Girls in Marketing

Cutting Through the Noise in B2B with Isabella Ghassemi-Smith
2024-08-21 12:00 - 13:00 UTC
Do you feel overwhelmed by the amount of information there is when it comes to B2B? Do you feel like there are too many differing opinions and it can get confusing? We understand and that’s why we’re excited to invite you to this webinar!
Join Isabella Ghassemi-Smith as she discusses how to crack distribution in a crowded B2B marketplace. This session is perfect for all the marketers working with B2B brands who want to master distribution is the ever-changing marketplace.
Get bold, brave and confident in the B2B marketplace and don’t miss this webinar if you’d like the opportunity to gain actionable strategies that you’ll be able to implement imminently.
Meet the host:

Isabella Ghassemi-Smith is Head of Marketing at Wayra UK (Telefonica’s CVC) and podcast host, leverages over six years of B2B marketing expertise and a proven track record of driving exponential growth at a Series A startup.

Learning outcomes:

Discover how to understand and crack distribution in a crowded B2B marketplace

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Creating Content That Converts with Fiona Bradley
2024-08-12 12:00 - 13:00
Imagine this, you’ve spent hours creating marketing content, everyday you’re plugging away and it’s getting a decent recent reach but when it comes to analysisng the data… it’s just not converting! Sound familiar? The marketing landscape is forever changing but doesn’t mean you can’t keep up.
Join Fiona Bradley in this webinar as she delves into how to create content for each stage of the customer journey. You’ll learn how to write gripping hooks to grab your audience’s attention, optimise video content and write captivating copy to make sure your content converts.
Fiona is a content whizz and founder of social media agency FB comms… we can’t wait to find out how CTA’s can really work! She’ll explain why the user journey is important post-click and how to analyse your data to make your campaigns continuously better.
Don’t miss this opportunity to finally understand how your marketing content can convert, for the long run!
Meet the host:

Fiona Bradley is the Founder & Director of FB Comms, a social media content agency named Start-Up of The Year 2024 at the EU Content Awards. Having created content and run campaigns for the likes of the NHS, Rolex, Coca-Cola, and growing many start-ups, Fiona was named Digital Agency Owner of The Year 2023. A small but mighty business, she single-handedly grew to a multi-six-figure company, making clients over £3million in 2023. Alongside running The After Work Club networking events and lecturing MSc Marketing students at Durham University, she’s a coach for the Riding for The Disabled Association.

Learning outcomes:

Learn how to write captivating copy to convert your campaigns into growth
Discover how to optimise your video content
Understand how to nurture your audience post-click and how to analyse data
Write CTA’s that convert and gripping hooks to grab your audience’s attention

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Do You REALLY Know Your Audience with Anyaa Coutts
2024-07-24 12:00 - 13:00
You know that feeling when your marketing activity doesn’t get the engagement you expect after HOURS of crafting what seems like the perfect message??
There’s a 90% chance it could be something to do with how well you REALLY know your audience…
Join Anyaa, a seasoned marketer for an interactive and inspiring session, where you’ll discover how to truly understand your ideal customer, beyond demographics. From classic research methods to A/B testing, Anyaa will equip you with practical tools to learn everything you need to know about who you’re speaking to. Don’t leave empty handed… Anyaa will provide practical takeaways you can use immediately to start uncovering the secrets of your audience.
Don’t miss this opportunity learn that knowing your audience like the back of your hand unlocks success!
Meet the host:

Anyaa Coutts –
Anyaa brings over six years of marketing perspective to the table, with experience within a variety of industries including tech, travel, healthcare and education! Since embarking on her career, she’s been conquering B2B, B2C, and B2B2C marketing, from crafting engaging content to managing brand and product campaigns. Anyaa’s passion lies within helping brands skyrocket their visibility and reach their full potential. She embodies a strategic mindset with a proven record of success. Aside from her professional life, Anyaa is a passionate citizen of the world, having called home to six different countries! Through her well-travelled background, Anyaa has developed a deep appreciation for diverse cultures – and most importantly, a love for food from all over the world (bonus points for Italian and Mediterranean!) Anyaa has also ignited a passion for mental health awareness, being a qualified Mental Health First Aider, and empowering individuals from all backgrounds to thrive in the professional world.

