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X-WR-CALDESC:Events for Girls in Marketing
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DTSTART;TZID=UTC:20240821T120000
DTEND;TZID=UTC:20240821T130000
DTSTAMP:20260419T151407
CREATED:20240715T113649Z
LAST-MODIFIED:20240715T113944Z
UID:10000090-1724241600-1724245200@girlsinmarketing.com
SUMMARY:Cutting Through the Noise in B2B with Isabella Ghassemi-Smith
DESCRIPTION:Do you feel overwhelmed by the amount of information there is when it comes to B2B? Do you feel like there are too many differing opinions and it can get confusing? We understand and that’s why we’re excited to invite you to this webinar! \nJoin Isabella Ghassemi-Smith as she discusses how to crack distribution in a crowded B2B marketplace. This session is perfect for all the marketers working with B2B brands who want to master distribution is the ever-changing marketplace. \nGet bold\, brave and confident in the B2B marketplace and don’t miss this webinar if you’d like the opportunity to gain actionable strategies that you’ll be able to implement imminently.  \nMeet the host:\n\nIsabella Ghassemi-Smith is Head of Marketing at Wayra UK (Telefonica’s CVC) and podcast host\, leverages over six years of B2B marketing expertise and a proven track record of driving exponential growth at a Series A startup. \n\nLearning outcomes:\n\nDiscover how to understand and crack distribution in a crowded B2B marketplace\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/cutting-through-the-noise-in-b2b-with-isabella-ghassemi-smith/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/05/creating-content-with-converts.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240812T120000
DTEND;TZID=UTC:20240812T130000
DTSTAMP:20260419T151407
CREATED:20240715T114153Z
LAST-MODIFIED:20240715T114153Z
UID:10000092-1723464000-1723467600@girlsinmarketing.com
SUMMARY:Creating Content That Converts with Fiona Bradley
DESCRIPTION:Imagine this\, you’ve spent hours creating marketing content\, everyday you’re plugging away and it’s getting a decent recent reach but when it comes to analysisng the data… it’s just not converting! Sound familiar? The marketing landscape is forever changing but doesn’t mean you can’t keep up.  \nJoin Fiona Bradley in this webinar as she delves into how to create content for each stage of the customer journey. You’ll learn how to write gripping hooks to grab your audience’s attention\, optimise video content and write captivating copy to make sure your content converts. \nFiona is a content whizz and founder of social media agency FB comms… we can’t wait to find out how CTA’s can really work! She’ll explain why the user journey is important post-click and how to analyse your data to make your campaigns continuously better. \nDon’t miss this opportunity to finally understand how your marketing content can convert\, for the long run!  \nMeet the host:\n\nFiona Bradley is the Founder & Director of FB Comms\, a social media content agency named Start-Up of The Year 2024 at the EU Content Awards. Having created content and run campaigns for the likes of the NHS\, Rolex\, Coca-Cola\, and growing many start-ups\, Fiona was named Digital Agency Owner of The Year 2023. A small but mighty business\, she single-handedly grew to a multi-six-figure company\, making clients over £3million in 2023. Alongside running The After Work Club networking events and lecturing MSc Marketing students at Durham University\, she’s a coach for the Riding for The Disabled Association. \n\nLearning outcomes:\n\nLearn how to write captivating copy to convert your campaigns into growth\nDiscover how to optimise your video content\nUnderstand how to nurture your audience post-click and how to analyse data\nWrite CTA’s that convert and gripping hooks to grab your audience’s attention\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/creating-content-that-converts-with-fiona-bradley/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/05/win-at-social-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240724T120000
DTEND;TZID=UTC:20240724T130000
DTSTAMP:20260419T151407
CREATED:20240524T162528Z
LAST-MODIFIED:20240524T162528Z
UID:10000087-1721822400-1721826000@girlsinmarketing.com
SUMMARY:Do You REALLY Know Your Audience with Anyaa Coutts
DESCRIPTION:You know that feeling when your marketing activity doesn’t get the engagement you expect after HOURS of crafting what seems like the perfect message??  \nThere’s a 90% chance it could be something to do with how well you REALLY know your audience… \nJoin Anyaa\, a seasoned marketer for an interactive and inspiring session\, where  you’ll discover how to truly understand your ideal customer\, beyond demographics. From classic research methods to A/B testing\, Anyaa will equip you with practical tools to  learn everything you need to know about who you’re speaking to. Don’t leave empty handed… Anyaa will provide practical takeaways you can use immediately to start uncovering the secrets of your audience. \nDon’t miss this opportunity learn that knowing your audience like the back of your hand unlocks success! \nMeet the host:\n\nAnyaa Coutts –  \nAnyaa brings over six years of marketing perspective to the table\, with experience within a variety of industries including tech\, travel\, healthcare and education! Since embarking on her career\, she’s been conquering B2B\, B2C\, and B2B2C marketing\, from crafting engaging content to managing brand and product campaigns.  Anyaa’s passion lies within helping brands skyrocket their visibility and reach their full potential. She embodies a strategic mindset with a proven record of success. Aside from her professional life\, Anyaa is a passionate citizen of the world\, having called home to six different countries! Through her well-travelled background\, Anyaa has developed a deep appreciation for diverse cultures – and most importantly\, a love for food from all over the world (bonus points for Italian and Mediterranean!)  Anyaa has also ignited a passion for mental health awareness\, being a qualified Mental Health First Aider\, and empowering individuals from all backgrounds to thrive in the professional world.  \n\nLearning outcomes:\n\nUnderstand the 3 powerful audience research techniques\nLearn the “why” behind audience knowledge\nLeave with actionable tips\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/do-you-really-know-your-audience-with-anyaa-coutts/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/05/win-at-social-media-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240711T120000
