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DTSTART;TZID=UTC:20241009T120000
DTEND;TZID=UTC:20241009T124500
DTSTAMP:20260409T085353
CREATED:20240918T090148Z
LAST-MODIFIED:20240918T112259Z
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SUMMARY:Inside the Campaign: Mum Knows Best: Why Motherhood Shouldn't Penalise Your Career
DESCRIPTION:Join us in another webinar of our new Inside the Campaign series\, as Steph Rowland\, Best Companies Social Media Specialist\, gives us the scoop on their recent campaign all about ‘why motherhood shouldn’t penalise your career’. \nDid you know that women who do not reach a managerial position before their first pregnancy are significantly less likely to achieve this type of role in their careers? Known as the ‘Motherhood Penalty’\, this statistic sparked Best Companies’ important research campaign.  \nSteph will delve into how she developed the campaign from idea conception to the final storytelling piece\, working with her clients to help them tell their stories about how\, with the right workplace initiatives in place\, women don’t have to choose between parenthood and their career ambitions.  \nIn this webinar\, she will share how this campaign shed light on the success stories of mothers within the Best Companies community and how their organisations have supported them to progress\, enabling them to balance development with flexibility.  \nDon’t miss this opportunity to learn from Steph and this important campaign highlighting that whilst there are some great examples of organisations bucking the trend\, there is still a way to go to help mothers fully integrate back into work and find equality when it comes to their career prospects. \nMeet the host:\n\nSteph Rowland – Social Media Specialist at Best Companies \nSteph grew up in Qatar\, moving to the UK to go to university where she did a master’s in Marketing at the University of Chester. She has since worked in marketing for over 7 years\, for a car parts company\, a school\, a medical device company and now\, her current company\, Best Companies. Steph is creative by nature and loves to learn (“every day is a school day”) so researching topics and creating campaigns comes naturally to her. This is why she says she couldn’t see herself doing anything other than marketing\, as nearly every day is different! Working in many different industries has helped shape her knowledge and awareness of different topics that are important to cover\, including this very important topic of the motherhood penalty. \n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/inside-the-campaign-mum-knows-best/
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DTSTART;TZID=UTC:20241024T120000
DTEND;TZID=UTC:20241024T124500
DTSTAMP:20260409T085353
CREATED:20240918T090532Z
LAST-MODIFIED:20240918T112859Z
UID:10000098-1729771200-1729773900@girlsinmarketing.com
SUMMARY:Mastering Cross-Channel Storytelling Through Content with Erica McPeek
DESCRIPTION:Using the art of storytelling through your marketing content is one of the best ways to connect your brand to your audience. But where do you start? What if you could nail your storytelling through various channels\, making the process consistent\, authentic and fun.  \nJoin Erika McPeek\, Associate Director of Communications and Branding\, as she hosts this webinar on mastering cross-channel storytelling through content\, taking you through the process start to finish\, leaving you ready and confident on your brand’s storytelling! She’ll explain the 3 core steps to nailing your content plan. Starting ways to understand your brand and know your target audience\, then the 3 building blocks of cross-channel storytelling and finally\, putting it together and measuring your success. \nThis webinar is perfect if you’re ready to level up and master your cross channel storytelling skills through content. \nMeet the host:\n\nErica McPeek\, Associate Director of Communications and Branding\, at Transformations Care Network With a career steeped in mental health and an ever-present drive to make a difference\, Erica navigates the multifaceted world of mental health marketing with a strategic mindset and a creative touch that brings ideas to life. Currently serving as the Associate Director of Communications and Branding\, Erica brings a wealth of experience to the table as she guides her team with an orientation towards servant leadership. Having spent her professional career exclusively in mental health settings varying from community crisis centers to the inpatient psychiatric setting\, Erica now leads the communications and marketing strategy for a national outpatient mental health network supporting five brands and over 50 clinical locations. With work spanning broad audiences and channels\, Erica’s expertise in internal communications\, creative problem-solving\, content strategy\, and process optimization ensures that every message isn’t just heard but truly resonates.  \n\nLearning outcomes:\n\nDiscover the 3 fundamental steps to mastering cross channel storytelling\nLearn how to structure your content through the 3 building blocks of storytelling\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-cross-channel-storytelling-through-content-with-erica-mcpeek/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241031T120000
DTEND;TZID=UTC:20241031T124500
DTSTAMP:20260409T085353
CREATED:20240918T090608Z
LAST-MODIFIED:20241015T162232Z
UID:10000097-1730376000-1730378700@girlsinmarketing.com
SUMMARY:Unleashing Your Creativity with Groundbreaking Marketing Campaigns with Emma from Tony's Chocolonely