Learning outcomes:

Understand the 3 powerful audience research techniques
Learn the “why” behind audience knowledge
Leave with actionable tips

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

How to Win at the Game of Social Media with Leala Jackson
2024-07-11 12:00 - 13:00
There’s so much to learn when it comes to social media. Like how to reach your target audience and make an impact when creating great social campaigns. That’s why you don’t want to miss this webinar with Leala Jackson on how to win at the game of social media.
Join Leala as she talks about the overall landscape of social media and how it’s grown to be a fundamental part of marketing strategies in recent years. She’ll be talking about the reality when it comes to working behind the scenes to make your brand’s social media account successful.
Don’t miss this opportunity to explore some tips on what works and what doesn’t when posting on social media and some key takeaways you can use when using social media on a daily basis!
At the end of this webinar you’ll be feeling more social media savvy and have an understanding how to be ahead of the game when posting online!
Meet the host:

Leala Jackson – Creative Director
Leala describes herself as ‘a marketing millennial gal’ and has worked in social media and creative for over 13 years. Currently a creative director, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls, Hooch, and KFC. A long-time pizza addict, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok, you’ll find her listening to noughties R&B or staring out the window, waiting for her takeaway.

Learning outcomes:

The expectation versus reality and the work behind the scenes that goes into social media accounts.
A run-through of the social media landscape and its rapid growth.
Key takeaways that people can use in their everyday jobs while highlighting some of the more ridiculous rumours.
Showcasing which tips work and which don’t.

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

What's Trending in Marketing? June Updates
2024-06-26 12:00 - 13:00
Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world, plus a live discussion with the community.
Meet your hosts:
Amy Lewin – Marketing and Content Director at Girls in Marketing.
Amy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8,000+ professional and aspiring marketers with a love for skills-sharing and mentorship.
Keira Penney – Head of Creative at Girls in Marketing.
Keira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts, Keira has significantly elevated Girls in Marketing’s LinkedIn presence, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing, Keira invests time in growing her personal brand to over 35,000 followers and she helps others grow their own opportunities in marketing.
Here’s what to expect:
Ready to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:

The latest updates on social media trends
Recent changes or new features to social media platforms
Any Google or search industry updates
Other topics that have been on everyone’s lips
After the session, we’ll open up the floor to a live discussion so you can share your favourite trends, throw in your own thoughts or ask the team any questions.

Become a member to join
Our What’s Trending webinars are a community favourite, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member, you will automatically receive a direct link to join the webinar.

Exploring AI's Impact on Social Media with Xandrina Allday
2024-06-18 12:00 - 13:00
37% of people in the UK have now used AI at work. And 43.8% of those in the marketing industry use AI in their marketing strategy. *SOURCE
Artificial Intelligence has taken a front seat in recent years and becoming a must-have tool in all industries, especially the digital marketing space. We know it can be difficult to get clued up on the latest trends, especially the tech kind! But we think AI can really enhance our marketing performance and become our friend when creating great content for our social media campaigns.
Join Xandrina Allday in this webinar as she explains why AI should be in your marketing toolbox and which platforms you should be using. She’ll delve into how AI can sometimes be ambiguous when it comes to what’s real online and how to be transparent when creating content using AI.
At the end of the webinar, you’ll feel confident about how to use AI in your social media campaigns.
Meet the host:

Xandrina Allday – Social Media Lead for the LabX Media Group (A portfolio of life science brands).
With over 6 years dedicated solely to social media and 9 years in marketing, Xandrina has honed her craft into becoming a thought leader for social media in the science industry.

Learning outcomes:

Discover why AI should be a tool in your marketing toolbox.
Find out how AI has blurred the lines between what’s fake and real on social media.
Know how to combat misinformation and be transparent about your AI usage on social media.
Learn what AI platforms and tools you should know about and be using.

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Using Marketing Data to Deliver Great Results with Alicia Murphy
2024-06-12 12:00 - 13:00
So you’ve put in the hours researching your target audience and planned some creative marketing campaigns but how can we make them better next time? It’s all about the data. Testing and analysing your data will improve your campaigns time and time again.
Measuring and tracking your KPIs as well as A/B testing and making ongoing improvements is the backbone of your success when it comes to content marketing success so make sure you’ve got lots of notebook space for all of the notes you’ll be taking in this webinar.
Get ready to join Alicia Murphy as she talks us through the most important aspect of your content marketing strategy…. DATA. It’s time to learn about measuring and refining your content strategy and how to use marketing data to deliver great results.
Don’t miss this opportunity to understand what good data looks like, how to track and measure your findings and learn how to create better content using your newly discovered data.
Meet the host:

Alicia Murphy – Content, Social & Influencer Specialist
Since graduating with a degree in Fashion Communication, she has spent the last 10 years working both in-house and agency side in marketing before setting up her freelance business in 2021. She now specialises in helping businesses improve their content and social media marketing with content that feels authentic and genuine to both them and their audiences.

