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X-WR-CALDESC:Events for Girls in Marketing
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DTSTART;TZID=UTC:20240508T120000
DTEND;TZID=UTC:20240508T130000
DTSTAMP:20260423T081637
CREATED:20240318T090043Z
LAST-MODIFIED:20240325T135137Z
UID:10000079-1715169600-1715173200@girlsinmarketing.com
SUMMARY:What Makes Great Content with Tonina Takova
DESCRIPTION:Let’s be honest\, creating content isn’t easy. With masses of competition and various platforms to show up on… it’s understandable to feel overwhelmed and uninspired when it comes to creating great content\, time after time. \nAre you ready to learn what it takes to create scroll-stopping content? Kick uninspired and uncreative content to the kerb and discover how to come up with original and effective brand content that’ll make you stand out from the crowd. \nStuck in the past when it comes to dreaming of past content? In this webinar\, Tonina will tell you how to make the most of your previous content creations and steal a tried and tested approach to repurposing purpose\, so you’re never stuck for ideas! \nDon’t miss the opportunity to discover how to never feel nervous about creating content again. \nMeet the host:\nTonina Takova – Head of Strategy for Social for Good \nTonina Takova heads the Strategy team at Social for Good\, a social media agency working with charities\, non-profits and the good guys in businesses. Nina has been a member of Girls in Marketing for nearly 2 years and in this period\, she’s been shortlisted among 24 Marketers to follow in 2024\, promoted to a leadership role as well as given a “Top Social Media Voice” badge on LinkedIn. She knows a thing or two about social media … specifically about what makes great content and has promised to share all her secrets!  \nLearning outcomes:\n\nUnderstand what makes good content\nLearn how to create content that stops the scrollers scrolling\nDiscover how to repurpose content\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/what-makes-great-content-with-tonina-takova/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/whatmakesgfreatcontent.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240429T120000
DTEND;TZID=UTC:20240429T130000
DTSTAMP:20260423T081637
CREATED:20240402T125558Z
LAST-MODIFIED:20240405T085721Z
UID:10000080-1714392000-1714395600@girlsinmarketing.com
SUMMARY:Empowering One-Person Marketing Teams: Strategies\, Skills\, and Success
DESCRIPTION:Are you navigating the marketing world by yourself as a one-person marketing team\, juggling to create and manage marketing campaigns and strategies or generally\, just trying to wear all of the hats and spin every plate possible? \nIt’s hard out here for one-person marketing teams. But we’re here to help you manage it all. \nIt’s time to leverage your strengths and embrace opportunities to master the art of being a one-person marketing powerhouse. \nJoin Olivia in this jam-packed session as she delves into managing your strategy as a one-person marketing team and how to balance your campaign workload. She’ll help you understand the importance of working with your wider organisation and mapping out your customer personas and journeys. Olivia will also share her handy tips on how to manage your time and stay productive as a one-person marketing team. \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nLearning outcomes:\n\nDiscover how to manage your strategy and workload\nLearn how to work with those around you\nTime management and productivity tips  \n\nSign up to join this webinar\nWant to join this event? Sign up below. This event is totally free for you to join! \nSign up now
URL:https://girlsinmarketing.com/event/empowering-one-person-marketing-teams-strategies-skills-and-success/
CATEGORIES:Public Webinars
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/04/Untitled-design-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240424T120000
DTEND;TZID=UTC:20240424T130000
DTSTAMP:20260423T081637
CREATED:20240318T090050Z
LAST-MODIFIED:20240313T110217Z
UID:10000078-1713960000-1713963600@girlsinmarketing.com
SUMMARY:Harnessing Social Currency for Effective Content Marketing with Maddy Barber
