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DTSTART;TZID=UTC:20250220T120000
DTEND;TZID=UTC:20250220T124500
DTSTAMP:20260405T174044
CREATED:20241216T112759Z
LAST-MODIFIED:20250115T142920Z
UID:10000107-1740052800-1740055500@girlsinmarketing.com
SUMMARY:AI-Driven Creativity: Unlocking a New Era of Innovation with Emma Wharton Love
DESCRIPTION:Research shows that marketers who integrate AI into their creative workflows are 30% more likely to produce high-performing campaigns. With AI evolving as a powerful tool for inspiration and ideation\, now is the time to explore how it can unlock a new era of creativity. \nThis session is 2nd instalment of a 3 part webinar series with Emma Wharton Love\, focusing on all things AI. \nIn session 2\, you’ll learn how to use AI as a collaborator\, enhancing (not replacing) your creative instincts. We’ll explore practical applications of AI tools\, share real-world success stories\, and discuss how marketers are using AI to take their campaigns to new heights. \nMeet the host:\n\nEmma sees AI as key to unlocking creativity we hadn’t even dreamed of before\, as well as a catalyst for change in the business models of our sector. Before Spark\, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons\, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules\, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s\, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI. \n\nLearning outcomes:\n\nInspiration and ideation. How AI tools can help spark creative ideas.\nAI as a collaborator. Integrating AI into creative workflows.\nReal-world success stories. Examples of marketers using AI to elevate campaigns.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ai-driven-creativity-unlocking-a-new-era-of-innovation-with-emma-wharton/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250225T120000
DTEND;TZID=UTC:20250225T124500
DTSTAMP:20260405T174044
CREATED:20250122T111951Z
LAST-MODIFIED:20250122T111951Z
UID:10000112-1740484800-1740487500@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250228T120000
DTEND;TZID=UTC:20250228T124500
DTSTAMP:20260405T174044
CREATED:20250122T112340Z
LAST-MODIFIED:20250122T112340Z
UID:10000114-1740744000-1740746700@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, Strategic Business Marketer and Girls in Marketing Member. \nAbout Rhianna:\nOver the last five years\, Rhianna Clavering has carved out her own path in marketing\, jumping into a mix of industries—from music and luxury events to pest control (yes\, really!). Her approach is all about diving headfirst into strategy and coming up with real results. Whether it’s doubling a company’s online revenue or building brand strategies that stand out\, Rhianna thrives on turning bold ideas into something tangible. \nFor Rhianna\, though\, marketing isn’t just about the numbers. It’s about growth\, grabbing opportunities\, and leaving your mark. She’s passionate about inspiring young marketers to take risks\, create their own success\, and not be afraid to dive in. The best results\, she believes\, come from embracing challenges and just going for it. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250306T120000
DTEND;TZID=UTC:20250306T124500
DTSTAMP:20260405T174044
CREATED:20241218T095650Z
LAST-MODIFIED:20250115T142853Z
UID:10000108-1741262400-1741265100@girlsinmarketing.com
SUMMARY:Navigating AI Ethics and Intellectual Property Rights with Emma Wharton Love
DESCRIPTION:AI is reshaping marketing\, but it also brings big questions about ethics and intellectual property. From maintaining transparency with your audience to protecting your creative work\, we’ll cover everything you need to use AI confidently and ethically in your career. \nThis session is final instalment of a 3 part webinar series with Emma Wharton Love\, focusing on all things AI. \nIn session 3\, we’ll dive into the ethical implications of using AI in marketing\, backed by the latest research and real-world examples. You’ll gain practical tips for staying transparent with your audience\, protecting intellectual property\, and balancing innovation with responsibility. \n \n \nMeet the host:\n\nEmma sees AI as key to unlocking creativity we hadn’t even dreamed of before\, as well as a catalyst for change in the business models of our sector. Before Spark\, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons\, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules\, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s\, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI. \n\nLearning outcomes:\n\nAI and responsible marketing. Ensuring AI is used ethically to maintain brand integrity and audience respect.\nProtecting your ideas. Ensuring creative output with AI stays yours.\nData and privacy. Responsibly using AI tools while safeguarding customer data.\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/navigating-ai-ethics-and-intellectual-property-rights-with-emma-wharton-love/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250312T120000
DTEND;TZID=UTC:20250312T124500
DTSTAMP:20260405T174044
CREATED:20250122T112601Z
