the founder of Claddagh Creative\, a specialist email marketing agency working with brands across the UK\, US\, and beyond to turn their email lists into their most valuable asset. With a decade of experience across the full e-commerce and B2C supply chain\, she’s helped businesses from start-ups to 8-figure brands grow through data-driven strategy and creative storytelling. Alongside running her agency\, Margaret works as a marketing consultant\, mentors artisan businesses\, and speaks on email marketing\, entrepreneurship\, and building a business through brand marketing in today’s competitive landscape. \nJessica Roberts is the Creative Lead at Wirral Met College. A graduate of the University of Chester\, Jessica has held several design roles in some of Merseyside’s leading further education providers. In her current role\, she has successfully led award-winning education campaigns\, including the recent rebranding of Wirral Met College. Her specialisms include\, brand\, editorial and digital design. \nWith over five years in the creative industry\, Martina Gordeen has built a career at the intersection of strategy\, culture\, and community. Starting as a blogger at 14\, she has honed her expertise in marketing\, brand partnerships\, and event curation; helping brands such as Wray and Nephew UK\, DLT Brunch\, and UK Black Business Show connect authentically with their audiences. \nHer work has earned industry recognition\, including being named in the Alt Marketing School Top 100 Marketers (2024)\, MYBLAQBOOK’s International Women’s Day Trailblazer List (2024) and Pitch Fanzine’s Super People (2023). \n\nIn this session\, we’ll cover:\n\nThe core design principles that make things look polished (without overcomplicating it)\nHow to keep your visuals consistent and on-brand\nSimple tips for creating better content\, even with beginner tools\n\nYou’ll come away with a sharper eye for design and more confidence to bring your ideas to life. \n\nSign up to the series here
URL:https://girlsinmarketing.com/event/back-to-basics-series-design-basics-for-better-marketing/
CATEGORIES:Public Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T120000
DTEND;TZID=UTC:20250925T124500
DTSTAMP:20260405T175011
CREATED:20250714T131049Z
LAST-MODIFIED:20250714T131049Z
UID:10000144-1758801600-1758804300@girlsinmarketing.com
SUMMARY:Q3 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q3-marketing-updates-algorithms-insights-and-trends-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Webinar-and-Event-Thumbnails-2025.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T120000
DTEND;TZID=UTC:20250929T124500
DTSTAMP:20260405T175011
CREATED:20250812T140531Z
LAST-MODIFIED:20250812T140531Z
UID:10000147-1759147200-1759149900@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Generic Messaging Doesn’t Cut It (and How Storytelling Changes the Game) with Sophie Lee
DESCRIPTION:We all know attention is hard to earn but it’s even harder to keep. And in a sea of generic\, templated content\, it’s the stories that cut through. \nJoin us for the Ask the Marketer series – a new kind of Q&A and networking session designed for 2025. These sessions are a space to connect with other marketers\, get honest about industry challenges\, and learn from experts who’ve been there\, too. \nIn this session\, we’re joined by Sophie Lee\, a brand strategist and storytelling expert who believes the most powerful marketing doesn’t start with a sales pitch\, it starts with a story. She’ll share real examples of how brands are standing out through storytelling\, why vague messaging fails and how to find your own voice in the noise. \n \n \nMeet the host:\n\nSophie Lee is the award-winning Founder of Electric Peach\, a storytelling BCorp for social impact-driven organisations. In 2024\, she was named one of the top 100 inspiring female entrepreneurs by Small Business Britain. She is an NCTJ-qualified journalist and has written for publications such as The Guardian\, BBC\, and Huffington Post. She has over 15 years of experience working in content marketing and brand strategy and has trained 1\,000s of founders and leaders to tell more impactful stories and communicate with power and pazazz. She’s also a public speaker\, small business advisor\, presenter\, and mentor. \n\nWe’ll explore:\n\nWhy generic messaging falls flat: What’s missing from most marketing today—and how to fix it.\nThe science of storytelling: How our brains respond to stories (and why that matters).\nReal-world examples: Brands that are doing it right—and what you can learn from them.\nFinding your angle: How to uncover the stories worth telling in your work.\nTelling stories that convert: Balancing emotional connection with strategic outcomes.\n\nThis session is all about honest conversation\, real takeaways\, and leaving with practical ways to make your messaging more meaningful. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-generic-messaging-doesnt-cut-it-and-how-storytelling-changes-the-game-with-sophie-lee/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T120000
DTEND;TZID=UTC:20250930T124500
DTSTAMP:20260405T175011
CREATED:20250827T105219Z
LAST-MODIFIED:20250827T105219Z
UID:10000148-1759233600-1759236300@girlsinmarketing.com
SUMMARY:Back to Basics Series - Strip back your marketing strategy
