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DTSTART;TZID=UTC:20260209T120000
DTEND;TZID=UTC:20260209T124500
DTSTAMP:20260405T125017
CREATED:20260106T103319Z
LAST-MODIFIED:20260106T103319Z
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SUMMARY:From Hook to Action: Designing Stories for Content & Campaigns with Sophie Lee
DESCRIPTION:Great marketing isn’t just about data or design\, it’s about stories that make people feel something. \nThe Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions\, you’ll learn how to craft stories that connect\, create content that converts and share authentic narratives that build trust and loyalty. \nAs the second session in the series\, this session focuses on turning your story into content that truly connects. \nYou’ll learn how to write hooks that stop the scroll\, adapt your story across platforms\, and create campaigns that both inspire and perform. Sophie will guide you through building story-led content that not only captures attention but also drives meaningful action – from engagement to conversion. \nBy the end\, you’ll know how to turn any idea into a story-driven campaign that actually delivers results. \nMeet the host:\n\nSophie Lee is an author\, storyteller\, and brand strategist who helps people and brands find their true voice. Through her company\, Electric Peach\, and her upcoming book Beyond Palatable\, she explores authenticity\, visibility\, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver\, more human communication. \n\nYou’ll learn how to:\n\nWrite hooks that instantly grab your audience’s attention.\nRepurpose one story across different content types.\nLink storytelling to clear actions and campaign goals.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/from-hook-to-action-designing-stories-for-content-campaigns-with-sophie-lee/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260218T120000
DTEND;TZID=UTC:20260218T124500
DTSTAMP:20260405T125017
CREATED:20260128T121138Z
LAST-MODIFIED:20260128T121138Z
UID:10000173-1771416000-1771418700@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Is Email Marketing Boring… or Are We Just Doing It Wrong? with Margaret Ward
DESCRIPTION:Let’s be honest… email marketing doesn’t exactly have the best reputation. \nIt’s often seen as boring\, overly salesy\, or stuck in old “best practice” rules – but is the channel really the problem\, or is it how we’re using it? \nIn this live Q&A\, we’re joined by Margaret Ward\, Founder of Claddagh Creative\, to unpack what’s actually going wrong with email marketing (and how to do it better) From strategy and storytelling to creativity and performance\, this session is all about making email feel more human (and more effective). \nWe’ll talk about why so many brands struggle to get results from email\, which habits and assumptions might be holding you back\, and how small shifts in thinking can make a big difference. \nIf your emails feel like an afterthought\, a last-minute sales tool\, or something you know could be better – this session will help you rethink how email fits into your wider marketing strategy and how to make it work harder for you. \n\n\n\nMeet the hosts:\nMargaret Ward is the Founder and Email Strategist behind Claddagh Creative\, an email marketing agency helping e-commerce brands turn their email list into their most valuable asset. Known for blending bold strategy with creative storytelling\, Margaret and her team have worked with brands across fashion\, wellness\, homeware\, and gifting to design high-converting emails that feel human and drive real results. \nAlongside her agency work\, Margaret also supports founders and marketers through brand strategy consulting and mentoring. She helps them refine their positioning\, craft compelling stories\, and connect all of their marketing efforts into a clear\, cohesive strategy. She also co-runs email marketing and CRM meet-ups across the UK\, creating spaces for the industry to connect\, learn\, and grow together. \nWe’ll explore:\n\nEmail’s reputation problem: Why email marketing feels “boring” and where brands are going wrong.\nStrategy before sends: Rethinking the role of email beyond promotions and sales.\nStorytelling that converts: How to make emails feel human\, creative\, and worth opening.\nFrom sends to impact: Turning email into a long-term growth channel\, not a last-minute tactic\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-is-email-marketing-boring-or-are-we-just-doing-it-wrong-with-margaret-ward/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260224T120000
DTEND;TZID=UTC:20260224T124500
DTSTAMP:20260405T125017
CREATED:20260120T125657Z
LAST-MODIFIED:20260120T125657Z
UID:10000169-1771934400-1771937100@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-5/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260309T120000
DTEND;TZID=UTC:20260309T124500
DTSTAMP:20260405T125017
CREATED:20260106T103508Z
LAST-MODIFIED:20260106T103508Z
UID:10000168-1773057600-1773060300@girlsinmarketing.com
SUMMARY:Proof Over Hype: Customer Stories\, Social Proof & Ethical Persuasion with Sophie Lee
