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X-WR-CALDESC:Events for Girls in Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T120000
DTEND;TZID=UTC:20240312T130000
DTSTAMP:20260409T103025
CREATED:20240110T150224Z
LAST-MODIFIED:20240112T183525Z
UID:10000070-1710244800-1710248400@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Got an itch to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself a hot drink\, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour-2/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/02/Events-Website-Pics-31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240320T120000
DTEND;TZID=UTC:20240320T130000
DTSTAMP:20260409T103025
CREATED:20231217T160150Z
LAST-MODIFIED:20231219T150128Z
UID:10000067-1710936000-1710939600@girlsinmarketing.com
SUMMARY:The Future of Email Marketing & How to Own Your Audience with Simone Yewdall
DESCRIPTION:“Most marketers send 2-3 emails per day and 77% of marketers have seen an increase in email engagement over the last 12 months.” \nThese stats explain why email now needs to be part of your marketing strategy in 2024.  \nJoin our host and email marketing expert\, Simone\, as she deep dives into how we can build an engaged email list\, how to do this whilst staying on brand and shares some secrets on which best practices will make your strategy successful.  \nSimone will provide insight on how and why personalisation is key when creating authentic email experiences. You’ll also discover how to use UGC and social proof in emails and how this can lead to your subscribers converting into customers. \nIf you want to understand more about how and why you should be including email marketing into your strategy for 2024\, this webinar is perfect for you! \nMeet the host:\nSimone Yewdall – Founder of Email Marketing Studio MailFlow. \nSimone works with E-Commerce brands & communities specialising in creating personalised email experiences. \nLearning outcomes:\n\nDiscover why email marketing is a must-have marketing tool to have in 2024\nLearn how to build an engaged subscriber list\nHow to stay on brand when sending emails\nFind out best practices when sending a successful email \nDiscover how to use UGC and social proof in your strategy\nFind out why personalisation is key!\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-future-of-email-marketing-how-to-own-your-audience-with-simone-yewdall/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/12/Webinar-thumbnails-and-feature-images-2023-11.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240328T120000
DTEND;TZID=UTC:20240328T130000
DTSTAMP:20260409T103025
CREATED:20240110T150111Z
LAST-MODIFIED:20240322T113811Z
UID:10000068-1711627200-1711630800@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? March Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nKeira Penney – Head of Creative at Girls in Marketing.  \nWith over 3.5 years of Social media and marketing experience (and a whole lot of screen time!) under her belt\, Keira is an expert in all things creative and social media. Using her excellent knowledge of trends and algorithm changes\, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year as well as grown The Girls in Marketing Podcast to 125\,000+ listeners. She was also nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards. \nBeckie Lees – Content Manager at Girls in Marketing.  \nAfter graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-march-updates/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2023/08/Events-Website-Pics-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240404T120000
DTEND;TZID=UTC:20240404T130000
DTSTAMP:20260409T103025
CREATED:20240318T090014Z
LAST-MODIFIED:20240313T110155Z
UID:10000075-1712232000-1712235600@girlsinmarketing.com
SUMMARY:Craft Your Campaign Message Story Workshop
DESCRIPTION:Are you lost for words when it comes to mastering your campaign messaging? Storytelling should be at the heart of all your brand and marketing campaigns but we know crafting your campaign message isn’t easy.  \nIt’s time to get campaign-confident and learn how to craft your message perfectly to make your campaign stand out. It can be hard to find the right words to sell your brand’s service/product and give your campaign the attention it deserves. Sound familiar? This is the session for you! \nJoin Olivia in this interactive session around storytelling and how to craft your brand’s story. The perfect opportunity to learn all about campaign messaging and how to stand out from the crowd with brilliant storytelling.  \nThis is an action-packed workshop that will be interactive\, so if you’re wanting to brush up on your campaign message skills and get some prompt advice for any upcoming campaigns\, this is the session for you to tune into! \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023.  \nLearning outcomes:\n\nDefine what is a campaign message\nDiscover key aspects of a campaign message\nLearn a step-by-step framework on crafting your campaign message\nAt the end of the session\, we’ll share some prompts that will help you start creating a campaign message for any projects you’ve got coming up\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/craft-your-campaign-message-story-workshop/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/campaignmessaging-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240411T120000
DTEND;TZID=UTC:20240411T130000
DTSTAMP:20260409T103025
CREATED:20240318T090020Z
LAST-MODIFIED:20240313T110204Z
UID:10000076-1712836800-1712840400@girlsinmarketing.com
SUMMARY:Mastering Multi-Platform Content with Mercy Fulani
DESCRIPTION:It’s 2024 and we’re spoilt for choice when it comes to accessing the different digital marketing platforms. The time spent thinking about what content you want to create can be overwhelming… right? That’s why it’s time to identify your why and discover how to translate this into your best content. \nDo you spend too much time thinking of what content to post on each digital platform? Are you worried that you are copying other brand’s content? It’s time to get original and learn the benefits of ‘stealing’ playbooks and formats. Get ready to embrace the power of adding originality in a sea of copycat content. \nRight content\, wrong platform? Switch up your confusion and tailor your content to speak to different audiences. Start saving time and get ready to be confident when creating content for your brand.  \nIn this webinar\, Mercy Fulani\, a digital marketing whiz\, will share insight on how to master being present on multi platforms\, discuss if memes are just memes and what results you should be looking for and how you can transform your skills/hobbies into amazing content. \nDon’t miss this opportunity to get clever when it comes to creating content that speaks to the right audience\, on the right platforms.  \nMeet the host:\nMercy Fulani – Freelance Digital Marketer. \nMercy is a well-rounded digital marketer with over 3 years of experience in the industry. Began freelancing as a graphic designer in 2020 in the middle of lockdown. She has since expanded her services and worked with individuals and businesses from across the globe. Mercy has a history of developing digital campaigns from the initial ideas through to execution. \nLearning outcomes:\n\nDiscover how to identify your ‘why’ and how to create content based on this \nLearn how to tailoring your creative to your brand’s different audiences \nFind out how to identify what results you should be looking for when you create/ and what is your ROC (return on creation)\nFind out the benefits of ‘stealing’ playbooks and formats\nLearn how to transfer your skills/ hobbies into your creations\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-multi-platform-content-with-mercy-fulani/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/multiplatform.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240417T120000
DTEND;TZID=UTC:20240417T130000
DTSTAMP:20260409T103025
CREATED:20240318T090023Z
LAST-MODIFIED:20240313T110211Z
UID:10000077-1713355200-1713358800@girlsinmarketing.com
SUMMARY:Find a Marketing Friend: Skills Swap Networking
DESCRIPTION:We’re excited to introduce this new type of networking session! It’s time to find a Girls in Marketing friend. \nIt’s time to embrace the beauty in learning from others and swap your skills. \nWe’ll start the session with a quick introduction by Olivia on how skill swapping can be great for not only advancing but acknowledging your skills\, then we’ll jump straight into networking. \nJoin this networking session to introduce yourself to others in the community\, share your top skills and weak points you want to improve on\, then you’ll have the opportunity to find a member who you can connect with and learn from each other. \nWhether you’re a seasoned marketing expert or a curious learner\, share your expertise and find others in a variety of marketing fields. It’s time to level up your marketing skills and share what you’ve learnt in your career with others. \nNetworking outcomes:\n\nMeet other members in the Girls in Marketing community\nShare your skills and weak points \nNetwork and find the perfect partner to skill swap with\nDiscover and learn from your partner\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/find-a-marketing-friend-skills-swap-networking/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/Webinar-thumbnails-and-feature-images-2023-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240424T120000
DTEND;TZID=UTC:20240424T130000
DTSTAMP:20260409T103025
CREATED:20240318T090050Z
LAST-MODIFIED:20240313T110217Z
UID:10000078-1713960000-1713963600@girlsinmarketing.com
SUMMARY:Harnessing Social Currency for Effective Content Marketing with Maddy Barber
DESCRIPTION:According to Ofcom\, ‘approximately 60% of adults in the UK use social media\, messaging\, video sharing and live-streaming services’. And there’s money to be made when it comes to a brand’s followers\, likes\, comments\, shares and views.  \nSocial currency is “influence currency.” Are you interested in knowing how you can elevate your brand’s potential and embrace the power of social currency? \nJoin Maddy Barber\, as she explains what social currency is\, how it works\, how to harness social currency in content marketing\, the impact marketing reach and buying decisions has and discover some truly exceptional tips on how to start creating more currency when it comes to socials! \nAre you worried about having a tight budget? She’ll discuss how to get the most out of your social currency with a lower budget. \nDon’t miss this opportunity to work with your brand’s budget to improve your social strategy and get social currency-clever. \nMeet the host:\nMaddy Barber – Content Marketing Manager  \nMaddy is a brand and content marketer\, with over 6 years of experience across in-house and agency marketing and PR. Having crafted creative content for countless industries – from business tech to healthcare – she knows a thing or two about what gets people engaged. Her experience includes multi-channel content\, brand storytelling\, mentoring junior marketers and thought leadership. \nLearning outcomes:\n\nUnderstand the concept of social currency and how this impacts marketing reach and buying decisions\nDiscover how social currency works with clear examples.\nDiscover how to harness social currency in content marketing to engage buyers\, influencers and journalists.\nGain practical tips on how to start creating more social currency (particularly when budgets are tight!)\nLearn some key rules when it comes to harnessing your brand’s social currency\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/harnessing-social-currency-for-effective-content-marketing-with-maddy-barber/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/socialcurrency.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240429T120000
DTEND;TZID=UTC:20240429T130000
DTSTAMP:20260409T103025
CREATED:20240402T125558Z
LAST-MODIFIED:20240405T085721Z
UID:10000080-1714392000-1714395600@girlsinmarketing.com
SUMMARY:Empowering One-Person Marketing Teams: Strategies\, Skills\, and Success
DESCRIPTION:Are you navigating the marketing world by yourself as a one-person marketing team\, juggling to create and manage marketing campaigns and strategies or generally\, just trying to wear all of the hats and spin every plate possible? \nIt’s hard out here for one-person marketing teams. But we’re here to help you manage it all. \nIt’s time to leverage your strengths and embrace opportunities to master the art of being a one-person marketing powerhouse. \nJoin Olivia in this jam-packed session as she delves into managing your strategy as a one-person marketing team and how to balance your campaign workload. She’ll help you understand the importance of working with your wider organisation and mapping out your customer personas and journeys. Olivia will also share her handy tips on how to manage your time and stay productive as a one-person marketing team. \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nLearning outcomes:\n\nDiscover how to manage your strategy and workload\nLearn how to work with those around you\nTime management and productivity tips  \n\nSign up to join this webinar\nWant to join this event? Sign up below. This event is totally free for you to join! \nSign up now
URL:https://girlsinmarketing.com/event/empowering-one-person-marketing-teams-strategies-skills-and-success/
CATEGORIES:Public Webinars
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/04/Untitled-design-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T120000
DTEND;TZID=UTC:20240508T130000
DTSTAMP:20260409T103025
CREATED:20240318T090043Z
LAST-MODIFIED:20240325T135137Z
