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DTSTART;TZID=UTC:20260528T130000
DTEND;TZID=UTC:20260528T143000
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SUMMARY:AI Accelerator for Marketers: Week 4 - Prompting With Purpose with Anjola Adebowale
DESCRIPTION:The quality of what you get from AI often comes down to the quality of what you ask. \nIn this session\, we’ll explore how marketers can move beyond basic prompts and start using AI in a more thoughtful\, strategic\, and effective way. Rather than relying on generic instructions and surface-level outputs\, this webinar will help you understand how to communicate with AI for more meaningful\, high-value work. \nLed by Anjola Adebowale\, this session will show you how to build stronger prompting habits that support everything from campaign planning and audience understanding to strategic thinking and idea development. We’ll also look at how to shape prompts so they reflect your brand voice\, as well as how to use multi-step prompting to guide AI towards more useful\, refined outputs. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nAnjola Adebowale is a Data and AI Consultant at Microsoft\, specialising in the design and development of data platforms and generative AI-powered applications\, with oversight of data engineering workloads. \nShe has contributed to large-scale programmes such as the Premier League\, as well as projects across both the private and public sectors\, with a particular focus on generative AI solutions. \nShe has been recognised with the BTA Rising Star Award\, and Microsoft Industry Solutions’ EMEA Star and Rise Awards given to teams who have built world class solutions\, along with multiple nominations for her contributions to diversity and inclusion. \nBeyond her consulting role\, Anjola serves as Co-lead of Microsoft UK’s Black Employees Group reflecting her commitment to fostering inclusive communities and nurturing future tech talent. \n\nWhat we’ll cover:\n\nA clearer understanding of how prompting influences the quality of AI outputs\nHow to build structured prompting frameworks that lead to stronger results\nWays to use AI for campaign planning\, audience insights\, and strategic thinking\nHow to tailor prompts to better reflect your brand voice and context\nHow multi-step prompting can help you get more useful\, refined\, and strategic outputs\n\nThis session is ideal for marketers who want to get more out of AI by improving how they brief\, guide\, and collaborate with it in their day-to-day work. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketers-week-4-prompting-with-purpose-with-anjola-adebowale/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260529T120000
DTEND;TZID=UTC:20260529T124500
DTSTAMP:20260416T044141
CREATED:20260313T120737Z
LAST-MODIFIED:20260401T121046Z
UID:10000181-1780056000-1780058700@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Your Strategy Needs More Failure with Grace Miller
DESCRIPTION:Most marketing teams say they want to be more innovative. But then every decision has to be “safe”\, every idea has to be “proven”\, and every campaign has to work first time. \nAnd that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward. \nIn this Ask the Marketer Q&A\, we’re joined by Grace Miller\, Head of Failure and Experimentation at FlightStory for Steven Bartlett & The Diary of a CEO\, to talk about why the best strategies aren’t built on perfect plans – they’re built on smart failure\, fast learning\, and the confidence to test what others won’t. \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nGrace Miller is the Head of Failure and Experimentation for FlightStory\, the media company behind Steven Bartlett’s globally renowned podcast\, The Diary of a CEO (15 Million subscribers)\, and also home to We Need To Talk with Paul C Brunson\, Begin Again with Davina McCall\, Hot Smart Rich with Maggie Sellers Reum and more. With a background in marketing and social media previously in the aviation industry\, Grace now focuses on Experimentation and Failure. Grace is a prominent voice in the industry on marketing\, experimenting\, failing and finding new ways to grow your company and has amassed over 22\,000+ followers on LinkedIn. She is your go-to person for experimenting on social media\, hearing about new features on platforms and how failure could be your biggest advantage. \n\nWe’ll cover:\n\nWhat failure actually means (and what failure isn’t)\nHow to build experimentation into your strategy without creating chaos\nThe most common reasons teams avoid testing and how to shift the culture\nHow to learn faster from what didn’t work\, without losing stakeholder trust\n\nIf you’ve been relying on best practice\, playing it safe\, or feeling pressure to get it right every time – this session will help you reframe failure as a strategic advantage\, and leave with practical ways to test\, learn\, and grow with more confidence. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-strategy-needs-more-failure-with-grace-miller/
CATEGORIES:Member Events
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DTSTART;TZID=UTC:20260603T120000
DTEND;TZID=UTC:20260603T124500
DTSTAMP:20260416T044141
CREATED:20260320T105242Z
LAST-MODIFIED:20260401T120832Z
UID:10000183-1780488000-1780490700@girlsinmarketing.com
SUMMARY:The Psychology of the Inbox: Design\, Copy and Attention with Beth O’Malley
DESCRIPTION:Even good emails get ignored — and it’s rarely because they’re “bad”. \nIn the final session of the series\, we shift from systems and infrastructure to human behaviour. This session explores how people actually experience email in crowded inboxes\, and why attention — not creativity — is often the biggest constraint. \nYou’ll learn how habit\, cognitive load\, and context influence opens and engagement\, and how to design and write emails that are easier to notice\, scan\, and act on. The focus is on clarity over cleverness\, and reducing friction at every stage of the inbox experience. \nThis session ties the series together by showing how delivery\, measurement\, and psychology all intersect in real-world email performance. \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nBeth O’Malley is the Founder of astral\, an unstoppable CRM\, HubSpot and email marketing expert (and an ADHDer with a great sense of humour).She’s trained thousands of marketers\, developed industry-shaping guidelines\, practices and training. Plus\, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months. She’s been awarded best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs\, and a recognised HubSpot Partner. Beth helps businesses reimagine\, rethink and transform CRM\, HubSpot data\, and email marketing. \n\nWhat we’ll cover:\n\nHow attention\, habit\, and context shape inbox behaviour\nDesigning emails for scanning\, not reading\nWhy clarity consistently outperforms cleverness\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-psychology-of-the-inbox-design-copy-and-attention-with-beth-omalley/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260604T130000