LAST-MODIFIED:20250122T112601Z
UID:10000115-1741780800-1741783500@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/B2B-Marketers-Campfire-Session-March.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250313T120000
DTEND;TZID=UTC:20250313T124500
DTSTAMP:20260405T174044
CREATED:20250122T113026Z
LAST-MODIFIED:20250122T113026Z
UID:10000116-1741867200-1741869900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T120000
DTEND;TZID=UTC:20250320T124500
DTSTAMP:20260405T174044
CREATED:20250121T123822Z
LAST-MODIFIED:20250121T123822Z
UID:10000111-1742472000-1742474700@girlsinmarketing.com
SUMMARY:Q1 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q1-marketing-updates-algorithms-insights-and-trends/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250326T120000
DTEND;TZID=UTC:20250326T124500
DTSTAMP:20260405T174044
CREATED:20250122T113526Z
LAST-MODIFIED:20250122T113526Z
UID:10000117-1742990400-1742993100@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Management Fails (and How to Do It Right) with Rosa Mitchell
DESCRIPTION:Does it ever feel like bad management is everywhere? Whether it’s miscommunication\, mismatched priorities\, or leaders who don’t seem to get it\, poor leadership can leave teams struggling to keep things on track. Even if you’re not in management yet\, the effects of these challenges are impossible to ignore—and this session is here to explore what’s going wrong and how we can do better. \nJoin us for the Ask the Marketer series\, a brand-new networking experience for 2025! These sessions are more than just Q&As – they’re a chance to connect with passionate marketers from diverse industries and backgrounds\, alongside expert insights from our special guests. \nThis session tackles a big question: Why does management fail so often – and how can we make it better\, no matter what level we’re at? With insights from Rosa Mitchell\, we’ll dive into real-world examples\, practical tips\, and what it takes to build better leadership practices that work for everyone. \nMeet the host:\n\nRosa is a multi-award winning digital marketing professional with over eleven years’ experience in SEO\, digital PR\, and content creation. Rosa currently oversees connective3’s Manchester office\, managing a large team of creative professionals. In her career\, Rosa has worked across a variety of different projects\, from stand-alone campaigns to long-term strategic roadmaps\, for brands including Nike\, Wren Kitchens\, and Ann Summers. She combines her analytical skills with her love of creativity to create concepts that work for many industries\, including e-commerce\, finance\, law\, and travel. \n\nWe’ll talk about:\n\nTrust vs. micromanagement: Why leadership styles matter for everyone on the team.\nClear goals\, not guesswork: The impact of communication (or lack of it).\nHow feedback changes everything: Creating a culture where everyone feels heard.\nOwning your role: How to lead from wherever you are in your career.\n\nThis isn’t about pointing fingers – it’s about finding ways to work smarter\, connect better\, and build stronger teams. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-management-fails-and-how-to-do-it-right-with-rosa-mitchell/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250402T120000
DTEND;TZID=UTC:20250402T124500
DTSTAMP:20260405T174044
CREATED:20250325T114715Z
LAST-MODIFIED:20250325T114715Z
UID:10000124-1743595200-1743597900@girlsinmarketing.com
SUMMARY:Turning sh*t into gold with John Thornton from SURREAL
DESCRIPTION:Ever noticed no one logs onto social media to see ads? Shocker. So how exactly do you create content that people don’t instantly scroll past (or worse\, actively despise)? Join us for an insightful (and no doubt hilarious!) session with John Thornton\, the creative mind behind SURREAL cereal’s standout marketing. \nJohn believes that the secret to content that doesn’t suck boils down to three golden ingredients: Attention\, Reactions and Message. And\, perhaps most importantly\, recognising that calamities are just opportunities in disguise. Learn how to embrace when things go spectacularly wrong and turn those disasters into your next big hit. \nAbout John Thornton:\n\nJohn Thornton gets paid to write silly things on the internet. Currently crafting comedy gold at SURREAL cereal (please ignore any typos you find)\, he’s also brought his signature wit to innocent smoothies\, Secret Cinema\, Oxfam\, and somehow\, even the United Nations. Career highlights include ironing Duncan from Blue’s shirt\, getting paid to binge-watch Bake Off\, and earning himself a LinkedIn ban from innocent smoothies. \nWith nine years in social under his belt\, you’d expect John to be brimming with sophisticated strategies for viral success. Unfortunately\, his most reliable advice still boils down to “use Comic Sans” or “post dog pics.” Oh well. Come along anyway – it’ll be fun\, informative\, and possibly chaotic. \n\nLearning Outcomes:\n\nWhy no one actually wants to see your adverts (and what to do about it)\nHow to craft posts that grab attention\, evoke reactions\, and clearly communicate your message\nHow to convert social media missteps into massive wins\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/turning-sht-into-gold-with-john-thornton-from-surreal/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/03/Webinar-and-Event-Thumbnails-2025-6.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250410T120000