DTEND;TZID=UTC:20240711T130000
DTSTAMP:20260419T151407
CREATED:20240521T083904Z
LAST-MODIFIED:20240521T083904Z
UID:10000084-1720699200-1720702800@girlsinmarketing.com
SUMMARY:How to Win at the Game of Social Media with Leala Jackson
DESCRIPTION:There’s so much to learn when it comes to social media. Like how to reach your target audience and make an impact when creating great social campaigns. That’s why you don’t want to miss this webinar with Leala Jackson on how to win at the game of social media. \nJoin Leala as she talks about the overall landscape of social media and how it’s grown to be a fundamental part of marketing strategies in recent years. She’ll be talking about the reality when it comes to working behind the scenes to make your brand’s social media account successful.  \nDon’t miss this opportunity to explore some tips on what works and what doesn’t when posting on social media and some key takeaways you can use when using social media on a daily basis! \nAt the end of this webinar you’ll be feeling more social media savvy and have an understanding how to be ahead of the game when posting online! \nMeet the host:\n\nLeala Jackson – Creative Director \nLeala describes herself as ‘a marketing millennial gal’ and has worked in social media and creative for over 13 years.  Currently a creative director\, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls\, Hooch\, and KFC. A long-time pizza addict\, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok\, you’ll find her listening to noughties R&B or staring out the window\, waiting for her takeaway. \n\nLearning outcomes:\n\nThe expectation versus reality and the work behind the scenes that goes into social media accounts.\nA run-through of the social media landscape and its rapid growth.\nKey takeaways that people can use in their everyday jobs while highlighting some of the more ridiculous rumours.\nShowcasing which tips work and which don’t.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/how-to-win-at-the-game-of-social-media-with-leala-jackson/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/05/win-at-social-media-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240626T120000
DTEND;TZID=UTC:20240626T130000
DTSTAMP:20260419T151407
CREATED:20240521T084130Z
LAST-MODIFIED:20240528T150655Z
UID:10000086-1719403200-1719406800@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? June Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nAmy Lewin – Marketing and Content Director at Girls in Marketing.  \nAmy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations\, the higher education sector and startups. Her expertise is in organic marketing with a focus on marketing strategy and brand building. Amy has trained over 8\,000+ professional and aspiring marketers with a love for skills-sharing and mentorship. \nKeira Penney – Head of Creative at Girls in Marketing.  \nKeira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt\, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts\, Keira has significantly elevated Girls in Marketing’s LinkedIn presence\, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy\, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150\,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa\, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing\, Keira invests time in growing her personal brand to over 35\,000 followers and she helps others grow their own opportunities in marketing. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-june-updates-2/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2023/08/Events-Website-Pics-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240618T120000
DTEND;TZID=UTC:20240618T130000
DTSTAMP:20260419T151407
CREATED:20240521T084549Z
LAST-MODIFIED:20240521T084549Z
UID:10000082-1718712000-1718715600@girlsinmarketing.com
SUMMARY:Exploring AI's Impact on Social Media with Xandrina Allday
DESCRIPTION:37% of people in the UK have now used AI at work. And 43.8% of those in the marketing industry use AI in their marketing strategy.  *SOURCE  \nArtificial Intelligence has taken a front seat in recent years and becoming a must-have tool in all industries\, especially the digital marketing space. We know it can be difficult to get clued up on the latest trends\, especially the tech kind! But we think AI can really enhance our marketing performance and become our friend when creating great content for our social media campaigns.  \nJoin Xandrina Allday in this webinar as she explains why AI should be in your marketing toolbox and which platforms you should be using. She’ll delve into how AI can sometimes be ambiguous when it comes to what’s real online and how to be transparent when creating content using AI.  \nAt the end of the webinar\, you’ll feel confident about how to use AI in your social media campaigns. \nMeet the host:\n\nXandrina Allday – Social Media Lead for the LabX Media Group (A portfolio of life science brands). \nWith over 6 years dedicated solely to social media and 9 years in marketing\, Xandrina has honed her craft into becoming a thought leader for social media in the science industry.  \n\nLearning outcomes:\n\nDiscover why AI should be a tool in your marketing toolbox.\nFind out how AI has blurred the lines between what’s fake and real on social media.\nKnow how to combat misinformation and be transparent about your AI usage on social media.\nLearn what AI platforms and tools you should know about and be using.\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/exploring-ais-impact-on-social-media-with-xandrina-allday/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/05/marketing-data-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240612T120000
DTEND;TZID=UTC:20240612T130000
DTSTAMP:20260419T151407
CREATED:20240524T162941Z
LAST-MODIFIED:20240524T162941Z
UID:10000083-1718193600-1718197200@girlsinmarketing.com
SUMMARY:Using Marketing Data to Deliver Great Results with Alicia Murphy