DESCRIPTION:Great marketing isn’t just about data or design\, it’s about stories that make people feel something. \nThe Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions\, you’ll learn how to craft stories that connect\, create content that converts and share authentic narratives that build trust and loyalty. \nAs the final session in the series\, you’ll explore how to collect and craft customer stories that build trust and credibility. \nYou’ll uncover practical ways to interview customers\, shape authentic case studies\, and use storytelling to show real impact – all while maintaining integrity and avoiding overhyped or manipulative tactics. \nThis session brings together everything you’ve learned to help you share stories that are grounded in truth\, resonate with your audience\, and strengthen your brand’s credibility. \nMeet the host:\n\nSophie Lee is an author\, storyteller\, and brand strategist who helps people and brands find their true voice. Through her company\, Electric Peach\, and her upcoming book Beyond Palatable\, she explores authenticity\, visibility\, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver\, more human communication. \n\nYou’ll learn how to:\n\nGather and shape powerful customer stories.\nCreate high-impact case studies and testimonials.\nApply ethical storytelling that builds credibility.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/proof-over-hype-customer-stories-social-proof-ethical-persuasion-with-sophie-lee/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260319T120000
DTEND;TZID=UTC:20260319T124500
DTSTAMP:20260405T125017
CREATED:20260218T101801Z
LAST-MODIFIED:20260218T101801Z
UID:10000175-1773921600-1773924300@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Your Organic Social Isn’t Working with Rebecca Shipton
DESCRIPTION:If you’ve ever looked at your social posts and thought “Why is this not landing?” then you’re not alone (trust us!) \nOrganic social is one of the most misunderstood parts of marketing. It’s expected to build brand\, drive sales\, follow trends\, beat the algorithm\, and magically go viral – all at once. No pressure\, right? \nIn this Ask the Marketer Q&A\, we’re joined by Rebecca Shipton\, Head of Social and organic social specialist\, to have an honest conversation about why organic social often feels like it’s not working and what brands are getting wrong behind the scenes. From unclear strategy and unrealistic expectations to content fatigue and chasing trends\, this session will cut through the noise and focus on what actually matters. \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nRebecca Shipton is a Head of Social and organic social specialist with over eight years’ experience working across fashion\, fitness\, and health brands including Gymshark\, Flo Health\, and Lounge. Originally starting her journey as a fashion student at Birmingham City University\, Rebecca always knew she wanted to work in marketing – with early inspiration rooted in platforms like Tumblr. \nHaving spent the majority of her career working in-house\, Rebecca recently made the move to agency life\, where she leads social strategy and execution for a range of brands. Known for her practical\, honest approach to organic social\, she focuses on building strategies that balance creativity\, consistency\, and realistic expectations. Outside of work\, Rebecca is a self-confessed nerd who loves gaming\, reading fantasy novels\, and spending time with friends\, family\, and her boyfriend Rob. \n\nWe’ll explore:\n\nWhy organic social “isn’t working” and what’s really behind poor performance\nThe most common strategy and content mistakes brands make on social\nRethinking success metrics beyond likes\, reach\, and vanity numbers\nHow organic social fits into a wider marketing and brand-building strategy\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-organic-social-isnt-working-with-rebecca-shipton/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260323T120000
DTEND;TZID=UTC:20260323T124500
DTSTAMP:20260405T125017
CREATED:20260128T130046Z
LAST-MODIFIED:20260128T130046Z
UID:10000174-1774267200-1774269900@girlsinmarketing.com
SUMMARY:Get Your Ideas Heard: How to Build Influence\, Trust\, and Credibility with Senior Colleagues with Margaux Grasso
DESCRIPTION:Marketing teams often get labelled as the ‘doers’ rather than the strategic partners and over time\, that perception can quietly limit your influence\, impact\, and progression. \nIn this session\, we’ll talk honestly about why marketing sometimes gets a bad rep internally\, where those views come from\, and what you can actually do to change them (without shouting louder or over-explaining your work). \nWe’ll explore how to build credibility\, trust\, and influence across your organisation — especially with non-marketing teams and senior leaders – so your ideas are heard\, respected\, and acted on. \nMargaux will share her TRUST framework\, a practical way to strengthen your internal credibility\, communicate with confidence\, and navigate stakeholder relationships more effectively. We’ll also look at some common behaviours that can unintentionally chip away at trust\, even when your work is genuinely good. \n \n \n \n \n \n \n \n \nMeet the host:\n\nMargaux Grasso is the Founder of Wripple\, a consultancy that helps marketing teams collaborate with clarity and purpose. Margaux began her career as a marine biologist\, before moving into science communication and marketing. She spent over a decade leading digital marketing inside science and tech organisations. Now a certified facilitator\, she helps marketing teams build the clarity\, trust\, and alignment that high-performing teams need to succeed. Her programmes blend facilitation techniques\, clear structure\, and space for honest discussions to tackle internal friction\, whether that’s misalignment\, credibility gaps or strategies that stall in execution. \n\nIn this session\, we’ll cover:\n\nWhy marketing sometimes gets a bad reputation internally (and what’s really behind it)\nHow to build credibility\, trust\, and influence with other teams\nHow to use the TRUST framework to get your ideas heard by senior leaders\nThe behaviours that may be quietly impacting your internal credibility\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/get-your-ideas-heard-how-to-build-influence-trust-and-credibility-with-senior-colleagues-with-margaux-grasso/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260331T120000
DTEND;TZID=UTC:20260331T124500
DTSTAMP:20260405T125017
CREATED:20260123T155407Z
LAST-MODIFIED:20260123T155508Z
UID:10000171-1774958400-1774961100@girlsinmarketing.com
SUMMARY:Q1 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q1-marketing-updates-algorithms-insights-and-trends-2/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260402T120000
DTEND;TZID=UTC:20260402T124500
DTSTAMP:20260405T125017
CREATED:20260304T113429Z
LAST-MODIFIED:20260304T113429Z
UID:10000177-1775131200-1775133900@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Courtney Alves and Abby Dickinson. \nAbout Courtney and Abby:\nCourtney Alves is a Copywriter and social-first marketer at CNS Media and its creative arm\, Fork The Waffle\, where she helps brands turn insight-led strategy into scroll-stopping content. Recently\, she’s dived headfirst into the world of UGC\, managing creator-led content across both organic and paid social. With eight years’ experience across agency and client side\, Courtney has worked with brands including Grape Tree\, Jam Shed\, and Echo Falls and now leads the agency’s own social presence. When she’s not shaping content strategies\, you’ll usually find her in the gym or planning her next trip! \nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. Abigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-5/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260408T120000
DTEND;TZID=UTC:20260408T124500
DTSTAMP:20260405T125017
CREATED:20260306T095544Z
LAST-MODIFIED:20260306T095544Z
UID:10000178-1775649600-1775652300@girlsinmarketing.com
SUMMARY:How Email Works: Tracking\, Metrics and Awareness with Beth O’Malley
DESCRIPTION:Email metrics can feel reassuringly precise – until you look a little closer. \nIn this session\, we unpack what actually happens when you send an email\, what can realistically be measured\, and where tracking starts to fall apart. \nAs part of the wider series on how email marketing really works\, this session sets the foundation by focusing on measurement\, awareness\, and interpretation – not perfect attribution. You’ll learn how email contributes to visibility and influence even when results aren’t clean or linear\, and how to talk about performance responsibly. \nRather than chasing “proof” that email drove every outcome\, we’ll focus on making sense of imperfect data and using it well. \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nBeth O’Malley is the Founder of astral\, an unstoppable CRM\, HubSpot and email marketing expert (and an ADHDer with a great sense of humour).She’s trained thousands of marketers\, developed industry-shaping guidelines\, practices and training. Plus\, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months. She’s been awarded best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs\, and a recognised HubSpot Partner. Beth helps businesses reimagine\, rethink and transform CRM\, HubSpot data\, and email marketing. \n\nWhat we’ll cover:\n\nHow email metrics are evolving and why they’re increasingly imperfect\nThe difference between performance metrics and awareness signals\nHow to sense-check ESP dashboards and explain results without over-claiming\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/how-email-works-tracking-metrics-and-awareness-with-beth-omalley/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260413T120000
DTEND;TZID=UTC:20260413T124500
DTSTAMP:20260405T125017
CREATED:20260304T112213Z
LAST-MODIFIED:20260304T112213Z
UID:10000176-1776081600-1776084300@girlsinmarketing.com
SUMMARY:The Marketing Career Clinic: How to Get Promoted with Ana Rogerson & Olivia Mae Hanlon