DESCRIPTION:September feels like the right time to go back to school\, right? No matter how long we’ve been out of education\, September rolls around and it feels like a fresh start and an opportunity to learn something new. \nBut what about re-learning things we already know? Or brushing up on the basics that we never really fully covered while juggling everything else? \nThis September we’re taking you back to the drawing board with a webinar series designed to refresh your knowledge of some of the fundamentals of marketing. \nThe three-part webinar series will help you hit reset\, sharpen your skills\, and feel more confident in your day-to-day marketing. We’ll cover the essentials — copywriting\, strategy\, and design\, without the jargon\, so you can take a brief step back from the ‘doing’ and remind yourself of the foundations that really matter. \nIn this third and final session\, we’re covering the basics of strategy! If you’ve ever felt like you’re throwing tactics at the wall to see what sticks\, this one’s for you. We’ll break down what makes a solid marketing strategy (without the 50-page PowerPoint). \n \n \n \n \nMeet the hosts:\n\nMillie Allen is the Head of Marketing for B-Corp scale-up\, Ocean Bottle. Her background includes global roles in consumer brands Brompton Bicycles\, ghd Hair\, and Cotswold Outdoor.\nPassionate about sustainability and driving business impact\, Millie has led high-growth and mature brands looking to scale and disrupt their categories. Experienced in global expansions\, Millie specialises in insight-led marketing & brand strategies to support brand growth and customer acquisition. Millie also acts as a mentor for Girls in Marketing\, supporting early and mid-stage marketers as they navigate their professional development and the industry. \nFrancesca Lepe is a marketing strategist with over 10 years’ experience spanning pharma\, healthcare\, research\, and tech. Specialising in content\, social media\, and product marketing\, she’s led campaigns\, launched products\, and built communities that drive real results. She’s also the founder of Essex Mums Brunch Club and teaches others how to create meaningful events that connect people. Francesca blends practical insight with creative execution — stripping away the noise to focus on what actually works. \n\nYou’ll discover:\n\nHow to set objectives that actually guide your work\nWays to better understand your audience and what drives them\nHow to create strategies based on insight (not just vibes)\n\nOur guests will share their experiences to help you stop guessing and start making choices that deliver results. \n\nSign up to the series here
URL:https://girlsinmarketing.com/event/back-to-basics-series-strip-back-your-marketing-strategy/
CATEGORIES:Public Webinars
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251009T120000
DTEND;TZID=UTC:20251009T124500
DTSTAMP:20260405T175011
CREATED:20250903T100734Z
LAST-MODIFIED:20250911T154216Z
UID:10000151-1760011200-1760013900@girlsinmarketing.com
SUMMARY:Building a Hyper-Engaged Audience Starts with a Niche with Phoebe Parke
DESCRIPTION:Trying to be everything to everyone is exhausting. And honestly… it’s really not that effective. If your content is getting polite claps instead of real connection\, it might be time to niche down. \nIn this session\, we’re joined by Phoebe Parke\, who’s here to bust the myth that niching means losing your personality. Spoiler: it’s actually the fastest way to grow an audience that gets you and sticks around for the long haul. \nWe’ll chat about how to choose a niche without feeling boxed in\, why specificity is your best friend on social right now\, and how to turn casual lurkers into loyal superfans (the kind who’ll buy anything you put out). \n \n \n \nMeet the host:\n\nPhoebe Parke is a social media coach who helps creative people build their personal brands on social media so they get paid more. \nA natural-born storyteller\, Phoebe began her career as a journalist at CNN International\, where she was selected to lead CNN Africa’s social media strategy. \nShe later served as Head of Social Media for Grazia Magazine (2017–2022)\, transforming the brand’s digital presence\, launching innovative social-first campaigns and earning a BSME award for her work. \nThen\, for three years she worked as Head of Social Media at Gordon Ramsay Restaurants\, bringing the celebrity chef’s U.K. locations into the spotlight. Now\, she coaches creative people\, helping them build their personal brands so they stand out and get the recognition they deserve \nPhoebe has grown a loyal online following\, partnering with Adobe\, Instagram and the Chartered Institute of Marketing as a content creator in her own right. When she’s not working\, she’s set herself a personal mission to try every single Pilates class in London\, yes really. \n\nLearning outcomes:\n\nHow to pick a niche without feeling like you’re not being authentic as a creative\nWhy picking a niche is so important and how it’s the secret cheat code to success on social right now\nHow to build a community of super fans in your niche and get them to buy anything from you\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/building-a-hyper-engaged-audience-starts-with-a-niche-with-phoebe-parke/
CATEGORIES:Member Events
ATTACH;FMTTYPE=application/pdf:https://girlsinmarketing.com/wp-content/uploads/2025/09/Webinar-and-Event-Thumbnails-2025.pdf
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251013T120000
DTEND;TZID=UTC:20251013T124500
DTSTAMP:20260405T175011
CREATED:20250903T101836Z
LAST-MODIFIED:20250903T101836Z
UID:10000152-1760356800-1760359500@girlsinmarketing.com
SUMMARY:EGC Is the New UGC: Why Your Team Should Be on Your Feed with Xandrina Allday