DESCRIPTION:According to Ofcom\, ‘approximately 60% of adults in the UK use social media\, messaging\, video sharing and live-streaming services’. And there’s money to be made when it comes to a brand’s followers\, likes\, comments\, shares and views.  \nSocial currency is “influence currency.” Are you interested in knowing how you can elevate your brand’s potential and embrace the power of social currency? \nJoin Maddy Barber\, as she explains what social currency is\, how it works\, how to harness social currency in content marketing\, the impact marketing reach and buying decisions has and discover some truly exceptional tips on how to start creating more currency when it comes to socials! \nAre you worried about having a tight budget? She’ll discuss how to get the most out of your social currency with a lower budget. \nDon’t miss this opportunity to work with your brand’s budget to improve your social strategy and get social currency-clever. \nMeet the host:\nMaddy Barber – Content Marketing Manager  \nMaddy is a brand and content marketer\, with over 6 years of experience across in-house and agency marketing and PR. Having crafted creative content for countless industries – from business tech to healthcare – she knows a thing or two about what gets people engaged. Her experience includes multi-channel content\, brand storytelling\, mentoring junior marketers and thought leadership. \nLearning outcomes:\n\nUnderstand the concept of social currency and how this impacts marketing reach and buying decisions\nDiscover how social currency works with clear examples.\nDiscover how to harness social currency in content marketing to engage buyers\, influencers and journalists.\nGain practical tips on how to start creating more social currency (particularly when budgets are tight!)\nLearn some key rules when it comes to harnessing your brand’s social currency\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/harnessing-social-currency-for-effective-content-marketing-with-maddy-barber/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/socialcurrency.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240417T120000
DTEND;TZID=UTC:20240417T130000
DTSTAMP:20260423T081637
CREATED:20240318T090023Z
LAST-MODIFIED:20240313T110211Z
UID:10000077-1713355200-1713358800@girlsinmarketing.com
SUMMARY:Find a Marketing Friend: Skills Swap Networking
DESCRIPTION:We’re excited to introduce this new type of networking session! It’s time to find a Girls in Marketing friend. \nIt’s time to embrace the beauty in learning from others and swap your skills. \nWe’ll start the session with a quick introduction by Olivia on how skill swapping can be great for not only advancing but acknowledging your skills\, then we’ll jump straight into networking. \nJoin this networking session to introduce yourself to others in the community\, share your top skills and weak points you want to improve on\, then you’ll have the opportunity to find a member who you can connect with and learn from each other. \nWhether you’re a seasoned marketing expert or a curious learner\, share your expertise and find others in a variety of marketing fields. It’s time to level up your marketing skills and share what you’ve learnt in your career with others. \nNetworking outcomes:\n\nMeet other members in the Girls in Marketing community\nShare your skills and weak points \nNetwork and find the perfect partner to skill swap with\nDiscover and learn from your partner\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/find-a-marketing-friend-skills-swap-networking/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/Webinar-thumbnails-and-feature-images-2023-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240411T120000
DTEND;TZID=UTC:20240411T130000
DTSTAMP:20260423T081637
CREATED:20240318T090020Z
LAST-MODIFIED:20240313T110204Z
UID:10000076-1712836800-1712840400@girlsinmarketing.com
SUMMARY:Mastering Multi-Platform Content with Mercy Fulani
DESCRIPTION:It’s 2024 and we’re spoilt for choice when it comes to accessing the different digital marketing platforms. The time spent thinking about what content you want to create can be overwhelming… right? That’s why it’s time to identify your why and discover how to translate this into your best content. \nDo you spend too much time thinking of what content to post on each digital platform? Are you worried that you are copying other brand’s content? It’s time to get original and learn the benefits of ‘stealing’ playbooks and formats. Get ready to embrace the power of adding originality in a sea of copycat content. \nRight content\, wrong platform? Switch up your confusion and tailor your content to speak to different audiences. Start saving time and get ready to be confident when creating content for your brand.  \nIn this webinar\, Mercy Fulani\, a digital marketing whiz\, will share insight on how to master being present on multi platforms\, discuss if memes are just memes and what results you should be looking for and how you can transform your skills/hobbies into amazing content. \nDon’t miss this opportunity to get clever when it comes to creating content that speaks to the right audience\, on the right platforms.  \nMeet the host:\nMercy Fulani – Freelance Digital Marketer. \nMercy is a well-rounded digital marketer with over 3 years of experience in the industry. Began freelancing as a graphic designer in 2020 in the middle of lockdown. She has since expanded her services and worked with individuals and businesses from across the globe. Mercy has a history of developing digital campaigns from the initial ideas through to execution. \nLearning outcomes:\n\nDiscover how to identify your ‘why’ and how to create content based on this \nLearn how to tailoring your creative to your brand’s different audiences \nFind out how to identify what results you should be looking for when you create/ and what is your ROC (return on creation)\nFind out the benefits of ‘stealing’ playbooks and formats\nLearn how to transfer your skills/ hobbies into your creations\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/mastering-multi-platform-content-with-mercy-fulani/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/multiplatform.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240404T120000