DTEND;TZID=UTC:20250410T124500
DTSTAMP:20260405T174044
CREATED:20250324T102314Z
LAST-MODIFIED:20250324T102314Z
UID:10000119-1744286400-1744289100@girlsinmarketing.com
SUMMARY:Data Foundations: Ensuring Your Work is Measurable and Insight-Ready with Stacey Cooper
DESCRIPTION:Ever felt like your campaigns are running blind\, leaving you guessing about what’s really working? You’re not alone. In a world full of metrics and dashboards\, knowing exactly where to start can feel overwhelming. But it doesn’t have to be. \nOver the next 3 months\, we’re creating a safe space to explore data with confidence. Alongside Stacey Cooper\, we’ll cut through the overwhelm of dashboards and spreadsheets\, focusing instead on practical strategies to transform your data into powerful insights and meaningful results. \nIn this first session\, Stacey Cooper will demystify the essentials of marketing measurement\, clarifying precisely what you should track and why it matters. She’ll guide you step-by-step in setting up reliable data frameworks\, choosing meaningful metrics\, and ensuring every marketing decision you make is grounded in accurate\, actionable insights. Leave uncertainty behind and build the confidence you need for smarter strategies and stronger results. \nMeet the host:\n\nStacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance\, blending her expertise in analytics\, CRO\, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data\, improve data quality\, and build a culture of continuous improvement through testing and learning. \n\nLearning Outcomes:\n\nWhy accurate tracking is essential for measuring marketing success\nWhat data marketers should focus on – campaign performance\, conversions\, and user engagement\nCommon tracking mistakes and how to avoid them\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/data-foundations-ensuring-your-work-is-measurable-and-insight-ready-with-stacey-cooper/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T120000
DTEND;TZID=UTC:20250415T124500
DTSTAMP:20260405T174044
CREATED:20250319T100156Z
LAST-MODIFIED:20250319T100156Z
UID:10000118-1744718400-1744721100@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Why Some Influencer Campaigns Fail (and How to Avoid the Pitfalls) with Verity Park
DESCRIPTION:Ever wondered why some influencer campaigns seem to miss the mark? You’re not alone. From mismatched partnerships to vague goals\, running a successful influencer campaign can feel like navigating a minefield. But fear not—this session is here to uncover why things sometimes go wrong and\, more importantly\, how to avoid common pitfalls. \nJoin us for the Ask the Marketer series\, a fresh networking and learning experience for 2025! These sessions go beyond traditional Q&As—they’re an opportunity to connect with like-minded marketers and gain valuable insights from industry experts. \nIn this session\, we’re thrilled to welcome Verity Park\, an experienced influencer marketing strategist\, to dive into the challenges of running influencer campaigns. Drawing from real-world examples and her own expertise\, Verity will break down what works\, what doesn’t\, and why. \nMeet the host:\n\nWith an audience of over 40\,000 influencers and industry professionals\, Verity is the founder of tbh\, an agency offering 360° management to some of the UK’s leading digital creators. She began her career at Gleam\, managing creators like Grace Beverley and Olivia Neill\, where she played a key role in launching TALA and securing Olivia’s exclusive podcast deal with Spotify. Verity’s expertise has earned her features in Evening Standard\, Vogue Business\, and Cosmopolitan\, and opportunities to deliver educational workshops for brands such as the BBC and Unilever. In summer 2024\, Verity launched Lifting the Lid\, her podcast which charted in top 20 UK marketing podcasts. \n\nWe’ll explore:\n\nUnclear campaign goals: How to set objectives that influencers can align with.\nThe wrong influencer fit: Spotting red flags before signing the contract.\nAudience disconnects: Why understanding the influencer’s community is key.\nMeasurement and ROI: Tracking success and proving impact.\nBrand authenticity: Keeping it real while staying on brand.\n\nThis isn’t about pointing fingers – it’s about finding ways to work smarter\, connect better\, and build stronger teams. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-some-influencer-campaigns-fail-and-how-to-avoid-the-pitfalls-with-verity-park/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/03/Webinar-and-Event-Thumbnails-2025-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250425T120000
DTEND;TZID=UTC:20250425T124500
DTSTAMP:20260405T174044
CREATED:20250324T102917Z
LAST-MODIFIED:20250324T102917Z