Learning outcomes:

Understand what are good metrics to track when it comes to content
Learn how to choose the right KPIs for your campaign and how to track them
Find out what is A/B testing and how to use it
Learn how to monitor KPIs over time to inform future strategy

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Come Chat With Us (Networking Power Hour)
2024-06-07 12:00 - 13:00
Ready to see some new faces and chat to more marketers? Then this is the event for you!
Pour yourself an iced latte, grab some snacks, and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals who know exactly what it feels like to be a marketer run off their feet.
How does it work?
We know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment.
After that, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration, marketing advice or just a listening ear, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead.
Become a member to join this event
Want to join this event? Become a member to join Erifili! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

What's Trending in Marketing? May Updates
2024-05-28 12:00 - 13:00
Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world, plus a live discussion with the community.
Meet your hosts:
Keira Penney – Head of Creative at Girls in Marketing.
Keira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts, Keira has significantly elevated Girls in Marketing’s LinkedIn presence, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing, Keira invests time in growing her personal brand to over 35,000 followers and she helps others grow their own opportunities in marketing.
Beckie Lees – Content Manager at Girls in Marketing.
Beckie is the Content Manager for Girls in Marketing. After graduating from university with a degree in film studies, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing, Beckie uses her passion for writing and SEO to create engaging, value led content for the website, blog, and email. Since joining in 2023, her content has driven 4000+ visitors to the Girls in Marketing blog.
Here’s what to expect:
Ready to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:

The latest updates on social media trends
Recent changes or new features to social media platforms
Any Google or search industry updates
Other topics that have been on everyone’s lips
After the session, we’ll open up the floor to a live discussion so you can share your favourite trends, throw in your own thoughts or ask the team any questions.

Become a member to join
Our What’s Trending webinars are a community favourite, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member, you will automatically receive a direct link to join the webinar.

Come Chat With Us (Networking Power Hour)
2024-05-22 12:00 - 13:00, 2024-03-12 12:00 - 13:00, 2024-02-08 12:00 - 13:00
Got an itch to see some new faces and chat to more marketers? Then this is the event for you!
Pour yourself a hot drink, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet.
How does it work?
We know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment.
After that, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration, marketing advice or just a listening ear, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead.
Become a member to join this event
Want to join this event? Become a member to join Erifili! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Using Social Media for Brand Awareness with Keira Penney
2024-05-13 12:00 - 13:00
Are you posting online but not getting traction? Feeling frustrated that all your hard work of creating content seems like it’s missing the mark? Are you fed with your social posts getting lost in the ether of social media algorithms? If so, you’re in the right place.
Marketers, are you talking ‘algorithm’ and want to know how to ensure your content reaches your target audience? Join us and get social-savvy to uncover the essence of brand awareness when it comes to marketing on social media.
Get ready to join Keira Penney in this session, as she discusses how you can implement actionable strategies to boost brand visibility across social media platforms and shows us how to measure your brand’s success and how to create content that stands out in competitive social spaces.
Don’t miss this opportunity to check out great brands who are using social media amazingly well for brand awareness and ways on how you can do the same, so your content is showing up in front of your audience… where it belongs!
Meet the host:

Keira Penney – Keira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts, Keira has significantly elevated Girls in Marketing’s LinkedIn presence, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing, Keira invests time in growing her personal brand to over 35,000 followers and she helps others grow their own opportunities in marketing.

