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X-WR-CALDESC:Events for Girls in Marketing
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DTSTART;TZID=UTC:20240607T120000
DTEND;TZID=UTC:20240607T130000
DTSTAMP:20260409T091029
CREATED:20240524T162402Z
LAST-MODIFIED:20240524T162402Z
UID:10000085-1717761600-1717765200@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Ready to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself an iced latte\, grab some snacks\, and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals who know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour-4/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240612T120000
DTEND;TZID=UTC:20240612T130000
DTSTAMP:20260409T091029
CREATED:20240524T162941Z
LAST-MODIFIED:20240524T162941Z
UID:10000083-1718193600-1718197200@girlsinmarketing.com
SUMMARY:Using Marketing Data to Deliver Great Results with Alicia Murphy
DESCRIPTION:So you’ve put in the hours researching your target audience and planned some creative marketing campaigns but how can we make them better next time? It’s all about the data. Testing and analysing your data will improve your campaigns time and time again.  \nMeasuring and tracking your KPIs as well as A/B testing and making ongoing improvements is the backbone of your success when it comes to content marketing success so make sure you’ve got lots of notebook space for all of the notes you’ll be taking in this webinar.  \nGet ready to join Alicia Murphy as she talks us through the most important aspect of your content marketing strategy…. DATA. It’s time to learn about measuring and refining your content strategy and how to use marketing data to deliver great results. \nDon’t miss this opportunity to understand what good data looks like\, how to track and measure your findings and learn how to create better content using your newly discovered data. \nMeet the host:\n\nAlicia Murphy – Content\, Social & Influencer Specialist\nSince graduating with a degree in Fashion Communication\, she has spent the last 10 years working both in-house and agency side in marketing before setting up her freelance business in 2021. She now specialises in helping businesses improve their content and social media marketing with content that feels authentic and genuine to both them and their audiences. \n\nLearning outcomes:\n\nUnderstand what are good metrics to track when it comes to content \nLearn how to choose the right KPIs for your campaign and how to track them\nFind out what is A/B testing and how to use it\nLearn how to monitor KPIs over time to inform future strategy\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/using-marketing-data-to-deliver-great-results-with-alicia-murphy/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240618T120000
DTEND;TZID=UTC:20240618T130000
DTSTAMP:20260409T091029
CREATED:20240521T084549Z
LAST-MODIFIED:20240521T084549Z
UID:10000082-1718712000-1718715600@girlsinmarketing.com
SUMMARY:Exploring AI's Impact on Social Media with Xandrina Allday
DESCRIPTION:37% of people in the UK have now used AI at work. And 43.8% of those in the marketing industry use AI in their marketing strategy.  *SOURCE  \nArtificial Intelligence has taken a front seat in recent years and becoming a must-have tool in all industries\, especially the digital marketing space. We know it can be difficult to get clued up on the latest trends\, especially the tech kind! But we think AI can really enhance our marketing performance and become our friend when creating great content for our social media campaigns.  \nJoin Xandrina Allday in this webinar as she explains why AI should be in your marketing toolbox and which platforms you should be using. She’ll delve into how AI can sometimes be ambiguous when it comes to what’s real online and how to be transparent when creating content using AI.  \nAt the end of the webinar\, you’ll feel confident about how to use AI in your social media campaigns. \nMeet the host:\n\nXandrina Allday – Social Media Lead for the LabX Media Group (A portfolio of life science brands). \nWith over 6 years dedicated solely to social media and 9 years in marketing\, Xandrina has honed her craft into becoming a thought leader for social media in the science industry.  \n\nLearning outcomes:\n\nDiscover why AI should be a tool in your marketing toolbox.\nFind out how AI has blurred the lines between what’s fake and real on social media.\nKnow how to combat misinformation and be transparent about your AI usage on social media.\nLearn what AI platforms and tools you should know about and be using.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/exploring-ais-impact-on-social-media-with-xandrina-allday/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240626T120000
DTEND;TZID=UTC:20240626T130000
DTSTAMP:20260409T091029
CREATED:20240521T084130Z
LAST-MODIFIED:20240528T150655Z
UID:10000086-1719403200-1719406800@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? June Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nAmy Lewin – Marketing and Content Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nKeira Penney – Head of Creative at Girls in Marketing.  \nKeira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt\, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts\, Keira has significantly elevated Girls in Marketing’s LinkedIn presence\, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy\, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150\,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa\, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing\, Keira invests time in growing her personal brand to over 35\,000 followers and she helps others grow their own opportunities in marketing. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-june-updates-2/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240711T120000
DTEND;TZID=UTC:20240711T130000
DTSTAMP:20260409T091029
CREATED:20240521T083904Z
LAST-MODIFIED:20240521T083904Z
UID:10000084-1720699200-1720702800@girlsinmarketing.com
SUMMARY:How to Win at the Game of Social Media with Leala Jackson
DESCRIPTION:There’s so much to learn when it comes to social media. Like how to reach your target audience and make an impact when creating great social campaigns. That’s why you don’t want to miss this webinar with Leala Jackson on how to win at the game of social media. \nJoin Leala as she talks about the overall landscape of social media and how it’s grown to be a fundamental part of marketing strategies in recent years. She’ll be talking about the reality when it comes to working behind the scenes to make your brand’s social media account successful.  \nDon’t miss this opportunity to explore some tips on what works and what doesn’t when posting on social media and some key takeaways you can use when using social media on a daily basis! \nAt the end of this webinar you’ll be feeling more social media savvy and have an understanding how to be ahead of the game when posting online! \nMeet the host:\n\nLeala Jackson – Creative Director \nLeala describes herself as ‘a marketing millennial gal’ and has worked in social media and creative for over 13 years.  Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \n\nLearning outcomes:\n\nThe expectation versus reality and the work behind the scenes that goes into social media accounts.\nA run-through of the social media landscape and its rapid growth.\nKey takeaways that people can use in their everyday jobs while highlighting some of the more ridiculous rumours.\nShowcasing which tips work and which don’t.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/how-to-win-at-the-game-of-social-media-with-leala-jackson/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240724T120000