DESCRIPTION:Thinking creatively is fundamental when building marketing campaigns. Brands are constantly thinking out of the box when it comes to promoting and brand awareness. \nWe know harnessing the ability to think of innovative\, creative ideas\, but sometimes not having a large budget is tough.  \nThat’s why we’re excited for Tony Chocoloney’s Emma Baines to join us in our webinar all about how to unleash your creativity! Emma will discuss the power of always asking ‘why’ when planning marketing campaigns and how the why can help you build a challenger brand. Join us as we learn about how to embrace bold\, creative ideas with limited resources and without replying on a large budget.  \nDon’t miss the opportunity feel inspired and ignite your creativity in this session. Discover how a burnout combined with a wild ride of self-discovery led Emma to find purpose at Tony’s Chocolonely. \nMeet the host:\n\nEmma Baines is the Global Head of Creative at Tony’s Chocolonely. A maestro of creative strategy\, Emma is the Global Head of Creative at Tony’s Chocolonely\, the impact company that makes chocolate. She’s also the founder of the ‘She is Creative’ newsletter\, a weekly Substack supporting + advocating for women within the creative industry.   Before chocolate\, she worked at HelloFresh as Director of Creative in Berlin and spent 13 years agency side in London having cut her teeth in fashion and luxury brands. Her career highlight used to be that she rebranded a unicorn company\, but now it’s working for a brand with a purpose\, creating lasting impact within Tony’s.  \n\nLearning outcomes:\n\nLearn all about the power of asking yourself ‘why’ when building marketing campaigns\nDiscover how to do a lot with a little – how to be creative whilst on a budget and with limited resources \nFeel inspired on ways to unleash your creativity!\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/unleashing-your-creativity-with-groundbreaking-marketing-campaigns-with-emma-from-tonys-chocolonely/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T120000
DTEND;TZID=UTC:20241107T124500
DTSTAMP:20260409T085353
CREATED:20240918T103806Z
LAST-MODIFIED:20241016T103858Z
UID:10000100-1730980800-1730983500@girlsinmarketing.com
SUMMARY:Essential Steps to a Successful Marketing Career with Sabrina Chevannes
DESCRIPTION:In 2023\, 253\,000 people were employed in the advertising and marketing sub-sector of the UK’s creative industries\, according to Statistica\, and this number is set to increase in 2024. Are you interested in gaining advice on which steps to take to make your marketing career successful? Look no further\, and gain inspiration from our webinar host Sabrina Chevannes. \nJoin us in this webinar with Sabrina\, founder of member’s club for entrepreneurs\, N0BS\, as she tells us what to actually expect in a marketing job and the difference between working agency and brand side. \nSabrina will also discuss how exactly work on your personal brand and how to network with the right people to be successful in your marketing career. \nDon’t miss this opportunity to gain insight from Sabrina on how to be successful in marketing. \nMeet the host:\n\nSabrina Chevannes is the founder of N0BS – a members’ club for highly ambitious entrepreneurs\, which also has an in-house creative agency – the No Bullsh*t Agency. Sabrina is an award-winning creative\, having led her agency for over a decade and having the privilege to work with high profile clients such as NATO\, Sony and the NHS.   She has been recognised by the British Interactive Media Association as one of the top 100 creatives to watch for 2 years in a row.  Sabrina is also an International Chess Master and an international poker player. She played chess for England and competed in multiple Chess Olympiads\, and has recently competed in two European Poker Tours in Cyprus and Prague.  As well as all this\, Sabrina runs TEDxShoreditch and is an international public speaker herself\, gracing the stage in 12 different countries. She is also the self-development leader at Forbes\, a bestselling author\, a podcaster and an MBA lecturer.  When she’s not working\, she’s cuddling up to her Chow Chow\, Bella. \n\nLearning outcomes:\n\nLearn what to actually expect in a marketing job (inc agency side vs brand side)\nDiscover how to work on your personal brand\nLearn how to network with the right people\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/essential-steps-to-a-successful-marketing-career-with-sabrina-chevannes/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241118T120000
DTEND;TZID=UTC:20241118T124500
DTSTAMP:20260409T085353
CREATED:20240918T105938Z
LAST-MODIFIED:20241031T110922Z
UID:10000101-1731931200-1731933900@girlsinmarketing.com
SUMMARY:Inside the Campaign: CPB London’s IWD 2022 Campaign with Trudi Harris Dubon
DESCRIPTION:Join us for another episode of our Inside the Campaign series\, as Trudi Harris Dubon\, Head of Agency Marketing + Impact at Forsman & Bodenfors (previously CPB London)\, discusses the remarkable IWD 2022 campaign that left the nation questioning our unconscious bias.   \nRemember the many posters lining our streets and the tube reading “is it a woman?”. Most of us agree on equal rights for all genders\, but CPB challenged our unconscious bias in this campaign.  \nIn the Inside the Campaign series we dive deep into the process of creating a standout marketing campaign\, from the initial concept to the final execution. Our goal is to uncover the insights\, challenges\, and successes experienced along the way\, offering a unique perspective on what it takes to create a standout campaign. Don’t miss this opportunity to hear more from Trudi about what caused this campaign to have over 4.7m impressions and 250K+ engagement on social media.  \nMeet the host:\n\nTrudi Harris Dubon works with the dynamic team at Forsman & Bodenfors (previously CPB London) to create compelling campaigns that contribute to growth\, enhance our agency brand reputation and also do a little good in the world. With over 20 years’ experience in the advertising industry\, her expertise spans digital marketing\, content creation\, thought leadership\, and media relations. She has secured coverage for campaigns and clients\, and given interviews herself\, on the likes of BBC\, CNN\, Sky and in the New York Times\, The Guardian\, Creative Review\, Fast Company\, Time\, Wall St Journal\, Bloomberg and many more. \n  \n\n \n  \nRegister to attend this event\nThis webinar is open to the public. \nRegister to attend the event.