UID:10000079-1715169600-1715173200@girlsinmarketing.com
SUMMARY:What Makes Great Content with Tonina Takova
DESCRIPTION:Let’s be honest\, creating content isn’t easy. With masses of competition and various platforms to show up on… it’s understandable to feel overwhelmed and uninspired when it comes to creating great content\, time after time. \nAre you ready to learn what it takes to create scroll-stopping content? Kick uninspired and uncreative content to the kerb and discover how to come up with original and effective brand content that’ll make you stand out from the crowd. \nStuck in the past when it comes to dreaming of past content? In this webinar\, Tonina will tell you how to make the most of your previous content creations and steal a tried and tested approach to repurposing purpose\, so you’re never stuck for ideas! \nDon’t miss the opportunity to discover how to never feel nervous about creating content again. \nMeet the host:\nTonina Takova – Head of Strategy for Social for Good \nTonina Takova heads the Strategy team at Social for Good\, a social media agency working with charities\, non-profits and the good guys in businesses. Nina has been a member of Girls in Marketing for nearly 2 years and in this period\, she’s been shortlisted among 24 Marketers to follow in 2024\, promoted to a leadership role as well as given a “Top Social Media Voice” badge on LinkedIn. She knows a thing or two about social media … specifically about what makes great content and has promised to share all her secrets!  \nLearning outcomes:\n\nUnderstand what makes good content\nLearn how to create content that stops the scrollers scrolling\nDiscover how to repurpose content\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/what-makes-great-content-with-tonina-takova/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/whatmakesgfreatcontent.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240513T120000
DTEND;TZID=UTC:20240513T130000
DTSTAMP:20260409T103025
CREATED:20240318T090044Z
LAST-MODIFIED:20240501T144152Z
UID:10000073-1715601600-1715605200@girlsinmarketing.com
SUMMARY:Using Social Media for Brand Awareness with Keira Penney
DESCRIPTION:Are you posting online but not getting traction? Feeling frustrated that all your hard work of creating content seems like it’s missing the mark? Are you fed with your social posts getting lost in the ether of social media algorithms? If so\, you’re in the right place. \nMarketers\, are you talking ‘algorithm’ and want to know how to ensure your content reaches your target audience? Join us and get social-savvy to uncover the essence of brand awareness when it comes to marketing on social media.  \nGet ready to join Keira Penney in this session\, as she discusses how you can implement actionable strategies to boost brand visibility across social media platforms and shows us how to measure your brand’s success and how to create content that stands out in competitive social spaces. \nDon’t miss this opportunity to check out great brands who are using social media amazingly well for brand awareness and ways on how you can do the same\, so your content is showing up in front of your audience… where it belongs! \nMeet the host:\n\nKeira Penney – Keira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt\, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts\, Keira has significantly elevated Girls in Marketing’s LinkedIn presence\, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy\, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150\,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa\, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing\, Keira invests time in growing her personal brand to over 35\,000 followers and she helps others grow their own opportunities in marketing.\n\nLearning outcomes:\n\nUncover the essence of brand awareness in social media marketing and its significance\nExplore actionable strategies to boost brand visibility across platforms\nLearn to measure success and stand out in competitive social spaces\nDiscover examples of how brands are doing this right now on social\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/using-social-media-for-brand-awareness-with-keira-penney/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/brandawareness-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240522T120000
DTEND;TZID=UTC:20240522T130000
DTSTAMP:20260409T103025
CREATED:20240318T090045Z
LAST-MODIFIED:20240313T110245Z
UID:10000074-1716379200-1716382800@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Got an itch to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself a hot drink\, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour-3/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/02/Events-Website-Pics-31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240528T120000
DTEND;TZID=UTC:20240528T130000
DTSTAMP:20260409T103025
CREATED:20240325T085827Z
LAST-MODIFIED:20240501T144206Z
UID:10000072-1716897600-1716901200@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? May Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nKeira Penney – Head of Creative at Girls in Marketing.  \nKeira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt\, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts\, Keira has significantly elevated Girls in Marketing’s LinkedIn presence\, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy\, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150\,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa\, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing\, Keira invests time in growing her personal brand to over 35\,000 followers and she helps others grow their own opportunities in marketing. \nBeckie Lees – Content Manager at Girls in Marketing.  \nBeckie is the Content Manager for Girls in Marketing. After graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-may-updates/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2023/08/Events-Website-Pics-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240607T120000
DTEND;TZID=UTC:20240607T130000
DTSTAMP:20260409T103025
CREATED:20240524T162402Z
LAST-MODIFIED:20240524T162402Z
UID:10000085-1717761600-1717765200@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Ready to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself an iced latte\, grab some snacks\, and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals who know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour-4/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240612T120000
DTEND;TZID=UTC:20240612T130000
DTSTAMP:20260409T103025
CREATED:20240524T162941Z
LAST-MODIFIED:20240524T162941Z
UID:10000083-1718193600-1718197200@girlsinmarketing.com
SUMMARY:Using Marketing Data to Deliver Great Results with Alicia Murphy