DESCRIPTION:So you’ve put in the hours researching your target audience and planned some creative marketing campaigns but how can we make them better next time? It’s all about the data. Testing and analysing your data will improve your campaigns time and time again.  \nMeasuring and tracking your KPIs as well as A/B testing and making ongoing improvements is the backbone of your success when it comes to content marketing success so make sure you’ve got lots of notebook space for all of the notes you’ll be taking in this webinar.  \nGet ready to join Alicia Murphy as she talks us through the most important aspect of your content marketing strategy…. DATA. It’s time to learn about measuring and refining your content strategy and how to use marketing data to deliver great results. \nDon’t miss this opportunity to understand what good data looks like\, how to track and measure your findings and learn how to create better content using your newly discovered data. \nMeet the host:\n\nAlicia Murphy – Content\, Social & Influencer Specialist\nSince graduating with a degree in Fashion Communication\, she has spent the last 10 years working both in-house and agency side in marketing before setting up her freelance business in 2021. She now specialises in helping businesses improve their content and social media marketing with content that feels authentic and genuine to both them and their audiences. \n\nLearning outcomes:\n\nUnderstand what are good metrics to track when it comes to content \nLearn how to choose the right KPIs for your campaign and how to track them\nFind out what is A/B testing and how to use it\nLearn how to monitor KPIs over time to inform future strategy\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/using-marketing-data-to-deliver-great-results-with-alicia-murphy/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/05/marketing-data.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240607T120000
DTEND;TZID=UTC:20240607T130000
DTSTAMP:20260419T151407
CREATED:20240524T162402Z
LAST-MODIFIED:20240524T162402Z
UID:10000085-1717761600-1717765200@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Ready to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself an iced latte\, grab some snacks\, and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals who know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour-4/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/02/Events-Website-Pics-31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240528T120000
DTEND;TZID=UTC:20240528T130000
DTSTAMP:20260419T151407
CREATED:20240325T085827Z
LAST-MODIFIED:20240501T144206Z
UID:10000072-1716897600-1716901200@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? May Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nKeira Penney – Head of Creative at Girls in Marketing.  \nKeira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt\, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts\, Keira has significantly elevated Girls in Marketing’s LinkedIn presence\, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy\, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150\,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa\, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing\, Keira invests time in growing her personal brand to over 35\,000 followers and she helps others grow their own opportunities in marketing. \nBeckie Lees – Content Manager at Girls in Marketing.  \nBeckie is the Content Manager for Girls in Marketing. After graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-may-updates/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2023/08/Events-Website-Pics-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240522T120000
DTEND;TZID=UTC:20240522T130000
DTSTAMP:20260419T151407
CREATED:20240318T090045Z
LAST-MODIFIED:20240313T110245Z
UID:10000074-1716379200-1716382800@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Got an itch to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself a hot drink\, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour-3/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/02/Events-Website-Pics-31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240513T120000
DTEND;TZID=UTC:20240513T130000
DTSTAMP:20260419T151407
CREATED:20240318T090044Z
LAST-MODIFIED:20240501T144152Z
UID:10000073-1715601600-1715605200@girlsinmarketing.com
SUMMARY:Using Social Media for Brand Awareness with Keira Penney
DESCRIPTION:Are you posting online but not getting traction? Feeling frustrated that all your hard work of creating content seems like it’s missing the mark? Are you fed with your social posts getting lost in the ether of social media algorithms? If so\, you’re in the right place. \nMarketers\, are you talking ‘algorithm’ and want to know how to ensure your content reaches your target audience? Join us and get social-savvy to uncover the essence of brand awareness when it comes to marketing on social media.  \nGet ready to join Keira Penney in this session\, as she discusses how you can implement actionable strategies to boost brand visibility across social media platforms and shows us how to measure your brand’s success and how to create content that stands out in competitive social spaces. \nDon’t miss this opportunity to check out great brands who are using social media amazingly well for brand awareness and ways on how you can do the same\, so your content is showing up in front of your audience… where it belongs! \nMeet the host:\n\nKeira Penney – Keira is the Head of Creative at Girls in Marketing. With over 4 years of marketing experience under her belt\, Keira is an expert in all things creative and social media. Leveraging her profound understanding of trends and algorithmic shifts\, Keira has significantly elevated Girls in Marketing’s LinkedIn presence\, catapulting its followers from 90k to 300k within a mere two-year timeframe. Steering Girls in Marketing’s creative strategy\, she has propelled The Girls in Marketing Podcast to an impressive audience of over 150\,000 listeners. Her achievements haven’t gone unnoticed; she received nominations for Young Apprentice of the Year by Insider Media and MiMa\, alongside being recognised as a ‘Top Marketer to Follow.’ Outside of her role at Girls in Marketing\, Keira invests time in growing her personal brand to over 35\,000 followers and she helps others grow their own opportunities in marketing.\n\nLearning outcomes:\n\nUncover the essence of brand awareness in social media marketing and its significance\nExplore actionable strategies to boost brand visibility across platforms\nLearn to measure success and stand out in competitive social spaces\nDiscover examples of how brands are doing this right now on social\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/using-social-media-for-brand-awareness-with-keira-penney/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/brandawareness-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T120000
DTEND;TZID=UTC:20240508T130000
DTSTAMP:20260419T151407
CREATED:20240318T090043Z
LAST-MODIFIED:20240325T135137Z
UID:10000079-1715169600-1715173200@girlsinmarketing.com
SUMMARY:What Makes Great Content with Tonina Takova
