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DTSTART;TZID=UTC:20260501T120000
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CREATED:20260401T113154Z
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SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-6/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260506T120000
DTEND;TZID=UTC:20260506T124500
DTSTAMP:20260405T160453
CREATED:20260320T105129Z
LAST-MODIFIED:20260401T113305Z
UID:10000182-1778068800-1778071500@girlsinmarketing.com
SUMMARY:Deliverability - How Emails Reach (or Don’t Reach) the Inbox with Beth O’Malley
DESCRIPTION:If your emails aren’t landing in the inbox\, nothing else matters. \nBuilding on the series’ focus on how email really works behind the scenes\, this session introduces deliverability in a practical\, non-technical way – focusing on behaviours rather than engineering. \nYou’ll learn how inbox providers decide where emails land\, and how everyday decisions around list growth\, frequency\, and engagement quietly affect performance over time. The emphasis is on what marketers can actually control — and how small mistakes compound if left unchecked. \nThis session is about protecting your email programme so the work you put into strategy\, design\, and copy can actually be seen. \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nBeth O’Malley is the Founder of astral\, an unstoppable CRM\, HubSpot and email marketing expert (and an ADHDer with a great sense of humour).She’s trained thousands of marketers\, developed industry-shaping guidelines\, practices and training. Plus\, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months. She’s been awarded best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs\, and a recognised HubSpot Partner. Beth helps businesses reimagine\, rethink and transform CRM\, HubSpot data\, and email marketing. \n\nWhat we’ll cover:\n\nHow inbox providers decide where emails land\nThe behaviours that quietly improve or damage deliverability\nEarly warning signs your email programme is at risk\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/deliverability-how-emails-reach-or-dont-reach-the-inbox-with-beth-omalley/
CATEGORIES:Member Events
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DTSTART;TZID=UTC:20260514T120000
DTEND;TZID=UTC:20260514T124500
DTSTAMP:20260405T160453
CREATED:20260401T113823Z
LAST-MODIFIED:20260401T113823Z
UID:10000185-1778760000-1778762700@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-6/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260518T120000
DTEND;TZID=UTC:20260518T124500
DTSTAMP:20260405T160453
CREATED:20260401T115712Z
LAST-MODIFIED:20260401T115722Z
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SUMMARY:Magnetic Messaging: How to Attract Ideal Clients Through Strategic Positioning and Marketing with Giada Nizzol
DESCRIPTION:If you’ve ever found it difficult to clearly communicate the value of your work\, or felt like your marketing is blending in rather than standing out\, this session is for you. \nIn this webinar\, Giada will explore how marketers can use strategic positioning and stronger messaging to attract the right clients more easily. Together\, we’ll look at why trying to appeal to everyone can weaken your marketing\, how to better articulate the value you deliver behind the scenes and what to lead with in your messaging to make it more compelling and effective. \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nGiada Nizzoli is a marketing strategist for talented but under-recognised women founders. She values strategy\, data\, and intentional action (not “just trusting our ideal clients will find us during a waxing moon”). She guides women to embrace ethical self-promotion without feeling icky\, marketing their services in a way that finally does justice to their brilliance and expertise. \n\nWhat we’ll cover:\n\nWhy being “not for everyone” can strengthen your positioning and make your marketing more effective\nHow to summarise what you do in a way that reflects the real value of your work\nWhat to lead with in your marketing so your messaging feels clear\, relevant\, and magnetic\nHow to position yourself more strategically to attract better-fit clients\nHow to approach self-promotion in a way that feels more natural\, ethical\, and aligned with your expertise\n\nThis session is ideal for marketers who want to sharpen how they communicate their value and attract more of the right opportunities through clearer\, more strategic marketing. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-b2b-social-sounds-like-everyone-else-with-magali-mas-damato-2/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260529T120000
DTEND;TZID=UTC:20260529T124500
DTSTAMP:20260405T160453
CREATED:20260313T120737Z
LAST-MODIFIED:20260401T121046Z
UID:10000181-1780056000-1780058700@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Your Strategy Needs More Failure with Grace Miller
DESCRIPTION:Most marketing teams say they want to be more innovative. But then every decision has to be “safe”\, every idea has to be “proven”\, and every campaign has to work first time. \nAnd that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward. \nIn this Ask the Marketer Q&A\, we’re joined by Grace Miller\, Head of Failure and Experimentation at FlightStory for Steven Bartlett & The Diary of a CEO\, to talk about why the best strategies aren’t built on perfect plans – they’re built on smart failure\, fast learning\, and the confidence to test what others won’t. \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nGrace Miller is the Head of Failure and Experimentation for FlightStory\, the media company behind Steven Bartlett’s globally renowned podcast\, The Diary of a CEO (15 Million subscribers)\, and also home to We Need To Talk with Paul C Brunson\, Begin Again with Davina McCall\, Hot Smart Rich with Maggie Sellers Reum and more. With a background in marketing and social media previously in the aviation industry\, Grace now focuses on Experimentation and Failure. Grace is a prominent voice in the industry on marketing\, experimenting\, failing and finding new ways to grow your company and has amassed over 22\,000+ followers on LinkedIn. She is your go-to person for experimenting on social media\, hearing about new features on platforms and how failure could be your biggest advantage. \n\nWe’ll cover:\n\nWhat failure actually means (and what failure isn’t)\nHow to build experimentation into your strategy without creating chaos\nThe most common reasons teams avoid testing and how to shift the culture\nHow to learn faster from what didn’t work\, without losing stakeholder trust\n\nIf you’ve been relying on best practice\, playing it safe\, or feeling pressure to get it right every time – this session will help you reframe failure as a strategic advantage\, and leave with practical ways to test\, learn\, and grow with more confidence. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-strategy-needs-more-failure-with-grace-miller/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260603T120000
DTEND;TZID=UTC:20260603T124500
DTSTAMP:20260405T160453
CREATED:20260320T105242Z
LAST-MODIFIED:20260401T120832Z
UID:10000183-1780488000-1780490700@girlsinmarketing.com
SUMMARY:The Psychology of the Inbox: Design\, Copy and Attention with Beth O’Malley
DESCRIPTION:Even good emails get ignored — and it’s rarely because they’re “bad”. \nIn the final session of the series\, we shift from systems and infrastructure to human behaviour. This session explores how people actually experience email in crowded inboxes\, and why attention — not creativity — is often the biggest constraint. \nYou’ll learn how habit\, cognitive load\, and context influence opens and engagement\, and how to design and write emails that are easier to notice\, scan\, and act on. The focus is on clarity over cleverness\, and reducing friction at every stage of the inbox experience. \nThis session ties the series together by showing how delivery\, measurement\, and psychology all intersect in real-world email performance. \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nBeth O’Malley is the Founder of astral\, an unstoppable CRM\, HubSpot and email marketing expert (and an ADHDer with a great sense of humour).She’s trained thousands of marketers\, developed industry-shaping guidelines\, practices and training. Plus\, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months. She’s been awarded best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs\, and a recognised HubSpot Partner. Beth helps businesses reimagine\, rethink and transform CRM\, HubSpot data\, and email marketing. \n\nWhat we’ll cover:\n\nHow attention\, habit\, and context shape inbox behaviour\nDesigning emails for scanning\, not reading\nWhy clarity consistently outperforms cleverness\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-psychology-of-the-inbox-design-copy-and-attention-with-beth-omalley/
CATEGORIES:Member Events
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