UID:10000122-1745582400-1745585100@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, Strategic Business Marketer and Girls in Marketing Member. \nAbout Rhianna:\nOver the last five years\, Rhianna Clavering has carved out her own path in marketing\, jumping into a mix of industries—from music and luxury events to pest control (yes\, really!). Her approach is all about diving headfirst into strategy and coming up with real results. Whether it’s doubling a company’s online revenue or building brand strategies that stand out\, Rhianna thrives on turning bold ideas into something tangible. \nFor Rhianna\, though\, marketing isn’t just about the numbers. It’s about growth\, grabbing opportunities\, and leaving your mark. She’s passionate about inspiring young marketers to take risks\, create their own success\, and not be afraid to dive in. The best results\, she believes\, come from embracing challenges and just going for it. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-2/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T120000
DTEND;TZID=UTC:20250429T124500
DTSTAMP:20260405T174044
CREATED:20250324T103111Z
LAST-MODIFIED:20250324T103111Z
UID:10000123-1745928000-1745930700@girlsinmarketing.com
SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Leala Jackson\, Creative Director and Girls in Marketing Member. \nAbout Leala:\nLeala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-2/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T120000
DTEND;TZID=UTC:20250506T124500
DTSTAMP:20260405T174044
CREATED:20250324T102442Z
LAST-MODIFIED:20250324T102442Z
UID:10000120-1746532800-1746535500@girlsinmarketing.com
SUMMARY:Data Decoded: Transforming Raw Data into Actionable Campaign Insights with Stacey Cooper
DESCRIPTION:We’ve all stared blankly at spreadsheets packed with numbers\, wondering what they’re actually trying to tell us. Raw data can feel meaningless without context\, but hidden within those numbers are stories just waiting to be discovered—stories that can transform your marketing strategy. \nIn the 2nd session of 3\, Stacey Cooper will help you uncover the narrative behind your data. You’ll learn to identify trends\, interpret your metrics confidently\, and use these insights to make powerful\, informed marketing decisions. Say goodbye to guesswork and hello to strategic clarity as you unlock the real story your data has been waiting to tell. \nMeet the host:\n\nStacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance\, blending her expertise in analytics\, CRO\, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data\, improve data quality\, and build a culture of continuous improvement through testing and learning. \n\nLearning Outcomes:\n\nWhat data scope is and why it is important\nAn introduction to attribution and channel measurement\nHow to answer questions with data and recommendations for visualisation\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/data-decoded-transforming-raw-data-into-actionable-campaign-insights-with-stacey-cooper/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250512T120000
DTEND;TZID=UTC:20250512T124500
DTSTAMP:20260405T174044
CREATED:20250425T072456Z
LAST-MODIFIED:20250425T072456Z
UID:10000130-1747051200-1747053900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-2/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T120000
DTEND;TZID=UTC:20250513T130000
DTSTAMP:20260405T174044
CREATED:20250423T145045Z
LAST-MODIFIED:20250507T121212Z
UID:10000129-1747137600-1747141200@girlsinmarketing.com
SUMMARY:Chaos Culture\, Wellness & What’s Next: Youth Trends Report 2025 with Alexandra Haider
DESCRIPTION:Gen Z isn’t coming of age – they already have. \nThey’ve lived through recessions\, a pandemic\, and TikTok trends that expire in 48 hours. They’re spending\, saving\, spiralling\, and shaping culture as they go. With $250 billion in spending power and a growing influence across every sector\, Gen Z is not a demographic you can ignore. \nSo what does this mean for marketers trying to reach them? \nWell\, Pion has just launched its biggest-ever Youth Trends Report – and this year\, it’s personal. \n💅 From ‘f*ck it’ spending to feral girl summer\n🧠 Mental health\, masculinity\, and identity politics\n🧃 The new wellness economy (berocca + burnout\, anyone?)\n📣 The brand voice Gen Z actually wants (curveball: it’s not ALWAYS about being the funniest brand at the party). \nThis is the state of Gen Z in 2025 – messy\, contradictory\, and full of insights for marketers who want to stay ahead in a world where Gen Z is already leading. \nMeet the Host\nAlexandra is a Senior Content Editor @ Pion & Trends and Insight Specialist. Alex is a culture-savvy creative and sharp copywriter\, passionate about helping brands decode Gen Z. \nShe joined Pion in 2022\, where she leads on trend and cultural insights\, bringing her generation’s lived experience to life through words. \nShe’s authored Pion’s Youth Trends Report for the last three years\, featured in Vogue Business\, CNBC\, The Independent and more and has delivered keynote talks in London and New York. \nRegister for the free webinar here.\nDownload the Youth Trends Report 2025.