DTEND;TZID=UTC:20240404T130000
DTSTAMP:20260423T081637
CREATED:20240318T090014Z
LAST-MODIFIED:20240313T110155Z
UID:10000075-1712232000-1712235600@girlsinmarketing.com
SUMMARY:Craft Your Campaign Message Story Workshop
DESCRIPTION:Are you lost for words when it comes to mastering your campaign messaging? Storytelling should be at the heart of all your brand and marketing campaigns but we know crafting your campaign message isn’t easy.  \nIt’s time to get campaign-confident and learn how to craft your message perfectly to make your campaign stand out. It can be hard to find the right words to sell your brand’s service/product and give your campaign the attention it deserves. Sound familiar? This is the session for you! \nJoin Olivia in this interactive session around storytelling and how to craft your brand’s story. The perfect opportunity to learn all about campaign messaging and how to stand out from the crowd with brilliant storytelling.  \nThis is an action-packed workshop that will be interactive\, so if you’re wanting to brush up on your campaign message skills and get some prompt advice for any upcoming campaigns\, this is the session for you to tune into! \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023.  \nLearning outcomes:\n\nDefine what is a campaign message\nDiscover key aspects of a campaign message\nLearn a step-by-step framework on crafting your campaign message\nAt the end of the session\, we’ll share some prompts that will help you start creating a campaign message for any projects you’ve got coming up\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/craft-your-campaign-message-story-workshop/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/03/campaignmessaging-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240328T120000
DTEND;TZID=UTC:20240328T130000
DTSTAMP:20260423T081637
CREATED:20240110T150111Z
LAST-MODIFIED:20240322T113811Z
UID:10000068-1711627200-1711630800@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? March Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nKeira Penney – Head of Creative at Girls in Marketing.  \nWith over 3.5 years of Social media and marketing experience (and a whole lot of screen time!) under her belt\, Keira is an expert in all things creative and social media. Using her excellent knowledge of trends and algorithm changes\, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year as well as grown The Girls in Marketing Podcast to 125\,000+ listeners. She was also nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards. \nBeckie Lees – Content Manager at Girls in Marketing.  \nAfter graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-march-updates/
CATEGORIES:Member Events
ATTACH;FMTTYPE=image/jpeg:https://girlsinmarketing.com/wp-content/uploads/2023/08/Events-Website-Pics-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240320T120000
DTEND;TZID=UTC:20240320T130000
DTSTAMP:20260423T081637
CREATED:20231217T160150Z
LAST-MODIFIED:20231219T150128Z
UID:10000067-1710936000-1710939600@girlsinmarketing.com
SUMMARY:The Future of Email Marketing & How to Own Your Audience with Simone Yewdall
DESCRIPTION:“Most marketers send 2-3 emails per day and 77% of marketers have seen an increase in email engagement over the last 12 months.” \nThese stats explain why email now needs to be part of your marketing strategy in 2024.  \nJoin our host and email marketing expert\, Simone\, as she deep dives into how we can build an engaged email list\, how to do this whilst staying on brand and shares some secrets on which best practices will make your strategy successful.  \nSimone will provide insight on how and why personalisation is key when creating authentic email experiences. You’ll also discover how to use UGC and social proof in emails and how this can lead to your subscribers converting into customers. \nIf you want to understand more about how and why you should be including email marketing into your strategy for 2024\, this webinar is perfect for you! \nMeet the host:\nSimone Yewdall – Founder of Email Marketing Studio MailFlow. \nSimone works with E-Commerce brands & communities specialising in creating personalised email experiences. \nLearning outcomes:\n\nDiscover why email marketing is a must-have marketing tool to have in 2024\nLearn how to build an engaged subscriber list\nHow to stay on brand when sending emails\nFind out best practices when sending a successful email \nDiscover how to use UGC and social proof in your strategy\nFind out why personalisation is key!\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-future-of-email-marketing-how-to-own-your-audience-with-simone-yewdall/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/12/Webinar-thumbnails-and-feature-images-2023-11.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T120000