Learning outcomes:

Uncover the essence of brand awareness in social media marketing and its significance
Explore actionable strategies to boost brand visibility across platforms
Learn to measure success and stand out in competitive social spaces
Discover examples of how brands are doing this right now on social

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

What Makes Great Content with Tonina Takova
2024-05-08 12:00 - 13:00
Let’s be honest, creating content isn’t easy. With masses of competition and various platforms to show up on… it’s understandable to feel overwhelmed and uninspired when it comes to creating great content, time after time.
Are you ready to learn what it takes to create scroll-stopping content? Kick uninspired and uncreative content to the kerb and discover how to come up with original and effective brand content that’ll make you stand out from the crowd.
Stuck in the past when it comes to dreaming of past content? In this webinar, Tonina will tell you how to make the most of your previous content creations and steal a tried and tested approach to repurposing purpose, so you’re never stuck for ideas!
Don’t miss the opportunity to discover how to never feel nervous about creating content again.
Meet the host:
Tonina Takova – Head of Strategy for Social for Good
Tonina Takova heads the Strategy team at Social for Good, a social media agency working with charities, non-profits and the good guys in businesses. Nina has been a member of Girls in Marketing for nearly 2 years and in this period, she’s been shortlisted among 24 Marketers to follow in 2024, promoted to a leadership role as well as given a “Top Social Media Voice” badge on LinkedIn. She knows a thing or two about social media … specifically about what makes great content and has promised to share all her secrets!
Learning outcomes:

Understand what makes good content
Learn how to create content that stops the scrollers scrolling
Discover how to repurpose content

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Empowering One-Person Marketing Teams: Strategies, Skills, and Success
2024-04-29 12:00 - 13:00
Are you navigating the marketing world by yourself as a one-person marketing team, juggling to create and manage marketing campaigns and strategies or generally, just trying to wear all of the hats and spin every plate possible?
It’s hard out here for one-person marketing teams. But we’re here to help you manage it all.
It’s time to leverage your strengths and embrace opportunities to master the art of being a one-person marketing powerhouse.
Join Olivia in this jam-packed session as she delves into managing your strategy as a one-person marketing team and how to balance your campaign workload. She’ll help you understand the importance of working with your wider organisation and mapping out your customer personas and journeys. Olivia will also share her handy tips on how to manage your time and stay productive as a one-person marketing team.
Meet the host:
Olivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker, podcast host, presenter, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush, SocialNorth, Sheffield DM and more. Recently, she was named in the Northern Power Women Future List of 2023.
Learning outcomes:

Discover how to manage your strategy and workload
Learn how to work with those around you
Time management and productivity tips

Sign up to join this webinar
Want to join this event? Sign up below. This event is totally free for you to join!
Sign up now

Harnessing Social Currency for Effective Content Marketing with Maddy Barber
2024-04-24 12:00 - 13:00
According to Ofcom, ‘approximately 60% of adults in the UK use social media, messaging, video sharing and live-streaming services’. And there’s money to be made when it comes to a brand’s followers, likes, comments, shares and views.
Social currency is “influence currency.” Are you interested in knowing how you can elevate your brand’s potential and embrace the power of social currency?
Join Maddy Barber, as she explains what social currency is, how it works, how to harness social currency in content marketing, the impact marketing reach and buying decisions has and discover some truly exceptional tips on how to start creating more currency when it comes to socials!
Are you worried about having a tight budget? She’ll discuss how to get the most out of your social currency with a lower budget.
Don’t miss this opportunity to work with your brand’s budget to improve your social strategy and get social currency-clever.
Meet the host:
Maddy Barber – Content Marketing Manager
Maddy is a brand and content marketer, with over 6 years of experience across in-house and agency marketing and PR. Having crafted creative content for countless industries – from business tech to healthcare – she knows a thing or two about what gets people engaged. Her experience includes multi-channel content, brand storytelling, mentoring junior marketers and thought leadership.
Learning outcomes:

Understand the concept of social currency and how this impacts marketing reach and buying decisions
Discover how social currency works with clear examples.
Discover how to harness social currency in content marketing to engage buyers, influencers and journalists.
Gain practical tips on how to start creating more social currency (particularly when budgets are tight!)
Learn some key rules when it comes to harnessing your brand’s social currency

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Find a Marketing Friend: Skills Swap Networking
2024-04-17 12:00 - 13:00
We’re excited to introduce this new type of networking session! It’s time to find a Girls in Marketing friend.
It’s time to embrace the beauty in learning from others and swap your skills.
We’ll start the session with a quick introduction by Olivia on how skill swapping can be great for not only advancing but acknowledging your skills, then we’ll jump straight into networking.
Join this networking session to introduce yourself to others in the community, share your top skills and weak points you want to improve on, then you’ll have the opportunity to find a member who you can connect with and learn from each other.
Whether you’re a seasoned marketing expert or a curious learner, share your expertise and find others in a variety of marketing fields. It’s time to level up your marketing skills and share what you’ve learnt in your career with others.
Networking outcomes:

Meet other members in the Girls in Marketing community
Share your skills and weak points
Network and find the perfect partner to skill swap with
Discover and learn from your partner

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Mastering Multi-Platform Content with Mercy Fulani
2024-04-11 12:00 - 13:00
It’s 2024 and we’re spoilt for choice when it comes to accessing the different digital marketing platforms. The time spent thinking about what content you want to create can be overwhelming… right? That’s why it’s time to identify your why and discover how to translate this into your best content.
Do you spend too much time thinking of what content to post on each digital platform? Are you worried that you are copying other brand’s content? It’s time to get original and learn the benefits of ‘stealing’ playbooks and formats. Get ready to embrace the power of adding originality in a sea of copycat content.
Right content, wrong platform? Switch up your confusion and tailor your content to speak to different audiences. Start saving time and get ready to be confident when creating content for your brand.
In this webinar, Mercy Fulani, a digital marketing whiz, will share insight on how to master being present on multi platforms, discuss if memes are just memes and what results you should be looking for and how you can transform your skills/hobbies into amazing content.
Don’t miss this opportunity to get clever when it comes to creating content that speaks to the right audience, on the right platforms.
Meet the host:
Mercy Fulani – Freelance Digital Marketer.
Mercy is a well-rounded digital marketer with over 3 years of experience in the industry. Began freelancing as a graphic designer in 2020 in the middle of lockdown. She has since expanded her services and worked with individuals and businesses from across the globe. Mercy has a history of developing digital campaigns from the initial ideas through to execution.
Learning outcomes:

Discover how to identify your ‘why’ and how to create content based on this
Learn how to tailoring your creative to your brand’s different audiences
Find out how to identify what results you should be looking for when you create/ and what is your ROC (return on creation)
Find out the benefits of ‘stealing’ playbooks and formats
Learn how to transfer your skills/ hobbies into your creations

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Craft Your Campaign Message Story Workshop
2024-04-04 12:00 - 13:00
Are you lost for words when it comes to mastering your campaign messaging? Storytelling should be at the heart of all your brand and marketing campaigns but we know crafting your campaign message isn’t easy.
It’s time to get campaign-confident and learn how to craft your message perfectly to make your campaign stand out. It can be hard to find the right words to sell your brand’s service/product and give your campaign the attention it deserves. Sound familiar? This is the session for you!
Join Olivia in this interactive session around storytelling and how to craft your brand’s story. The perfect opportunity to learn all about campaign messaging and how to stand out from the crowd with brilliant storytelling.
This is an action-packed workshop that will be interactive, so if you’re wanting to brush up on your campaign message skills and get some prompt advice for any upcoming campaigns, this is the session for you to tune into!
Meet the host:
Olivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers, empowering women to build a career they love. Olivia is also a public speaker, startup marketing advisor, podcast host, presenter, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush, SocialNorth, Sheffield DM and more. Recently, she was named in the Northern Power Women Future List of 2023.
Learning outcomes:

Define what is a campaign message
Discover key aspects of a campaign message
Learn a step-by-step framework on crafting your campaign message
At the end of the session, we’ll share some prompts that will help you start creating a campaign message for any projects you’ve got coming up

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

What's Trending in Marketing? March Updates
2024-03-28 12:00 - 13:00
Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world, plus a live discussion with the community.
Meet your hosts:
Keira Penney – Head of Creative at Girls in Marketing.
With over 3.5 years of Social media and marketing experience (and a whole lot of screen time!) under her belt, Keira is an expert in all things creative and social media. Using her excellent knowledge of trends and algorithm changes, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year as well as grown The Girls in Marketing Podcast to 125,000+ listeners. She was also nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards.
Beckie Lees – Content Manager at Girls in Marketing.
After graduating from university with a degree in film studies, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing, Beckie uses her passion for writing and SEO to create engaging, value led content for the website, blog, and email. Since joining in 2023, her content has driven 4000+ visitors to the Girls in Marketing blog.
Here’s what to expect:
Ready to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:

The latest updates on social media trends
Recent changes or new features to social media platforms
Any Google or search industry updates
Other topics that have been on everyone’s lips
After the session, we’ll open up the floor to a live discussion so you can share your favourite trends, throw in your own thoughts or ask the team any questions.