DTEND;TZID=UTC:20240724T130000
DTSTAMP:20260409T091029
CREATED:20240524T162528Z
LAST-MODIFIED:20240524T162528Z
UID:10000087-1721822400-1721826000@girlsinmarketing.com
SUMMARY:Do You REALLY Know Your Audience with Anyaa Coutts
DESCRIPTION:You know that feeling when your marketing activity doesn’t get the engagement you expect after HOURS of crafting what seems like the perfect message??  \nThere’s a 90% chance it could be something to do with how well you REALLY know your audience… \nJoin Anyaa\, a seasoned marketer for an interactive and inspiring session\, where  you’ll discover how to truly understand your ideal customer\, beyond demographics. From classic research methods to A/B testing\, Anyaa will equip you with practical tools to  learn everything you need to know about who you’re speaking to. Don’t leave empty handed… Anyaa will provide practical takeaways you can use immediately to start uncovering the secrets of your audience. \nDon’t miss this opportunity learn that knowing your audience like the back of your hand unlocks success! \nMeet the host:\n\nAnyaa Coutts –  \nAnyaa brings over six years of marketing perspective to the table\, with experience within a variety of industries including tech\, travel\, healthcare and education! Since embarking on her career\, she’s been conquering B2B\, B2C\, and B2B2C marketing\, from crafting engaging content to managing brand and product campaigns.  Anyaa’s passion lies within helping brands skyrocket their visibility and reach their full potential. She embodies a strategic mindset with a proven record of success. Aside from her professional life\, Anyaa is a passionate citizen of the world\, having called home to six different countries! Through her well-travelled background\, Anyaa has developed a deep appreciation for diverse cultures – and most importantly\, a love for food from all over the world (bonus points for Italian and Mediterranean!)  Anyaa has also ignited a passion for mental health awareness\, being a qualified Mental Health First Aider\, and empowering individuals from all backgrounds to thrive in the professional world.  \n\nLearning outcomes:\n\nUnderstand the 3 powerful audience research techniques\nLearn the “why” behind audience knowledge\nLeave with actionable tips\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/do-you-really-know-your-audience-with-anyaa-coutts/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240812T120000
DTEND;TZID=UTC:20240812T130000
DTSTAMP:20260409T091029
CREATED:20240715T114153Z
LAST-MODIFIED:20240715T114153Z
UID:10000092-1723464000-1723467600@girlsinmarketing.com
SUMMARY:Creating Content That Converts with Fiona Bradley
DESCRIPTION:Imagine this\, you’ve spent hours creating marketing content\, everyday you’re plugging away and it’s getting a decent recent reach but when it comes to analysisng the data… it’s just not converting! Sound familiar? The marketing landscape is forever changing but doesn’t mean you can’t keep up.  \nJoin Fiona Bradley in this webinar as she delves into how to create content for each stage of the customer journey. You’ll learn how to write gripping hooks to grab your audience’s attention\, optimise video content and write captivating copy to make sure your content converts. \nFiona is a content whizz and founder of social media agency FB comms… we can’t wait to find out how CTA’s can really work! She’ll explain why the user journey is important post-click and how to analyse your data to make your campaigns continuously better. \nDon’t miss this opportunity to finally understand how your marketing content can convert\, for the long run!  \nMeet the host:\n\nFiona Bradley is the Founder & Director of FB Comms\, a social media content agency named Start-Up of The Year 2024 at the EU Content Awards. Having created content and run campaigns for the likes of the NHS\, Rolex\, Coca-Cola\, and growing many start-ups\, Fiona was named Digital Agency Owner of The Year 2023. A small but mighty business\, she single-handedly grew to a multi-six-figure company\, making clients over £3million in 2023. Alongside running The After Work Club networking events and lecturing MSc Marketing students at Durham University\, she’s a coach for the Riding for The Disabled Association. \n\nLearning outcomes:\n\nLearn how to write captivating copy to convert your campaigns into growth\nDiscover how to optimise your video content\nUnderstand how to nurture your audience post-click and how to analyse data\nWrite CTA’s that convert and gripping hooks to grab your audience’s attention\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/creating-content-that-converts-with-fiona-bradley/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240821T120000
DTEND;TZID=UTC:20240821T130000
DTSTAMP:20260409T091029
CREATED:20240715T113649Z
LAST-MODIFIED:20240715T113944Z
UID:10000090-1724241600-1724245200@girlsinmarketing.com
SUMMARY:Cutting Through the Noise in B2B with Isabella Ghassemi-Smith
DESCRIPTION:Do you feel overwhelmed by the amount of information there is when it comes to B2B? Do you feel like there are too many differing opinions and it can get confusing? We understand and that’s why we’re excited to invite you to this webinar! \nJoin Isabella Ghassemi-Smith as she discusses how to crack distribution in a crowded B2B marketplace. This session is perfect for all the marketers working with B2B brands who want to master distribution is the ever-changing marketplace. \nGet bold\, brave and confident in the B2B marketplace and don’t miss this webinar if you’d like the opportunity to gain actionable strategies that you’ll be able to implement imminently.  \nMeet the host:\n\nIsabella Ghassemi-Smith is Head of Marketing at Wayra UK (Telefonica’s CVC) and podcast host\, leverages over six years of B2B marketing expertise and a proven track record of driving exponential growth at a Series A startup. \n\nLearning outcomes:\n\nDiscover how to understand and crack distribution in a crowded B2B marketplace\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/cutting-through-the-noise-in-b2b-with-isabella-ghassemi-smith/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240829T120000
DTEND;TZID=UTC:20240829T130000
DTSTAMP:20260409T091029
CREATED:20240715T114103Z
LAST-MODIFIED:20240715T114239Z
UID:10000091-1724932800-1724936400@girlsinmarketing.com