DESCRIPTION:Let’s be honest\, creating content isn’t easy. With masses of competition and various platforms to show up on… it’s understandable to feel overwhelmed and uninspired when it comes to creating great content\, time after time. \nAre you ready to learn what it takes to create scroll-stopping content? Kick uninspired and uncreative content to the kerb and discover how to come up with original and effective brand content that’ll make you stand out from the crowd. \nStuck in the past when it comes to dreaming of past content? In this webinar\, Tonina will tell you how to make the most of your previous content creations and steal a tried and tested approach to repurposing purpose\, so you’re never stuck for ideas! \nDon’t miss the opportunity to discover how to never feel nervous about creating content again. \nMeet the host:\nTonina Takova – Head of Strategy for Social for Good \nTonina Takova heads the Strategy team at Social for Good\, a social media agency working with charities\, non-profits and the good guys in businesses. Nina has been a member of Girls in Marketing for nearly 2 years and in this period\, she’s been shortlisted among 24 Marketers to follow in 2024\, promoted to a leadership role as well as given a “Top Social Media Voice” badge on LinkedIn. She knows a thing or two about social media … specifically about what makes great content and has promised to share all her secrets!  \nLearning outcomes:\n\nUnderstand what makes good content\nLearn how to create content that stops the scrollers scrolling\nDiscover how to repurpose content\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/what-makes-great-content-with-tonina-takova/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/whatmakesgfreatcontent.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240429T120000
DTEND;TZID=UTC:20240429T130000
DTSTAMP:20260419T151407
CREATED:20240402T125558Z
LAST-MODIFIED:20240405T085721Z
UID:10000080-1714392000-1714395600@girlsinmarketing.com
SUMMARY:Empowering One-Person Marketing Teams: Strategies\, Skills\, and Success
DESCRIPTION:Are you navigating the marketing world by yourself as a one-person marketing team\, juggling to create and manage marketing campaigns and strategies or generally\, just trying to wear all of the hats and spin every plate possible? \nIt’s hard out here for one-person marketing teams. But we’re here to help you manage it all. \nIt’s time to leverage your strengths and embrace opportunities to master the art of being a one-person marketing powerhouse. \nJoin Olivia in this jam-packed session as she delves into managing your strategy as a one-person marketing team and how to balance your campaign workload. She’ll help you understand the importance of working with your wider organisation and mapping out your customer personas and journeys. Olivia will also share her handy tips on how to manage your time and stay productive as a one-person marketing team. \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nLearning outcomes:\n\nDiscover how to manage your strategy and workload\nLearn how to work with those around you\nTime management and productivity tips  \n\nSign up to join this webinar\nWant to join this event? Sign up below. This event is totally free for you to join! \nSign up now
URL:https://girlsinmarketing.com/event/empowering-one-person-marketing-teams-strategies-skills-and-success/
CATEGORIES:Public Webinars
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/04/Untitled-design-5.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240424T120000
DTEND;TZID=UTC:20240424T130000
DTSTAMP:20260419T151407
CREATED:20240318T090050Z
LAST-MODIFIED:20240313T110217Z
UID:10000078-1713960000-1713963600@girlsinmarketing.com
SUMMARY:Harnessing Social Currency for Effective Content Marketing with Maddy Barber
DESCRIPTION:According to Ofcom\, ‘approximately 60% of adults in the UK use social media\, messaging\, video sharing and live-streaming services’. And there’s money to be made when it comes to a brand’s followers\, likes\, comments\, shares and views.  \nSocial currency is “influence currency.” Are you interested in knowing how you can elevate your brand’s potential and embrace the power of social currency? \nJoin Maddy Barber\, as she explains what social currency is\, how it works\, how to harness social currency in content marketing\, the impact marketing reach and buying decisions has and discover some truly exceptional tips on how to start creating more currency when it comes to socials! \nAre you worried about having a tight budget? She’ll discuss how to get the most out of your social currency with a lower budget. \nDon’t miss this opportunity to work with your brand’s budget to improve your social strategy and get social currency-clever. \nMeet the host:\nMaddy Barber – Content Marketing Manager  \nMaddy is a brand and content marketer\, with over 6 years of experience across in-house and agency marketing and PR. Having crafted creative content for countless industries – from business tech to healthcare – she knows a thing or two about what gets people engaged. Her experience includes multi-channel content\, brand storytelling\, mentoring junior marketers and thought leadership. \nLearning outcomes:\n\nUnderstand the concept of social currency and how this impacts marketing reach and buying decisions\nDiscover how social currency works with clear examples.\nDiscover how to harness social currency in content marketing to engage buyers\, influencers and journalists.\nGain practical tips on how to start creating more social currency (particularly when budgets are tight!)\nLearn some key rules when it comes to harnessing your brand’s social currency\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/harnessing-social-currency-for-effective-content-marketing-with-maddy-barber/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/socialcurrency.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240417T120000
DTEND;TZID=UTC:20240417T130000
DTSTAMP:20260419T151407
CREATED:20240318T090023Z
LAST-MODIFIED:20240313T110211Z
UID:10000077-1713355200-1713358800@girlsinmarketing.com
SUMMARY:Find a Marketing Friend: Skills Swap Networking