DESCRIPTION:Let’s be honest – your audience is way more likely to trust someone from your team than a polished brand post with your logo slapped on it. \nThat’s where EGC (Employee-Generated Content) comes in. It’s not just a nice-to-have – it’s the future of content that actually connects. In this session\, Xandrina will break down why your team is your biggest (and most underused) content asset – and how to get them confidently showing up online. \nYou’ll learn how stories from staff humanise your brand\, why it works just as well in B2B as B2C\, and how to turn EGC into a repeatable system that doesn’t rely on ✨hope and vibes✨ alone. \nWhether you’re managing a team\, working in-house\, or trying to get leadership on board – this session will show you how to turn your internal champions into powerful brand storytellers. \n \n \n \nMeet the host:\n\nXandrina is a Social Media Consultant\, Trainer\, UGC Creator\, and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing\, she works with businesses to build standout social strategies\, train in-house teams\, and create social-first content that connects. She’s led global social teams\, delivered workshops worldwide\, and produced UGC for lifestyle\, food & drink\, travel\, and family-friendly brands. \n\nLearning outcomes:\n\nEGC generates more meaningful engagement and creates trust than brand led content because it’s authentic and people focused.\nBoth B2C and B2B brands benefit from EGC\, stories from staff humanise messaging regardless of sector.\nA simple\, repeatable process (Define → Encourage → Support → Credit → Repurpose) makes EGC sustainable and scalable.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/egc-is-the-new-ugc-why-your-team-should-be-on-your-feed-with-xandrina-allday/
CATEGORIES:Member Events
ATTACH;FMTTYPE=application/pdf:https://girlsinmarketing.com/wp-content/uploads/2025/09/Webinar-and-Event-Thumbnails-2025-1.pdf
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251021T120000
DTEND;TZID=UTC:20251021T124500
DTSTAMP:20260405T175011
CREATED:20250929T083134Z
LAST-MODIFIED:20250929T083134Z
UID:10000154-1761048000-1761050700@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-3/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Mid-Level-Marketers-Campfire-Session-February-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251023T120000
DTEND;TZID=UTC:20251023T124500
DTSTAMP:20260405T175011
CREATED:20250929T083050Z
LAST-MODIFIED:20251020T145905Z
UID:10000153-1761220800-1761223500@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, National Marketing Manager at Caremark and Girls in Marketing Member. \nAbout Rhianna:\nRhianna Clavering is National Marketing Manager at Caremark\, the largest UK owned home care franchise. She builds campaigns that make a clear difference to people and to business.\nAt 23\, her work has doubled online revenue\, grown reach by 316%\, and lifted paid search performance by over 60%. She has led SEO strategies that delivered a 90% year on year revenue jump\, managed national exhibitions\, and secured coverage in major industry titles. \nShe learned through a degree apprenticeship and hands on roles across music\, pest control\, theatre and recruitment. She also opened doors for herself\, gaining experience with Goodwood Revival\, the Royal Windsor Horse Show and the Queen’s Platinum Jubilee through persistence and cold outreach. \nHer story proves you can create your own opportunities. She mentors students and speaks at schools to help young people build confidence and career skills. She wants young marketers to back themselves\, take smart risks and dive in. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-4/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T120000
DTEND;TZID=UTC:20251103T124500
DTSTAMP:20260405T175011
CREATED:20251008T120721Z
LAST-MODIFIED:20251008T120721Z
UID:10000155-1762171200-1762173900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-4/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Freelancer-Marketers-Campfire-Session-March.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251105T120000
DTEND;TZID=UTC:20251105T124500
DTSTAMP:20260405T175011
CREATED:20251008T120950Z
LAST-MODIFIED:20251008T120950Z
UID:10000156-1762344000-1762346700@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-4/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/B2B-Marketers-Campfire-Session-March-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T120000
DTEND;TZID=UTC:20251106T124500
DTSTAMP:20260405T175011
CREATED:20251014T123955Z
LAST-MODIFIED:20251014T123955Z
UID:10000157-1762430400-1762433100@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Can Marketing Really Drive Social Change? with Eleshea Williams
DESCRIPTION:We all know marketing can spark awareness\, but can it really spark change? In a world where causes compete for attention\, the challenge isn’t just being seen – it’s making people care enough to act. \nJoin us for the Ask the Marketer series – a new kind of Q&A and networking session designed for 2025. These sessions are a space to connect with other marketers\, get honest about industry challenges\, and learn from experts who’ve been there\, too. \nIn this session\, we’re joined by Eleshea Williams\, a social media specialist with over five years’ experience in the social impact and charity sector\, including roles at UNICEF UK\, Shakespeare’s Globe\, and The Black Curriculum. \nMeet the host:\n\nEleshea works in social media for Amnesty International\, the world’s largest human rights organisation. She has over five years of experience in the Social Impact/Charity sector\, making social media content for positive change in the world. She previously worked for UNICEF UK\, Shakespeare’s Globe theatre\, and The Black Curriculum.Eleshea is a Top Voice on LinkedIn\, passionate about making the Social Impact sector more accessible at a junior level\, and using her social media skills for good. She started her career at 21\, managing a team of four and working on racial justice on a global scale after the Black Lives Matter resurgence. \n\nWe’ll explore:\n\nThe gap between awareness and action: Why raising awareness isn’t always enough.\nSocial media for good: What works (and what doesn’t) when marketing a cause.\nChallenges of charity marketing: Lessons from working in the sector.\nMaking people care: Turning likes and shares into lasting impact.\nMarketing with integrity: Balancing purpose with strategy.\n\nThis session is all about honest conversation\, real takeaways\, and leaving with practical ways to make your marketing more meaningful – whether you work in the charity sector or not. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-can-marketing-really-drive-social-change-with-eleshea-williams/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/Webinar-and-Event-Thumbnails-2025-33.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251114T120000