DTEND;TZID=UTC:20240312T130000
DTSTAMP:20260423T081637
CREATED:20240110T150224Z
LAST-MODIFIED:20240112T183525Z
UID:10000070-1710244800-1710248400@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Got an itch to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself a hot drink\, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour-2/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/02/Events-Website-Pics-31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240307T120000
DTEND;TZID=UTC:20240307T130000
DTSTAMP:20260423T081637
CREATED:20231217T155951Z
LAST-MODIFIED:20231218T122036Z
UID:10000066-1709812800-1709816400@girlsinmarketing.com
SUMMARY:Making Marketing Strategy Work for You with Lisa Pearson
DESCRIPTION:As marketers we know how to market products and services but what about when it comes to marketing ourselves? In this session\, Lisa will unpack how to make your marketing strategy work for you. \nThe word strategy can sometimes appear scary so we’re looking forward to Lisa break down the term ‘marketing strategy’ and uncover must-have’s when it comes to incorporating strategy essentials into your plan. Lisa wll discuss the importance of team work and how to make team collaboration work for you then how to how to build a marketing strategy for personal development and how to discover your personal brand. \nDon’t miss this opportunity to learn all about making a marketing strategy work for you – not only to sell your brand but also how to use marketing to learn about your personal brand. \nMeet the host:\nLisa Pearson is a Marketing Strategy specialist.  \nShe has a very broad range of experience spanning a variety of sectors and disciplines including media\, professional services\, leisure and tourism and the transport sector. During her career to date\, Lisa has achieved a host of industry awards and nominations recognising her work in delivering local\, regional\, and national marketing campaigns. An advocate of gender equality and empowering women & girls to achieve their full potential\, Lisa has proudly served in several Director & Trustee roles for not for profit & 3rd sector operations\, including as a member of The Womens Organisation board and as a Non Executive Director for Brio Leisure. \nLearning outcomes:\n\nBreak down jargon behind marketing strategy\nDiscover ‘must-have’ strategy essentials\nThe importance of teamwork\nHow to use your marketing strategy for personal development\nDiscover your brand using a marketing strategy\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/making-marketing-strategy-work-for-you-with-lisa-pearson/
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2023/12/Webinar-thumbnails-and-feature-images-2023-10.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240306T190000
DTEND;TZID=UTC:20240306T220000
DTSTAMP:20260423T081637
CREATED:20240208T080018Z
LAST-MODIFIED:20240221T162215Z
UID:10000071-1709751600-1709762400@girlsinmarketing.com
SUMMARY:Inspiring Creativity: An Evening with Marketing Change-Makers
DESCRIPTION:Tickets: £22 (+ Eventbrite fees) – Grab your ticket here! \nOur Girls in Marketing Meetups are back and better than ever. This IRL event series is designed to create a safe space for our Girls in Marketing community to enjoy themselves\, connect with others\, and learn some cool stuff. \nHow can I stay inspired as a marketer? Where can I look for creative inspiration? What can I do when I’m struggling with motivation?\nIt’s no secret that marketing is an industry that champions curiosity and innovation. \nAs marketers\, feeling inspired is pivotal so we can continue to think outside the box and create scroll-stopping content for our audience. \nBut how can we keep our head in the game and our spark lit? 🔥 \nWe’re answering that and so much more at this IRL event where you’ll hear from industry veterans\, meet like-minded marketers\, and enjoy delicious pizza.  \nWe can guarantee there will not be a black tie in sight. Say goodbye to awkward small-talk holding champagne flutes\, and hello to laughter-filled conversations with other women in the industry. \nOur Creativity Experts\nYou’ll hear from 3 incredible marketing change-makers whose insights and expertise will leave your creative juices flowing\, so let’s introduce them to you… \nJo Bird – Creative Lead at Lounge Underwear\nJo is the Creative Lead for Lounge Underwear with years of industry experience and a reputation for delivering successful\, innovative campaigns. Jo is renowned for her ability to fuse creativity\, concepts\, and strategy effectively. Her true passion is in creatine purpose-driven campaigns that make a difference for women. Jo has previously been a Cannes Future Lions Judge and has been awarded the Creative Marketer of the Year Award in 2022. She’s also a TEDx Speaker and mentor. \nTasha Antwi – Search and SEO Consultant\nTasha is has worked in the SEO industry for over 11 years\, developing SEO strategies across web search\, eCommerce\, video search\, and social with omnichannel in mind. In that time\, she has become an expert in the luxury and premium brand space\, covering content marketing and digital PR campaigns\, technical SEO\, and holistic search. She has worked with a variety of brands\, including Gucci\, Ralph Lauren\, Barbour\, Mr Porter\, Barcelo Hotels\, and LEGO\, leading the global SEO team. \nJess Bruno – Content Marketing Specialist\nJess is the go-to gal who creates sh*t-hot\, no-stress social media strategies. Stripping away the feelings associated with social media allows her community to truly show up in their business without the stress. By removing the distractions and stress associated with social media\, you can focus on what you do best\, your creativity. She’s on a mission to shake up the content marketing game for creatives and small business owners. \nEvent Agenda\n💁‍♀️ An evening of fun\, casual networking from 7:00pm – 10:00pm \n🚀 An incredible panel\, hosted by our very own Keira Penney\, featuring our amazing guests \n🍕Delicious dominoes pizza and drinks (no obligation or pressure to drink alcohol)! \n👏 More networking and fun activities you can get involved with \nWe can’t wait to see you there! You’re in for a friendly and relaxed evening with fabulous conversation. Be sure to take lots of pics and snap some content of the beautiful space too! \nTickets: £22 (+ Eventbrite fees) – Grab your ticket here
URL:https://girlsinmarketing.com/event/inspiring-creativity-an-evening-with-marketing-change-makers/
CATEGORIES:In-person Meetups
ATTACH;FMTTYPE=image/png:https://girlsinmarketing.com/wp-content/uploads/2024/02/Without-date.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240228T120000
DTEND;TZID=UTC:20240228T130000
DTSTAMP:20260423T081637
CREATED:20231218T121926Z
LAST-MODIFIED:20231218T121926Z
UID:10000065-1709121600-1709125200@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? February Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts:\nKeira Penney – Head of Creative at Girls in Marketing.  \nWith over 3.5 years of Social media and marketing experience (and a whole lot of screen time!) under her belt\, Keira is an expert in all things creative and social media. Using her excellent knowledge of trends and algorithm changes\, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year as well as grown The Girls in Marketing Podcast to 125\,000+ listeners. She was also nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards. \nBeckie Lees – Content Manager at Girls in Marketing.  \nAfter graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions.\n\n\nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-february-updates/
CATEGORIES:Member Events
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DTSTART;TZID=UTC:20240222T120000
DTEND;TZID=UTC:20240222T130000
DTSTAMP:20260423T081637
CREATED:20231217T154644Z
LAST-MODIFIED:20231218T121723Z
UID:10000064-1708603200-1708606800@girlsinmarketing.com
SUMMARY:The Magic of Storytelling in Email with Sophie Donald
DESCRIPTION:The art of storytelling in marketing is a trending topic. That’s why we’re excited to host this webinar with Sophie\, as she dives into why storytelling matters when it comes to your email marketing. \nIn this webinar\, we’ll discuss how you can use characters in your storytelling to evoke emotion and how to tell a story through the marketing campaigns you put out into the world. Sophie will tell us when storytelling can work and how to incorporate them into the social calendar. You’ll also discover ways you can use new technology like AI to enhance our creativity and help you on your storytelling journey.  \nDon’t miss this opportunity to learn how to use the magic of storytelling to sell your brand via your email marketing. \nMeet the host:\nSophie Donald – Founder of Zest Marketing \nSophie is a specialist in Content Creation\, Email Marketing\, and crafting Growth Strategies that work wonders for businesses big and small. She’s got a knack for storytelling in marketing\, which has helped skyrocket a company’s monthly takings from £5\,000 to £18\,000.Her experience stretches across both B2B and B2C landscapes. She’s won both internal and external awards since starting her career. More than just selling a product\, Sophie’s all about creating stories that connect with people. \nLearning outcomes:\n\nDiscover why storytelling matters in email marketing\nBe able to use characters to evoke emotion and connect with your audience\nLearn how to tell a story through your marketing campaigns\nBe able to use the social calendar and dates to incorporate storytelling into your strategy\nWays to use AI to enhance and support you with storytelling\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-magic-of-storytelling-in-email-with-sophie-donald/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240213T120000
