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DTSTART;TZID=UTC:20260604T130000
DTEND;TZID=UTC:20260604T143000
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CREATED:20260415T132504Z
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SUMMARY:AI Accelerator for Marketer: Week 5 - Using Data Insights & Automation with Augustina Adjeis
DESCRIPTION:AI can do far more than speed up content creation – it can also help marketers make better decisions\, uncover clearer insights\, and streamline the work that supports growth behind the scenes. \nIn this session\, we’ll explore how to use AI as a practical tool for analysis\, decision-making\, and automation. From reviewing campaign performance and spotting patterns in your data to turning raw numbers into clearer stories\, this webinar will help you understand how AI can support smarter\, more strategic marketing without adding to your workload. \nLed by Augustina Adjei\, this session will also look at how AI can be used to automate parts of your day-to-day marketing operations – helping you save time\, reduce manual effort\, and create more space for higher-value work. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nAugustina Adjei is an award-winning Technical Product Manager with over 5 years of experience across multiple industries — including financial services\, engineering technology\, semiconductors\, and startups. \nHer background is built on one consistent thread: taking complex\, high-stakes environments and making them work better. She has a natural systems mindset\, and a track record of identifying where inefficiency lives and designing the processes that resolve it. \nAlongside her corporate career\, Augustina works with business owners and professionals navigating the rapidly shifting AI and automation landscape. For those feeling overwhelmed by the options\, stretched thin by their operations\, or unsure where technology can genuinely help – she brings the clarity that experience across industries tends to give. She focuses on practical implementation over hype\, helping her clients build systems that actually hold up under the pressure of a real\, growing business. \nShe has mentored and facilitated workshops for over 5000 professionals\, and is known for translating technically complex ideas into decisions people can act on immediately. \nA career mentor and public speaker\, Augustina is committed to making AI and automation accessible to the people who stand to gain the most from it — not just those who already have a technical team behind them. \n\nWhat we’ll cover:\n\nHow to use AI to analyse campaign performance and surface useful patterns faster\nWays to generate recommendations and insights from your marketing data\nHow AI can support stronger data storytelling by turning raw information into clear\, compelling narratives\nPractical examples of AI automations for reporting\, email follow-ups\, planning\, and marketing operations\nHow to use AI to scale your output more sustainably\, without increasing burnout\n\nThis session is ideal for marketers who want to use AI in a more practical\, operational way – helping them work more efficiently\, communicate insights more clearly\, and support growth with less manual effort. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketer-week-5-using-data-insights-automation-with-augustina-adjeis/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/04/Webinar-and-Event-Thumbnails-2026-6.png
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DTSTART;TZID=UTC:20260610T130000
DTEND;TZID=UTC:20260610T143000
DTSTAMP:20260501T000005
CREATED:20260415T132613Z
LAST-MODIFIED:20260415T132613Z
UID:10000192-1781096400-1781101800@girlsinmarketing.com
SUMMARY:AI Accelerator for Marketers: Week 6 - The Future of AI in Marketing & Your Career with Tasha Antwi
DESCRIPTION:As AI continues to evolve\, marketers need to think beyond what’s useful now and start preparing for what comes next. \nIn this final session of the AI Accelerator\, we’ll look ahead at the future of AI in marketing and what it could mean for your role\, your skills\, and your long-term career development. From autonomous agents and predictive marketing to increasingly personalised customer journeys\, this session will help you understand where the industry is heading and how to stay ahead of it. \nLed by Tasha Antwi\, this webinar will explore the skills and ways of thinking that are likely to define the next generation of marketers\, along with how to position yourself as someone who can confidently lead in an AI-shaped future. It’s about future-proofing your role\, strengthening your value\, and understanding how to take your next steps with greater clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nTasha Antwi has led work across luxury\, fashion\, finance\, retail\, hospitality\, media and consumer brands\, including HSBC\, Gucci\, Bottega Veneta\, Ralph Lauren\, Graff Diamonds\, Barbour\, Bacardi\, Forbes\, Barceló Hotels and LEGO. \nHer expertise spans content marketing\, digital PR\, technical SEO\, Answer Engine Optimisation and AI search strategy\, delivered through holistic\, multi-platform search frameworks across complex\, multi-market organisations. \nTasha is a regular speaker at BrightonSEO and an awards judge for the UK\, US and European Search Awards\, as well as the UK Digital Excellence Awards. She has been featured in WARC\, Prolific North\, PMW\, Campaign and The Business Magazine. Prior to launching RMG\, she consulted with agencies to build Search Everywhere and AI search-ready strategies\, bringing senior-level strategic expertise into every engagement. \n\nWhat we’ll cover:\n\nA clearer understanding of where AI in marketing is heading next\nInsight into emerging developments such as autonomous agents\, predictive marketing\, and personalised customer journeys\nThe skills that are likely to define the next generation of high-impact marketers\nHow to future-proof your role and continue growing your value in an AI-driven industry\nHow to position yourself as the AI-powered marketer organisations will increasingly need\n\nThis session is ideal for marketers who want to look ahead with confidence\, understand what’s changing\, and take a more proactive approach to building a relevant and resilient career. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketers-week-6-the-future-of-ai-in-marketing-your-career-with-tasha-antwi/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/04/Webinar-and-Event-Thumbnails-2026-7.png