DESCRIPTION:We’re excited to introduce this new type of networking session! It’s time to find a Girls in Marketing friend. \nIt’s time to embrace the beauty in learning from others and swap your skills. \nWe’ll start the session with a quick introduction by Olivia on how skill swapping can be great for not only advancing but acknowledging your skills\, then we’ll jump straight into networking. \nJoin this networking session to introduce yourself to others in the community\, share your top skills and weak points you want to improve on\, then you’ll have the opportunity to find a member who you can connect with and learn from each other. \nWhether you’re a seasoned marketing expert or a curious learner\, share your expertise and find others in a variety of marketing fields. It’s time to level up your marketing skills and share what you’ve learnt in your career with others. \nNetworking outcomes:\n\nMeet other members in the Girls in Marketing community\nShare your skills and weak points \nNetwork and find the perfect partner to skill swap with\nDiscover and learn from your partner\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/find-a-marketing-friend-skills-swap-networking/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/Webinar-thumbnails-and-feature-images-2023-6.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240411T120000
DTEND;TZID=UTC:20240411T130000
DTSTAMP:20260419T151407
CREATED:20240318T090020Z
LAST-MODIFIED:20240313T110204Z
UID:10000076-1712836800-1712840400@girlsinmarketing.com
SUMMARY:Mastering Multi-Platform Content with Mercy Fulani
DESCRIPTION:It’s 2024 and we’re spoilt for choice when it comes to accessing the different digital marketing platforms. The time spent thinking about what content you want to create can be overwhelming… right? That’s why it’s time to identify your why and discover how to translate this into your best content. \nDo you spend too much time thinking of what content to post on each digital platform? Are you worried that you are copying other brand’s content? It’s time to get original and learn the benefits of ‘stealing’ playbooks and formats. Get ready to embrace the power of adding originality in a sea of copycat content. \nRight content\, wrong platform? Switch up your confusion and tailor your content to speak to different audiences. Start saving time and get ready to be confident when creating content for your brand.  \nIn this webinar\, Mercy Fulani\, a digital marketing whiz\, will share insight on how to master being present on multi platforms\, discuss if memes are just memes and what results you should be looking for and how you can transform your skills/hobbies into amazing content. \nDon’t miss this opportunity to get clever when it comes to creating content that speaks to the right audience\, on the right platforms.  \nMeet the host:\nMercy Fulani – Freelance Digital Marketer. \nMercy is a well-rounded digital marketer with over 3 years of experience in the industry. Began freelancing as a graphic designer in 2020 in the middle of lockdown. She has since expanded her services and worked with individuals and businesses from across the globe. Mercy has a history of developing digital campaigns from the initial ideas through to execution. \nLearning outcomes:\n\nDiscover how to identify your ‘why’ and how to create content based on this \nLearn how to tailoring your creative to your brand’s different audiences \nFind out how to identify what results you should be looking for when you create/ and what is your ROC (return on creation)\nFind out the benefits of ‘stealing’ playbooks and formats\nLearn how to transfer your skills/ hobbies into your creations\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-multi-platform-content-with-mercy-fulani/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/multiplatform.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240404T120000
DTEND;TZID=UTC:20240404T130000
DTSTAMP:20260419T151407
CREATED:20240318T090014Z
LAST-MODIFIED:20240313T110155Z
UID:10000075-1712232000-1712235600@girlsinmarketing.com
SUMMARY:Craft Your Campaign Message Story Workshop
DESCRIPTION:Are you lost for words when it comes to mastering your campaign messaging? Storytelling should be at the heart of all your brand and marketing campaigns but we know crafting your campaign message isn’t easy.  \nIt’s time to get campaign-confident and learn how to craft your message perfectly to make your campaign stand out. It can be hard to find the right words to sell your brand’s service/product and give your campaign the attention it deserves. Sound familiar? This is the session for you! \nJoin Olivia in this interactive session around storytelling and how to craft your brand’s story. The perfect opportunity to learn all about campaign messaging and how to stand out from the crowd with brilliant storytelling.  \nThis is an action-packed workshop that will be interactive\, so if you’re wanting to brush up on your campaign message skills and get some prompt advice for any upcoming campaigns\, this is the session for you to tune into! \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023.  \nLearning outcomes:\n\nDefine what is a campaign message\nDiscover key aspects of a campaign message\nLearn a step-by-step framework on crafting your campaign message\nAt the end of the session\, we’ll share some prompts that will help you start creating a campaign message for any projects you’ve got coming up\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/craft-your-campaign-message-story-workshop/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/campaignmessaging-2.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240328T120000
DTEND;TZID=UTC:20240328T130000
DTSTAMP:20260419T151407
CREATED:20240110T150111Z
LAST-MODIFIED:20240322T113811Z
UID:10000068-1711627200-1711630800@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? March Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nKeira Penney – Head of Creative at Girls in Marketing.  \nWith over 3.5 years of Social media and marketing experience (and a whole lot of screen time!) under her belt\, Keira is an expert in all things creative and social media. Using her excellent knowledge of trends and algorithm changes\, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year as well as grown The Girls in Marketing Podcast to 125\,000+ listeners. She was also nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards. \nBeckie Lees – Content Manager at Girls in Marketing.  \nAfter graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-march-updates/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2023/08/Events-Website-Pics-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240320T120000
DTEND;TZID=UTC:20240320T130000
DTSTAMP:20260419T151407
CREATED:20231217T160150Z
LAST-MODIFIED:20231219T150128Z
UID:10000067-1710936000-1710939600@girlsinmarketing.com
SUMMARY:The Future of Email Marketing & How to Own Your Audience with Simone Yewdall