DTEND;TZID=UTC:20240213T130000
DTSTAMP:20260423T081637
CREATED:20231217T152903Z
LAST-MODIFIED:20231218T121631Z
UID:10000063-1707825600-1707829200@girlsinmarketing.com
SUMMARY:Nailing your Brand Tone of Voice with Annabelle Williams dos Anjos
DESCRIPTION:Are you ready to nail your brand’s tone of voice? \nTone of voice is important when building and growing your brand. That’s why we can’t wait for Annabelle to host this session on how to nail it! \nJoin us as Annabelle defines tone of voice\, why you should be using it to sell your brand and how to do this in a way that’s authentic. She’ll delve into the anatomy of the voice\, where to start and how to use your tone of voice to reach your brand goals effectively! She’ll also let us into why being weird isn’t such a bad thing! They’ll also be examples of brands doing it just right.  \nAt the end of the webinar\, you’ll feel ready to sell your brand using your tone of voice. \nThis isn’t one to miss if you’re keen to find out how adding a bit of personality can set you apart from the rest and get your brand confident! \nMeet the host:\nAnnabelle Williams dos Anjos is the Founder of Fresh Copy. Annabelle is on a mission to help coaches and creatives sell good stuff online. She says ‘when you connect to your own voice\, you avoid the bland corporate chat that nobody asked for.’ \nAnnabelle has worked with big brands to indie startups and has worked in agencies and freelance. She’s mostly into property\, the great outdoors\, gorgeous design and making work work around mothering. \nLearning outcomes:\n\nFind out what ‘tone of voice’ means in branding\nDiscover why using tone of voice matters\nDeep dive into the anatomy of voice and how to use it\nHow to sound authentic when selling your brand\nExamples of what brands are doing it right and how\n\nBecome a member to join this event\nWant to join this event? Become a member to join!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/nailing-your-brand-tone-of-voice-with-annabelle-williams-dos-anjos/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240208T120000
DTEND;TZID=UTC:20240208T130000
DTSTAMP:20260423T081637
CREATED:20231220T103201Z
LAST-MODIFIED:20240112T183533Z
UID:10000062-1707393600-1707397200@girlsinmarketing.com
SUMMARY:Come Chat With Us (Networking Power Hour)
DESCRIPTION:Got an itch to see some new faces and chat to more marketers? Then this is the event for you! \nPour yourself a hot drink\, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/come-chat-with-us-networking-power-hour/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240131T120000
DTEND;TZID=UTC:20240131T130000
DTSTAMP:20260423T081637
CREATED:20231217T151036Z
LAST-MODIFIED:20231218T121442Z
UID:10000061-1706702400-1706706000@girlsinmarketing.com
SUMMARY:Optimising Your Email Marketing CTA’s Workshop
DESCRIPTION:Imagine this\, you’ve spent weeks on your marketing campaign only for your reader to finish reading\, close the tab and not know what to do next. CTAs\, or call-to-actions\, are an essential part of marketing. Their role is to tell your audience exactly what you’d like them to do!  \nCTAs need to be clear\, actionable asks that guide your audience to where they need to go next… Whether that be making a purchase\, connecting with your social platform\, visiting your website\, listening to your podcast and the list goes on!  \nJoin Olivia in this short\, information-packed session as she discusses how to optimise your email marketing CTA’s. Discover ways to make your email campaigns stand out from your competitors. Olivia will also share some secret tips on best practices and what not to do when it comes to writing your email marketing CTAs. \nIn the second half of the session\, you’ll have the opportunity to put your learnings into practice with an in-workshop exercise. An email marketing prompt will be shared with 30 minutes of dedicated focus time.  \nDon’t miss this opportunity to become confident in writing stand-out CTAs for your email marketing campaigns. \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nLearning outcomes:\n\nDiscover how to optimise your email marketing CTA’s\nLearn what to do and what not to do when writing CTAs\nA 30 minute dedicated practical email marketing prompt task\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/optimising-your-email-marketing-ctas-workshop/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T120000