Become a member to join
Our What’s Trending webinars are a community favourite, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member, you will automatically receive a direct link to join the webinar.

The Future of Email Marketing & How to Own Your Audience with Simone Yewdall
2024-03-20 12:00 - 13:00
“Most marketers send 2-3 emails per day and 77% of marketers have seen an increase in email engagement over the last 12 months.”
These stats explain why email now needs to be part of your marketing strategy in 2024.
Join our host and email marketing expert, Simone, as she deep dives into how we can build an engaged email list, how to do this whilst staying on brand and shares some secrets on which best practices will make your strategy successful.
Simone will provide insight on how and why personalisation is key when creating authentic email experiences. You’ll also discover how to use UGC and social proof in emails and how this can lead to your subscribers converting into customers.
If you want to understand more about how and why you should be including email marketing into your strategy for 2024, this webinar is perfect for you!
Meet the host:
Simone Yewdall – Founder of Email Marketing Studio MailFlow.
Simone works with E-Commerce brands & communities specialising in creating personalised email experiences.
Learning outcomes:

Discover why email marketing is a must-have marketing tool to have in 2024
Learn how to build an engaged subscriber list
How to stay on brand when sending emails
Find out best practices when sending a successful email
Discover how to use UGC and social proof in your strategy
Find out why personalisation is key!

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Making Marketing Strategy Work for You with Lisa Pearson
2024-03-07 12:00 - 13:00
As marketers we know how to market products and services but what about when it comes to marketing ourselves? In this session, Lisa will unpack how to make your marketing strategy work for you.
The word strategy can sometimes appear scary so we’re looking forward to Lisa break down the term ‘marketing strategy’ and uncover must-have’s when it comes to incorporating strategy essentials into your plan. Lisa wll discuss the importance of team work and how to make team collaboration work for you then how to how to build a marketing strategy for personal development and how to discover your personal brand.
Don’t miss this opportunity to learn all about making a marketing strategy work for you – not only to sell your brand but also how to use marketing to learn about your personal brand.
Meet the host:
Lisa Pearson is a Marketing Strategy specialist.
She has a very broad range of experience spanning a variety of sectors and disciplines including media, professional services, leisure and tourism and the transport sector. During her career to date, Lisa has achieved a host of industry awards and nominations recognising her work in delivering local, regional, and national marketing campaigns. An advocate of gender equality and empowering women & girls to achieve their full potential, Lisa has proudly served in several Director & Trustee roles for not for profit & 3rd sector operations, including as a member of The Womens Organisation board and as a Non Executive Director for Brio Leisure.
Learning outcomes:

Break down jargon behind marketing strategy
Discover ‘must-have’ strategy essentials
The importance of teamwork
How to use your marketing strategy for personal development
Discover your brand using a marketing strategy

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Inspiring Creativity: An Evening with Marketing Change-Makers
2024-03-06 19:00 - 22:00
Tickets: £22 (+ Eventbrite fees) – Grab your ticket here!
Our Girls in Marketing Meetups are back and better than ever. This IRL event series is designed to create a safe space for our Girls in Marketing community to enjoy themselves, connect with others, and learn some cool stuff.
How can I stay inspired as a marketer? Where can I look for creative inspiration? What can I do when I’m struggling with motivation?
It’s no secret that marketing is an industry that champions curiosity and innovation.
As marketers, feeling inspired is pivotal so we can continue to think outside the box and create scroll-stopping content for our audience.
But how can we keep our head in the game and our spark lit? 🔥
We’re answering that and so much more at this IRL event where you’ll hear from industry veterans, meet like-minded marketers, and enjoy delicious pizza.
We can guarantee there will not be a black tie in sight. Say goodbye to awkward small-talk holding champagne flutes, and hello to laughter-filled conversations with other women in the industry.
Our Creativity Experts
You’ll hear from 3 incredible marketing change-makers whose insights and expertise will leave your creative juices flowing, so let’s introduce them to you…
Jo Bird – Creative Lead at Lounge Underwear
Jo is the Creative Lead for Lounge Underwear with years of industry experience and a reputation for delivering successful, innovative campaigns. Jo is renowned for her ability to fuse creativity, concepts, and strategy effectively. Her true passion is in creatine purpose-driven campaigns that make a difference for women. Jo has previously been a Cannes Future Lions Judge and has been awarded the Creative Marketer of the Year Award in 2022. She’s also a TEDx Speaker and mentor.
Tasha Antwi – Search and SEO Consultant
Tasha is has worked in the SEO industry for over 11 years, developing SEO strategies across web search, eCommerce, video search, and social with omnichannel in mind. In that time, she has become an expert in the luxury and premium brand space, covering content marketing and digital PR campaigns, technical SEO, and holistic search. She has worked with a variety of brands, including Gucci, Ralph Lauren, Barbour, Mr Porter, Barcelo Hotels, and LEGO, leading the global SEO team.
Jess Bruno – Content Marketing Specialist
Jess is the go-to gal who creates sh*t-hot, no-stress social media strategies. Stripping away the feelings associated with social media allows her community to truly show up in their business without the stress. By removing the distractions and stress associated with social media, you can focus on what you do best, your creativity. She’s on a mission to shake up the content marketing game for creatives and small business owners.
Event Agenda
💁‍♀️ An evening of fun, casual networking from 7:00pm – 10:00pm
🚀 An incredible panel, hosted by our very own Keira Penney, featuring our amazing guests
🍕Delicious dominoes pizza and drinks (no obligation or pressure to drink alcohol)!
👏 More networking and fun activities you can get involved with
We can’t wait to see you there! You’re in for a friendly and relaxed evening with fabulous conversation. Be sure to take lots of pics and snap some content of the beautiful space too!
Tickets: £22 (+ Eventbrite fees) – Grab your ticket here