SUMMARY:Q3 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:We’re excited to introduce our new quarterly members session! \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends.  \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy.  \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \nMeet the host:\n\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023.  \nAmy Lewin – Marketing and Content Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \n\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q3-marketing-updates-algorithms-insights-and-trends/
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240910
DTEND;VALUE=DATE:20240913
DTSTAMP:20260409T091029
CREATED:20240821T141659Z
LAST-MODIFIED:20240822T110124Z
UID:10000096-1725926400-1726185599@girlsinmarketing.com
SUMMARY:Digital Marketing Internship Programme 2024
DESCRIPTION:It’s that time of year again! Sign up to Digital Marketing Internship Programme 2024. This free 3-day virtual training programme is designed to help junior and aspiring marketers learn new marketing skills and increase their employability in a way that’s fun and accessible. \nThe programme will take place on 10th\, 11th and 12th September 2024. \nWhether you’re a student or graduate or looking to change career into marketing\, it can be hard to know where to start your journey – we’ve all been there.  \nWe run the Digital Marketing Internship Programme to offer support and guidance to junior and aspiring marketers on their way.  \nIt’s jam-packed with valuable sessions and resources to help attendees expand their knowledge\, learn new marketing skills\, boost their confidence\, and enhance their employability.  \nOur Digital Marketing Internship Programme is a firm favourite and we’re so excited that it’s back again this year! \nLooking to secure your first marketing role? Eager to upskill and boost your CV? This is the programme for you. \nApply for the programme here
URL:https://girlsinmarketing.com/event/digital-marketing-internship-programme-2024/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240917T120000
DTEND;TZID=UTC:20240917T130000
DTSTAMP:20260409T091029
CREATED:20240821T142537Z
LAST-MODIFIED:20240821T143329Z
UID:10000094-1726574400-1726578000@girlsinmarketing.com
SUMMARY:Maximising Influencer Partnerships with a Focus on Diversity and Inclusion with Jessica Debrah
DESCRIPTION:According to Digital Marketing Institute\, 49% of consumers depend on influencer recommendations and 69% of consumers trust what influencers say and recommend. This is why introducing influencer marketing into your strategy can transform the success of your campaigns. \nJoin us for a webinar on how to maximise influencer partnerships with Jessica Debrah. We’re excited to delve more into how important it is to have diversity and inclusivity in our marketing strategies and how to implement this when creating campaigns.  \nDiscover strategies for identifying the right influencers who align with your brand values and those who will effectively reach your target audience. We’re excited to find out Jessica’s tips on how to build authentic\, genuine connections with influencers to ensure these relationships are long-lasting and mutually beneficial.  \nDon’t miss this opportunity to level up your knowledge on influencer partnerships. \n \nMeet the host:\n\nJessica Debrah is an Influencer Director and Content Creator with 13 years of dynamic experience in both agency and in-house settings. Her passion lies in influencer marketing and content creation\, especially in UGC content collaborations within creative and digital niches. Jessica has a proven track record of developing and executing impactful social and digital campaigns\, crafting strategic social and influencer plans\, and driving community growth across social media platforms through both organic and paid methods.Throughout my career\, she’s had the privilege of working with top-tier companies like WPP\, Fiat Chrysler Group\, Unilever\, Heathrow\, CIROC\, and Expedia. Beyond my corporate achievements\,she is also a recognised fashion and beauty influencer on Instagram and TikTok (@hiitsjessd) and currently channelling her creativity into UGC and content creation for brands\, further cementing my role as a key player in the digital marketing sphere. \n\nLearning outcomes:\n\nLearn about the importance of having diversity and inclusion in influencer marketing and how to implement in your strategies \nDiscover strategies for identifying the right influencers who align with your brand values \nUnderstand how to build genuine connections with influencers that will last and be mutually beneficial\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/maximising-influencer-partnerships-with-a-focus-on-diversity-and-inclusion-with-jessica-debrah/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240923T120000
DTEND;TZID=UTC:20240923T124500
DTSTAMP:20260409T091029
CREATED:20240821T142352Z
LAST-MODIFIED:20240904T135650Z
UID:10000093-1727092800-1727095500@girlsinmarketing.com
SUMMARY:Inside the Campaign: Semrush UK Influencer Getaway
DESCRIPTION:Introducing our new Girls in Marketing webinar series… Inside the Campaign. \nThis brand-new series aims to take you on an exclusive journey behind the scenes of the most strategic\, creative and impactful marketing campaigns. \nInside the Campaign is all about celebrating the creative minds and strategic geniuses who craft influential campaigns like yours. We’ll dive deep into their process\, from the initial concept to the final execution. Our goal is to uncover the insights\, challenges\, and successes you experienced along the way\, offering a unique perspective on what it takes to create a standout campaign. \nIn our first webinar of the series\, we welcome Nicole\, Influencer and Communications Lead at Semrush. Nicole will be discussing their recent exclusive UK B2B influencer weekend campaign\, gathering 10 marketing creators. The campaign was a huge success and sparked buzz and FOMO with a standout UGC-worthy brand experience. \nTune in to find out how the campaign was planned\, from start to finish\, and how Semrush expanded its brand reach and found ways to deepen connections with creators and attract new ones. \nDon’t miss this opportunity to watch the first episode of this brand-new series! \nMeet the host:\n\nNicole Ponce is the Influencer and Communications Lead at Semrush. She has excellent communication and negotiation skills\, a deep understanding of social media platforms\, and the ability to stay up-to-date with the latest trends and new technologies that Semrush has to offer to the industry. Nicole has been able to execute global influencer marketing strategies successfully by making Semrush visible to new audiences. Nicole has a strong mission to bring more diversity to the tech-industry\, she was able to drive collaborations with the main focus of giving female influencers a voice across the tech-world.  \n\n   \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/inside-the-campaign-semrush-uk-influencer-getaway/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241009T120000