URL:https://girlsinmarketing.com/event/inside-the-campaign-cpb-londons-iwd-2022-campaign-with-trudi-harris-dubon/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241209T120000
DTEND;TZID=UTC:20241209T124500
DTSTAMP:20260409T085353
CREATED:20241118T103804Z
LAST-MODIFIED:20241118T103804Z
UID:10000102-1733745600-1733748300@girlsinmarketing.com
SUMMARY:Mastering Video Content for 2025: Trends\, Tools\, and Tactics with June Cesnulyte
DESCRIPTION:As we move toward 2025\, video content is no longer just an option – it’s a must-have for marketers. This webinar will dive into why video is the go-to marketing tool for the future and what’s working (and what’s not) in video marketing today. From the rise of live streaming to the nuances of short-form vs. long-form content strategies\, we’ll break down the trends you can’t afford to ignore. \nCurious about which platforms deserve your attention? You’ll discover where you need to be – whether that’s YouTube\, Instagram\, TikTok\, LinkedIn\, or beyond – and learn how to tailor your content for each platform to achieve maximum impact. \nMeet the host:\n\nJune Cesnulyte is a Social Media Video Content Specialist with over 4 years of experience working with influencers and major brands in the US and UK. Specialising in the full video content lifecycle\, from strategy to editing\, June helps brands elevate their online presence and engage audiences through high-impact video content. \n\nLearning outcomes:\n\nLearn the latest trends in video marketing and how to leverage them for your brand.\nDiscover how to create a smart video strategy and repurpose videos for multiple platforms.\nUnderstand the essential tools and AI tech that can enhance your video production.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-video-content-for-2025-trends-tools-and-tactics-with-june-cesnulyte/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241212T120000
DTEND;TZID=UTC:20241212T124500
DTSTAMP:20260409T085353
CREATED:20241127T111809Z
LAST-MODIFIED:20241127T112617Z
UID:10000103-1734004800-1734007500@girlsinmarketing.com
SUMMARY:Get Your Marketing Ready for 2025
DESCRIPTION:In this co-hosted session\, you’ll gain insight into the top trends\, strategies\, and tools that will shape the marketing landscape in 2025. \nWondering what you can do right now to stay ahead? Rita and Olivia will break down practical\, actionable steps you can take in the coming months to set your strategy on the right path. Say goodbye to last-minute planning with this easy-to-follow\, step-by-step approach that ensures you’re prepared for the year ahead. \nExpect real-world tips\, expert guidance\, and a roadmap to help you confidently build your 2025 strategy. Don’t miss this chance to enter the new year with the tools and insights you need to make it your most impactful marketing year yet! \nMeet the hosts:\n\nOlivia Hanlon is the Forbes 30 Under 30\, multi-award-winning Founder and CEO of Girls in Marketing. Olivia has over 7 years of digital marketing experience working in-house and as a freelancer for international clients with expertise in organic marketing\, focusing on SEO\, Content Marketing and eCommerce. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She has spoken at various events such as the B2B Marketing Expo\, Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. In 2024\, she was named in the prestigious Forbes 30 Under 30 list in the Media and Marketing Category for Europe. \nRita Cidre works at the intersection of marketing and education. She spent 15+ years working as a marketing leader for brands such as Time\, NPR\, Zillow and Qualtrics. After she became a mom\, she started teaching marketing and never looked back. Rita’s marketing courses are taught across hundreds of universities around the globe\, from NYU\, to Harvard and WU in Vienna\, where she resides with her family. She currently leads the Academy team at Semrush. With a mission of making marketing accessible to all\, Semrush Academy courses reach hundreds of thousands of students every year \n\nLearning outcomes:\n\nReflect on 2024 marketing campaigns and trends: Take a look back at the key campaigns and trends that defined 2024\, analysing successes\, challenges\, and lessons learned to set a solid foundation for the year ahead.\nExplore 2025 marketing trends: Gain insights into the emerging trends and technologies set to define the marketing landscape in 2025\, including the continued evolution of AI and the importance of authentic brand storytelling.\nPrepare for the future: Learn actionable steps to implement in the coming months to ensure your marketing strategies are aligned with future developments\, helping you stay competitive and relevant.\n\nRegister to attend this event\nThis webinar is open to the public. \nRegister to attend the event.
URL:https://girlsinmarketing.com/event/get-your-marketing-ready-for-2025/
CATEGORIES:Public Webinars
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250110T120000
DTEND;TZID=UTC:20250110T124500
DTSTAMP:20260409T085353
CREATED:20241122T112059Z
LAST-MODIFIED:20241122T112059Z
UID:10000104-1736510400-1736513100@girlsinmarketing.com
SUMMARY:Make 2025 Your Year: Setting Goals with Purpose and Clarity with Olivia Hanlon
DESCRIPTION:Constantly feel like you’re not meeting your goals? Let’s make 2025 different. \nJoin Olivia Hanlon\, Founder and CEO of Girls in Marketing\, for a refreshing take on goal-setting. This session will explore why many of us set goals we don’t reach—and what we can do differently to make goals that truly stick. Together\, we’ll look at strategies to create purposeful\, achievable goals that align with what matters most to you\, along with practical planning steps that can keep you motivated throughout the year. \nMeet the host:\n\nOlivia is an entrepreneur\, public speaker\, mentor\, and podcaster. She is the award-winning Founder and CEO of Girls in Marketing\, a female-led organization that provides accessible learning resources for marketers. Alongside her work at Girls in Marketing\, Olivia is the co-founder and Chief Marketing Officer (CMO) of Passata\, an AI productivity startup. With over 7 years of experience in digital marketing\, specialising in SEO\, content marketing\, and eCommerce\, Olivia has trained over 12\,000 marketers\, led internships with brands like Adobe and monday.com\, and was named in Forbes 30 Under 30 for Media and Marketing in 2024. \n\nIn this session\, we’ll cover:\n\nWhy traditional goal-setting often fails to motivate us long-term\nHow to craft goals that are grounded in your personal and professional purpose\nSimple\, effective planning techniques to stay on track month after month.\n\nWhether you’re aiming to grow in your career\, make strides in your personal life\, or embark on new projects\, this session will help you set realistic and meaningful goals for 2025. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/make-2025-your-year-setting-goals-with-purpose-and-clarity-with-olivia-hanlon/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250116T120000