URL:https://girlsinmarketing.com/event/chaos-culture-wellness-whats-next-youth-trends-report-2025-with-alexandra-haider/
CATEGORIES:Public Webinars
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250515T120000
DTEND;TZID=UTC:20250515T124500
DTSTAMP:20260405T174044
CREATED:20250423T085933Z
LAST-MODIFIED:20250423T085933Z
UID:10000127-1747310400-1747313100@girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/b2b-marketers-campfire-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/B2B-Marketers-Campfire-Session-March.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T120000
DTEND;TZID=UTC:20250521T124500
DTSTAMP:20260405T174044
CREATED:20250423T091436Z
LAST-MODIFIED:20250423T091436Z
UID:10000128-1747828800-1747831500@girlsinmarketing.com
SUMMARY:Convincing Senior Leaders to Invest in Your Ideas & Plans with Veronica Wood Querales
DESCRIPTION:Ever had a brilliant marketing idea… only to struggle to get senior buy-in? You’re not alone\, trust us… we’ve all been there! \nAs marketers\, we often get caught up in the “how” of campaigns. But when you’re speaking to senior leaders\, it’s all about the why. Why this idea? Why now? And most importantly – how does it support business goals like revenue\, growth\, or customer retention? \nWhether you’re leading a team\, stepping into a more senior role\, or want to make sure your work gets the investment and attention it deserves – this session is packed with practical advice to help you level up. \nMeet the host:\n\n\nVeronica is a marketing mentor and consultant\, working with businesses to help them develop their marketing strategies and support their marketers to step up into new roles and work more effectively. She has worked in marketing since 2008\, working her way up to head of marketing and now running her own business. Veronica has worked in-house\, agency-side and as a freelancer\, in businesses of all sizes and in many industries\, and specialises in B2B marketing. \n\nLearning Outcomes:\n\nLearn the language of business impact. How to frame your ideas in terms of business outcomes that senior leaders care about (revenue\, growth\, customer retention) beyond marketing tactics.\nDevelop a structured approach to prioritising based on business goals. A simple framework to evaluate marketing requests against business priorities\, allowing you to confidently say “yes” to high-impact activities and “not right now” to lower-value ones.\nMaster the art of the concise\, data-backed pitch. How to distill complex marketing ideas into clear proposals with supporting evidence\, resource needs\, and expected outcomes.\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/convincing-senior-leaders-to-invest-in-your-ideas-plans-with-veronica-wood-querales/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250528
DTEND;VALUE=DATE:20250607
DTSTAMP:20260405T174044
CREATED:20250506T103607Z
LAST-MODIFIED:20250506T103607Z
UID:10000131-1748390400-1749254399@girlsinmarketing.com
SUMMARY:Digital Marketing Growth Programme 2025
DESCRIPTION:The Digital Marketing Growth Programme is a virtual marketing programme designed to inspire and educate. \nTaking place from Wednesday 28th May to Friday 6th June\, the programme will run across 2 weeks with sessions on Wednesday and Friday afternoons. \nAnd the best thing about the programme? It’s completely free. \nThat’s right\, it’s free and online so you can participate from the office\, your bedroom or your favourite coffee shop while still being part of one big supportive community! \n\n\nWhat to expect\n\n\n\n\nUnless you’ve attended one of our programmes before\, it’s difficult to truly explain how incredible they are. \nIt’s not just a webinar. \nIt’s not just an online course. \nIt’s a programme\, experience\, community and celebration all rolled into one. \nTaking part in our programmes allows you to refresh and enhance your marketing skillset whilst also joining a supportive and inspiring community of marketers. \n\n\n\nWho is the programme for?\n\n\n\n\nThe Digital Marketing Growth Programme is for anyone who wants to refresh their current marketing knowledge and learn some new skills too! \n Junior marketers (1 – 3 years of experience) \n Mid-level marketers (3 – 5 years of experience) \n  \n\n\n\nRegister for the FREE programme now.
URL:https://girlsinmarketing.com/event/digital-marketing-growth-programme-2025/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250609T120000
DTEND;TZID=UTC:20250609T124500
DTSTAMP:20260405T174044
CREATED:20250514T100637Z
LAST-MODIFIED:20250514T100637Z
UID:10000132-1749470400-1749473100@girlsinmarketing.com
SUMMARY:Ask the Marketer Q&A: Marketing Burnout is Real (How to Spot It AND Stop It) with Rita Cidre
DESCRIPTION:We all know marketing can be fast-paced and high pressure—but when does being “always on” become too much? If you’ve ever felt emotionally drained\, creatively stuck\, or like you’re running on empty\, you’re not alone. Burnout is real\, and it’s impacting marketers at every level. \nJoin us for the Ask the Marketer series—a new kind of Q&A and networking session designed for 2025. These sessions are a space to connect with other marketers\, get honest about industry challenges\, and learn from experts who’ve been there\, too. \nIn this session\, we’re joined by Rita Cidre\, a marketing leader and mental health advocate\, who’s passionate about building sustainable careers in marketing. Rita will share her personal experiences with burnout\, the warning signs she ignored\, and the steps she took to recover—and thrive. \n \nMeet the host:\n\nRita is the Head of Academy at Semrush. She works at the intersection of marketing and education. She spent 15+ years working as a marketing leader for brands such as Time\, NPR\, Zillow and Qualtrics. After she became a mom\, she started teaching marketing and never looked back. Rita’s marketing courses are taught across hundreds of universities around the globe\, from NYU\, to Harvard and WU in Vienna\, where she resides with her family. She currently leads the Academy team at Semrush. With a mission of making marketing accessible to all\, Semrush Academy courses reach hundreds of thousands of students every year. \n\nWe’ll explore:\n\nEarly warning signs: How to recognise burnout before it hits hard.