DTEND;TZID=UTC:20241009T124500
DTSTAMP:20260409T091029
CREATED:20240918T090148Z
LAST-MODIFIED:20240918T112259Z
UID:10000099-1728475200-1728477900@girlsinmarketing.com
SUMMARY:Inside the Campaign: Mum Knows Best: Why Motherhood Shouldn't Penalise Your Career
DESCRIPTION:Join us in another webinar of our new Inside the Campaign series\, as Steph Rowland\, Best Companies Social Media Specialist\, gives us the scoop on their recent campaign all about ‘why motherhood shouldn’t penalise your career’. \nDid you know that women who do not reach a managerial position before their first pregnancy are significantly less likely to achieve this type of role in their careers? Known as the ‘Motherhood Penalty’\, this statistic sparked Best Companies’ important research campaign.  \nSteph will delve into how she developed the campaign from idea conception to the final storytelling piece\, working with her clients to help them tell their stories about how\, with the right workplace initiatives in place\, women don’t have to choose between parenthood and their career ambitions.  \nIn this webinar\, she will share how this campaign shed light on the success stories of mothers within the Best Companies community and how their organisations have supported them to progress\, enabling them to balance development with flexibility.  \nDon’t miss this opportunity to learn from Steph and this important campaign highlighting that whilst there are some great examples of organisations bucking the trend\, there is still a way to go to help mothers fully integrate back into work and find equality when it comes to their career prospects. \nMeet the host:\n\nSteph Rowland – Social Media Specialist at Best Companies \nSteph grew up in Qatar\, moving to the UK to go to university where she did a master’s in Marketing at the University of Chester. She has since worked in marketing for over 7 years\, for a car parts company\, a school\, a medical device company and now\, her current company\, Best Companies. Steph is creative by nature and loves to learn (“every day is a school day”) so researching topics and creating campaigns comes naturally to her. This is why she says she couldn’t see herself doing anything other than marketing\, as nearly every day is different! Working in many different industries has helped shape her knowledge and awareness of different topics that are important to cover\, including this very important topic of the motherhood penalty. \n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/inside-the-campaign-mum-knows-best/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T120000
DTEND;TZID=UTC:20241024T124500
DTSTAMP:20260409T091029
CREATED:20240918T090532Z
LAST-MODIFIED:20240918T112859Z
UID:10000098-1729771200-1729773900@girlsinmarketing.com
SUMMARY:Mastering Cross-Channel Storytelling Through Content with Erica McPeek
DESCRIPTION:Using the art of storytelling through your marketing content is one of the best ways to connect your brand to your audience. But where do you start? What if you could nail your storytelling through various channels\, making the process consistent\, authentic and fun.  \nJoin Erika McPeek\, Associate Director of Communications and Branding\, as she hosts this webinar on mastering cross-channel storytelling through content\, taking you through the process start to finish\, leaving you ready and confident on your brand’s storytelling! She’ll explain the 3 core steps to nailing your content plan. Starting ways to understand your brand and know your target audience\, then the 3 building blocks of cross-channel storytelling and finally\, putting it together and measuring your success. \nThis webinar is perfect if you’re ready to level up and master your cross channel storytelling skills through content. \nMeet the host:\n\nErica McPeek\, Associate Director of Communications and Branding\, at Transformations Care Network With a career steeped in mental health and an ever-present drive to make a difference\, Erica navigates the multifaceted world of mental health marketing with a strategic mindset and a creative touch that brings ideas to life. Currently serving as the Associate Director of Communications and Branding\, Erica brings a wealth of experience to the table as she guides her team with an orientation towards servant leadership. Having spent her professional career exclusively in mental health settings varying from community crisis centers to the inpatient psychiatric setting\, Erica now leads the communications and marketing strategy for a national outpatient mental health network supporting five brands and over 50 clinical locations. With work spanning broad audiences and channels\, Erica’s expertise in internal communications\, creative problem-solving\, content strategy\, and process optimization ensures that every message isn’t just heard but truly resonates.  \n\nLearning outcomes:\n\nDiscover the 3 fundamental steps to mastering cross channel storytelling\nLearn how to structure your content through the 3 building blocks of storytelling\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-cross-channel-storytelling-through-content-with-erica-mcpeek/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T120000
DTEND;TZID=UTC:20241031T124500
DTSTAMP:20260409T091029
CREATED:20240918T090608Z
LAST-MODIFIED:20241015T162232Z
UID:10000097-1730376000-1730378700@girlsinmarketing.com
SUMMARY:Unleashing Your Creativity with Groundbreaking Marketing Campaigns with Emma from Tony's Chocolonely
DESCRIPTION:Thinking creatively is fundamental when building marketing campaigns. Brands are constantly thinking out of the box when it comes to promoting and brand awareness. \nWe know harnessing the ability to think of innovative\, creative ideas\, but sometimes not having a large budget is tough.  \nThat’s why we’re excited for Tony Chocoloney’s Emma Baines to join us in our webinar all about how to unleash your creativity! Emma will discuss the power of always asking ‘why’ when planning marketing campaigns and how the why can help you build a challenger brand. Join us as we learn about how to embrace bold\, creative ideas with limited resources and without replying on a large budget.  \nDon’t miss the opportunity feel inspired and ignite your creativity in this session. Discover how a burnout combined with a wild ride of self-discovery led Emma to find purpose at Tony’s Chocolonely. \nMeet the host:\n\nEmma Baines is the Global Head of Creative at Tony’s Chocolonely. A maestro of creative strategy\, Emma is the Global Head of Creative at Tony’s Chocolonely\, the impact company that makes chocolate. She’s also the founder of the ‘She is Creative’ newsletter\, a weekly Substack supporting + advocating for women within the creative industry.   Before chocolate\, she worked at HelloFresh as Director of Creative in Berlin and spent 13 years agency side in London having cut her teeth in fashion and luxury brands. Her career highlight used to be that she rebranded a unicorn company\, but now it’s working for a brand with a purpose\, creating lasting impact within Tony’s.  \n\nLearning outcomes:\n\nLearn all about the power of asking yourself ‘why’ when building marketing campaigns\nDiscover how to do a lot with a little – how to be creative whilst on a budget and with limited resources \nFeel inspired on ways to unleash your creativity!\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/unleashing-your-creativity-with-groundbreaking-marketing-campaigns-with-emma-from-tonys-chocolonely/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/08/261.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T120000