DESCRIPTION:There are endless questions when it comes to your career. \n\nAm I underpaid?\nHow do I ask for a promotion?\nWhat do I do if I feel stuck?\nHow do I grow without burning out?\nWhat if I want a new role but don’t feel “ready” yet?\n\nThat’s exactly why we’re trialling The Marketing Career Clinic – a new\, Q&A-style series for Girls in Marketing members\, designed to give you honest\, practical career advice you can actually use\, with space to bring your real questions and situations (no judgement here!) \nOur first session\, How to Get Promoted with Ana Rogerson & Olivia Hanlon\, will look at the stuff nobody really explains about promotions – like what managers actually look for\, why working really hard isn’t always enough\, and how to make sure the right people can see the impact you’re already having. \n \n \n \n \n \n \n \n \n \nMeet the hosts:\n\nAna is a marketing professional turned entrepreneur with 13 years of marketing experience in the B2B technology space. With an international background\, Ana has completed her undergraduate and postgraduate studies in Bucharest\, Paris and Preston\, and has worked for both UK and US SMEs. From Marketing Intern (2010) to Marketing Director and Head of EMEA Marketing (2023)\, there aren’t many things that Ana hasn’t done as part of a marketing department. \nOlivia Mae Hanlon is an award-winning entrepreneur\, speaker\, and creator recognised on the Forbes 30 Under 30 list for Marketing & Advertising. She’s the founder of Girls in Marketing and creator behind Ambition is a Dirty Word\, empowering women to grow their confidence\, careers\, and communities through honest conversations about marketing\, leadership\, and ambition. \n\nWe’ll chat through:\n\nWhat to focus on if you want a promotion this year (without burning yourself out)\nHow to talk about your work in a way that clearly shows value + impact\nThe skills and behaviours that make you feel like the obvious next choice\nHow to approach the promotion conversation (even if it feels awkward)\n\nWhether you’re aiming for your first promotion\, trying to step into management\, or feeling stuck at the same level longer than you expected – you’ll leave with a clearer plan\, more confidence and practical next steps to move your career forward. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-marketing-career-clinic-how-to-get-promoted-with-ana-rogerson-olivia-mae-hanlon/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Webinar-and-Event-Thumbnails-2025-53.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260416T120000
DTEND;TZID=UTC:20260416T124500
DTSTAMP:20260405T125017
CREATED:20260306T095859Z
LAST-MODIFIED:20260306T095859Z
UID:10000179-1776340800-1776343500@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, National Marketing Manager at Caremark and Girls in Marketing Member. \nAbout Rhianna:\nRhianna Clavering is National Marketing Manager at Caremark\, the largest UK owned home care franchise. She builds campaigns that make a clear difference to people and to business.\nAt 23\, her work has doubled online revenue\, grown reach by 316%\, and lifted paid search performance by over 60%. She has led SEO strategies that delivered a 90% year on year revenue jump\, managed national exhibitions\, and secured coverage in major industry titles. \nShe learned through a degree apprenticeship and hands on roles across music\, pest control\, theatre and recruitment. She also opened doors for herself\, gaining experience with Goodwood Revival\, the Royal Windsor Horse Show and the Queen’s Platinum Jubilee through persistence and cold outreach. \nHer story proves you can create your own opportunities. She mentors students and speaks at schools to help young people build confidence and career skills. She wants young marketers to back themselves\, take smart risks and dive in. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-6/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260420T120000
DTEND;TZID=UTC:20260420T124500
DTSTAMP:20260405T125017
CREATED:20260306T101814Z
LAST-MODIFIED:20260306T101814Z
UID:10000180-1776686400-1776689100@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Your B2B Social Sounds Like Everyone Else with Magalí Mas D’Amato
DESCRIPTION:Most B2B social doesn’t fail because teams aren’t trying. It fails because marketers play it safe. \nIf your content could be posted by any brand in your category… it’s probably not doing what you need it to do: building trust\, creating demand\, and starting conversations with the right people. \nIn this Ask the Marketer Q&A\, we’re joined by Magalí Mas D’Amato to talk about how to make B2B social feel more human\, more specific\, and more effective – especially when you’re marketing across different regions and audiences. \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nMagalí Mas D’Amato is Head of Marketing at SocialDay and Digital Women\, where she leads brand\, growth and community strategy for two of the UK’s fastest-growing marketing communities. With previous experience at Nissan\, Nationwide and Insights\, she brings a blend of corporate and community-first thinking to her work. Magali has spoken at International Social Summit\, leading B2B expos\, SocialDay and Alt Marketing School\, sharing practical insight on social strategy\, leadership and building meaningful brand communities. She was named one of the Top 26 Marketers to Follow in 2026 by Girls in Marketing and recognised in the Top 100 Marketers to Follow by Alt Marketing School. \n\nWe’ll cover:\n\nHow to move beyond “safe” B2B posts and build a clearer point of view\nWhat community-led B2B social actually looks like (and how to make it work for your brand)\nLocalisation vs translation: how to create content that lands in different markets\nPractical ways to test\, iterate\, and learn what’s resonating — without overcomplicating it\nLive Q&A: bring your challenges\, examples\, and questions for Magalí\n\nYou’ll leave with fresh ideas\, real examples\, and a clearer direction for making your B2B social sound like you – not everyone else. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-b2b-social-sounds-like-everyone-else-with-magali-mas-damato/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Webinar-and-Event-Thumbnails-2025-56.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260501T120000
DTEND;TZID=UTC:20260501T124500
DTSTAMP:20260405T125017
CREATED:20260401T113154Z
LAST-MODIFIED:20260401T113154Z
UID:10000184-1777636800-1777639500@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-6/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/04/Webinar-and-Event-Thumbnails-2026.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260506T120000
DTEND;TZID=UTC:20260506T124500
DTSTAMP:20260405T125017
CREATED:20260320T105129Z
LAST-MODIFIED:20260401T113305Z
UID:10000182-1778068800-1778071500@girlsinmarketing.com
SUMMARY:Deliverability - How Emails Reach (or Don’t Reach) the Inbox with Beth O’Malley
DESCRIPTION:If your emails aren’t landing in the inbox\, nothing else matters. \nBuilding on the series’ focus on how email really works behind the scenes\, this session introduces deliverability in a practical\, non-technical way – focusing on behaviours rather than engineering. \nYou’ll learn how inbox providers decide where emails land\, and how everyday decisions around list growth\, frequency\, and engagement quietly affect performance over time. The emphasis is on what marketers can actually control — and how small mistakes compound if left unchecked. \nThis session is about protecting your email programme so the work you put into strategy\, design\, and copy can actually be seen. \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nBeth O’Malley is the Founder of astral\, an unstoppable CRM\, HubSpot and email marketing expert (and an ADHDer with a great sense of humour).She’s trained thousands of marketers\, developed industry-shaping guidelines\, practices and training. Plus\, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months. She’s been awarded best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs\, and a recognised HubSpot Partner. Beth helps businesses reimagine\, rethink and transform CRM\, HubSpot data\, and email marketing. \n\nWhat we’ll cover:\n\nHow inbox providers decide where emails land\nThe behaviours that quietly improve or damage deliverability\nEarly warning signs your email programme is at risk\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/deliverability-how-emails-reach-or-dont-reach-the-inbox-with-beth-omalley/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Webinar-and-Event-Thumbnails-2026-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260514T120000
DTEND;TZID=UTC:20260514T124500
DTSTAMP:20260405T125017
CREATED:20260401T113823Z
LAST-MODIFIED:20260401T113823Z
UID:10000185-1778760000-1778762700@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-6/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/04/Webinar-and-Event-Thumbnails-2026-2.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260518T120000
DTEND;TZID=UTC:20260518T124500
DTSTAMP:20260405T125017
CREATED:20260401T115712Z
LAST-MODIFIED:20260401T115722Z
UID:10000186-1779105600-1779108300@girlsinmarketing.com
SUMMARY:Magnetic Messaging: How to Attract Ideal Clients Through Strategic Positioning and Marketing with Giada Nizzol
DESCRIPTION:If you’ve ever found it difficult to clearly communicate the value of your work\, or felt like your marketing is blending in rather than standing out\, this session is for you. \nIn this webinar\, Giada will explore how marketers can use strategic positioning and stronger messaging to attract the right clients more easily. Together\, we’ll look at why trying to appeal to everyone can weaken your marketing\, how to better articulate the value you deliver behind the scenes and what to lead with in your messaging to make it more compelling and effective. \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nGiada Nizzoli is a marketing strategist for talented but under-recognised women founders. She values strategy\, data\, and intentional action (not “just trusting our ideal clients will find us during a waxing moon”). She guides women to embrace ethical self-promotion without feeling icky\, marketing their services in a way that finally does justice to their brilliance and expertise. \n\nWhat we’ll cover:\n\nWhy being “not for everyone” can strengthen your positioning and make your marketing more effective\nHow to summarise what you do in a way that reflects the real value of your work\nWhat to lead with in your marketing so your messaging feels clear\, relevant\, and magnetic\nHow to position yourself more strategically to attract better-fit clients\nHow to approach self-promotion in a way that feels more natural\, ethical\, and aligned with your expertise\n\nThis session is ideal for marketers who want to sharpen how they communicate their value and attract more of the right opportunities through clearer\, more strategic marketing. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-b2b-social-sounds-like-everyone-else-with-magali-mas-damato-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/04/Webinar-and-Event-Thumbnails-2026-3.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260529T120000