DTEND;TZID=UTC:20250116T124500
DTSTAMP:20260409T085353
CREATED:20241128T141113Z
LAST-MODIFIED:20250115T143002Z
UID:10000105-1737028800-1737031500@girlsinmarketing.com
SUMMARY:AI Confidence: Understanding Technology Without Worry with Emma Wharton Love
DESCRIPTION:As AI redefines what’s possible in marketing\, it’s easy to feel both excited and overwhelmed by its growth. \nOver the next 3 months\, we’re offering a supportive space to explore AI confidently. Along with Emma Wharton Love\, we’re going beyond the jargon and technicality\, focusing instead on practical ways you can use AI as a tool for creativity\, growth\, and impact. \nAI doesn’t have to be intimidating or out of reach. Our goal is to help everyone find a sense of ease and purpose in using AI. \nIn session 1\, we’ll demystify the technology\, starting with the basics: what AI really is and how it works for marketers. \nWe’ll break down jargon\, clarify the key terms you need to know\, and explore practical ways AI can support your everyday tasks. Plus\, we’ll share proven tips to overcome fear of the unknown and start leveraging AI with confidence. \nThis session is perfect for marketers who want to stay ahead without feeling overwhelmed by the pace of innovation. \nMeet the host:\n\nEmma sees AI as key to unlocking creativity we hadn’t even dreamed of before\, as well as a catalyst for change in the business models of our sector. Before Spark\, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons\, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules\, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s\, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI. \n\nLearning outcomes:\n\nWhat is AI\, really? Breaking down jargon and understanding the key terms marketers need to know.\nHow AI fits into marketing. Practical examples of AI supporting everyday marketing tasks.\nOvercoming fear of the unknown. Tips for navigating AI confidently and avoiding overwhelm.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-confidence-understanding-technology-without-worry-with-emma-wharton-love/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250122T120000
DTEND;TZID=UTC:20250122T124500
DTSTAMP:20260409T085353
CREATED:20241206T112348Z
LAST-MODIFIED:20241206T112348Z
UID:10000106-1737547200-1737549900@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Marketers Get the Blame for Things with Emma Davies and Ruta Sudmantaite
DESCRIPTION:Ever felt like marketing gets blamed for everything? From missed sales targets to underperforming campaigns\, marketers are often the first to face criticism\, even when the root of the issue lies elsewhere. It’s a frustrating reality that many of us can relate to\, and this session is here to unpack why it happens—and how we can navigate it. \nJoin us for the Ask the Marketer series\, a brand-new networking experience for 2025! These sessions are more than just Q&As – they’re a chance to connect with passionate marketers from diverse industries and backgrounds\, alongside expert insights from our special guests. \nThis session dives into one of marketing’s biggest challenges: why do marketers often get the blame when things go wrong? Together with Emma Davies and Ruta Sudmantaite\, we’ll explore real-world scenarios\, practical advice\, and the unique hurdles marketers face in their roles. \n \nMeet the hosts:\n\nAs a fractional CMO at Sudmant\, Ruta helps B2B businesses reach their next revenue goal with inbound marketing strategies that build their brand and generate leads. She has worked with clients ranging from small tech startups to unicorns and public companies\, using her experience and passion for marketing to create impactful campaigns and content. She is also a co-founder of Lava Metrics\, a software solution that gives HubSpot users new reporting powers to set and track their pipeline goals\, conversion rates\, and historical snapshots. Lava Metrics is currently on pre-sale and offering a 50% discount for data pioneers. Additionally\, she co-hosts the Blame it on Marketing podcast\, where she discusses and debunks marketing clichés and myths. Ruta enjoys learning and sharing her insights on marketing\, technology\, and people. \nEmma believes marketing is both an art and a science—and thrives at the intersection of the two. She is passionate about leveraging data to elevate marketing performance while creating seamless\, buyer-centric experiences. As the Founder of Advocitude\, she has spent over four years transforming an idea into a trusted partner for B2B companies. What started as a platform to explore Customer Advocacy and Community has evolved into a strategic marketing consultancy. Advocitude’s mission is to help businesses execute impactful marketing strategies that are data-driven\, aligned to their Ideal Customer Profiles (ICPs)\, and designed to make buying easier for their customers. Emma is also the co-host of Blame it on Marketing\, a podcast where she tackles the misconceptions and challenges marketers face while doing the day job. \n\nIn this session\, we’ll cover:\n\nMisaligned expectations: Why other teams and leadership often misunderstand marketing’s role.\nAttribution challenges: The struggle of proving ROI and showing the value of marketing efforts.\nInfluence vs. control: Executing strategies without control over product or service quality.\nData and KPIs: Coping with the pressure to deliver immediate\, quantifiable results.\nCross-departmental dependence: Why marketers often shoulder the blame for outcomes tied to other teams.\n\nThis session isn’t just about airing frustrations – it’s about gaining fresh perspectives\, actionable advice\, and practical tips to handle these challenges. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-marketers-get-the-blame-for-things-with-emma-davies-and-ruta-sudmantaite/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250206T120000
DTEND;TZID=UTC:20250206T124500
DTSTAMP:20260409T085353
CREATED:20250121T112821Z
LAST-MODIFIED:20250121T112821Z
UID:10000110-1738843200-1738845900@girlsinmarketing.com
SUMMARY:Writing Fun Copy that Creates Connections with Gina Buckle