DTEND;TZID=UTC:20251114T124500
DTSTAMP:20260405T175011
CREATED:20251020T120040Z
LAST-MODIFIED:20251020T120040Z
UID:10000161-1763121600-1763124300@girlsinmarketing.com
SUMMARY:Understanding the B2B Buyer Journey with Emma Davies and Ruta Sudmantaite
DESCRIPTION:If you’ve ever felt like B2B buyers are harder to reach than ever\, you’re not alone. \nLong sales cycles\, multiple decision-makers and endless research mean that by the time a lead gets to sales\, most of their journey is already done. Add in constant organisational change and shifting priorities\, and it can feel impossible to know where to focus your marketing! \nThat’s why understanding the REAL B2B buyer journey matters. \nIn this session\, Emma Davies and Ruta Sudmantaite will break down what buyers are really going through – and how you can create marketing that cuts through the overwhelm. \n \n \n \n \nMeet the hosts:\n\nRuta: \nAs a fractional CMO at Sudmant\, I help B2B businesses reach their next revenue goal with inbound marketing strategies that build their brand and generate leads. I have worked with clients ranging from small tech startups to unicorns and public companies\, using my experience and passion for marketing to create impactful campaigns and content.I am also a co-founder of Lava Metrics\, a software solution that gives HubSpot users new reporting powers to set and track their pipeline goals\, conversion rates\, and historical snapshots. We are currently on pre-sale and offering a 50% discount for data pioneers. Additionally\, I co-host the ‘Blame it on Marketing’ podcast\, where we discuss and debunk marketing clichés and myths. I enjoy learning and sharing my insights on marketing\, technology\, and people. \nEmma: \nMarketing is both an art and a science—and I thrive at the intersection of the two. I’m passionate about leveraging data to elevate marketing performance while creating seamless\, buyer-centric experiences. As the Founder of Advocitude\, I’ve spent over four years transforming an idea into a trusted partner for B2B companies. What started as a platform to explore Customer Advocacy and Community has evolved into a strategic marketing consultancy. Our mission? To help businesses execute impactful marketing strategies that are data-driven\, aligned to their Ideal Customer Profiles (ICPs)\, and designed to make buying easier for their customers. I’m also the co-host of Blame it on Marketing\, a podcast where we tackle the misconceptions and challenges marketers face while doing the day job. \n\nWe’ll cover:\n\nThe five stages buyers actually move through (and why it’s rarely a neat funnel)\nHow to build marketing that supports confused\, risk-averse buyers at every step.\nThe type of content that genuinely helps buyers make confident decisions.\nPractical actions you can take to align with sales and drive impact\, not just leads.\n\nYou’ll leave this session with a clearer picture of what today’s buyers are really up against and the tools to meet them where they are\, build trust\, and create marketing that actually drives decisions. \n\nSign up to the webinar here
URL:https://girlsinmarketing.com/event/understanding-the-b2b-buyer-journey-with-emma-davies-and-ruta-sudmantaite/
CATEGORIES:Public Webinars
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/Course-thumbnail-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251120T120000
DTEND;TZID=UTC:20251120T124500
DTSTAMP:20260405T175011
CREATED:20251014T124712Z
LAST-MODIFIED:20251014T124712Z
UID:10000158-1763640000-1763642700@girlsinmarketing.com
SUMMARY:Email\, Reimagined: A New Approach to Performance Across Any Organisation with Beth O’Malley
DESCRIPTION:Email marketing isn’t dead… but the old way of doing it might be. \nIn most organisations\, email sits in a silo: marketing sends campaigns\, sales chase leads\, and customer success deals with the fallout. But what if email could do more than fill inboxes? What if it could connect your systems\, align your teams\, and actually drive business-wide performance? \nIn this session with Beth O’Malley\, an email strategist known for helping brands transform how they think about and use email\, we’ll challenge the outdated tactics that are holding your performance back and explore what modern email marketing really looks like. \nMeet the host:\n\nBeth O’Malley is an experienced email strategist and CRM marketing consultant who helps brands transform how they use email to drive meaningful business results. With over a decade of experience across sectors\, Beth specialises in building customer-centric email ecosystems that connect data\, systems\, and strategy to deliver impact beyond the inbox. Her approach combines creativity and analytics\, empowering teams to build trust\, improve performance\, and turn email into a genuine growth channel. \n\nLearning outcomes:\n\nRedefine email as an ecosystem – align systems\, data\, and strategy so email drives business outcomes\, not just marketing metrics.\nSpot (and stop) the myths – why open rates\, hacks\, and tricks hold teams back\, and what to measure instead for real performance.\nBuild trust and revenue together – practical ways to use email to strengthen relationships\, improve customer experience\, and generate measurable growth.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/email-reimagined-a-new-approach-to-performance-across-any-organisation-with-beth-omalley/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/Webinar-and-Event-Thumbnails-2025-34.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251208T120000