DTEND;TZID=UTC:20260529T124500
DTSTAMP:20260405T125017
CREATED:20260313T120737Z
LAST-MODIFIED:20260401T121046Z
UID:10000181-1780056000-1780058700@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Your Strategy Needs More Failure with Grace Miller
DESCRIPTION:Most marketing teams say they want to be more innovative. But then every decision has to be “safe”\, every idea has to be “proven”\, and every campaign has to work first time. \nAnd that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward. \nIn this Ask the Marketer Q&A\, we’re joined by Grace Miller\, Head of Failure and Experimentation at FlightStory for Steven Bartlett & The Diary of a CEO\, to talk about why the best strategies aren’t built on perfect plans – they’re built on smart failure\, fast learning\, and the confidence to test what others won’t. \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nGrace Miller is the Head of Failure and Experimentation for FlightStory\, the media company behind Steven Bartlett’s globally renowned podcast\, The Diary of a CEO (15 Million subscribers)\, and also home to We Need To Talk with Paul C Brunson\, Begin Again with Davina McCall\, Hot Smart Rich with Maggie Sellers Reum and more. With a background in marketing and social media previously in the aviation industry\, Grace now focuses on Experimentation and Failure. Grace is a prominent voice in the industry on marketing\, experimenting\, failing and finding new ways to grow your company and has amassed over 22\,000+ followers on LinkedIn. She is your go-to person for experimenting on social media\, hearing about new features on platforms and how failure could be your biggest advantage. \n\nWe’ll cover:\n\nWhat failure actually means (and what failure isn’t)\nHow to build experimentation into your strategy without creating chaos\nThe most common reasons teams avoid testing and how to shift the culture\nHow to learn faster from what didn’t work\, without losing stakeholder trust\n\nIf you’ve been relying on best practice\, playing it safe\, or feeling pressure to get it right every time – this session will help you reframe failure as a strategic advantage\, and leave with practical ways to test\, learn\, and grow with more confidence. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-strategy-needs-more-failure-with-grace-miller/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Webinar-and-Event-Thumbnails-2026-4.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260603T120000
DTEND;TZID=UTC:20260603T124500
DTSTAMP:20260405T125017
CREATED:20260320T105242Z
LAST-MODIFIED:20260401T120832Z
UID:10000183-1780488000-1780490700@girlsinmarketing.com
SUMMARY:The Psychology of the Inbox: Design\, Copy and Attention with Beth O’Malley
DESCRIPTION:Even good emails get ignored — and it’s rarely because they’re “bad”. \nIn the final session of the series\, we shift from systems and infrastructure to human behaviour. This session explores how people actually experience email in crowded inboxes\, and why attention — not creativity — is often the biggest constraint. \nYou’ll learn how habit\, cognitive load\, and context influence opens and engagement\, and how to design and write emails that are easier to notice\, scan\, and act on. The focus is on clarity over cleverness\, and reducing friction at every stage of the inbox experience. \nThis session ties the series together by showing how delivery\, measurement\, and psychology all intersect in real-world email performance. \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nBeth O’Malley is the Founder of astral\, an unstoppable CRM\, HubSpot and email marketing expert (and an ADHDer with a great sense of humour).She’s trained thousands of marketers\, developed industry-shaping guidelines\, practices and training. Plus\, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months. She’s been awarded best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs\, and a recognised HubSpot Partner. Beth helps businesses reimagine\, rethink and transform CRM\, HubSpot data\, and email marketing. \n\nWhat we’ll cover:\n\nHow attention\, habit\, and context shape inbox behaviour\nDesigning emails for scanning\, not reading\nWhy clarity consistently outperforms cleverness\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-psychology-of-the-inbox-design-copy-and-attention-with-beth-omalley/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Webinar-and-Event-Thumbnails-2026-5.png
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