DESCRIPTION:So you’ve put in the hours researching your target audience and planned some creative marketing campaigns but how can we make them better next time? It’s all about the data. Testing and analysing your data will improve your campaigns time and time again.  \nMeasuring and tracking your KPIs as well as A/B testing and making ongoing improvements is the backbone of your success when it comes to content marketing success so make sure you’ve got lots of notebook space for all of the notes you’ll be taking in this webinar.  \nGet ready to join Alicia Murphy as she talks us through the most important aspect of your content marketing strategy…. DATA. It’s time to learn about measuring and refining your content strategy and how to use marketing data to deliver great results. \nDon’t miss this opportunity to understand what good data looks like\, how to track and measure your findings and learn how to create better content using your newly discovered data. \nMeet the host:\n\nAlicia Murphy – Content\, Social & Influencer Specialist\nSince graduating with a degree in Fashion Communication\, she has spent the last 10 years working both in-house and agency side in marketing before setting up her freelance business in 2021. She now specialises in helping businesses improve their content and social media marketing with content that feels authentic and genuine to both them and their audiences. \n\nLearning outcomes:\n\nUnderstand what are good metrics to track when it comes to content \nLearn how to choose the right KPIs for your campaign and how to track them\nFind out what is A/B testing and how to use it\nLearn how to monitor KPIs over time to inform future strategy\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/using-marketing-data-to-deliver-great-results-with-alicia-murphy/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/05/marketing-data.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240618T120000
DTEND;TZID=UTC:20240618T130000
DTSTAMP:20260409T103025
CREATED:20240521T084549Z
LAST-MODIFIED:20240521T084549Z
UID:10000082-1718712000-1718715600@girlsinmarketing.com
SUMMARY:Exploring AI's Impact on Social Media with Xandrina Allday
DESCRIPTION:37% of people in the UK have now used AI at work. And 43.8% of those in the marketing industry use AI in their marketing strategy.  *SOURCE  \nArtificial Intelligence has taken a front seat in recent years and becoming a must-have tool in all industries\, especially the digital marketing space. We know it can be difficult to get clued up on the latest trends\, especially the tech kind! But we think AI can really enhance our marketing performance and become our friend when creating great content for our social media campaigns.  \nJoin Xandrina Allday in this webinar as she explains why AI should be in your marketing toolbox and which platforms you should be using. She’ll delve into how AI can sometimes be ambiguous when it comes to what’s real online and how to be transparent when creating content using AI.  \nAt the end of the webinar\, you’ll feel confident about how to use AI in your social media campaigns. \nMeet the host:\n\nXandrina Allday – Social Media Lead for the LabX Media Group (A portfolio of life science brands). \nWith over 6 years dedicated solely to social media and 9 years in marketing\, Xandrina has honed her craft into becoming a thought leader for social media in the science industry.  \n\nLearning outcomes:\n\nDiscover why AI should be a tool in your marketing toolbox.\nFind out how AI has blurred the lines between what’s fake and real on social media.\nKnow how to combat misinformation and be transparent about your AI usage on social media.\nLearn what AI platforms and tools you should know about and be using.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/exploring-ais-impact-on-social-media-with-xandrina-allday/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240626T120000
DTEND;TZID=UTC:20240626T130000
DTSTAMP:20260409T103025
CREATED:20240521T084130Z
LAST-MODIFIED:20240528T150655Z
UID:10000086-1719403200-1719406800@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? June Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nAmy Lewin – Marketing and Content Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nKeira Penney – Head of Creative at Girls in Marketing.  \nKeira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt\, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts\, Keira has significantly elevated Girls in Marketing’s LinkedIn presence\, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy\, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150\,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa\, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing\, Keira invests time in growing her personal brand to over 35\,000 followers and she helps others grow their own opportunities in marketing. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-june-updates-2/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240711T120000
DTEND;TZID=UTC:20240711T130000
DTSTAMP:20260409T103025
CREATED:20240521T083904Z
LAST-MODIFIED:20240521T083904Z
UID:10000084-1720699200-1720702800@girlsinmarketing.com
SUMMARY:How to Win at the Game of Social Media with Leala Jackson
DESCRIPTION:There’s so much to learn when it comes to social media. Like how to reach your target audience and make an impact when creating great social campaigns. That’s why you don’t want to miss this webinar with Leala Jackson on how to win at the game of social media. \nJoin Leala as she talks about the overall landscape of social media and how it’s grown to be a fundamental part of marketing strategies in recent years. She’ll be talking about the reality when it comes to working behind the scenes to make your brand’s social media account successful.  \nDon’t miss this opportunity to explore some tips on what works and what doesn’t when posting on social media and some key takeaways you can use when using social media on a daily basis! \nAt the end of this webinar you’ll be feeling more social media savvy and have an understanding how to be ahead of the game when posting online! \nMeet the host:\n\nLeala Jackson – Creative Director \nLeala describes herself as ‘a marketing millennial gal’ and has worked in social media and creative for over 13 years.  Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \n\nLearning outcomes:\n\nThe expectation versus reality and the work behind the scenes that goes into social media accounts.\nA run-through of the social media landscape and its rapid growth.\nKey takeaways that people can use in their everyday jobs while highlighting some of the more ridiculous rumours.\nShowcasing which tips work and which don’t.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/how-to-win-at-the-game-of-social-media-with-leala-jackson/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240724T120000
DTEND;TZID=UTC:20240724T130000
DTSTAMP:20260409T103025