DTEND;TZID=UTC:20241107T124500
DTSTAMP:20260409T091029
CREATED:20240918T103806Z
LAST-MODIFIED:20241016T103858Z
UID:10000100-1730980800-1730983500@girlsinmarketing.com
SUMMARY:Essential Steps to a Successful Marketing Career with Sabrina Chevannes
DESCRIPTION:In 2023\, 253\,000 people were employed in the advertising and marketing sub-sector of the UK’s creative industries\, according to Statistica\, and this number is set to increase in 2024. Are you interested in gaining advice on which steps to take to make your marketing career successful? Look no further\, and gain inspiration from our webinar host Sabrina Chevannes. \nJoin us in this webinar with Sabrina\, founder of member’s club for entrepreneurs\, N0BS\, as she tells us what to actually expect in a marketing job and the difference between working agency and brand side. \nSabrina will also discuss how exactly work on your personal brand and how to network with the right people to be successful in your marketing career. \nDon’t miss this opportunity to gain insight from Sabrina on how to be successful in marketing. \nMeet the host:\n\nSabrina Chevannes is the founder of N0BS – a members’ club for highly ambitious entrepreneurs\, which also has an in-house creative agency – the No Bullsh*t Agency. Sabrina is an award-winning creative\, having led her agency for over a decade and having the privilege to work with high profile clients such as NATO\, Sony and the NHS.   She has been recognised by the British Interactive Media Association as one of the top 100 creatives to watch for 2 years in a row.  Sabrina is also an International Chess Master and an international poker player. She played chess for England and competed in multiple Chess Olympiads\, and has recently competed in two European Poker Tours in Cyprus and Prague.  As well as all this\, Sabrina runs TEDxShoreditch and is an international public speaker herself\, gracing the stage in 12 different countries. She is also the self-development leader at Forbes\, a bestselling author\, a podcaster and an MBA lecturer.  When she’s not working\, she’s cuddling up to her Chow Chow\, Bella. \n\nLearning outcomes:\n\nLearn what to actually expect in a marketing job (inc agency side vs brand side)\nDiscover how to work on your personal brand\nLearn how to network with the right people\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/essential-steps-to-a-successful-marketing-career-with-sabrina-chevannes/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241118T120000
DTEND;TZID=UTC:20241118T124500
DTSTAMP:20260409T091029
CREATED:20240918T105938Z
LAST-MODIFIED:20241031T110922Z
UID:10000101-1731931200-1731933900@girlsinmarketing.com
SUMMARY:Inside the Campaign: CPB London’s IWD 2022 Campaign with Trudi Harris Dubon
DESCRIPTION:Join us for another episode of our Inside the Campaign series\, as Trudi Harris Dubon\, Head of Agency Marketing + Impact at Forsman & Bodenfors (previously CPB London)\, discusses the remarkable IWD 2022 campaign that left the nation questioning our unconscious bias.   \nRemember the many posters lining our streets and the tube reading “is it a woman?”. Most of us agree on equal rights for all genders\, but CPB challenged our unconscious bias in this campaign.  \nIn the Inside the Campaign series we dive deep into the process of creating a standout marketing campaign\, from the initial concept to the final execution. Our goal is to uncover the insights\, challenges\, and successes experienced along the way\, offering a unique perspective on what it takes to create a standout campaign. Don’t miss this opportunity to hear more from Trudi about what caused this campaign to have over 4.7m impressions and 250K+ engagement on social media.  \nMeet the host:\n\nTrudi Harris Dubon works with the dynamic team at Forsman & Bodenfors (previously CPB London) to create compelling campaigns that contribute to growth\, enhance our agency brand reputation and also do a little good in the world. With over 20 years’ experience in the advertising industry\, her expertise spans digital marketing\, content creation\, thought leadership\, and media relations. She has secured coverage for campaigns and clients\, and given interviews herself\, on the likes of BBC\, CNN\, Sky and in the New York Times\, The Guardian\, Creative Review\, Fast Company\, Time\, Wall St Journal\, Bloomberg and many more. \n  \n\n \n  \nRegister to attend this event\nThis webinar is open to the public. \nRegister to attend the event.
URL:https://girlsinmarketing.com/event/inside-the-campaign-cpb-londons-iwd-2022-campaign-with-trudi-harris-dubon/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241209T120000
DTEND;TZID=UTC:20241209T124500
DTSTAMP:20260409T091029
CREATED:20241118T103804Z
LAST-MODIFIED:20241118T103804Z
UID:10000102-1733745600-1733748300@girlsinmarketing.com
SUMMARY:Mastering Video Content for 2025: Trends\, Tools\, and Tactics with June Cesnulyte
DESCRIPTION:As we move toward 2025\, video content is no longer just an option – it’s a must-have for marketers. This webinar will dive into why video is the go-to marketing tool for the future and what’s working (and what’s not) in video marketing today. From the rise of live streaming to the nuances of short-form vs. long-form content strategies\, we’ll break down the trends you can’t afford to ignore. \nCurious about which platforms deserve your attention? You’ll discover where you need to be – whether that’s YouTube\, Instagram\, TikTok\, LinkedIn\, or beyond – and learn how to tailor your content for each platform to achieve maximum impact. \nMeet the host:\n\nJune Cesnulyte is a Social Media Video Content Specialist with over 4 years of experience working with influencers and major brands in the US and UK. Specialising in the full video content lifecycle\, from strategy to editing\, June helps brands elevate their online presence and engage audiences through high-impact video content. \n\nLearning outcomes:\n\nLearn the latest trends in video marketing and how to leverage them for your brand.\nDiscover how to create a smart video strategy and repurpose videos for multiple platforms.\nUnderstand the essential tools and AI tech that can enhance your video production.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-video-content-for-2025-trends-tools-and-tactics-with-june-cesnulyte/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241212T120000