DTEND;TZID=UTC:20251208T124500
DTSTAMP:20260405T175011
CREATED:20251014T125636Z
LAST-MODIFIED:20251014T125636Z
UID:10000159-1765195200-1765197900@girlsinmarketing.com
SUMMARY:Marketing Trends to Watch in 2026 with OIivia Hanlon
DESCRIPTION:The marketing world never stands still… and 2026 is shaping up to be a year of bold ideas\, creative risk-taking and even smarter strategies. \nFrom the continued rise of AI to the shift towards community-driven content and the death of the overly polished brand\, us marketers are being challenged to evolve faster than ever. \nJoin Olivia Hanlon\, Founder and CEO of Girls in Marketing\, as she unpacks the key trends set to define 2026. Drawing on insights from industry reports\, brand campaigns\, and real marketer experiences\, this session will explore what’s next and how you can adapt with confidence. \nMeet the host:\n\nOlivia is an entrepreneur\, keynote speaker\, podcaster\, and mentor. Named in Forbes 30 Under 30 in 2024\, she is the award-winning Founder and CEO of Girls in Marketing\, a female-led organisation that provides accessible learning resources for marketers. Alongside her work at Girls in Marketing\, Olivia is the Co-Founder and CMO of Passata\, an AI productivity startup. With 8+ years of experience in business and marketing; Olivia’s expertise lies in brand building\, marketing growth\, and strategy as well as creative campaigns and podcasting\, Olivia has trained over 16\,000 marketers and led internships with brands like Adobe and monday.com \n\nLearning outcomes:\n\nA breakdown of the top marketing trends shaping 2026\nReal examples of how brands are experimenting and standing out\nPractical ideas to future-proof your strategy for the year ahead\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/marketing-trends-to-watch-in-2026-with-oiivia-hanlon/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/Webinar-and-Event-Thumbnails-2025-35.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251215T120000
DTEND;TZID=UTC:20251215T124500
DTSTAMP:20260405T175011
CREATED:20251014T130549Z
LAST-MODIFIED:20251127T092644Z
UID:10000160-1765800000-1765802700@girlsinmarketing.com
SUMMARY:The 2025 Marketing Round-Up Quiz + End-of-Year Party
DESCRIPTION:Think you’ve kept up with everything marketing this year? 👀 \nFrom viral campaigns and brand blunders to big platform updates and unforgettable moments – 2025 gave us plenty to talk about. \nJoin us for the Girls in Marketing End-of-Year Quiz + Party\, where we’ll test your marketing knowledge\, celebrate the year’s best (and worst) moments\, and have a laugh together before we close out 2025. \nGrab your festive drink of choice\, bring your marketing pals\, and let’s end the year the only way we know how – with good vibes\, great people\, and a lot of laughter. \nHosted by Olivia Hanlon and Amy Lewin \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-2025-marketing-round-up-quiz-end-of-year-party/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/Webinar-and-Event-Thumbnails-2025-36.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260112T120000
DTEND;TZID=UTC:20260112T124500
DTSTAMP:20260405T175011
CREATED:20251222T104812Z
LAST-MODIFIED:20251222T104823Z
UID:10000162-1768219200-1768221900@girlsinmarketing.com
SUMMARY:Stories That Stick: The Foundations of Modern Brand Storytelling with Sophie Lee
DESCRIPTION:Great marketing isn’t just about data or design\, it’s about stories that make people feel something. \nThe Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions\, you’ll learn how to craft stories that connect\, create content that converts and share authentic narratives that build trust and loyalty. \nAs the first session in the series\, we’ll dive into the foundations of what makes storytelling such a powerful tool in marketing and how to use it to create genuine emotional connections with your audience. \nYou’ll explore the psychology behind why stories work\, how to find the real narrative behind your brand (beyond the corporate jargon) and how to use storytelling as a framework for campaigns\, social media\, and beyond. \nBy the end of this session\, you’ll walk away with a simple structure for crafting your own brand story – one that feels human\, memorable\, and authentic. \nMeet the host:\n\nSophie Lee is an author\, storyteller\, and brand strategist who helps people and brands find their true voice. Through her company\, Electric Peach\, and her upcoming book Beyond Palatable\, she explores authenticity\, visibility\, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver\, more human communication. \n\nYou’ll learn how to:\n\nUnderstand the key elements of an effective brand story.\nDiscover and define your brand’s core narrative.\nBuild a simple story framework you can reuse across channel\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/stories-that-stick-the-foundations-of-modern-brand-storytelling-with-sophie-lee/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/12/Webinar-and-Event-Thumbnails-2025-43-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260119T120000
DTEND;TZID=UTC:20260119T124500
DTSTAMP:20260405T175011
CREATED:20251222T145100Z
LAST-MODIFIED:20251222T145100Z
UID:10000166-1768824000-1768826700@girlsinmarketing.com
SUMMARY:Let’s Set Some Goals Together!