\nToxic productivity: Understanding hustle culture and setting boundaries.\nEnergy management: Prioritising your mental load\, not just your to-do list.\nSupport systems: Finding community and asking for help when you need it.\nRecovery tips: What actually helps—and what doesn’t—when you’re burnt out.\n\nThis session is all about real talk\, practical tools\, and making space for wellbeing in your marketing career. Whether you’re feeling the pressure or supporting a team that is\, you’ll walk away with clarity and strategies you can actually use. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-marketing-burnout-is-real-how-to-spot-it-and-stop-it-with-rita-cidre/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T120000
DTEND;TZID=UTC:20250617T124500
DTSTAMP:20260405T174044
CREATED:20250324T102625Z
LAST-MODIFIED:20250324T102625Z
UID:10000121-1750161600-1750164300@girlsinmarketing.com
SUMMARY:Data in Action: Optimising Campaigns for Continuous Improvement with Stacey Cooper
DESCRIPTION:You’ve collected the data\, you’ve found your insights – but what comes next? Turning those insights into action is where the real magic happens. Yet many marketers struggle to bridge the gap between analysis and improvement. \nIn this final session of the series\, Stacey Cooper will share proven techniques for testing\, refining\, and optimising your campaigns based on real data. Learn how to continuously improve your strategies\, maximise performance\, and achieve sustained growth. Leave equipped with the tools and confidence to ensure each new campaign outperforms the last\, turning data into your greatest competitive advantage. \nMeet the host:\n\nStacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance\, blending her expertise in analytics\, CRO\, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data\, improve data quality\, and build a culture of continuous improvement through testing and learning. \n\nLearning Outcomes:\n\nA/B testing basics – when and how to experiment.\nRecognising patterns and trends to inform strategy.\nUsing data to justify marketing decisions and budget allocation.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/data-in-action-optimising-campaigns-for-continuous-improvement-with-stacey-cooper/
CATEGORIES:Member Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250624T120000
DTEND;TZID=UTC:20250624T124500
DTSTAMP:20260405T174044
CREATED:20250409T140151Z
LAST-MODIFIED:20250529T114925Z
UID:10000126-1750766400-1750769100@girlsinmarketing.com
SUMMARY:Q2 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q2-marketing-updates-algorithms-insights-and-trends/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Webinar-and-Event-Thumbnails-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250624T120000
DTEND;TZID=UTC:20250624T124500
DTSTAMP:20260405T174044
CREATED:20250714T131049Z
LAST-MODIFIED:20250714T131049Z
UID:10000143-1750766400-1750769100@girlsinmarketing.com
SUMMARY:Q3 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia and Amy\, from Girls in Marketing\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Amy provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nAmy Lewin – Marketing and Commercial Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/q3-marketing-updates-algorithms-insights-and-trends-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Webinar-and-Event-Thumbnails-2025.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250630T120000
DTEND;TZID=UTC:20250630T124500
DTSTAMP:20260405T174044
CREATED:20250409T135335Z
LAST-MODIFIED:20250409T135335Z
UID:10000125-1751284800-1751287500@girlsinmarketing.com
SUMMARY:Brand Consistency: The Not So Secret Formula to Successful Branding with Millie Allen
DESCRIPTION:We’ve all heard the phrase “stay on brand” – but what does that really mean in a marketing world that’s constantly shifting? \nBrand consistency is more than just using the same fonts and colours. It’s about showing up with clarity and confidence at every stage of the customer journey – whether it’s a paid ad\, a social post\, or a packaging label. It builds trust\, drives recognition\, and makes it easier for your audience to connect with and remember you. In short\, it’s the not-so-secret formula behind some of the world’s most successful brands. \nIn this session\, we’ll explore how to take brand consistency beyond the basics and make it a true growth driver for your marketing efforts – no matter the size of your business or team. \nMeet the host:\n\nMillie is the Head of Marketing for B-Corp scale up\, Ocean Bottle. Her background includes global roles in consumer brands Brompton Bicycles\, ghd Hair and Cotswold Outdoor. Passionate about sustainability and impact\, she has led high growth and mature brands looking to scale and disrupt their categories. Experienced in global expansions\, Millie specialises in insight-led marketing strategies to support brand growth and customer acquisition. \n\nLearning Outcomes:\n\nWhat brand consistency is and why you need to understand it\nFull funnel for full impact\nMaking consistency work harder\nRules to set you free – make your brand guidelines work for you and your creativity\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/brand-consistency-the-not-so-secret-formula-to-successful-branding-with-millie-allen/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/04/Webinar-and-Event-Thumbnails-2025-10.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250709T120000