DESCRIPTION:Lots of businesses dream of being known as “the fun brand\,” but putting that into practice can feel risky. What if it seems unprofessional? What if your playful tone backfires and your audience sees you as more corporate cringe than approachable and human? \nIn this talk\, Gina will dive into the world of fun copywriting – what works\, what doesn’t\, and how to strike the perfect balance. Learn how to develop and sustain a brand voice that’s authentically fun\, helps you connect with your audience\, and delivers results without losing sight of your goals. \n \n \nMeet the host:\n\nGina is the founder of Hoot Copy\, a brand tone of voice consultancy and copywriting business\, specialising in helping brands harness the power of fun\, humour and authenticity in a way that connects with their target audience. Gina does this by working with businesses to nail down exactly what their definition of fun is\, and then strategise how this should be implemented through their copy across different touchpoints. Hoot Copy was created because Gina was fed up. Fed up with cringing at badly executed attempts at “fun” copywriting. Through Hoot Copy\, Gina knew that she could harness her understanding of language\, people\, and humour to help brands create genuine points of connection\, rather than cringe-infused moments of ‘ick’ that just further alienate businesses from their customers. \n\nLearning outcomes:\n\nInsight into why some “fun” marketing attempts fall flat.\nThe key to creating a consistently fun and authentic brand voice.\nStrategies to overcome the fear of stepping outside the corporate comfort zone.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/writing-fun-copy-that-creates-connections-with-gina-buckle/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Webinar-Thumbnails-and-Feature-Images-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250211T120000
DTEND;TZID=UTC:20250211T124500
DTSTAMP:20260409T085353
CREATED:20250115T105303Z
LAST-MODIFIED:20250204T153353Z
UID:10000109-1739275200-1739277900@girlsinmarketing.com
SUMMARY:Master the Modern Customer Journey for 2025 with Beth O’Malley
DESCRIPTION:The way customers interact with brands is constantly changing and staying ahead of those changes is how you build loyalty and trust. Did you know? 80% of customers say the experience a company provides is as important as its products or services. \nIn this webinar\, we’ll be joined by Beth O’Malley for a practical and inspiring session that will help you get to grips with the modern customer journey and make sure your strategies are ready for 2025. \nThis isn’t about buzzwords or vague ideas\, Beth will share actionable insights and real-world examples to help you tackle common customer journey challenges. Considering that 73% of consumers would switch to a competitor after more than one bad experience\, it’s essential to remove roadblocks that frustrate your customers. \nMeet the host:\n\nBeth O’Malley is the Founder of Astral and a unstoppable CRM and email marketing expert. Named one of the Top 24 Marketers to Follow\, she’s trained thousands of marketers\, developed courses that have shaped the industry\, and helped businesses unlock serious revenue potential. She has won awards like Best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs of the Year and became a recognised Gold HubSpot Partner.Beth has helped businesses pull in over £9 million in extra revenue from CRM in just 18 months. Her passion is transforming marketers & businesses so their CRM\, data & email marketing work harder (and smarter) for them. \n\nLearning outcomes:\n\nDiscover what the modern customer journey really means and how it is shifting and prepare for emerging trends and future expectations\nLearn what friction points are\, spot obstacles and drop offs that cause disengagement and learn how to remove them for a smoother journey\nUnderstand how creating detailed customer personas helps tailor messaging and touchpoints to meet customers where they are in the journey\nLearn how to use the customer journey to develop strategies to enhance customer experience at every stage\, boosting satisfaction\, retention\, and loyalty.\n\nRegister for this free event
URL:https://girlsinmarketing.com/event/master-the-modern-customer-journey-for-2025-with-beth-omalley/
CATEGORIES:Public Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T120000
DTEND;TZID=UTC:20250220T124500
DTSTAMP:20260409T085353
CREATED:20241216T112759Z
LAST-MODIFIED:20250115T142920Z
UID:10000107-1740052800-1740055500@girlsinmarketing.com
SUMMARY:AI-Driven Creativity: Unlocking a New Era of Innovation with Emma Wharton Love
DESCRIPTION:Research shows that marketers who integrate AI into their creative workflows are 30% more likely to produce high-performing campaigns. With AI evolving as a powerful tool for inspiration and ideation\, now is the time to explore how it can unlock a new era of creativity. \nThis session is 2nd instalment of a 3 part webinar series with Emma Wharton Love\, focusing on all things AI. \nIn session 2\, you’ll learn how to use AI as a collaborator\, enhancing (not replacing) your creative instincts. We’ll explore practical applications of AI tools\, share real-world success stories\, and discuss how marketers are using AI to take their campaigns to new heights. \nMeet the host:\n\nEmma sees AI as key to unlocking creativity we hadn’t even dreamed of before\, as well as a catalyst for change in the business models of our sector. Before Spark\, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons\, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules\, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s\, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI. \n\nLearning outcomes:\n\nInspiration and ideation. How AI tools can help spark creative ideas.\nAI as a collaborator. Integrating AI into creative workflows.\nReal-world success stories. Examples of marketers using AI to elevate campaigns.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-driven-creativity-unlocking-a-new-era-of-innovation-with-emma-wharton/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250225T120000
DTEND;TZID=UTC:20250225T124500
DTSTAMP:20260409T085353
CREATED:20250122T111951Z
LAST-MODIFIED:20250122T111951Z
UID:10000112-1740484800-1740487500@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250228T120000
DTEND;TZID=UTC:20250228T124500
DTSTAMP:20260409T085353
CREATED:20250122T112340Z
LAST-MODIFIED:20250122T112340Z
UID:10000114-1740744000-1740746700@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, Strategic Business Marketer and Girls in Marketing Member. \nAbout Rhianna:\nOver the last five years\, Rhianna Clavering has carved out her own path in marketing\, jumping into a mix of industries—from music and luxury events to pest control (yes\, really!). Her approach is all about diving headfirst into strategy and coming up with real results. Whether it’s doubling a company’s online revenue or building brand strategies that stand out\, Rhianna thrives on turning bold ideas into something tangible. \nFor Rhianna\, though\, marketing isn’t just about the numbers. It’s about growth\, grabbing opportunities\, and leaving your mark. She’s passionate about inspiring young marketers to take risks\, create their own success\, and not be afraid to dive in. The best results\, she believes\, come from embracing challenges and just going for it. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250306T120000