DESCRIPTION:“Most marketers send 2-3 emails per day and 77% of marketers have seen an increase in email engagement over the last 12 months.” \nThese stats explain why email now needs to be part of your marketing strategy in 2024.  \nJoin our host and email marketing expert\, Simone\, as she deep dives into how we can build an engaged email list\, how to do this whilst staying on brand and shares some secrets on which best practices will make your strategy successful.  \nSimone will provide insight on how and why personalisation is key when creating authentic email experiences. You’ll also discover how to use UGC and social proof in emails and how this can lead to your subscribers converting into customers. \nIf you want to understand more about how and why you should be including email marketing into your strategy for 2024\, this webinar is perfect for you! \nMeet the host:\nSimone Yewdall – Founder of Email Marketing Studio MailFlow. \nSimone works with E-Commerce brands & communities specialising in creating personalised email experiences. \nLearning outcomes:\n\nDiscover why email marketing is a must-have marketing tool to have in 2024\nLearn how to build an engaged subscriber list\nHow to stay on brand when sending emails\nFind out best practices when sending a successful email \nDiscover how to use UGC and social proof in your strategy\nFind out why personalisation is key!\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-future-of-email-marketing-how-to-own-your-audience-with-simone-yewdall/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/12/Webinar-thumbnails-and-feature-images-2023-11.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T120000
DTEND;TZID=UTC:20240312T130000
DTSTAMP:20260419T151407
CREATED:20240110T150224Z
LAST-MODIFIED:20240112T183525Z
UID:10000070-1710244800-1710248400@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Got an itch to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself a hot drink\, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour-2/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/02/Events-Website-Pics-31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240307T120000
DTEND;TZID=UTC:20240307T130000
DTSTAMP:20260419T151407
CREATED:20231217T155951Z
LAST-MODIFIED:20231218T122036Z
UID:10000066-1709812800-1709816400@girlsinmarketing.com
SUMMARY:Making Marketing Strategy Work for You with Lisa Pearson
DESCRIPTION:As marketers we know how to market products and services but what about when it comes to marketing ourselves? In this session\, Lisa will unpack how to make your marketing strategy work for you. \nThe word strategy can sometimes appear scary so we’re looking forward to Lisa break down the term ‘marketing strategy’ and uncover must-have’s when it comes to incorporating strategy essentials into your plan. Lisa wll discuss the importance of team work and how to make team collaboration work for you then how to how to build a marketing strategy for personal development and how to discover your personal brand. \nDon’t miss this opportunity to learn all about making a marketing strategy work for you – not only to sell your brand but also how to use marketing to learn about your personal brand. \nMeet the host:\nLisa Pearson is a Marketing Strategy specialist.  \nShe has a very broad range of experience spanning a variety of sectors and disciplines including media\, professional services\, leisure and tourism and the transport sector. During her career to date\, Lisa has achieved a host of industry awards and nominations recognising her work in delivering local\, regional\, and national marketing campaigns. An advocate of gender equality and empowering women & girls to achieve their full potential\, Lisa has proudly served in several Director & Trustee roles for not for profit & 3rd sector operations\, including as a member of The Womens Organisation board and as a Non Executive Director for Brio Leisure. \nLearning outcomes:\n\nBreak down jargon behind marketing strategy\nDiscover ‘must-have’ strategy essentials\nThe importance of teamwork\nHow to use your marketing strategy for personal development\nDiscover your brand using a marketing strategy\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/making-marketing-strategy-work-for-you-with-lisa-pearson/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/12/Webinar-thumbnails-and-feature-images-2023-10.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240306T190000
DTEND;TZID=UTC:20240306T220000
DTSTAMP:20260419T151407
CREATED:20240208T080018Z
LAST-MODIFIED:20240221T162215Z
UID:10000071-1709751600-1709762400@girlsinmarketing.com
SUMMARY:Inspiring Creativity: An Evening with Marketing Change-Makers
DESCRIPTION:Tickets: £22 (+ Eventbrite fees) – Grab your ticket here! \nOur Girls in Marketing Meetups are back and better than ever. This IRL event series is designed to create a safe space for our Girls in Marketing community to enjoy themselves\, connect with others\, and learn some cool stuff. \nHow can I stay inspired as a marketer? Where can I look for creative inspiration? What can I do when I’m struggling with motivation?\nIt’s no secret that marketing is an industry that champions curiosity and innovation. \nAs marketers\, feeling inspired is pivotal so we can continue to think outside the box and create scroll-stopping content for our audience. \nBut how can we keep our head in the game and our spark lit? 🔥 \nWe’re answering that and so much more at this IRL event where you’ll hear from industry veterans\, meet like-minded marketers\, and enjoy delicious pizza.  \nWe can guarantee there will not be a black tie in sight. Say goodbye to awkward small-talk holding champagne flutes\, and hello to laughter-filled conversations with other women in the industry. \nOur Creativity Experts\nYou’ll hear from 3 incredible marketing change-makers whose insights and expertise will leave your creative juices flowing\, so let’s introduce them to you… \nJo Bird – Creative Lead at Lounge Underwear\nJo is the Creative Lead for Lounge Underwear with years of industry experience and a reputation for delivering successful\, innovative campaigns. Jo is renowned for her ability to fuse creativity\, concepts\, and strategy effectively. Her true passion is in creatine purpose-driven campaigns that make a difference for women. Jo has previously been a Cannes Future Lions Judge and has been awarded the Creative Marketer of the Year Award in 2022. She’s also a TEDx Speaker and mentor. \nTasha Antwi – Search and SEO Consultant\nTasha is has worked in the SEO industry for over 11 years\, developing SEO strategies across web search\, eCommerce\, video search\, and