DTEND;TZID=UTC:20250709T124500
DTSTAMP:20260405T174044
CREATED:20250624T121306Z
LAST-MODIFIED:20250624T121306Z
UID:10000136-1752062400-1752065100@girlsinmarketing.com
SUMMARY:Untangle the Work Mayhem to Make Work\, Work for You with Caitlin Rozario
DESCRIPTION:Marketing is fast-paced\, creative\, and constantly evolving but that doesn’t mean you should feel overwhelmed\, scattered\, or burnt out trying to keep up. \nSustainable Productivity for Marketers is a three-part webinar series designed to help you rethink the way you work – so you can perform at your best without sacrificing your wellbeing. \nWe’re not here to glorify hustle. We’re here to help you make real\, lasting shifts in how you work so you can hit your goals\, feel proud of your output\, and still have time and energy for the things (and people) you care about most. \nBefore you change how you work\, you need to understand why you work the way you do. In this first session\, we’ll explore the habits\, cultural pressures\, and personal patterns that shape your productivity. You’ll create your own ‘chaos manual’\, identify warning signs of burnout\, and set a bold goal that feels genuinely exciting to pursue. \n \nMeet the host:\n\nCaitlin Rozario is on a mission to make work better. As the founder of interlude and Head of Brand and Culture at tech startup Metrikus\, she’s passionate about creating healthier\, more sustainable ways of working that help people do remarkable things – without chronic stress\, burnout and overwhelm. \nHer workshops with interlude are industry agnostic\, and have helped teams at global giants like Visa and innovative startups like Beckley Psyctech and Superside build sustainable productivity practices that enhance both performance and wellbeing. \nCaitlin is a regular speaker at conferences like WORKTECH and Earthfest and will be bringing her ideas about sustainable productivity to the TEDx stage later this year. Her writing has been featured in publications like Startups Magazine and Workplace Wellbeing Professional.\nA Cambridge and UCL graduate with an MBA from Quantic\, Caitlin’s career has spanned high-growth startups\, award-winning brand campaigns\, and a relentless focus on improving how we work. \n\nLearning Outcomes:\n\nSpot the hidden habits and pressures that are holding you back\nBuild a ‘chaos manual’ to help you stay on track when things feel overwhelming\nSet a stretching\, specific goal that’s completely yours\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/untangle-the-work-mayhem-to-make-work-work-for-you-with-caitlin-rozario/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/06/Webinar-and-Event-Thumbnails-2025-5.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250710T120000
DTEND;TZID=UTC:20250710T124500
DTSTAMP:20260405T174044
CREATED:20250521T105240Z
LAST-MODIFIED:20250521T105240Z
UID:10000133-1752148800-1752151500@girlsinmarketing.com
SUMMARY:Breaking into Public Speaking with Sophie Logan
DESCRIPTION:If the idea of public speaking both excites you and terrifies you\, then you are not not alone! In this fun\, takeaway-packed session\, Sophie shares her journey into the world of speaking and gives you the tools to start yours. Whether you’re dreaming of panels\, podcasts\, or packed-out conferences\, this session will help you get there. \nMeet the host:\n\nSophie is a PPC Specialist with over 10 years’ of marketing experience and was recently named one of the Top 50 Most Influential PPC Experts of 2025. A lover of all things Lead Gen\, she has a particular interest in B2B and SaaS brands.Beyond her role as PPC Lead at Beauhurst\, she is a platinum Google Ads Product Expert\, a regular contributor to Search Engine Land and a Girls in Marketing mentor. She is also a passionate public speaker\, having spoken at many marketing events\, including Hero Conf UK\, the Paid Search Association Conference and Friends of Search. \n\nLearning Outcomes:\n\nHow to build real confidence and ditch the stage fright\nWhere to find speaking gigs and how to pitch like a pro\nSmart prep tips to keep your talk smooth\, clear\, and memorable\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/breaking-into-public-speaking-with-sophie-logan/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/05/Webinar-and-Event-Thumbnails-2025-16.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T120000
DTEND;TZID=UTC:20250717T124500
DTSTAMP:20260405T174044
CREATED:20250624T123721Z
LAST-MODIFIED:20250624T124728Z
UID:10000139-1752753600-1752756300@girlsinmarketing.com
SUMMARY:Crafting Your Brand: Defining Who You Are and What You Stand For with Dayana Collazos Ibarra