CREATED:20240524T162528Z
LAST-MODIFIED:20240524T162528Z
UID:10000087-1721822400-1721826000@girlsinmarketing.com
SUMMARY:Do You REALLY Know Your Audience with Anyaa Coutts
DESCRIPTION:You know that feeling when your marketing activity doesn’t get the engagement you expect after HOURS of crafting what seems like the perfect message??  \nThere’s a 90% chance it could be something to do with how well you REALLY know your audience… \nJoin Anyaa\, a seasoned marketer for an interactive and inspiring session\, where  you’ll discover how to truly understand your ideal customer\, beyond demographics. From classic research methods to A/B testing\, Anyaa will equip you with practical tools to  learn everything you need to know about who you’re speaking to. Don’t leave empty handed… Anyaa will provide practical takeaways you can use immediately to start uncovering the secrets of your audience. \nDon’t miss this opportunity learn that knowing your audience like the back of your hand unlocks success! \nMeet the host:\n\nAnyaa Coutts –  \nAnyaa brings over six years of marketing perspective to the table\, with experience within a variety of industries including tech\, travel\, healthcare and education! Since embarking on her career\, she’s been conquering B2B\, B2C\, and B2B2C marketing\, from crafting engaging content to managing brand and product campaigns.  Anyaa’s passion lies within helping brands skyrocket their visibility and reach their full potential. She embodies a strategic mindset with a proven record of success. Aside from her professional life\, Anyaa is a passionate citizen of the world\, having called home to six different countries! Through her well-travelled background\, Anyaa has developed a deep appreciation for diverse cultures – and most importantly\, a love for food from all over the world (bonus points for Italian and Mediterranean!)  Anyaa has also ignited a passion for mental health awareness\, being a qualified Mental Health First Aider\, and empowering individuals from all backgrounds to thrive in the professional world.  \n\nLearning outcomes:\n\nUnderstand the 3 powerful audience research techniques\nLearn the “why” behind audience knowledge\nLeave with actionable tips\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/do-you-really-know-your-audience-with-anyaa-coutts/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240812T120000
DTEND;TZID=UTC:20240812T130000
DTSTAMP:20260409T103025
CREATED:20240715T114153Z
LAST-MODIFIED:20240715T114153Z
UID:10000092-1723464000-1723467600@girlsinmarketing.com
SUMMARY:Creating Content That Converts with Fiona Bradley
DESCRIPTION:Imagine this\, you’ve spent hours creating marketing content\, everyday you’re plugging away and it’s getting a decent recent reach but when it comes to analysisng the data… it’s just not converting! Sound familiar? The marketing landscape is forever changing but doesn’t mean you can’t keep up.  \nJoin Fiona Bradley in this webinar as she delves into how to create content for each stage of the customer journey. You’ll learn how to write gripping hooks to grab your audience’s attention\, optimise video content and write captivating copy to make sure your content converts. \nFiona is a content whizz and founder of social media agency FB comms… we can’t wait to find out how CTA’s can really work! She’ll explain why the user journey is important post-click and how to analyse your data to make your campaigns continuously better. \nDon’t miss this opportunity to finally understand how your marketing content can convert\, for the long run!  \nMeet the host:\n\nFiona Bradley is the Founder & Director of FB Comms\, a social media content agency named Start-Up of The Year 2024 at the EU Content Awards. Having created content and run campaigns for the likes of the NHS\, Rolex\, Coca-Cola\, and growing many start-ups\, Fiona was named Digital Agency Owner of The Year 2023. A small but mighty business\, she single-handedly grew to a multi-six-figure company\, making clients over £3million in 2023. Alongside running The After Work Club networking events and lecturing MSc Marketing students at Durham University\, she’s a coach for the Riding for The Disabled Association. \n\nLearning outcomes:\n\nLearn how to write captivating copy to convert your campaigns into growth\nDiscover how to optimise your video content\nUnderstand how to nurture your audience post-click and how to analyse data\nWrite CTA’s that convert and gripping hooks to grab your audience’s attention\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/creating-content-that-converts-with-fiona-bradley/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240821T120000
DTEND;TZID=UTC:20240821T130000
DTSTAMP:20260409T103025
CREATED:20240715T113649Z
LAST-MODIFIED:20240715T113944Z
UID:10000090-1724241600-1724245200@girlsinmarketing.com
SUMMARY:Cutting Through the Noise in B2B with Isabella Ghassemi-Smith
DESCRIPTION:Do you feel overwhelmed by the amount of information there is when it comes to B2B? Do you feel like there are too many differing opinions and it can get confusing? We understand and that’s why we’re excited to invite you to this webinar! \nJoin Isabella Ghassemi-Smith as she discusses how to crack distribution in a crowded B2B marketplace. This session is perfect for all the marketers working with B2B brands who want to master distribution is the ever-changing marketplace. \nGet bold\, brave and confident in the B2B marketplace and don’t miss this webinar if you’d like the opportunity to gain actionable strategies that you’ll be able to implement imminently.  \nMeet the host:\n\nIsabella Ghassemi-Smith is Head of Marketing at Wayra UK (Telefonica’s CVC) and podcast host\, leverages over six years of B2B marketing expertise and a proven track record of driving exponential growth at a Series A startup. \n\nLearning outcomes:\n\nDiscover how to understand and crack distribution in a crowded B2B marketplace\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/cutting-through-the-noise-in-b2b-with-isabella-ghassemi-smith/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240829T120000
DTEND;TZID=UTC:20240829T130000
DTSTAMP:20260409T103025
CREATED:20240715T114103Z
LAST-MODIFIED:20240715T114239Z
UID:10000091-1724932800-1724936400@girlsinmarketing.com
SUMMARY:Q3 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:We’re excited to introduce our new quarterly members session! \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends.  \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy.  \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \nMeet the host:\n\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023.  \nAmy Lewin – Marketing and Content Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \n\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q3-marketing-updates-algorithms-insights-and-trends/
