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DTSTART;TZID=UTC:20260402T120000
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SUMMARY:Mid-Level Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Mid-Level Marketers’ Campfire – for those growing their expertise and leadership skills. \nExplore challenges like managing campaigns\, stepping into strategy roles\, or finding your voice as a marketer. Share lessons learned and gain support from others at a similar stage. \nHosted by Courtney Alves and Abby Dickinson. \nAbout Courtney and Abby:\nCourtney Alves is a Copywriter and social-first marketer at CNS Media and its creative arm\, Fork The Waffle\, where she helps brands turn insight-led strategy into scroll-stopping content. Recently\, she’s dived headfirst into the world of UGC\, managing creator-led content across both organic and paid social. With eight years’ experience across agency and client side\, Courtney has worked with brands including Grape Tree\, Jam Shed\, and Echo Falls and now leads the agency’s own social presence. When she’s not shaping content strategies\, you’ll usually find her in the gym or planning her next trip! \nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. Abigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mid-level-marketers-campfire-5/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Mid-Level-Marketers-Campfire-Session-February-4.png
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DTSTART;TZID=UTC:20260408T120000
DTEND;TZID=UTC:20260408T124500
DTSTAMP:20260513T152126
CREATED:20260306T095544Z
LAST-MODIFIED:20260306T095544Z
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SUMMARY:How Email Works: Tracking\, Metrics and Awareness with Beth O’Malley
DESCRIPTION:Email metrics can feel reassuringly precise – until you look a little closer. \nIn this session\, we unpack what actually happens when you send an email\, what can realistically be measured\, and where tracking starts to fall apart. \nAs part of the wider series on how email marketing really works\, this session sets the foundation by focusing on measurement\, awareness\, and interpretation – not perfect attribution. You’ll learn how email contributes to visibility and influence even when results aren’t clean or linear\, and how to talk about performance responsibly. \nRather than chasing “proof” that email drove every outcome\, we’ll focus on making sense of imperfect data and using it well. \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nBeth O’Malley is the Founder of astral\, an unstoppable CRM\, HubSpot and email marketing expert (and an ADHDer with a great sense of humour).She’s trained thousands of marketers\, developed industry-shaping guidelines\, practices and training. Plus\, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months. She’s been awarded best Full-Service CRM & Email Agency 2024\, Top International Women Entrepreneurs\, and a recognised HubSpot Partner. Beth helps businesses reimagine\, rethink and transform CRM\, HubSpot data\, and email marketing. \n\nWhat we’ll cover:\n\nHow email metrics are evolving and why they’re increasingly imperfect\nThe difference between performance metrics and awareness signals\nHow to sense-check ESP dashboards and explain results without over-claiming\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/how-email-works-tracking-metrics-and-awareness-with-beth-omalley/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Webinar-and-Event-Thumbnails-2025-55.png
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DTSTART;TZID=UTC:20260413T120000
DTEND;TZID=UTC:20260413T124500
DTSTAMP:20260513T152126
CREATED:20260304T112213Z
LAST-MODIFIED:20260304T112213Z
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SUMMARY:The Marketing Career Clinic: How to Get Promoted with Ana Rogerson & Olivia Mae Hanlon
DESCRIPTION:There are endless questions when it comes to your career. \n\nAm I underpaid?\nHow do I ask for a promotion?\nWhat do I do if I feel stuck?\nHow do I grow without burning out?\nWhat if I want a new role but don’t feel “ready” yet?\n\nThat’s exactly why we’re trialling The Marketing Career Clinic – a new\, Q&A-style series for Girls in Marketing members\, designed to give you honest\, practical career advice you can actually use\, with space to bring your real questions and situations (no judgement here!) \nOur first session\, How to Get Promoted with Ana Rogerson & Olivia Hanlon\, will look at the stuff nobody really explains about promotions – like what managers actually look for\, why working really hard isn’t always enough\, and how to make sure the right people can see the impact you’re already having. \n \n \n \n \n \n \n \n \n \nMeet the hosts:\n\nAna is a marketing professional turned entrepreneur with 13 years of marketing experience in the B2B technology space. With an international background\, Ana has completed her undergraduate and postgraduate studies in Bucharest\, Paris and Preston\, and has worked for both UK and US SMEs. From Marketing Intern (2010) to Marketing Director and Head of EMEA Marketing (2023)\, there aren’t many things that Ana hasn’t done as part of a marketing department. \nOlivia Mae Hanlon is an award-winning entrepreneur\, speaker\, and creator recognised on the Forbes 30 Under 30 list for Marketing & Advertising. She’s the founder of Girls in Marketing and creator behind Ambition is a Dirty Word\, empowering women to grow their confidence\, careers\, and communities through honest conversations about marketing\, leadership\, and ambition. \n\nWe’ll chat through:\n\nWhat to focus on if you want a promotion this year (without burning yourself out)\nHow to talk about your work in a way that clearly shows value + impact\nThe skills and behaviours that make you feel like the obvious next choice\nHow to approach the promotion conversation (even if it feels awkward)\n\nWhether you’re aiming for your first promotion\, trying to step into management\, or feeling stuck at the same level longer than you expected – you’ll leave with a clearer plan\, more confidence and practical next steps to move your career forward. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-marketing-career-clinic-how-to-get-promoted-with-ana-rogerson-olivia-mae-hanlon/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Webinar-and-Event-Thumbnails-2025-53.png
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DTSTART;TZID=UTC:20260416T120000
DTEND;TZID=UTC:20260416T124500
DTSTAMP:20260513T152126
CREATED:20260306T095859Z
LAST-MODIFIED:20260306T095859Z
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SUMMARY:Junior Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Junior Marketers’ Campfire – for aspiring and entry-level marketers. \nShare your experiences and questions about breaking into the industry\, learning the ropes\, and finding your confidence. Gain insights from peers and mentors while navigating the early stages of your marketing career. \nHosted by Rhianna Clavering\, National Marketing Manager at Caremark and Girls in Marketing Member. \nAbout Rhianna:\nRhianna Clavering is National Marketing Manager at Caremark\, the largest UK owned home care franchise. She builds campaigns that make a clear difference to people and to business.\nAt 23\, her work has doubled online revenue\, grown reach by 316%\, and lifted paid search performance by over 60%. She has led SEO strategies that delivered a 90% year on year revenue jump\, managed national exhibitions\, and secured coverage in major industry titles. \nShe learned through a degree apprenticeship and hands on roles across music\, pest control\, theatre and recruitment. She also opened doors for herself\, gaining experience with Goodwood Revival\, the Royal Windsor Horse Show and the Queen’s Platinum Jubilee through persistence and cold outreach. \nHer story proves you can create your own opportunities. She mentors students and speaks at schools to help young people build confidence and career skills. She wants young marketers to back themselves\, take smart risks and dive in. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/junior-marketers-campfire-6/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2025/01/Junior-Marketers-Campfire-Session-February-3.png
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DTSTART;TZID=UTC:20260420T120000
DTEND;TZID=UTC:20260420T124500
DTSTAMP:20260513T152126
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LAST-MODIFIED:20260306T101814Z
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SUMMARY:Ask the Marketer Q&A: Why Your B2B Social Sounds Like Everyone Else with Magalí Mas D’Amato
DESCRIPTION:Most B2B social doesn’t fail because teams aren’t trying. It fails because marketers play it safe. \nIf your content could be posted by any brand in your category… it’s probably not doing what you need it to do: building trust\, creating demand\, and starting conversations with the right people. \nIn this Ask the Marketer Q&A\, we’re joined by Magalí Mas D’Amato to talk about how to make B2B social feel more human\, more specific\, and more effective – especially when you’re marketing across different regions and audiences. \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nMagalí Mas D’Amato is Head of Marketing at SocialDay and Digital Women\, where she leads brand\, growth and community strategy for two of the UK’s fastest-growing marketing communities. With previous experience at Nissan\, Nationwide and Insights\, she brings a blend of corporate and community-first thinking to her work. Magali has spoken at International Social Summit\, leading B2B expos\, SocialDay and Alt Marketing School\, sharing practical insight on social strategy\, leadership and building meaningful brand communities. She was named one of the Top 26 Marketers to Follow in 2026 by Girls in Marketing and recognised in the Top 100 Marketers to Follow by Alt Marketing School. \n\nWe’ll cover:\n\nHow to move beyond “safe” B2B posts and build a clearer point of view\nWhat community-led B2B social actually looks like (and how to make it work for your brand)\nLocalisation vs translation: how to create content that lands in different markets\nPractical ways to test\, iterate\, and learn what’s resonating — without overcomplicating it\nLive Q&A: bring your challenges\, examples\, and questions for Magalí\n\nYou’ll leave with fresh ideas\, real examples\, and a clearer direction for making your B2B social sound like you – not everyone else. \nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/ask-the-marketer-qa-why-your-b2b-social-sounds-like-everyone-else-with-magali-mas-damato/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2026/03/Webinar-and-Event-Thumbnails-2025-56.png
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