social with omnichannel in mind. In that time\, she has become an expert in the luxury and premium brand space\, covering content marketing and digital PR campaigns\, technical SEO\, and holistic search. She has worked with a variety of brands\, including Gucci\, Ralph Lauren\, Barbour\, Mr Porter\, Barcelo Hotels\, and LEGO\, leading the global SEO team. \nJess Bruno – Content Marketing Specialist\nJess is the go-to gal who creates sh*t-hot\, no-stress social media strategies. Stripping away the feelings associated with social media allows her community to truly show up in their business without the stress. By removing the distractions and stress associated with social media\, you can focus on what you do best\, your creativity. She’s on a mission to shake up the content marketing game for creatives and small business owners. \nEvent Agenda\n💁‍♀️ An evening of fun\, casual networking from 7:00pm – 10:00pm \n🚀 An incredible panel\, hosted by our very own Keira Penney\, featuring our amazing guests \n🍕Delicious dominoes pizza and drinks (no obligation or pressure to drink alcohol)! \n👏 More networking and fun activities you can get involved with \nWe can’t wait to see you there! You’re in for a friendly and relaxed evening with fabulous conversation. Be sure to take lots of pics and snap some content of the beautiful space too! \nTickets: £22 (+ Eventbrite fees) – Grab your ticket here
URL:https://girlsinmarketing.com/event/inspiring-creativity-an-evening-with-marketing-change-makers/
CATEGORIES:In-person Meetups
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/02/Without-date.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240228T120000
DTEND;TZID=UTC:20240228T130000
DTSTAMP:20260419T151407
CREATED:20231218T121926Z
LAST-MODIFIED:20231218T121926Z
UID:10000065-1709121600-1709125200@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? February Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nKeira Penney – Head of Creative at Girls in Marketing.  \nWith over 3.5 years of Social media and marketing experience (and a whole lot of screen time!) under her belt\, Keira is an expert in all things creative and social media. Using her excellent knowledge of trends and algorithm changes\, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year as well as grown The Girls in Marketing Podcast to 125\,000+ listeners. She was also nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards. \nBeckie Lees – Content Manager at Girls in Marketing.  \nAfter graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-february-updates/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2023/08/Events-Website-Pics-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240222T120000
DTEND;TZID=UTC:20240222T130000
DTSTAMP:20260419T151407
CREATED:20231217T154644Z
LAST-MODIFIED:20231218T121723Z
UID:10000064-1708603200-1708606800@girlsinmarketing.com
SUMMARY:The Magic of Storytelling in Email with Sophie Donald
DESCRIPTION:The art of storytelling in marketing is a trending topic. That’s why we’re excited to host this webinar with Sophie\, as she dives into why storytelling matters when it comes to your email marketing. \nIn this webinar\, we’ll discuss how you can use characters in your storytelling to evoke emotion and how to tell a story through the marketing campaigns you put out into the world. Sophie will tell us when storytelling can work and how to incorporate them into the social calendar. You’ll also discover ways you can use new technology like AI to enhance our creativity and help you on your storytelling journey.  \nDon’t miss this opportunity to learn how to use the magic of storytelling to sell your brand via your email marketing. \nMeet the host:\nSophie Donald – Founder of Zest Marketing \nSophie is a specialist in Content Creation\, Email Marketing\, and crafting Growth Strategies that work wonders for businesses big and small. She’s got a knack for storytelling in marketing\, which has helped skyrocket a company’s monthly takings from £5\,000 to £18\,000.Her experience stretches across both B2B and B2C landscapes. She’s won both internal and external awards since starting her career. More than just selling a product\, Sophie’s all about creating stories that connect with people. \nLearning outcomes:\n\nDiscover why storytelling matters in email marketing\nBe able to use characters to evoke emotion and connect with your audience\nLearn how to tell a story through your marketing campaigns\nBe able to use the social calendar and dates to incorporate storytelling into your strategy\nWays to use AI to enhance and support you with storytelling\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-magic-of-storytelling-in-email-with-sophie-donald/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240213T120000
DTEND;TZID=UTC:20240213T130000
DTSTAMP:20260419T151407
CREATED:20231217T152903Z
LAST-MODIFIED:20231218T121631Z
UID:10000063-1707825600-1707829200@girlsinmarketing.com
SUMMARY:Nailing your Brand Tone of Voice with Annabelle Williams dos Anjos
DESCRIPTION:Are you ready to nail your brand’s tone of voice? \nTone of voice is important when building and growing your brand. That’s why we can’t wait for Annabelle to host this session on how to nail it! \nJoin us as Annabelle defines tone of voice\, why you should be using it to sell your brand and how to do this in a way that’s authentic. She’ll delve into the anatomy of the voice\, where to start and how to use your tone of voice to reach your brand goals effectively! She’ll also let us into why being weird isn’t such a bad thing! They’ll also be examples of brands doing it just right.  \nAt the end of the webinar\, you’ll feel ready to sell your brand using your tone of voice. \nThis isn’t one to miss if you’re keen to find out how adding a bit of personality can set you apart from the rest and get your brand confident! \nMeet the host:\nAnnabelle Williams dos Anjos is the Founder of Fresh Copy. Annabelle is on a mission to help coaches and creatives sell good stuff online. She says ‘when you connect to your own voice\, you avoid the bland corporate chat that nobody asked for.’ \nAnnabelle has worked with big brands to indie startups and has worked in agencies and freelance. She’s mostly into property\, the great outdoors\, gorgeous design and making work work around mothering. \nLearning outcomes:\n\nFind out what ‘tone of voice’ means in branding\nDiscover why using tone of voice matters\nDeep dive into the anatomy of voice and how to use it\nHow to sound authentic when selling your brand\nExamples of what brands are doing it right and how\n\nBecome a member to join this event\nWant to join this event? Become a member to join!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/nailing-your-brand-tone-of-voice-with-annabelle-williams-dos-anjos/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240208T120000