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240910
DTEND;VALUE=DATE:20240913
DTSTAMP:20260409T103025
CREATED:20240821T141659Z
LAST-MODIFIED:20240822T110124Z
UID:10000096-1725926400-1726185599@girlsinmarketing.com
SUMMARY:Digital Marketing Internship Programme 2024
DESCRIPTION:It’s that time of year again! Sign up to Digital Marketing Internship Programme 2024. This free 3-day virtual training programme is designed to help junior and aspiring marketers learn new marketing skills and increase their employability in a way that’s fun and accessible. \nThe programme will take place on 10th\, 11th and 12th September 2024. \nWhether you’re a student or graduate or looking to change career into marketing\, it can be hard to know where to start your journey – we’ve all been there.  \nWe run the Digital Marketing Internship Programme to offer support and guidance to junior and aspiring marketers on their way.  \nIt’s jam-packed with valuable sessions and resources to help attendees expand their knowledge\, learn new marketing skills\, boost their confidence\, and enhance their employability.  \nOur Digital Marketing Internship Programme is a firm favourite and we’re so excited that it’s back again this year! \nLooking to secure your first marketing role? Eager to upskill and boost your CV? This is the programme for you. \nApply for the programme here
URL:https://girlsinmarketing.com/event/digital-marketing-internship-programme-2024/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240917T120000
DTEND;TZID=UTC:20240917T130000
DTSTAMP:20260409T103025
CREATED:20240821T142537Z
LAST-MODIFIED:20240821T143329Z
UID:10000094-1726574400-1726578000@girlsinmarketing.com
SUMMARY:Maximising Influencer Partnerships with a Focus on Diversity and Inclusion with Jessica Debrah
DESCRIPTION:According to Digital Marketing Institute\, 49% of consumers depend on influencer recommendations and 69% of consumers trust what influencers say and recommend. This is why introducing influencer marketing into your strategy can transform the success of your campaigns. \nJoin us for a webinar on how to maximise influencer partnerships with Jessica Debrah. We’re excited to delve more into how important it is to have diversity and inclusivity in our marketing strategies and how to implement this when creating campaigns.  \nDiscover strategies for identifying the right influencers who align with your brand values and those who will effectively reach your target audience. We’re excited to find out Jessica’s tips on how to build authentic\, genuine connections with influencers to ensure these relationships are long-lasting and mutually beneficial.  \nDon’t miss this opportunity to level up your knowledge on influencer partnerships. \n \nMeet the host:\n\nJessica Debrah is an Influencer Director and Content Creator with 13 years of dynamic experience in both agency and in-house settings. Her passion lies in influencer marketing and content creation\, especially in UGC content collaborations within creative and digital niches. Jessica has a proven track record of developing and executing impactful social and digital campaigns\, crafting strategic social and influencer plans\, and driving community growth across social media platforms through both organic and paid methods.Throughout my career\, she’s had the privilege of working with top-tier companies like WPP\, Fiat Chrysler Group\, Unilever\, Heathrow\, CIROC\, and Expedia. Beyond my corporate achievements\,she is also a recognised fashion and beauty influencer on Instagram and TikTok (@hiitsjessd) and currently channelling her creativity into UGC and content creation for brands\, further cementing my role as a key player in the digital marketing sphere. \n\nLearning outcomes:\n\nLearn about the importance of having diversity and inclusion in influencer marketing and how to implement in your strategies \nDiscover strategies for identifying the right influencers who align with your brand values \nUnderstand how to build genuine connections with influencers that will last and be mutually beneficial\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/maximising-influencer-partnerships-with-a-focus-on-diversity-and-inclusion-with-jessica-debrah/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240923T120000
DTEND;TZID=UTC:20240923T124500
DTSTAMP:20260409T103025
CREATED:20240821T142352Z
LAST-MODIFIED:20240904T135650Z
UID:10000093-1727092800-1727095500@girlsinmarketing.com
SUMMARY:Inside the Campaign: Semrush UK Influencer Getaway
DESCRIPTION:Introducing our new Girls in Marketing webinar series… Inside the Campaign. \nThis brand-new series aims to take you on an exclusive journey behind the scenes of the most strategic\, creative and impactful marketing campaigns. \nInside the Campaign is all about celebrating the creative minds and strategic geniuses who craft influential campaigns like yours. We’ll dive deep into their process\, from the initial concept to the final execution. Our goal is to uncover the insights\, challenges\, and successes you experienced along the way\, offering a unique perspective on what it takes to create a standout campaign. \nIn our first webinar of the series\, we welcome Nicole\, Influencer and Communications Lead at Semrush. Nicole will be discussing their recent exclusive UK B2B influencer weekend campaign\, gathering 10 marketing creators. The campaign was a huge success and sparked buzz and FOMO with a standout UGC-worthy brand experience. \nTune in to find out how the campaign was planned\, from start to finish\, and how Semrush expanded its brand reach and found ways to deepen connections with creators and attract new ones. \nDon’t miss this opportunity to watch the first episode of this brand-new series! \nMeet the host:\n\nNicole Ponce is the Influencer and Communications Lead at Semrush. She has excellent communication and negotiation skills\, a deep understanding of social media platforms\, and the ability to stay up-to-date with the latest trends and new technologies that Semrush has to offer to the industry. Nicole has been able to execute global influencer marketing strategies successfully by making Semrush visible to new audiences. Nicole has a strong mission to bring more diversity to the tech-industry\, she was able to drive collaborations with the main focus of giving female influencers a voice across the tech-world.  \n\n   \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/inside-the-campaign-semrush-uk-influencer-getaway/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241009T120000
DTEND;TZID=UTC:20241009T124500
DTSTAMP:20260409T103025
CREATED:20240918T090148Z
LAST-MODIFIED:20240918T112259Z
UID:10000099-1728475200-1728477900@girlsinmarketing.com
SUMMARY:Inside the Campaign: Mum Knows Best: Why Motherhood Shouldn't Penalise Your Career