What's Trending in Marketing? February Updates
2024-02-28 12:00 - 13:00

The Magic of Storytelling in Email with Sophie Donald
2024-02-22 12:00 - 13:00
The art of storytelling in marketing is a trending topic. That’s why we’re excited to host this webinar with Sophie, as she dives into why storytelling matters when it comes to your email marketing.
In this webinar, we’ll discuss how you can use characters in your storytelling to evoke emotion and how to tell a story through the marketing campaigns you put out into the world. Sophie will tell us when storytelling can work and how to incorporate them into the social calendar. You’ll also discover ways you can use new technology like AI to enhance our creativity and help you on your storytelling journey.
Don’t miss this opportunity to learn how to use the magic of storytelling to sell your brand via your email marketing.
Meet the host:
Sophie Donald – Founder of Zest Marketing
Sophie is a specialist in Content Creation, Email Marketing, and crafting Growth Strategies that work wonders for businesses big and small. She’s got a knack for storytelling in marketing, which has helped skyrocket a company’s monthly takings from £5,000 to £18,000.Her experience stretches across both B2B and B2C landscapes. She’s won both internal and external awards since starting her career. More than just selling a product, Sophie’s all about creating stories that connect with people.
Learning outcomes:

Discover why storytelling matters in email marketing
Be able to use characters to evoke emotion and connect with your audience
Learn how to tell a story through your marketing campaigns
Be able to use the social calendar and dates to incorporate storytelling into your strategy
Ways to use AI to enhance and support you with storytelling

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Nailing your Brand Tone of Voice with Annabelle Williams dos Anjos
2024-02-13 12:00 - 13:00
Are you ready to nail your brand’s tone of voice?
Tone of voice is important when building and growing your brand. That’s why we can’t wait for Annabelle to host this session on how to nail it!
Join us as Annabelle defines tone of voice, why you should be using it to sell your brand and how to do this in a way that’s authentic. She’ll delve into the anatomy of the voice, where to start and how to use your tone of voice to reach your brand goals effectively! She’ll also let us into why being weird isn’t such a bad thing! They’ll also be examples of brands doing it just right.
At the end of the webinar, you’ll feel ready to sell your brand using your tone of voice.
This isn’t one to miss if you’re keen to find out how adding a bit of personality can set you apart from the rest and get your brand confident!
Meet the host:
Annabelle Williams dos Anjos is the Founder of Fresh Copy. Annabelle is on a mission to help coaches and creatives sell good stuff online. She says ‘when you connect to your own voice, you avoid the bland corporate chat that nobody asked for.’
Annabelle has worked with big brands to indie startups and has worked in agencies and freelance. She’s mostly into property, the great outdoors, gorgeous design and making work work around mothering.
Learning outcomes:

Find out what ‘tone of voice’ means in branding
Discover why using tone of voice matters
Deep dive into the anatomy of voice and how to use it
How to sound authentic when selling your brand
Examples of what brands are doing it right and how