DESCRIPTION:This isn’t a ground-breaking new year\, new you session. \nIt’s a relaxed\, chatty space to talk honestly about your career\, what you want from the year ahead\, and how to turn big thoughts into realistic\, doable goals. \nWe’ll have an open conversation about ambition\, direction\, and the stuff that often gets left out of traditional goal-setting – uncertainty\, changing priorities\, and not having everything figured out yet. \n \n \n \n \n \n \n \n \nMeet the host:\n\nOlivia Mae Hanlon is an award-winning entrepreneur\, speaker\, and creator recognised on the Forbes 30 Under 30 list for Marketing & Advertising. She’s the founder of Girls in Marketing and creator behind Ambition is a Dirty Word\, empowering women to grow their confidence\, careers\, and communities through honest conversations about marketing\, leadership\, and ambition. \n\nIn this session\, we’ll:\n\nChat through how you’re feeling about the year ahead\, career-wise\nTalk about what you actually want to work towards (not what you think you should want)\nBreak down bigger career ideas into simple\, actionable goals\nThink through practical next steps you can take straight away\nShare ideas\, ask questions\, and learn from each other in a low-pressure setting\n\nYou’ll leave with clearer career goals\, a few practical actions written down\, and a better sense of direction (without feeling overwhelmed or behind) \nIf you want to start the year feeling more grounded\, supported\, and confident about your career\, this session is for you. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/lets-set-some-goals-together/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/12/Webinar-and-Event-Thumbnails-2025-46.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T120000
DTEND;TZID=UTC:20260122T124500
DTSTAMP:20260405T175011
CREATED:20251222T103452Z
LAST-MODIFIED:20251222T103452Z
UID:10000163-1769083200-1769085900@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, National Marketing Manager at Caremark and Girls in Marketing Member. \nAbout Rhianna:\nRhianna Clavering is National Marketing Manager at Caremark\, the largest UK owned home care franchise. She builds campaigns that make a clear difference to people and to business.\nAt 23\, her work has doubled online revenue\, grown reach by 316%\, and lifted paid search performance by over 60%. She has led SEO strategies that delivered a 90% year on year revenue jump\, managed national exhibitions\, and secured coverage in major industry titles. \nShe learned through a degree apprenticeship and hands on roles across music\, pest control\, theatre and recruitment. She also opened doors for herself\, gaining experience with Goodwood Revival\, the Royal Windsor Horse Show and the Queen’s Platinum Jubilee through persistence and cold outreach. \nHer story proves you can create your own opportunities. She mentors students and speaks at schools to help young people build confidence and career skills. She wants young marketers to back themselves\, take smart risks and dive in. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-5/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260127T120000
DTEND;TZID=UTC:20260127T124500
DTSTAMP:20260405T175011
CREATED:20251222T143800Z
LAST-MODIFIED:20260102T101433Z
UID:10000165-1769515200-1769517900@girlsinmarketing.com
SUMMARY:Words for Everyone: The Science and Strategy of Accessible Marketing with Ettie Bailey-King
DESCRIPTION:Accessible marketing isn’t about ticking boxes – it’s about making sure your words actually land. \nEvery day\, people consume content while exhausted\, overstimulated\, distracted\, or using assistive technology. If your message is hard to read\, confusing\, or cognitively demanding\, it doesn’t just exclude people\, it gets ignored. \nIn this session\, we’ll explore how to write marketing content that works for real humans\, in real-world conditions. \nWe’ll blend science\, strategy\, and practical examples to show how accessibility improves clarity\, trust\, and reach – for everyone\, not just a minority of users. \n \n \n \n \n \n \n \nMeet the host:\n\nEttie Bailey-King is an inclusive and accessible communication expert and a former Marketing Director. She helps you make your messages land\, with everyone. So you can reach new audiences\, and connect more deeply with them. \nEttie teaches accessible and inclusive communication through warm\, engaging\, interactive workshops. She’ll take you through the science of how we understand information when we are tired\, distracted\, or neurodivergent\, and the tools you need to make your marketing truly accessible. \nShe’s worked for clients including Eurostar\, Greenpeace\, Savills\, Oxfam and the Southbank Centre. \n\nIn this webinar\, we’ll cover:\n\nThe tech behind the text: How screen readers and braille displays actually interpret your copy – plus how to format hashtags\, hyperlinks\, emojis\, and structure so they make sense beyond a visual experience.\nDesigning for cognitive ease: The science of processing fluency\, and why “simple” doesn’t mean basic. Learn how to write for people who are stressed\, tired\, distracted\, or juggling life – from commuters on noisy trains to new parents holding a crying baby.\nWriting for neurodiversity: Practical strategies to make your content more legible\, logical\, and comfortable for neurodivergent audiences\, including ADHD\, autistic\, and dyslexic readers.\nYour accessible writing toolkit: Walk away with clear tips and free\, powerful tools you can use immediately in your next social post\, email campaign\, or landing page to increase reach\, clarity\, and impact.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/words-for-everyone-the-science-and-strategy-of-accessible-marketing-with-ettie-bailey-king/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T120000
DTEND;TZID=UTC:20260129T124500
DTSTAMP:20260405T175011
CREATED:20251222T103549Z
LAST-MODIFIED:20251222T103549Z
UID:10000164-1769688000-1769690700@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-4/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260204T120000