DESCRIPTION:Join us in another webinar of our new Inside the Campaign series\, as Steph Rowland\, Best Companies Social Media Specialist\, gives us the scoop on their recent campaign all about ‘why motherhood shouldn’t penalise your career’. \nDid you know that women who do not reach a managerial position before their first pregnancy are significantly less likely to achieve this type of role in their careers? Known as the ‘Motherhood Penalty’\, this statistic sparked Best Companies’ important research campaign.  \nSteph will delve into how she developed the campaign from idea conception to the final storytelling piece\, working with her clients to help them tell their stories about how\, with the right workplace initiatives in place\, women don’t have to choose between parenthood and their career ambitions.  \nIn this webinar\, she will share how this campaign shed light on the success stories of mothers within the Best Companies community and how their organisations have supported them to progress\, enabling them to balance development with flexibility.  \nDon’t miss this opportunity to learn from Steph and this important campaign highlighting that whilst there are some great examples of organisations bucking the trend\, there is still a way to go to help mothers fully integrate back into work and find equality when it comes to their career prospects. \nMeet the host:\n\nSteph Rowland – Social Media Specialist at Best Companies \nSteph grew up in Qatar\, moving to the UK to go to university where she did a master’s in Marketing at the University of Chester. She has since worked in marketing for over 7 years\, for a car parts company\, a school\, a medical device company and now\, her current company\, Best Companies. Steph is creative by nature and loves to learn (“every day is a school day”) so researching topics and creating campaigns comes naturally to her. This is why she says she couldn’t see herself doing anything other than marketing\, as nearly every day is different! Working in many different industries has helped shape her knowledge and awareness of different topics that are important to cover\, including this very important topic of the motherhood penalty. \n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/inside-the-campaign-mum-knows-best/
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DTSTART;TZID=UTC:20241024T120000
DTEND;TZID=UTC:20241024T124500
DTSTAMP:20260409T103025
CREATED:20240918T090532Z
LAST-MODIFIED:20240918T112859Z
UID:10000098-1729771200-1729773900@girlsinmarketing.com
SUMMARY:Mastering Cross-Channel Storytelling Through Content with Erica McPeek
DESCRIPTION:Using the art of storytelling through your marketing content is one of the best ways to connect your brand to your audience. But where do you start? What if you could nail your storytelling through various channels\, making the process consistent\, authentic and fun.  \nJoin Erika McPeek\, Associate Director of Communications and Branding\, as she hosts this webinar on mastering cross-channel storytelling through content\, taking you through the process start to finish\, leaving you ready and confident on your brand’s storytelling! She’ll explain the 3 core steps to nailing your content plan. Starting ways to understand your brand and know your target audience\, then the 3 building blocks of cross-channel storytelling and finally\, putting it together and measuring your success. \nThis webinar is perfect if you’re ready to level up and master your cross channel storytelling skills through content. \nMeet the host:\n\nErica McPeek\, Associate Director of Communications and Branding\, at Transformations Care Network With a career steeped in mental health and an ever-present drive to make a difference\, Erica navigates the multifaceted world of mental health marketing with a strategic mindset and a creative touch that brings ideas to life. Currently serving as the Associate Director of Communications and Branding\, Erica brings a wealth of experience to the table as she guides her team with an orientation towards servant leadership. Having spent her professional career exclusively in mental health settings varying from community crisis centers to the inpatient psychiatric setting\, Erica now leads the communications and marketing strategy for a national outpatient mental health network supporting five brands and over 50 clinical locations. With work spanning broad audiences and channels\, Erica’s expertise in internal communications\, creative problem-solving\, content strategy\, and process optimization ensures that every message isn’t just heard but truly resonates.  \n\nLearning outcomes:\n\nDiscover the 3 fundamental steps to mastering cross channel storytelling\nLearn how to structure your content through the 3 building blocks of storytelling\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-cross-channel-storytelling-through-content-with-erica-mcpeek/
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DTSTART;TZID=UTC:20241031T120000
DTEND;TZID=UTC:20241031T124500
DTSTAMP:20260409T103025
CREATED:20240918T090608Z
LAST-MODIFIED:20241015T162232Z
UID:10000097-1730376000-1730378700@girlsinmarketing.com
SUMMARY:Unleashing Your Creativity with Groundbreaking Marketing Campaigns with Emma from Tony's Chocolonely
DESCRIPTION:Thinking creatively is fundamental when building marketing campaigns. Brands are constantly thinking out of the box when it comes to promoting and brand awareness. \nWe know harnessing the ability to think of innovative\, creative ideas\, but sometimes not having a large budget is tough.  \nThat’s why we’re excited for Tony Chocoloney’s Emma Baines to join us in our webinar all about how to unleash your creativity! Emma will discuss the power of always asking ‘why’ when planning marketing campaigns and how the why can help you build a challenger brand. Join us as we learn about how to embrace bold\, creative ideas with limited resources and without replying on a large budget.  \nDon’t miss the opportunity feel inspired and ignite your creativity in this session. Discover how a burnout combined with a wild ride of self-discovery led Emma to find purpose at Tony’s Chocolonely. \nMeet the host:\n\nEmma Baines is the Global Head of Creative at Tony’s Chocolonely. A maestro of creative strategy\, Emma is the Global Head of Creative at Tony’s Chocolonely\, the impact company that makes chocolate. She’s also the founder of the ‘She is Creative’ newsletter\, a weekly Substack supporting + advocating for women within the creative industry.   Before chocolate\, she worked at HelloFresh as Director of Creative in Berlin and spent 13 years agency side in London having cut her teeth in fashion and luxury brands. Her career highlight used to be that she rebranded a unicorn company\, but now it’s working for a brand with a purpose\, creating lasting impact within Tony’s.  \n\nLearning outcomes:\n\nLearn all about the power of asking yourself ‘why’ when building marketing campaigns\nDiscover how to do a lot with a little – how to be creative whilst on a budget and with limited resources \nFeel inspired on ways to unleash your creativity!\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/unleashing-your-creativity-with-groundbreaking-marketing-campaigns-with-emma-from-tonys-chocolonely/