DESCRIPTION:Personal branding often starts with a big question: what do I actually want to be known for? If you’re unsure where to begin or feel pulled in different directions\, this session will help you find clarity. \nAs the first part of our Personal Branding Series\, this session is all about building the foundations of your brand – exploring the topics\, values\, and strengths that truly matter to you. \nWe’ll help you reflect on what lights you up\, what you want to share with the world\, and how to start shaping a brand that feels authentic and adaptable. You’ll learn how to speak about your work with confidence\, choose topics that align with your interests\, and evolve your brand without losing your core identity. \nWhether you’re new to personal branding or looking to reset and refocus\, this session will give you the tools to get started. \n \nMeet the host:\n\nDayana Collazos Ibarra is a social media manager with over three years of experience and was recently named one of the Top 25 Marketers to Follow in 2025 by Girls in Marketing.\nShe has worked across a variety of industries including fitness\, beauty\, hospitality\, and recruitment—developing growth strategies\, building social accounts from the ground up\, and creating content that connects with audiences in meaningful\, authentic ways.\nCurrently\, Dayana is the Social Media Executive at The Folio Society\, where she spends her days surrounded by beautiful books and a community of literature lovers.. \n\nLearning Outcomes:\n\nClarifying your brand foundation: Identify the topics\, values\, and strengths that define your voice.\nChoosing aligned topics: Learn how to select personal branding themes that feel natural and meaningful.\nExploring with authenticity: Discover how to branch out into new interests without diluting your brand.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/crafting-your-brand-defining-who-you-are-and-what-you-stand-for-with-dayana-collazos-ibarra/
CATEGORIES:Member Events
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T120000
DTEND;TZID=UTC:20250731T124500
DTSTAMP:20260405T174044
CREATED:20250624T122005Z
LAST-MODIFIED:20250624T122005Z
UID:10000138-1753963200-1753965900@girlsinmarketing.com
SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, Strategic Business Marketer and Girls in Marketing Member. \nAbout Rhianna:\nOver the last five years\, Rhianna Clavering has carved out her own path in marketing\, jumping into a mix of industries—from music and luxury events to pest control (yes\, really!). Her approach is all about diving headfirst into strategy and coming up with real results. Whether it’s doubling a company’s online revenue or building brand strategies that stand out\, Rhianna thrives on turning bold ideas into something tangible. \nFor Rhianna\, though\, marketing isn’t just about the numbers. It’s about growth\, grabbing opportunities\, and leaving your mark. She’s passionate about inspiring young marketers to take risks\, create their own success\, and not be afraid to dive in. The best results\, she believes\, come from embracing challenges and just going for it. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-3/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250814T120000
DTEND;TZID=UTC:20250814T124500
DTSTAMP:20260405T174044
CREATED:20250714T125206Z
LAST-MODIFIED:20250714T125206Z
UID:10000140-1755172800-1755175500@girlsinmarketing.com
SUMMARY:Balancing You and the Brand: Growing Your Authority While Staying Aligned with Katie Murphy
DESCRIPTION:Personal branding often starts with a big question: what do I actually want to be known for? If you’re unsure where to begin or feel pulled in different directions\, this session will help you find clarity. \nAs the second part of our Personal Branding Series\, this session is all about building a personal brand that complements your bigger mission – whether that’s a business\, a career goal or simply sharing your ideas with confidence. \nWe’ll explore how to use your voice with purpose\, grow your brand in harmony with your personal presence\, and shift social media from a task to a creative outlet. You’ll learn how to set boundaries\, build trust\, and find the balance between being yourself and being strategic. \nWhether you’re building something new or refining what you’ve already started\, this session will help you move forward with clarity and energy. \n \nMeet the host:\n\nKatie is the Social Media Manager at noticed.\, a team of experts in Manchester\, UK\, working with B2B companies to get them noticed through the power of story-driven marketing. She has a passion for making the world a better place by talking about things she cares about\, all while being just a little bit silly. \n\nLearning Outcomes:\n\nBeing authentically strategic: Use your voice to build trust while staying aligned with your bigger brand mission.\nGrowing in harmony: Learn how to let your personal brand and business brand support each other\, not compete.\nMaking it joyful: Find ways to make social media feel natural and enjoyable\, not just another item on your to-do list.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/balancing-you-and-the-brand-growing-your-authority-while-staying-aligned-with-katie-murphy/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/07/Webinar-and-Event-Thumbnails-2025-15.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250820T120000
DTEND;TZID=UTC:20250820T124500
DTSTAMP:20260405T174044
CREATED:20250714T125328Z
LAST-MODIFIED:20250714T125328Z
UID:10000141-1755691200-1755693900@girlsinmarketing.com
SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/freelance-marketers-campfire-3/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Freelancer-Marketers-Campfire-Session-March.png
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