DTEND;TZID=UTC:20241212T124500
DTSTAMP:20260409T091029
CREATED:20241127T111809Z
LAST-MODIFIED:20241127T112617Z
UID:10000103-1734004800-1734007500@girlsinmarketing.com
SUMMARY:Get Your Marketing Ready for 2025
DESCRIPTION:In this co-hosted session\, you’ll gain insight into the top trends\, strategies\, and tools that will shape the marketing landscape in 2025. \nWondering what you can do right now to stay ahead? Rita and Olivia will break down practical\, actionable steps you can take in the coming months to set your strategy on the right path. Say goodbye to last-minute planning with this easy-to-follow\, step-by-step approach that ensures you’re prepared for the year ahead. \nExpect real-world tips\, expert guidance\, and a roadmap to help you confidently build your 2025 strategy. Don’t miss this chance to enter the new year with the tools and insights you need to make it your most impactful marketing year yet! \nMeet the hosts:\n\nOlivia Hanlon is the Forbes 30 Under 30\, multi-award-winning Founder and CEO of Girls in Marketing. Olivia has over 7 years of digital marketing experience working in-house and as a freelancer for international clients with expertise in organic marketing\, focusing on SEO\, Content Marketing and eCommerce. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She has spoken at various events such as the B2B Marketing Expo\, Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. In 2024\, she was named in the prestigious Forbes 30 Under 30 list in the Media and Marketing Category for Europe. \nRita Cidre works at the intersection of marketing and education. She spent 15+ years working as a marketing leader for brands such as Time\, NPR\, Zillow and Qualtrics. After she became a mom\, she started teaching marketing and never looked back. Rita’s marketing courses are taught across hundreds of universities around the globe\, from NYU\, to Harvard and WU in Vienna\, where she resides with her family. She currently leads the Academy team at Semrush. With a mission of making marketing accessible to all\, Semrush Academy courses reach hundreds of thousands of students every year \n\nLearning outcomes:\n\nReflect on 2024 marketing campaigns and trends: Take a look back at the key campaigns and trends that defined 2024\, analysing successes\, challenges\, and lessons learned to set a solid foundation for the year ahead.\nExplore 2025 marketing trends: Gain insights into the emerging trends and technologies set to define the marketing landscape in 2025\, including the continued evolution of AI and the importance of authentic brand storytelling.\nPrepare for the future: Learn actionable steps to implement in the coming months to ensure your marketing strategies are aligned with future developments\, helping you stay competitive and relevant.\n\nRegister to attend this event\nThis webinar is open to the public. \nRegister to attend the event.
URL:https://girlsinmarketing.com/event/get-your-marketing-ready-for-2025/
CATEGORIES:Public Webinars
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250110T120000
DTEND;TZID=UTC:20250110T124500
DTSTAMP:20260409T091029
CREATED:20241122T112059Z
LAST-MODIFIED:20241122T112059Z
UID:10000104-1736510400-1736513100@girlsinmarketing.com
SUMMARY:Make 2025 Your Year: Setting Goals with Purpose and Clarity with Olivia Hanlon
DESCRIPTION:Constantly feel like you’re not meeting your goals? Let’s make 2025 different. \nJoin Olivia Hanlon\, Founder and CEO of Girls in Marketing\, for a refreshing take on goal-setting. This session will explore why many of us set goals we don’t reach—and what we can do differently to make goals that truly stick. Together\, we’ll look at strategies to create purposeful\, achievable goals that align with what matters most to you\, along with practical planning steps that can keep you motivated throughout the year. \nMeet the host:\n\nOlivia is an entrepreneur\, public speaker\, mentor\, and podcaster. She is the award-winning Founder and CEO of Girls in Marketing\, a female-led organization that provides accessible learning resources for marketers. Alongside her work at Girls in Marketing\, Olivia is the co-founder and Chief Marketing Officer (CMO) of Passata\, an AI productivity startup. With over 7 years of experience in digital marketing\, specialising in SEO\, content marketing\, and eCommerce\, Olivia has trained over 12\,000 marketers\, led internships with brands like Adobe and monday.com\, and was named in Forbes 30 Under 30 for Media and Marketing in 2024. \n\nIn this session\, we’ll cover:\n\nWhy traditional goal-setting often fails to motivate us long-term\nHow to craft goals that are grounded in your personal and professional purpose\nSimple\, effective planning techniques to stay on track month after month.\n\nWhether you’re aiming to grow in your career\, make strides in your personal life\, or embark on new projects\, this session will help you set realistic and meaningful goals for 2025. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/make-2025-your-year-setting-goals-with-purpose-and-clarity-with-olivia-hanlon/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250116T120000
DTEND;TZID=UTC:20250116T124500
DTSTAMP:20260409T091029
CREATED:20241128T141113Z
LAST-MODIFIED:20250115T143002Z
UID:10000105-1737028800-1737031500@girlsinmarketing.com
SUMMARY:AI Confidence: Understanding Technology Without Worry with Emma Wharton Love
DESCRIPTION:As AI redefines what’s possible in marketing\, it’s easy to feel both excited and overwhelmed by its growth. \nOver the next 3 months\, we’re offering a supportive space to explore AI confidently. Along with Emma Wharton Love\, we’re going beyond the jargon and technicality\, focusing instead on practical ways you can use AI as a tool for creativity\, growth\, and impact. \nAI doesn’t have to be intimidating or out of reach. Our goal is to help everyone find a sense of ease and purpose in using AI. \nIn session 1\, we’ll demystify the technology\, starting with the basics: what AI really is and how it works for marketers. \nWe’ll break down jargon\, clarify the key terms you need to know\, and explore practical ways AI can support your everyday tasks. Plus\, we’ll share proven tips to overcome fear of the unknown and start leveraging AI with confidence. \nThis session is perfect for marketers who want to stay ahead without feeling overwhelmed by the pace of innovation. \nMeet the host:\n\nEmma sees AI as key to unlocking creativity we hadn’t even dreamed of before\, as well as a catalyst for change in the business models of our sector. Before Spark\, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons\, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules\, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s\, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI. \n\nLearning outcomes:\n\nWhat is AI\, really? Breaking down jargon and understanding the key terms marketers need to know.\nHow AI fits into marketing. Practical examples of AI supporting everyday marketing tasks.\nOvercoming fear of the unknown. Tips for navigating AI confidently and avoiding overwhelm.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-confidence-understanding-technology-without-worry-with-emma-wharton-love/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T120000