DTEND;TZID=UTC:20250306T124500
DTSTAMP:20260409T085353
CREATED:20241218T095650Z
LAST-MODIFIED:20250115T142853Z
UID:10000108-1741262400-1741265100@girlsinmarketing.com
SUMMARY:Navigating AI Ethics and Intellectual Property Rights with Emma Wharton Love
DESCRIPTION:AI is reshaping marketing\, but it also brings big questions about ethics and intellectual property. From maintaining transparency with your audience to protecting your creative work\, we’ll cover everything you need to use AI confidently and ethically in your career. \nThis session is final instalment of a 3 part webinar series with Emma Wharton Love\, focusing on all things AI. \nIn session 3\, we’ll dive into the ethical implications of using AI in marketing\, backed by the latest research and real-world examples. You’ll gain practical tips for staying transparent with your audience\, protecting intellectual property\, and balancing innovation with responsibility. \n \n \nMeet the host:\n\nEmma sees AI as key to unlocking creativity we hadn’t even dreamed of before\, as well as a catalyst for change in the business models of our sector. Before Spark\, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons\, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules\, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s\, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI. \n\nLearning outcomes:\n\nAI and responsible marketing. Ensuring AI is used ethically to maintain brand integrity and audience respect.\nProtecting your ideas. Ensuring creative output with AI stays yours.\nData and privacy. Responsibly using AI tools while safeguarding customer data.\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/navigating-ai-ethics-and-intellectual-property-rights-with-emma-wharton-love/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250312T120000
DTEND;TZID=UTC:20250312T124500
DTSTAMP:20260409T085353
CREATED:20250122T112601Z
LAST-MODIFIED:20250122T112601Z
UID:10000115-1741780800-1741783500@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/B2B-Marketers-Campfire-Session-March.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250313T120000
DTEND;TZID=UTC:20250313T124500
DTSTAMP:20260409T085353
CREATED:20250122T113026Z
LAST-MODIFIED:20250122T113026Z
UID:10000116-1741867200-1741869900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Freelancer-Marketers-Campfire-Session-March.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T120000
DTEND;TZID=UTC:20250320T124500
DTSTAMP:20260409T085353
CREATED:20250121T123822Z
LAST-MODIFIED:20250121T123822Z
UID:10000111-1742472000-1742474700@girlsinmarketing.com
SUMMARY:Q1 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q1-marketing-updates-algorithms-insights-and-trends/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Webinar-and-Event-Thumbnails-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250326T120000
DTEND;TZID=UTC:20250326T124500
DTSTAMP:20260409T085353
CREATED:20250122T113526Z
LAST-MODIFIED:20250122T113526Z
UID:10000117-1742990400-1742993100@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Management Fails (and How to Do It Right) with Rosa Mitchell
DESCRIPTION:Does it ever feel like bad management is everywhere? Whether it’s miscommunication\, mismatched priorities\, or leaders who don’t seem to get it\, poor leadership can leave teams struggling to keep things on track. Even if you’re not in management yet\, the effects of these challenges are impossible to ignore—and this session is here to explore what’s going wrong and how we can do better. \nJoin us for the Ask the Marketer series\, a brand-new networking experience for 2025! These sessions are more than just Q&As – they’re a chance to connect with passionate marketers from diverse industries and backgrounds\, alongside expert insights from our special guests. \nThis session tackles a big question: Why does management fail so often – and how can we make it better\, no matter what level we’re at? With insights from Rosa Mitchell\, we’ll dive into real-world examples\, practical tips\, and what it takes to build better leadership practices that work for everyone. \nMeet the host:\n\nRosa is a multi-award winning digital marketing professional with over eleven years’ experience in SEO\, digital PR\, and content creation. Rosa currently oversees connective3’s Manchester office\, managing a large team of creative professionals. In her career\, Rosa has worked across a variety of different projects\, from stand-alone campaigns to long-term strategic roadmaps\, for brands including Nike\, Wren Kitchens\, and Ann Summers. She combines her analytical skills with her love of creativity to create concepts that work for many industries\, including e-commerce\, finance\, law\, and travel. \n\nWe’ll talk about:\n\nTrust vs. micromanagement: Why leadership styles matter for everyone on the team.\nClear goals\, not guesswork: The impact of communication (or lack of it).\nHow feedback changes everything: Creating a culture where everyone feels heard.\nOwning your role: How to lead from wherever you are in your career.\n\nThis isn’t about pointing fingers – it’s about finding ways to work smarter\, connect better\, and build stronger teams. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-management-fails-and-how-to-do-it-right-with-rosa-mitchell/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250402T120000
DTEND;TZID=UTC:20250402T124500
DTSTAMP:20260409T085353
CREATED:20250325T114715Z
LAST-MODIFIED:20250325T114715Z
UID:10000124-1743595200-1743597900@girlsinmarketing.com
SUMMARY:Turning sh*t into gold with John Thornton from SURREAL