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DTSTART;TZID=UTC:20260616T120000
DTEND;TZID=UTC:20260616T124500
DTSTAMP:20260501T000005
CREATED:20260420T100921Z
LAST-MODIFIED:20260420T100921Z
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SUMMARY:Ask the Marketer Q&A: Are Creators the New Brands? with Hannah Campbell
DESCRIPTION:The creator economy used to feel like a “channel” \nNow it’s starting to feel like the whole thing. \nCreators are building audiences that trust them more than brands. They’re launching products\, setting trends\, shaping culture\, and (in a lot of categories) driving more demand than the companies paying for the campaigns. \nSo… are creators the new brands? And if they are\, what does that mean for marketers who are still treating influencer as a bolt-on tactic? \nIn this Ask the Marketer Q&A\, we’re joined by Hannah Campbell\, Founder & Managing Director of One Twelve Agency. \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nHannah Campbell is the Founder and Managing Director of One Twelve Agency\, a culture-led influencer marketing agency built on the belief that authentic representation should be integral to campaigns\, not an afterthought. After seeing cultural nuance repeatedly overlooked in the industry\, Hannah set out to build an agency that puts insight\, inclusivity and integrity at the heart of brand storytelling. Since launching in March 2022\, One Twelve Agency has quickly established itself as a trusted partner for brands seeking culturally relevant\, meaningful influence. Hannah’s leadership and impact have been recognised across the industry\, with her being named one of Management Today’s 35 Women Under 35 in 2023\, and later listed among Girls in Marketing’s Top Marketers to Follow in 2026. \n\nWe’ll cover:\n\nWhat it really means when creators have more trust than brands\nHow influencer marketing is shifting from “campaigns” to long-term brand building\nWhere brands go wrong with cultural relevance — and how to do it with integrity\nWhether creators are replacing brands… or reshaping what a brand even is\n\nExpect a honest conversation\, plenty of nuance\, and practical takeaways you can actually use — whether you’re running influencer campaigns\, building a brand\, or trying to figure out where the industry is heading next. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-are-creators-the-new-brands-with-hannah-campbell/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2026/04/Hannah-Campbell.jpg
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DTSTART;TZID=UTC:20260622T120000
DTEND;TZID=UTC:20260622T124500
DTSTAMP:20260501T000005
CREATED:20260429T111512Z
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SUMMARY:The Marketing Career Clinic: How to Get Hired
DESCRIPTION:Trying to get hired in marketing can feel like a lot. Whether you’re applying for your very first role\, trying to step up into your next opportunity\, or just wondering how to stand out in a very competitive market right now\, there are often so many questions. \nThat’s exactly what the Marketing Career Clinic is here for. \nThis session is all about how to get hired – from building confidence in your application to understanding what actually helps you stand out to employers. We’ll be talking about the reality of job searching\, what hiring managers are really looking for\, and how to approach your next step with more clarity. \nWhether you’re early in your career or looking for your next opportunity\, this session will give you practical advice\, honest insights\, and space to ask the questions you’ve probably been keeping to yourself. \n \n \n \n \n \n \n \n \n \n \nMeet the hosts:\n\nAna is a marketing professional turned entrepreneur with 13 years of marketing experience in the B2B technology space. With an international background\, Ana has completed her undergraduate and postgraduate studies in Bucharest\, Paris and Preston\, and has worked for both UK and US SMEs. From Marketing Intern (2010) to Marketing Director and Head of EMEA Marketing (2023)\, there aren’t many things that Ana hasn’t done as part of a marketing department. \nOlivia Mae Hanlon is an award-winning entrepreneur\, speaker\, and creator recognised on the Forbes 30 Under 30 list for Marketing & Advertising. She’s the founder of Girls in Marketing and creator behind Ambition is a Dirty Word\, empowering women to grow their confidence\, careers\, and communities through honest conversations about marketing\, leadership\, and ambition. \n\nWe’ll cover things like:\n\nhow to make your CV and application stand out\nwhat can help you get noticed when applying for marketing roles\nhow to position yourself with confidence at different stages of your career\n\nIf applying for jobs has been feeling overwhelming\, confusing\, or a little disheartening lately\, you’re definitely not alone. Our aim with this session is to help you feel more informed\, more prepared\, and more confident about your next step — wherever you’re starting from. \n \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-marketing-career-clinic-how-to-get-hired/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2026/04/Marketing-Career-Clinic-How-to-Get-Hired-June-2026.jpg
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DTSTART;TZID=UTC:20260625T120000
DTEND;TZID=UTC:20260625T124500
DTSTAMP:20260501T000005
CREATED:20260420T100805Z
LAST-MODIFIED:20260420T100805Z
UID:10000195-1782388800-1782391500@girlsinmarketing.com
SUMMARY:Q2 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q2-marketing-updates-algorithms-insights-and-trends-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2026/04/Q2-Marketing-Updates.jpg
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