DTEND;TZID=UTC:20250122T124500
DTSTAMP:20260409T091029
CREATED:20241206T112348Z
LAST-MODIFIED:20241206T112348Z
UID:10000106-1737547200-1737549900@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Marketers Get the Blame for Things with Emma Davies and Ruta Sudmantaite
DESCRIPTION:Ever felt like marketing gets blamed for everything? From missed sales targets to underperforming campaigns\, marketers are often the first to face criticism\, even when the root of the issue lies elsewhere. It’s a frustrating reality that many of us can relate to\, and this session is here to unpack why it happens—and how we can navigate it. \nJoin us for the Ask the Marketer series\, a brand-new networking experience for 2025! These sessions are more than just Q&As – they’re a chance to connect with passionate marketers from diverse industries and backgrounds\, alongside expert insights from our special guests. \nThis session dives into one of marketing’s biggest challenges: why do marketers often get the blame when things go wrong? Together with Emma Davies and Ruta Sudmantaite\, we’ll explore real-world scenarios\, practical advice\, and the unique hurdles marketers face in their roles. \n \nMeet the hosts:\n\nAs a fractional CMO at Sudmant\, Ruta helps B2B businesses reach their next revenue goal with inbound marketing strategies that build their brand and generate leads. She has worked with clients ranging from small tech startups to unicorns and public companies\, using her experience and passion for marketing to create impactful campaigns and content. She is also a co-founder of Lava Metrics\, a software solution that gives HubSpot users new reporting powers to set and track their pipeline goals\, conversion rates\, and historical snapshots. Lava Metrics is currently on pre-sale and offering a 50% discount for data pioneers. Additionally\, she co-hosts the Blame it on Marketing podcast\, where she discusses and debunks marketing clichés and myths. Ruta enjoys learning and sharing her insights on marketing\, technology\, and people. \nEmma believes marketing is both an art and a science—and thrives at the intersection of the two. She is passionate about leveraging data to elevate marketing performance while creating seamless\, buyer-centric experiences. As the Founder of Advocitude\, she has spent over four years transforming an idea into a trusted partner for B2B companies. What started as a platform to explore Customer Advocacy and Community has evolved into a strategic marketing consultancy. Advocitude’s mission is to help businesses execute impactful marketing strategies that are data-driven\, aligned to their Ideal Customer Profiles (ICPs)\, and designed to make buying easier for their customers. Emma is also the co-host of Blame it on Marketing\, a podcast where she tackles the misconceptions and challenges marketers face while doing the day job. \n\nIn this session\, we’ll cover:\n\nMisaligned expectations: Why other teams and leadership often misunderstand marketing’s role.\nAttribution challenges: The struggle of proving ROI and showing the value of marketing efforts.\nInfluence vs. control: Executing strategies without control over product or service quality.\nData and KPIs: Coping with the pressure to deliver immediate\, quantifiable results.\nCross-departmental dependence: Why marketers often shoulder the blame for outcomes tied to other teams.\n\nThis session isn’t just about airing frustrations – it’s about gaining fresh perspectives\, actionable advice\, and practical tips to handle these challenges. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-marketers-get-the-blame-for-things-with-emma-davies-and-ruta-sudmantaite/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250206T120000
DTEND;TZID=UTC:20250206T124500
DTSTAMP:20260409T091029
CREATED:20250121T112821Z
LAST-MODIFIED:20250121T112821Z
UID:10000110-1738843200-1738845900@girlsinmarketing.com
SUMMARY:Writing Fun Copy that Creates Connections with Gina Buckle
DESCRIPTION:Lots of businesses dream of being known as “the fun brand\,” but putting that into practice can feel risky. What if it seems unprofessional? What if your playful tone backfires and your audience sees you as more corporate cringe than approachable and human? \nIn this talk\, Gina will dive into the world of fun copywriting – what works\, what doesn’t\, and how to strike the perfect balance. Learn how to develop and sustain a brand voice that’s authentically fun\, helps you connect with your audience\, and delivers results without losing sight of your goals. \n \n \nMeet the host:\n\nGina is the founder of Hoot Copy\, a brand tone of voice consultancy and copywriting business\, specialising in helping brands harness the power of fun\, humour and authenticity in a way that connects with their target audience. Gina does this by working with businesses to nail down exactly what their definition of fun is\, and then strategise how this should be implemented through their copy across different touchpoints. Hoot Copy was created because Gina was fed up. Fed up with cringing at badly executed attempts at “fun” copywriting. Through Hoot Copy\, Gina knew that she could harness her understanding of language\, people\, and humour to help brands create genuine points of connection\, rather than cringe-infused moments of ‘ick’ that just further alienate businesses from their customers. \n\nLearning outcomes:\n\nInsight into why some “fun” marketing attempts fall flat.\nThe key to creating a consistently fun and authentic brand voice.\nStrategies to overcome the fear of stepping outside the corporate comfort zone.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/writing-fun-copy-that-creates-connections-with-gina-buckle/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250211T120000
DTEND;TZID=UTC:20250211T124500
DTSTAMP:20260409T091029
CREATED:20250115T105303Z
LAST-MODIFIED:20250204T153353Z
UID:10000109-1739275200-1739277900@girlsinmarketing.com
SUMMARY:Master the Modern Customer Journey for 2025 with Beth O’Malley