DTEND;TZID=UTC:20260604T143000
DTSTAMP:20260416T044141
CREATED:20260415T132504Z
LAST-MODIFIED:20260415T132504Z
UID:10000191-1780578000-1780583400@girlsinmarketing.com
SUMMARY:AI Accelerator for Marketer: Week 5 - Using Data Insights & Automation with Augustina Adjeis
DESCRIPTION:AI can do far more than speed up content creation – it can also help marketers make better decisions\, uncover clearer insights\, and streamline the work that supports growth behind the scenes. \nIn this session\, we’ll explore how to use AI as a practical tool for analysis\, decision-making\, and automation. From reviewing campaign performance and spotting patterns in your data to turning raw numbers into clearer stories\, this webinar will help you understand how AI can support smarter\, more strategic marketing without adding to your workload. \nLed by Augustina Adjei\, this session will also look at how AI can be used to automate parts of your day-to-day marketing operations – helping you save time\, reduce manual effort\, and create more space for higher-value work. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nAugustina Adjei is an award-winning Technical Product Manager with over 5 years of experience across multiple industries — including financial services\, engineering technology\, semiconductors\, and startups. \nHer background is built on one consistent thread: taking complex\, high-stakes environments and making them work better. She has a natural systems mindset\, and a track record of identifying where inefficiency lives and designing the processes that resolve it. \nAlongside her corporate career\, Augustina works with business owners and professionals navigating the rapidly shifting AI and automation landscape. For those feeling overwhelmed by the options\, stretched thin by their operations\, or unsure where technology can genuinely help – she brings the clarity that experience across industries tends to give. She focuses on practical implementation over hype\, helping her clients build systems that actually hold up under the pressure of a real\, growing business. \nShe has mentored and facilitated workshops for over 5000 professionals\, and is known for translating technically complex ideas into decisions people can act on immediately. \nA career mentor and public speaker\, Augustina is committed to making AI and automation accessible to the people who stand to gain the most from it — not just those who already have a technical team behind them. \n\nWhat we’ll cover:\n\nHow to use AI to analyse campaign performance and surface useful patterns faster\nWays to generate recommendations and insights from your marketing data\nHow AI can support stronger data storytelling by turning raw information into clear\, compelling narratives\nPractical examples of AI automations for reporting\, email follow-ups\, planning\, and marketing operations\nHow to use AI to scale your output more sustainably\, without increasing burnout\n\nThis session is ideal for marketers who want to use AI in a more practical\, operational way – helping them work more efficiently\, communicate insights more clearly\, and support growth with less manual effort. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketer-week-5-using-data-insights-automation-with-augustina-adjeis/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260610T130000
DTEND;TZID=UTC:20260610T143000
DTSTAMP:20260416T044141
CREATED:20260415T132613Z
LAST-MODIFIED:20260415T132613Z
UID:10000192-1781096400-1781101800@girlsinmarketing.com
SUMMARY:AI Accelerator for Marketers: Week 6 - The Future of AI in Marketing & Your Career with Tasha Antwi
DESCRIPTION:As AI continues to evolve\, marketers need to think beyond what’s useful now and start preparing for what comes next. \nIn this final session of the AI Accelerator\, we’ll look ahead at the future of AI in marketing and what it could mean for your role\, your skills\, and your long-term career development. From autonomous agents and predictive marketing to increasingly personalised customer journeys\, this session will help you understand where the industry is heading and how to stay ahead of it. \nLed by Tasha Antwi\, this webinar will explore the skills and ways of thinking that are likely to define the next generation of marketers\, along with how to position yourself as someone who can confidently lead in an AI-shaped future. It’s about future-proofing your role\, strengthening your value\, and understanding how to take your next steps with greater clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nTasha Antwi has led work across luxury\, fashion\, finance\, retail\, hospitality\, media and consumer brands\, including HSBC\, Gucci\, Bottega Veneta\, Ralph Lauren\, Graff Diamonds\, Barbour\, Bacardi\, Forbes\, Barceló Hotels and LEGO. \nHer expertise spans content marketing\, digital PR\, technical SEO\, Answer Engine Optimisation and AI search strategy\, delivered through holistic\, multi-platform search frameworks across complex\, multi-market organisations. \nTasha is a regular speaker at BrightonSEO and an awards judge for the UK\, US and European Search Awards\, as well as the UK Digital Excellence Awards. She has been featured in WARC\, Prolific North\, PMW\, Campaign and The Business Magazine. Prior to launching RMG\, she consulted with agencies to build Search Everywhere and AI search-ready strategies\, bringing senior-level strategic expertise into every engagement. \n\nWhat we’ll cover:\n\nA clearer understanding of where AI in marketing is heading next\nInsight into emerging developments such as autonomous agents\, predictive marketing\, and personalised customer journeys\nThe skills that are likely to define the next generation of high-impact marketers\nHow to future-proof your role and continue growing your value in an AI-driven industry\nHow to position yourself as the AI-powered marketer organisations will increasingly need\n\nThis session is ideal for marketers who want to look ahead with confidence\, understand what’s changing\, and take a more proactive approach to building a relevant and resilient career. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketers-week-6-the-future-of-ai-in-marketing-your-career-with-tasha-antwi/
CATEGORIES:Member Events
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