DTEND;TZID=UTC:20260204T124500
DTSTAMP:20260405T175011
CREATED:20260120T125730Z
LAST-MODIFIED:20260120T125730Z
UID:10000170-1770206400-1770209100@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-5/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/10/B2B-Marketers-Campfire-Session-March-3.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260209T120000
DTEND;TZID=UTC:20260209T124500
DTSTAMP:20260405T175011
CREATED:20260106T103319Z
LAST-MODIFIED:20260106T103319Z
UID:10000167-1770638400-1770641100@girlsinmarketing.com
SUMMARY:From Hook to Action: Designing Stories for Content & Campaigns with Sophie Lee
DESCRIPTION:Great marketing isn’t just about data or design\, it’s about stories that make people feel something. \nThe Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions\, you’ll learn how to craft stories that connect\, create content that converts and share authentic narratives that build trust and loyalty. \nAs the second session in the series\, this session focuses on turning your story into content that truly connects. \nYou’ll learn how to write hooks that stop the scroll\, adapt your story across platforms\, and create campaigns that both inspire and perform. Sophie will guide you through building story-led content that not only captures attention but also drives meaningful action – from engagement to conversion. \nBy the end\, you’ll know how to turn any idea into a story-driven campaign that actually delivers results. \nMeet the host:\n\nSophie Lee is an author\, storyteller\, and brand strategist who helps people and brands find their true voice. Through her company\, Electric Peach\, and her upcoming book Beyond Palatable\, she explores authenticity\, visibility\, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver\, more human communication. \n\nYou’ll learn how to:\n\nWrite hooks that instantly grab your audience’s attention.\nRepurpose one story across different content types.\nLink storytelling to clear actions and campaign goals.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/from-hook-to-action-designing-stories-for-content-campaigns-with-sophie-lee/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260218T120000
DTEND;TZID=UTC:20260218T124500
DTSTAMP:20260405T175011
CREATED:20260128T121138Z
LAST-MODIFIED:20260128T121138Z
UID:10000173-1771416000-1771418700@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Is Email Marketing Boring… or Are We Just Doing It Wrong? with Margaret Ward
DESCRIPTION:Let’s be honest… email marketing doesn’t exactly have the best reputation. \nIt’s often seen as boring\, overly salesy\, or stuck in old “best practice” rules – but is the channel really the problem\, or is it how we’re using it? \nIn this live Q&A\, we’re joined by Margaret Ward\, Founder of Claddagh Creative\, to unpack what’s actually going wrong with email marketing (and how to do it better) From strategy and storytelling to creativity and performance\, this session is all about making email feel more human (and more effective). \nWe’ll talk about why so many brands struggle to get results from email\, which habits and assumptions might be holding you back\, and how small shifts in thinking can make a big difference. \nIf your emails feel like an afterthought\, a last-minute sales tool\, or something you know could be better – this session will help you rethink how email fits into your wider marketing strategy and how to make it work harder for you. \n\n\n\nMeet the hosts:\nMargaret Ward is the Founder and Email Strategist behind Claddagh Creative\, an email marketing agency helping e-commerce brands turn their email list into their most valuable asset. Known for blending bold strategy with creative storytelling\, Margaret and her team have worked with brands across fashion\, wellness\, homeware\, and gifting to design high-converting emails that feel human and drive real results. \nAlongside her agency work\, Margaret also supports founders and marketers through brand strategy consulting and mentoring. She helps them refine their positioning\, craft compelling stories\, and connect all of their marketing efforts into a clear\, cohesive strategy. She also co-runs email marketing and CRM meet-ups across the UK\, creating spaces for the industry to connect\, learn\, and grow together. \nWe’ll explore:\n\nEmail’s reputation problem: Why email marketing feels “boring” and where brands are going wrong.\nStrategy before sends: Rethinking the role of email beyond promotions and sales.\nStorytelling that converts: How to make emails feel human\, creative\, and worth opening.\nFrom sends to impact: Turning email into a long-term growth channel\, not a last-minute tactic\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-is-email-marketing-boring-or-are-we-just-doing-it-wrong-with-margaret-ward/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260224T120000
DTEND;TZID=UTC:20260224T124500
DTSTAMP:20260405T175011
CREATED:20260120T125657Z
LAST-MODIFIED:20260120T125657Z
UID:10000169-1771934400-1771937100@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-5/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Freelancer-Marketers-Campfire-Session-March.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260309T120000
DTEND;TZID=UTC:20260309T124500
DTSTAMP:20260405T175011
CREATED:20260106T103508Z
LAST-MODIFIED:20260106T103508Z
UID:10000168-1773057600-1773060300@girlsinmarketing.com
SUMMARY:Proof Over Hype: Customer Stories\, Social Proof & Ethical Persuasion with Sophie Lee