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Optimising Your Email Marketing CTA’s Workshop
2024-01-31 12:00 - 13:00
Imagine this, you’ve spent weeks on your marketing campaign only for your reader to finish reading, close the tab and not know what to do next. CTAs, or call-to-actions, are an essential part of marketing. Their role is to tell your audience exactly what you’d like them to do!
CTAs need to be clear, actionable asks that guide your audience to where they need to go next… Whether that be making a purchase, connecting with your social platform, visiting your website, listening to your podcast and the list goes on!
Join Olivia in this short, information-packed session as she discusses how to optimise your email marketing CTA’s. Discover ways to make your email campaigns stand out from your competitors. Olivia will also share some secret tips on best practices and what not to do when it comes to writing your email marketing CTAs.
In the second half of the session, you’ll have the opportunity to put your learnings into practice with an in-workshop exercise. An email marketing prompt will be shared with 30 minutes of dedicated focus time.
Don’t miss this opportunity to become confident in writing stand-out CTAs for your email marketing campaigns.
Meet the host:
Olivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker, podcast host, presenter, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush, SocialNorth, Sheffield DM and more. Recently, she was named in the Northern Power Women Future List of 2023.
Learning outcomes:

Discover how to optimise your email marketing CTA’s
Learn what to do and what not to do when writing CTAs
A 30 minute dedicated practical email marketing prompt task

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Subject to Success: Building an Email Marketing Strategy with Beth O’Malley
2024-01-18 12:00 - 13:00
Is it time to run an email marketing campaign to your subscribers?
Email marketing is a great way to market your product/service to your dream customers, at the click of a button!
Join industry specialist Beth as she provides insight into what it takes to build an email marketing strategy from scratch and what is needed to create a successful email campaign. She will cover topics on email formatting, content, writing copy, personalisation and how to build your subscriber list.
Don’t miss this webinar if you’re looking to use email marketing to convert subscribers into sales, build your online community or simply get your brand out there!
Meet the host:
Beth O’Malley – Email and CRM Specialist and founder of Astral Digital
Beth has been reshaping Email Marketing for over a decade. In 2023 alone, she helped brands generate over £3 million in business revenue through Email and CRM Marketing. Beth is on a mission to educate marketers on the new era of Email Marketing, all while building Astral Digital – your anti-agency, CRM and marketing partners.
Learning outcomes:

Build an email marketing strategy from stratch
Discover what tips and tricks to use to create great email content
Learn what makes a successful strategy

Sign up to this webinar
Want to join this event? Sign up below! This event is totally free for you to join.
Sign up now.

Goal Setting for 2024
2024-01-11 12:00 - 13:00
Did you know you’re 42% more likely to achieve your goals just by writing them down?
Are you ready to make 2024 a success and smash your goals for this year? No matter your professional or personal goals, we’ve got you covered. Join us and the community for this goal setting workshop, where you’ll have the opportunity to carve time into setting your goals for this year.
Don’t miss this opportunity to get inspired and kick start 2024.
Meet the host:
Olivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker, podcast host, presenter, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush, SocialNorth, Sheffield DM and more. Recently, she was named in the Northern Power Women Future List of 2023.
Learning outcomes:

Carve some time and get organised to set some goals that you can smash in 2024!
Actionable networking
Feel inspired and hear from members of the community
Build steps you can do to achieve your goals, the second the webinar finishes

Become a member to join this event
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.

Get Festive! Girls in Marketing Christmas Party
2023-12-14 18:30 - 19:30
It’s been a year, hasn’t it? The reveal of Threads, AI making it’s stamp on the industry, another successful DMIP and all the tea we’ve been spilling each month during our ‘What’s Trending in Marketing’ sessions… We deserve a party!
Join the marketing team at Girls in Marketing for an evening of festivities. You’ll have the opportunity to introduce yourself to to all the wonderful new members of our community and network. There willl be a Christmas-themed quiz with the opportunity to win some prizes. So get revising!
We will also be hosting our Annual Girls in Marketing Member’s Awards and you don’t want to miss it.
Here’s what to expect:
Grab yourself a mince pie and join us for…

Girls in Marketing Member’s Awards
Opportunity to meet our wonderful members around the world
The Christmas Quiz
Festive joy

Become a member to join this event
Want to join this event? Become a member to join Erifili! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Become a member here.