DESCRIPTION:Ever noticed no one logs onto social media to see ads? Shocker. So how exactly do you create content that people don’t instantly scroll past (or worse\, actively despise)? Join us for an insightful (and no doubt hilarious!) session with John Thornton\, the creative mind behind SURREAL cereal’s standout marketing. \nJohn believes that the secret to content that doesn’t suck boils down to three golden ingredients: Attention\, Reactions and Message. And\, perhaps most importantly\, recognising that calamities are just opportunities in disguise. Learn how to embrace when things go spectacularly wrong and turn those disasters into your next big hit. \nAbout John Thornton:\n\nJohn Thornton gets paid to write silly things on the internet. Currently crafting comedy gold at SURREAL cereal (please ignore any typos you find)\, he’s also brought his signature wit to innocent smoothies\, Secret Cinema\, Oxfam\, and somehow\, even the United Nations. Career highlights include ironing Duncan from Blue’s shirt\, getting paid to binge-watch Bake Off\, and earning himself a LinkedIn ban from innocent smoothies. \nWith nine years in social under his belt\, you’d expect John to be brimming with sophisticated strategies for viral success. Unfortunately\, his most reliable advice still boils down to “use Comic Sans” or “post dog pics.” Oh well. Come along anyway – it’ll be fun\, informative\, and possibly chaotic. \n\nLearning Outcomes:\n\nWhy no one actually wants to see your adverts (and what to do about it)\nHow to craft posts that grab attention\, evoke reactions\, and clearly communicate your message\nHow to convert social media missteps into massive wins\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/turning-sht-into-gold-with-john-thornton-from-surreal/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/03/Webinar-and-Event-Thumbnails-2025-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250410T120000
DTEND;TZID=UTC:20250410T124500
DTSTAMP:20260409T085353
CREATED:20250324T102314Z
LAST-MODIFIED:20250324T102314Z
UID:10000119-1744286400-1744289100@girlsinmarketing.com
SUMMARY:Data Foundations: Ensuring Your Work is Measurable and Insight-Ready with Stacey Cooper
DESCRIPTION:Ever felt like your campaigns are running blind\, leaving you guessing about what’s really working? You’re not alone. In a world full of metrics and dashboards\, knowing exactly where to start can feel overwhelming. But it doesn’t have to be. \nOver the next 3 months\, we’re creating a safe space to explore data with confidence. Alongside Stacey Cooper\, we’ll cut through the overwhelm of dashboards and spreadsheets\, focusing instead on practical strategies to transform your data into powerful insights and meaningful results. \nIn this first session\, Stacey Cooper will demystify the essentials of marketing measurement\, clarifying precisely what you should track and why it matters. She’ll guide you step-by-step in setting up reliable data frameworks\, choosing meaningful metrics\, and ensuring every marketing decision you make is grounded in accurate\, actionable insights. Leave uncertainty behind and build the confidence you need for smarter strategies and stronger results. \nMeet the host:\n\nStacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance\, blending her expertise in analytics\, CRO\, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data\, improve data quality\, and build a culture of continuous improvement through testing and learning. \n\nLearning Outcomes:\n\nWhy accurate tracking is essential for measuring marketing success\nWhat data marketers should focus on – campaign performance\, conversions\, and user engagement\nCommon tracking mistakes and how to avoid them\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/data-foundations-ensuring-your-work-is-measurable-and-insight-ready-with-stacey-cooper/
CATEGORIES:Member Events
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DTSTART;TZID=UTC:20250415T120000
DTEND;TZID=UTC:20250415T124500
DTSTAMP:20260409T085353
CREATED:20250319T100156Z
LAST-MODIFIED:20250319T100156Z
UID:10000118-1744718400-1744721100@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Some Influencer Campaigns Fail (and How to Avoid the Pitfalls) with Verity Park
DESCRIPTION:Ever wondered why some influencer campaigns seem to miss the mark? You’re not alone. From mismatched partnerships to vague goals\, running a successful influencer campaign can feel like navigating a minefield. But fear not—this session is here to uncover why things sometimes go wrong and\, more importantly\, how to avoid common pitfalls. \nJoin us for the Ask the Marketer series\, a fresh networking and learning experience for 2025! These sessions go beyond traditional Q&As—they’re an opportunity to connect with like-minded marketers and gain valuable insights from industry experts. \nIn this session\, we’re thrilled to welcome Verity Park\, an experienced influencer marketing strategist\, to dive into the challenges of running influencer campaigns. Drawing from real-world examples and her own expertise\, Verity will break down what works\, what doesn’t\, and why. \nMeet the host:\n\nWith an audience of over 40\,000 influencers and industry professionals\, Verity is the founder of tbh\, an agency offering 360° management to some of the UK’s leading digital creators. She began her career at Gleam\, managing creators like Grace Beverley and Olivia Neill\, where she played a key role in launching TALA and securing Olivia’s exclusive podcast deal with Spotify. Verity’s expertise has earned her features in Evening Standard\, Vogue Business\, and Cosmopolitan\, and opportunities to deliver educational workshops for brands such as the BBC and Unilever. In summer 2024\, Verity launched Lifting the Lid\, her podcast which charted in top 20 UK marketing podcasts. \n\nWe’ll explore:\n\nUnclear campaign goals: How to set objectives that influencers can align with.\nThe wrong influencer fit: Spotting red flags before signing the contract.\nAudience disconnects: Why understanding the influencer’s community is key.\nMeasurement and ROI: Tracking success and proving impact.\nBrand authenticity: Keeping it real while staying on brand.\n\nThis isn’t about pointing fingers – it’s about finding ways to work smarter\, connect better\, and build stronger teams. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-some-influencer-campaigns-fail-and-how-to-avoid-the-pitfalls-with-verity-park/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250425T120000
DTEND;TZID=UTC:20250425T124500
DTSTAMP:20260409T085353
CREATED:20250324T102917Z
LAST-MODIFIED:20250324T102917Z
UID:10000122-1745582400-1745585100@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, Strategic Business Marketer and Girls in Marketing Member. \nAbout Rhianna:\nOver the last five years\, Rhianna Clavering has carved out her own path in marketing\, jumping into a mix of industries—from music and luxury events to pest control (yes\, really!). Her approach is all about diving headfirst into strategy and coming up with real results. Whether it’s doubling a company’s online revenue or building brand strategies that stand out\, Rhianna thrives on turning bold ideas into something tangible. \nFor Rhianna\, though\, marketing isn’t just about the numbers. It’s about growth\, grabbing opportunities\, and leaving your mark. She’s passionate about inspiring young marketers to take risks\, create their own success\, and not be afraid to dive in. The best results\, she believes\, come from embracing challenges and just going for it. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T120000