DESCRIPTION:Great marketing isn’t just about data or design\, it’s about stories that make people feel something. \nThe Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions\, you’ll learn how to craft stories that connect\, create content that converts and share authentic narratives that build trust and loyalty. \nAs the final session in the series\, you’ll explore how to collect and craft customer stories that build trust and credibility. \nYou’ll uncover practical ways to interview customers\, shape authentic case studies\, and use storytelling to show real impact – all while maintaining integrity and avoiding overhyped or manipulative tactics. \nThis session brings together everything you’ve learned to help you share stories that are grounded in truth\, resonate with your audience\, and strengthen your brand’s credibility. \nMeet the host:\n\nSophie Lee is an author\, storyteller\, and brand strategist who helps people and brands find their true voice. Through her company\, Electric Peach\, and her upcoming book Beyond Palatable\, she explores authenticity\, visibility\, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver\, more human communication. \n\nYou’ll learn how to:\n\nGather and shape powerful customer stories.\nCreate high-impact case studies and testimonials.\nApply ethical storytelling that builds credibility.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/proof-over-hype-customer-stories-social-proof-ethical-persuasion-with-sophie-lee/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/01/Webinar-and-Event-Thumbnails-2025-43.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260319T120000
DTEND;TZID=UTC:20260319T124500
DTSTAMP:20260405T175011
CREATED:20260218T101801Z
LAST-MODIFIED:20260218T101801Z
UID:10000175-1773921600-1773924300@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Your Organic Social Isn’t Working with Rebecca Shipton
DESCRIPTION:If you’ve ever looked at your social posts and thought “Why is this not landing?” then you’re not alone (trust us!) \nOrganic social is one of the most misunderstood parts of marketing. It’s expected to build brand\, drive sales\, follow trends\, beat the algorithm\, and magically go viral – all at once. No pressure\, right? \nIn this Ask the Marketer Q&A\, we’re joined by Rebecca Shipton\, Head of Social and organic social specialist\, to have an honest conversation about why organic social often feels like it’s not working and what brands are getting wrong behind the scenes. From unclear strategy and unrealistic expectations to content fatigue and chasing trends\, this session will cut through the noise and focus on what actually matters. \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nRebecca Shipton is a Head of Social and organic social specialist with over eight years’ experience working across fashion\, fitness\, and health brands including Gymshark\, Flo Health\, and Lounge. Originally starting her journey as a fashion student at Birmingham City University\, Rebecca always knew she wanted to work in marketing – with early inspiration rooted in platforms like Tumblr. \nHaving spent the majority of her career working in-house\, Rebecca recently made the move to agency life\, where she leads social strategy and execution for a range of brands. Known for her practical\, honest approach to organic social\, she focuses on building strategies that balance creativity\, consistency\, and realistic expectations. Outside of work\, Rebecca is a self-confessed nerd who loves gaming\, reading fantasy novels\, and spending time with friends\, family\, and her boyfriend Rob. \n\nWe’ll explore:\n\nWhy organic social “isn’t working” and what’s really behind poor performance\nThe most common strategy and content mistakes brands make on social\nRethinking success metrics beyond likes\, reach\, and vanity numbers\nHow organic social fits into a wider marketing and brand-building strategy\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-organic-social-isnt-working-with-rebecca-shipton/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/02/Webinar-and-Event-Thumbnails-2025-56.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260323T120000
DTEND;TZID=UTC:20260323T124500
DTSTAMP:20260405T175011
CREATED:20260128T130046Z
LAST-MODIFIED:20260128T130046Z
UID:10000174-1774267200-1774269900@girlsinmarketing.com
SUMMARY:Get Your Ideas Heard: How to Build Influence\, Trust\, and Credibility with Senior Colleagues with Margaux Grasso
DESCRIPTION:Marketing teams often get labelled as the ‘doers’ rather than the strategic partners and over time\, that perception can quietly limit your influence\, impact\, and progression. \nIn this session\, we’ll talk honestly about why marketing sometimes gets a bad rep internally\, where those views come from\, and what you can actually do to change them (without shouting louder or over-explaining your work). \nWe’ll explore how to build credibility\, trust\, and influence across your organisation — especially with non-marketing teams and senior leaders – so your ideas are heard\, respected\, and acted on. \nMargaux will share her TRUST framework\, a practical way to strengthen your internal credibility\, communicate with confidence\, and navigate stakeholder relationships more effectively. We’ll also look at some common behaviours that can unintentionally chip away at trust\, even when your work is genuinely good. \n \n \n \n \n \n \n \n \nMeet the host:\n\nMargaux Grasso is the Founder of Wripple\, a consultancy that helps marketing teams collaborate with clarity and purpose. Margaux began her career as a marine biologist\, before moving into science communication and marketing. She spent over a decade leading digital marketing inside science and tech organisations. Now a certified facilitator\, she helps marketing teams build the clarity\, trust\, and alignment that high-performing teams need to succeed. Her programmes blend facilitation techniques\, clear structure\, and space for honest discussions to tackle internal friction\, whether that’s misalignment\, credibility gaps or strategies that stall in execution. \n\nIn this session\, we’ll cover:\n\nWhy marketing sometimes gets a bad reputation internally (and what’s really behind it)\nHow to build credibility\, trust\, and influence with other teams\nHow to use the TRUST framework to get your ideas heard by senior leaders\nThe behaviours that may be quietly impacting your internal credibility\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/get-your-ideas-heard-how-to-build-influence-trust-and-credibility-with-senior-colleagues-with-margaux-grasso/
CATEGORIES:Member Events
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