DESCRIPTION:The way customers interact with brands is constantly changing and staying ahead of those changes is how you build loyalty and trust. Did you know? 80% of customers say the experience a company provides is as important as its products or services. \nIn this webinar\, we’ll be joined by Beth O’Malley for a practical and inspiring session that will help you get to grips with the modern customer journey and make sure your strategies are ready for 2025. \nThis isn’t about buzzwords or vague ideas\, Beth will share actionable insights and real-world examples to help you tackle common customer journey challenges. Considering that 73% of consumers would switch to a competitor after more than one bad experience\, it’s essential to remove roadblocks that frustrate your customers. \nMeet the host:\n\nBeth O’Malley is the Founder of Astral and a unstoppable CRM and email marketing expert. Named one of the Top 24 Marketers to Follow\, she’s trained thousands of marketers\, developed courses that have shaped the industry\, and helped businesses unlock serious revenue potential. She has won awards like Best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs of the Year and became a recognised Gold HubSpot Partner.Beth has helped businesses pull in over £9 million in extra revenue from CRM in just 18 months. Her passion is transforming marketers & businesses so their CRM\, data & email marketing work harder (and smarter) for them. \n\nLearning outcomes:\n\nDiscover what the modern customer journey really means and how it is shifting and prepare for emerging trends and future expectations\nLearn what friction points are\, spot obstacles and drop offs that cause disengagement and learn how to remove them for a smoother journey\nUnderstand how creating detailed customer personas helps tailor messaging and touchpoints to meet customers where they are in the journey\nLearn how to use the customer journey to develop strategies to enhance customer experience at every stage\, boosting satisfaction\, retention\, and loyalty.\n\nRegister for this free event
URL:https://girlsinmarketing.com/event/master-the-modern-customer-journey-for-2025-with-beth-omalley/
CATEGORIES:Public Webinars
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T120000
DTEND;TZID=UTC:20250220T124500
DTSTAMP:20260409T091029
CREATED:20241216T112759Z
LAST-MODIFIED:20250115T142920Z
UID:10000107-1740052800-1740055500@girlsinmarketing.com
SUMMARY:AI-Driven Creativity: Unlocking a New Era of Innovation with Emma Wharton Love
DESCRIPTION:Research shows that marketers who integrate AI into their creative workflows are 30% more likely to produce high-performing campaigns. With AI evolving as a powerful tool for inspiration and ideation\, now is the time to explore how it can unlock a new era of creativity. \nThis session is 2nd instalment of a 3 part webinar series with Emma Wharton Love\, focusing on all things AI. \nIn session 2\, you’ll learn how to use AI as a collaborator\, enhancing (not replacing) your creative instincts. We’ll explore practical applications of AI tools\, share real-world success stories\, and discuss how marketers are using AI to take their campaigns to new heights. \nMeet the host:\n\nEmma sees AI as key to unlocking creativity we hadn’t even dreamed of before\, as well as a catalyst for change in the business models of our sector. Before Spark\, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons\, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules\, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s\, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI. \n\nLearning outcomes:\n\nInspiration and ideation. How AI tools can help spark creative ideas.\nAI as a collaborator. Integrating AI into creative workflows.\nReal-world success stories. Examples of marketers using AI to elevate campaigns.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-driven-creativity-unlocking-a-new-era-of-innovation-with-emma-wharton/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250225T120000
DTEND;TZID=UTC:20250225T124500
DTSTAMP:20260409T091029
CREATED:20250122T111951Z
LAST-MODIFIED:20250122T111951Z
UID:10000112-1740484800-1740487500@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250228T120000
DTEND;TZID=UTC:20250228T124500
DTSTAMP:20260409T091029
CREATED:20250122T112340Z
LAST-MODIFIED:20250122T112340Z
UID:10000114-1740744000-1740746700@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, Strategic Business Marketer and Girls in Marketing Member. \nAbout Rhianna:\nOver the last five years\, Rhianna Clavering has carved out her own path in marketing\, jumping into a mix of industries—from music and luxury events to pest control (yes\, really!). Her approach is all about diving headfirst into strategy and coming up with real results. Whether it’s doubling a company’s online revenue or building brand strategies that stand out\, Rhianna thrives on turning bold ideas into something tangible. \nFor Rhianna\, though\, marketing isn’t just about the numbers. It’s about growth\, grabbing opportunities\, and leaving your mark. She’s passionate about inspiring young marketers to take risks\, create their own success\, and not be afraid to dive in. The best results\, she believes\, come from embracing challenges and just going for it. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250306T120000
DTEND;TZID=UTC:20250306T124500
DTSTAMP:20260409T091029
CREATED:20241218T095650Z
LAST-MODIFIED:20250115T142853Z
UID:10000108-1741262400-1741265100@girlsinmarketing.com
SUMMARY:Navigating AI Ethics and Intellectual Property Rights with Emma Wharton Love
DESCRIPTION:AI is reshaping marketing\, but it also brings big questions about ethics and intellectual property. From maintaining transparency with your audience to protecting your creative work\, we’ll cover everything you need to use AI confidently and ethically in your career. \nThis session is final instalment of a 3 part webinar series with Emma Wharton Love\, focusing on all things AI. \nIn session 3\, we’ll dive into the ethical implications of using AI in marketing\, backed by the latest research and real-world examples. You’ll gain practical tips for staying transparent with your audience\, protecting intellectual property\, and balancing innovation with responsibility. \n \n \nMeet the host:\n\nEmma sees AI as key to unlocking creativity we hadn’t even dreamed of before\, as well as a catalyst for change in the business models of our sector. Before Spark\, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons\, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules\, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s\, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI. \n\nLearning outcomes:\n\nAI and responsible marketing. Ensuring AI is used ethically to maintain brand integrity and audience respect.\nProtecting your ideas. Ensuring creative output with AI stays yours.\nData and privacy. Responsibly using AI tools while safeguarding customer data.\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/navigating-ai-ethics-and-intellectual-property-rights-with-emma-wharton-love/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250312T120000
DTEND;TZID=UTC:20250312T124500
DTSTAMP:20260409T091029
CREATED:20250122T112601Z
LAST-MODIFIED:20250122T112601Z
UID:10000115-1741780800-1741783500@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250313T120000
DTEND;TZID=UTC:20250313T124500
DTSTAMP:20260409T091029
CREATED:20250122T113026Z
LAST-MODIFIED:20250122T113026Z
UID:10000116-1741867200-1741869900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire/
CATEGORIES:Member Events
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