DTEND;TZID=UTC:20240208T130000
DTSTAMP:20260419T151407
CREATED:20231220T103201Z
LAST-MODIFIED:20240112T183533Z
UID:10000062-1707393600-1707397200@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Got an itch to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself a hot drink\, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240131T120000
DTEND;TZID=UTC:20240131T130000
DTSTAMP:20260419T151407
CREATED:20231217T151036Z
LAST-MODIFIED:20231218T121442Z
UID:10000061-1706702400-1706706000@girlsinmarketing.com
SUMMARY:Optimising Your Email Marketing CTA’s Workshop
DESCRIPTION:Imagine this\, you’ve spent weeks on your marketing campaign only for your reader to finish reading\, close the tab and not know what to do next. CTAs\, or call-to-actions\, are an essential part of marketing. Their role is to tell your audience exactly what you’d like them to do!  \nCTAs need to be clear\, actionable asks that guide your audience to where they need to go next… Whether that be making a purchase\, connecting with your social platform\, visiting your website\, listening to your podcast and the list goes on!  \nJoin Olivia in this short\, information-packed session as she discusses how to optimise your email marketing CTA’s. Discover ways to make your email campaigns stand out from your competitors. Olivia will also share some secret tips on best practices and what not to do when it comes to writing your email marketing CTAs. \nIn the second half of the session\, you’ll have the opportunity to put your learnings into practice with an in-workshop exercise. An email marketing prompt will be shared with 30 minutes of dedicated focus time.  \nDon’t miss this opportunity to become confident in writing stand-out CTAs for your email marketing campaigns. \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nLearning outcomes:\n\nDiscover how to optimise your email marketing CTA’s\nLearn what to do and what not to do when writing CTAs\nA 30 minute dedicated practical email marketing prompt task\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/optimising-your-email-marketing-ctas-workshop/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T120000
DTEND;TZID=UTC:20240118T130000
DTSTAMP:20260419T151407
CREATED:20231217T145638Z
LAST-MODIFIED:20231220T102116Z
UID:10000060-1705579200-1705582800@girlsinmarketing.com
SUMMARY:Subject to Success: Building an Email Marketing Strategy with Beth O’Malley
DESCRIPTION:Is it time to run an email marketing campaign to your subscribers?  \nEmail marketing is a great way to market your product/service to your dream customers\, at the click of a button! \nJoin industry specialist Beth as she provides insight into what it takes to build an email marketing strategy from scratch and what is needed to create a successful email campaign. She will cover topics on email formatting\, content\, writing copy\, personalisation and how to build your subscriber list. \nDon’t miss this webinar if you’re looking to use email marketing to convert subscribers into sales\, build your online community or simply get your brand out there!  \nMeet the host:\nBeth O’Malley – Email and CRM Specialist and founder of Astral Digital \nBeth has been reshaping Email Marketing for over a decade. In 2023 alone\, she helped brands generate over £3 million in business revenue through Email and CRM Marketing. Beth is on a mission to educate marketers on the new era of Email Marketing\, all while building Astral Digital – your anti-agency\, CRM and marketing partners. \nLearning outcomes:\n\nBuild an email marketing strategy from stratch\nDiscover what tips and tricks to use to create great email content\nLearn what makes a successful strategy\n\nSign up to this webinar\nWant to join this event? Sign up below!  This event is totally free for you to join. \nSign up now.
URL:https://girlsinmarketing.com/event/subject-to-success-building-an-email-marketing-strategy-with-beth-omalley/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T120000
DTEND;TZID=UTC:20240111T130000
DTSTAMP:20260419T151407
CREATED:20231217T145357Z
LAST-MODIFIED:20231218T121332Z
UID:10000059-1704974400-1704978000@girlsinmarketing.com
SUMMARY:Goal Setting for 2024
DESCRIPTION:Did you know you’re 42% more likely to achieve your goals just by writing them down?   \nAre you ready to make 2024 a success and smash your goals for this year? No matter your professional or personal goals\, we’ve got you covered. Join us and the community for this goal setting workshop\, where you’ll have the opportunity to carve time into setting your goals for this year. \nDon’t miss this opportunity to get inspired and kick start 2024. \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nLearning outcomes:\n\nCarve some time and get organised to set some goals that you can smash in 2024!\nActionable networking\nFeel inspired and hear from members of the community\nBuild steps you can do to achieve your goals\, the second the webinar finishes\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/goal-setting-for-2024/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231214T183000
DTEND;TZID=UTC:20231214T193000
DTSTAMP:20260419T151407
CREATED:20231103T152525Z
LAST-MODIFIED:20231103T154458Z
UID:10000058-1702578600-1702582200@girlsinmarketing.com
SUMMARY:Get Festive! Girls in Marketing Christmas Party
DESCRIPTION:It’s been a year\, hasn’t it? The reveal of Threads\, AI making it’s stamp on the industry\, another successful DMIP and all the tea we’ve been spilling each month during our ‘What’s Trending in Marketing’ sessions… We deserve a party! \nJoin the marketing team at Girls in Marketing for an evening of festivities. You’ll have the opportunity to introduce yourself to to all the wonderful new members of our community and network. There willl be a Christmas-themed quiz with the opportunity to win some prizes. So get revising! \nWe will also be hosting our Annual Girls in Marketing Member’s Awards and you don’t want to miss it. \nHere’s what to expect:\nGrab yourself a mince pie and join us for… \n\nGirls in Marketing Member’s Awards\nOpportunity to meet our wonderful members around the world\nThe Christmas Quiz\nFestive joy\n\nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/get-festive-girls-in-marketing-christmas-party/
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