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DTSTART;TZID=UTC:20260604T130000
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SUMMARY:AI Accelerator for Marketer: Week 5 - Using Data Insights & Automation with Augustina Adjeis
DESCRIPTION:AI can do far more than speed up content creation – it can also help marketers make better decisions\, uncover clearer insights\, and streamline the work that supports growth behind the scenes. \nIn this session\, we’ll explore how to use AI as a practical tool for analysis\, decision-making\, and automation. From reviewing campaign performance and spotting patterns in your data to turning raw numbers into clearer stories\, this webinar will help you understand how AI can support smarter\, more strategic marketing without adding to your workload. \nLed by Augustina Adjei\, this session will also look at how AI can be used to automate parts of your day-to-day marketing operations – helping you save time\, reduce manual effort\, and create more space for higher-value work. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nAugustina Adjei is an award-winning Technical Product Manager with over 5 years of experience across multiple industries — including financial services\, engineering technology\, semiconductors\, and startups. \nHer background is built on one consistent thread: taking complex\, high-stakes environments and making them work better. She has a natural systems mindset\, and a track record of identifying where inefficiency lives and designing the processes that resolve it. \nAlongside her corporate career\, Augustina works with business owners and professionals navigating the rapidly shifting AI and automation landscape. For those feeling overwhelmed by the options\, stretched thin by their operations\, or unsure where technology can genuinely help – she brings the clarity that experience across industries tends to give. She focuses on practical implementation over hype\, helping her clients build systems that actually hold up under the pressure of a real\, growing business. \nShe has mentored and facilitated workshops for over 5000 professionals\, and is known for translating technically complex ideas into decisions people can act on immediately. \nA career mentor and public speaker\, Augustina is committed to making AI and automation accessible to the people who stand to gain the most from it — not just those who already have a technical team behind them. \n\nWhat we’ll cover:\n\nHow to use AI to analyse campaign performance and surface useful patterns faster\nWays to generate recommendations and insights from your marketing data\nHow AI can support stronger data storytelling by turning raw information into clear\, compelling narratives\nPractical examples of AI automations for reporting\, email follow-ups\, planning\, and marketing operations\nHow to use AI to scale your output more sustainably\, without increasing burnout\n\nThis session is ideal for marketers who want to use AI in a more practical\, operational way – helping them work more efficiently\, communicate insights more clearly\, and support growth with less manual effort. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketer-week-5-using-data-insights-automation-with-augustina-adjeis/
CATEGORIES:Member Events
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DTSTART;TZID=UTC:20260610T130000
DTEND;TZID=UTC:20260610T143000
DTSTAMP:20260416T061718
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SUMMARY:AI Accelerator for Marketers: Week 6 - The Future of AI in Marketing & Your Career with Tasha Antwi
DESCRIPTION:As AI continues to evolve\, marketers need to think beyond what’s useful now and start preparing for what comes next. \nIn this final session of the AI Accelerator\, we’ll look ahead at the future of AI in marketing and what it could mean for your role\, your skills\, and your long-term career development. From autonomous agents and predictive marketing to increasingly personalised customer journeys\, this session will help you understand where the industry is heading and how to stay ahead of it. \nLed by Tasha Antwi\, this webinar will explore the skills and ways of thinking that are likely to define the next generation of marketers\, along with how to position yourself as someone who can confidently lead in an AI-shaped future. It’s about future-proofing your role\, strengthening your value\, and understanding how to take your next steps with greater clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nTasha Antwi has led work across luxury\, fashion\, finance\, retail\, hospitality\, media and consumer brands\, including HSBC\, Gucci\, Bottega Veneta\, Ralph Lauren\, Graff Diamonds\, Barbour\, Bacardi\, Forbes\, Barceló Hotels and LEGO. \nHer expertise spans content marketing\, digital PR\, technical SEO\, Answer Engine Optimisation and AI search strategy\, delivered through holistic\, multi-platform search frameworks across complex\, multi-market organisations. \nTasha is a regular speaker at BrightonSEO and an awards judge for the UK\, US and European Search Awards\, as well as the UK Digital Excellence Awards. She has been featured in WARC\, Prolific North\, PMW\, Campaign and The Business Magazine. Prior to launching RMG\, she consulted with agencies to build Search Everywhere and AI search-ready strategies\, bringing senior-level strategic expertise into every engagement. \n\nWhat we’ll cover:\n\nA clearer understanding of where AI in marketing is heading next\nInsight into emerging developments such as autonomous agents\, predictive marketing\, and personalised customer journeys\nThe skills that are likely to define the next generation of high-impact marketers\nHow to future-proof your role and continue growing your value in an AI-driven industry\nHow to position yourself as the AI-powered marketer organisations will increasingly need\n\nThis session is ideal for marketers who want to look ahead with confidence\, understand what’s changing\, and take a more proactive approach to building a relevant and resilient career. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-accelerator-for-marketers-week-6-the-future-of-ai-in-marketing-your-career-with-tasha-antwi/
CATEGORIES:Member Events
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