DTEND;TZID=UTC:20250429T124500
DTSTAMP:20260409T085353
CREATED:20250324T103111Z
LAST-MODIFIED:20250324T103111Z
UID:10000123-1745928000-1745930700@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-2/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T120000
DTEND;TZID=UTC:20250506T124500
DTSTAMP:20260409T085353
CREATED:20250324T102442Z
LAST-MODIFIED:20250324T102442Z
UID:10000120-1746532800-1746535500@girlsinmarketing.com
SUMMARY:Data Decoded: Transforming Raw Data into Actionable Campaign Insights with Stacey Cooper
DESCRIPTION:We’ve all stared blankly at spreadsheets packed with numbers\, wondering what they’re actually trying to tell us. Raw data can feel meaningless without context\, but hidden within those numbers are stories just waiting to be discovered—stories that can transform your marketing strategy. \nIn the 2nd session of 3\, Stacey Cooper will help you uncover the narrative behind your data. You’ll learn to identify trends\, interpret your metrics confidently\, and use these insights to make powerful\, informed marketing decisions. Say goodbye to guesswork and hello to strategic clarity as you unlock the real story your data has been waiting to tell. \nMeet the host:\n\nStacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance\, blending her expertise in analytics\, CRO\, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data\, improve data quality\, and build a culture of continuous improvement through testing and learning. \n\nLearning Outcomes:\n\nWhat data scope is and why it is important\nAn introduction to attribution and channel measurement\nHow to answer questions with data and recommendations for visualisation\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/data-decoded-transforming-raw-data-into-actionable-campaign-insights-with-stacey-cooper/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250512T120000
DTEND;TZID=UTC:20250512T124500
DTSTAMP:20260409T085353
CREATED:20250425T072456Z
LAST-MODIFIED:20250425T072456Z
UID:10000130-1747051200-1747053900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-2/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T120000
DTEND;TZID=UTC:20250513T130000
DTSTAMP:20260409T085353
CREATED:20250423T145045Z
LAST-MODIFIED:20250507T121212Z
UID:10000129-1747137600-1747141200@girlsinmarketing.com
SUMMARY:Chaos Culture\, Wellness & What’s Next: Youth Trends Report 2025 with Alexandra Haider
DESCRIPTION:Gen Z isn’t coming of age – they already have. \nThey’ve lived through recessions\, a pandemic\, and TikTok trends that expire in 48 hours. They’re spending\, saving\, spiralling\, and shaping culture as they go. With $250 billion in spending power and a growing influence across every sector\, Gen Z is not a demographic you can ignore. \nSo what does this mean for marketers trying to reach them? \nWell\, Pion has just launched its biggest-ever Youth Trends Report – and this year\, it’s personal. \n💅 From ‘f*ck it’ spending to feral girl summer\n🧠 Mental health\, masculinity\, and identity politics\n🧃 The new wellness economy (berocca + burnout\, anyone?)\n📣 The brand voice Gen Z actually wants (curveball: it’s not ALWAYS about being the funniest brand at the party). \nThis is the state of Gen Z in 2025 – messy\, contradictory\, and full of insights for marketers who want to stay ahead in a world where Gen Z is already leading. \nMeet the Host\nAlexandra is a Senior Content Editor @ Pion & Trends and Insight Specialist. Alex is a culture-savvy creative and sharp copywriter\, passionate about helping brands decode Gen Z. \nShe joined Pion in 2022\, where she leads on trend and cultural insights\, bringing her generation’s lived experience to life through words. \nShe’s authored Pion’s Youth Trends Report for the last three years\, featured in Vogue Business\, CNBC\, The Independent and more and has delivered keynote talks in London and New York. \nRegister for the free webinar here.\nDownload the Youth Trends Report 2025.
URL:https://girlsinmarketing.com/event/chaos-culture-wellness-whats-next-youth-trends-report-2025-with-alexandra-haider/
CATEGORIES:Public Webinars
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250515T120000
DTEND;TZID=UTC:20250515T124500
DTSTAMP:20260409T085353
CREATED:20250423T085933Z
LAST-MODIFIED:20250423T085933Z
UID:10000127-1747310400-1747313100@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/B2B-Marketers-Campfire-Session-March.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T120000
DTEND;TZID=UTC:20250521T124500
DTSTAMP:20260409T085353
CREATED:20250423T091436Z
LAST-MODIFIED:20250423T091436Z
UID:10000128-1747828800-1747831500@girlsinmarketing.com
SUMMARY:Convincing Senior Leaders to Invest in Your Ideas & Plans with Veronica Wood Querales
DESCRIPTION:Ever had a brilliant marketing idea… only to struggle to get senior buy-in? You’re not alone\, trust us… we’ve all been there! \nAs marketers\, we often get caught up in the “how” of campaigns. But when you’re speaking to senior leaders\, it’s all about the why. Why this idea? Why now? And most importantly – how does it support business goals like revenue\, growth\, or customer retention? \nWhether you’re leading a team\, stepping into a more senior role\, or want to make sure your work gets the investment and attention it deserves – this session is packed with practical advice to help you level up. \nMeet the host:\n\n\nVeronica is a marketing mentor and consultant\, working with businesses to help them develop their marketing strategies and support their marketers to step up into new roles and work more effectively. She has worked in marketing since 2008\, working her way up to head of marketing and now running her own business. Veronica has worked in-house\, agency-side and as a freelancer\, in businesses of all sizes and in many industries\, and specialises in B2B marketing. \n\nLearning Outcomes:\n\nLearn the language of business impact. How to frame your ideas in terms of business outcomes that senior leaders care about (revenue\, growth\, customer retention) beyond marketing tactics.\nDevelop a structured approach to prioritising based on business goals. A simple framework to evaluate marketing requests against business priorities\, allowing you to confidently say “yes” to high-impact activities and “not right now” to lower-value ones.\nMaster the art of the concise\, data-backed pitch. How to distill complex marketing ideas into clear proposals with supporting evidence\, resource needs\, and expected outcomes.\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/convincing-senior-leaders-to-invest-in-your-ideas-plans-with-veronica-wood-querales/
CATEGORIES:Member Events
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