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DTSTART;TZID=UTC:20241107T120000
DTEND;TZID=UTC:20241107T124500
DTSTAMP:20260409T103025
CREATED:20240918T103806Z
LAST-MODIFIED:20241016T103858Z
UID:10000100-1730980800-1730983500@girlsinmarketing.com
SUMMARY:Essential Steps to a Successful Marketing Career with Sabrina Chevannes
DESCRIPTION:In 2023\, 253\,000 people were employed in the advertising and marketing sub-sector of the UK’s creative industries\, according to Statistica\, and this number is set to increase in 2024. Are you interested in gaining advice on which steps to take to make your marketing career successful? Look no further\, and gain inspiration from our webinar host Sabrina Chevannes. \nJoin us in this webinar with Sabrina\, founder of member’s club for entrepreneurs\, N0BS\, as she tells us what to actually expect in a marketing job and the difference between working agency and brand side. \nSabrina will also discuss how exactly work on your personal brand and how to network with the right people to be successful in your marketing career. \nDon’t miss this opportunity to gain insight from Sabrina on how to be successful in marketing. \nMeet the host:\n\nSabrina Chevannes is the founder of N0BS – a members’ club for highly ambitious entrepreneurs\, which also has an in-house creative agency – the No Bullsh*t Agency. Sabrina is an award-winning creative\, having led her agency for over a decade and having the privilege to work with high profile clients such as NATO\, Sony and the NHS.   She has been recognised by the British Interactive Media Association as one of the top 100 creatives to watch for 2 years in a row.  Sabrina is also an International Chess Master and an international poker player. She played chess for England and competed in multiple Chess Olympiads\, and has recently competed in two European Poker Tours in Cyprus and Prague.  As well as all this\, Sabrina runs TEDxShoreditch and is an international public speaker herself\, gracing the stage in 12 different countries. She is also the self-development leader at Forbes\, a bestselling author\, a podcaster and an MBA lecturer.  When she’s not working\, she’s cuddling up to her Chow Chow\, Bella. \n\nLearning outcomes:\n\nLearn what to actually expect in a marketing job (inc agency side vs brand side)\nDiscover how to work on your personal brand\nLearn how to network with the right people\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/essential-steps-to-a-successful-marketing-career-with-sabrina-chevannes/
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DTSTART;TZID=UTC:20241118T120000
DTEND;TZID=UTC:20241118T124500
DTSTAMP:20260409T103025
CREATED:20240918T105938Z
LAST-MODIFIED:20241031T110922Z
UID:10000101-1731931200-1731933900@girlsinmarketing.com
SUMMARY:Inside the Campaign: CPB London’s IWD 2022 Campaign with Trudi Harris Dubon
DESCRIPTION:Join us for another episode of our Inside the Campaign series\, as Trudi Harris Dubon\, Head of Agency Marketing + Impact at Forsman & Bodenfors (previously CPB London)\, discusses the remarkable IWD 2022 campaign that left the nation questioning our unconscious bias.   \nRemember the many posters lining our streets and the tube reading “is it a woman?”. Most of us agree on equal rights for all genders\, but CPB challenged our unconscious bias in this campaign.  \nIn the Inside the Campaign series we dive deep into the process of creating a standout marketing campaign\, from the initial concept to the final execution. Our goal is to uncover the insights\, challenges\, and successes experienced along the way\, offering a unique perspective on what it takes to create a standout campaign. Don’t miss this opportunity to hear more from Trudi about what caused this campaign to have over 4.7m impressions and 250K+ engagement on social media.  \nMeet the host:\n\nTrudi Harris Dubon works with the dynamic team at Forsman & Bodenfors (previously CPB London) to create compelling campaigns that contribute to growth\, enhance our agency brand reputation and also do a little good in the world. With over 20 years’ experience in the advertising industry\, her expertise spans digital marketing\, content creation\, thought leadership\, and media relations. She has secured coverage for campaigns and clients\, and given interviews herself\, on the likes of BBC\, CNN\, Sky and in the New York Times\, The Guardian\, Creative Review\, Fast Company\, Time\, Wall St Journal\, Bloomberg and many more. \n  \n\n \n  \nRegister to attend this event\nThis webinar is open to the public. \nRegister to attend the event.
URL:https://girlsinmarketing.com/event/inside-the-campaign-cpb-londons-iwd-2022-campaign-with-trudi-harris-dubon/
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DTSTART;TZID=UTC:20241209T120000
DTEND;TZID=UTC:20241209T124500
DTSTAMP:20260409T103025
CREATED:20241118T103804Z
LAST-MODIFIED:20241118T103804Z
UID:10000102-1733745600-1733748300@girlsinmarketing.com
SUMMARY:Mastering Video Content for 2025: Trends\, Tools\, and Tactics with June Cesnulyte
DESCRIPTION:As we move toward 2025\, video content is no longer just an option – it’s a must-have for marketers. This webinar will dive into why video is the go-to marketing tool for the future and what’s working (and what’s not) in video marketing today. From the rise of live streaming to the nuances of short-form vs. long-form content strategies\, we’ll break down the trends you can’t afford to ignore. \nCurious about which platforms deserve your attention? You’ll discover where you need to be – whether that’s YouTube\, Instagram\, TikTok\, LinkedIn\, or beyond – and learn how to tailor your content for each platform to achieve maximum impact. \nMeet the host:\n\nJune Cesnulyte is a Social Media Video Content Specialist with over 4 years of experience working with influencers and major brands in the US and UK. Specialising in the full video content lifecycle\, from strategy to editing\, June helps brands elevate their online presence and engage audiences through high-impact video content. \n\nLearning outcomes:\n\nLearn the latest trends in video marketing and how to leverage them for your brand.\nDiscover how to create a smart video strategy and repurpose videos for multiple platforms.\nUnderstand the essential tools and AI tech that can enhance your video production.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-video-content-for-2025-trends-tools-and-tactics-with-june-cesnulyte/
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