DTEND;TZID=UTC:20240118T130000
DTSTAMP:20260423T081637
CREATED:20231217T145638Z
LAST-MODIFIED:20231220T102116Z
UID:10000060-1705579200-1705582800@girlsinmarketing.com
SUMMARY:Subject to Success: Building an Email Marketing Strategy with Beth O’Malley
DESCRIPTION:Is it time to run an email marketing campaign to your subscribers?  \nEmail marketing is a great way to market your product/service to your dream customers\, at the click of a button! \nJoin industry specialist Beth as she provides insight into what it takes to build an email marketing strategy from scratch and what is needed to create a successful email campaign. She will cover topics on email formatting\, content\, writing copy\, personalisation and how to build your subscriber list. \nDon’t miss this webinar if you’re looking to use email marketing to convert subscribers into sales\, build your online community or simply get your brand out there!  \nMeet the host:\nBeth O’Malley – Email and CRM Specialist and founder of Astral Digital \nBeth has been reshaping Email Marketing for over a decade. In 2023 alone\, she helped brands generate over £3 million in business revenue through Email and CRM Marketing. Beth is on a mission to educate marketers on the new era of Email Marketing\, all while building Astral Digital – your anti-agency\, CRM and marketing partners. \nLearning outcomes:\n\nBuild an email marketing strategy from stratch\nDiscover what tips and tricks to use to create great email content\nLearn what makes a successful strategy\n\nSign up to this webinar\nWant to join this event? Sign up below!  This event is totally free for you to join. \nSign up now.
URL:https://girlsinmarketing.com/event/subject-to-success-building-an-email-marketing-strategy-with-beth-omalley/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T120000
DTEND;TZID=UTC:20240111T130000
DTSTAMP:20260423T081637
CREATED:20231217T145357Z
LAST-MODIFIED:20231218T121332Z
UID:10000059-1704974400-1704978000@girlsinmarketing.com
SUMMARY:Goal Setting for 2024
DESCRIPTION:Did you know you’re 42% more likely to achieve your goals just by writing them down?   \nAre you ready to make 2024 a success and smash your goals for this year? No matter your professional or personal goals\, we’ve got you covered. Join us and the community for this goal setting workshop\, where you’ll have the opportunity to carve time into setting your goals for this year. \nDon’t miss this opportunity to get inspired and kick start 2024. \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nLearning outcomes:\n\nCarve some time and get organised to set some goals that you can smash in 2024!\nActionable networking\nFeel inspired and hear from members of the community\nBuild steps you can do to achieve your goals\, the second the webinar finishes\n\nBecome a member to join this event\nWant to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/goal-setting-for-2024/
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DTSTART;TZID=UTC:20231214T183000
DTEND;TZID=UTC:20231214T193000
DTSTAMP:20260423T081637
CREATED:20231103T152525Z
LAST-MODIFIED:20231103T154458Z
UID:10000058-1702578600-1702582200@girlsinmarketing.com
SUMMARY:Get Festive! Girls in Marketing Christmas Party
DESCRIPTION:It’s been a year\, hasn’t it? The reveal of Threads\, AI making it’s stamp on the industry\, another successful DMIP and all the tea we’ve been spilling each month during our ‘What’s Trending in Marketing’ sessions… We deserve a party! \nJoin the marketing team at Girls in Marketing for an evening of festivities. You’ll have the opportunity to introduce yourself to to all the wonderful new members of our community and network. There willl be a Christmas-themed quiz with the opportunity to win some prizes. So get revising! \nWe will also be hosting our Annual Girls in Marketing Member’s Awards and you don’t want to miss it. \nHere’s what to expect:\nGrab yourself a mince pie and join us for… \n\nGirls in Marketing Member’s Awards\nOpportunity to meet our wonderful members around the world\nThe Christmas Quiz\nFestive joy\n\nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/get-festive-girls-in-marketing-christmas-party/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231211T120000
DTEND;TZID=UTC:20231211T130000
DTSTAMP:20260423T081637
CREATED:20231103T152519Z
LAST-MODIFIED:20231103T152519Z
UID:10000057-1702296000-1702299600@girlsinmarketing.com
SUMMARY:What’s Trending in Marketing: Get Ready for 2024
DESCRIPTION:Join the marketing team at Girls in Marketing as they share their 2024 industry and trend predictions. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s our final one of 2023 to discuss everything we think will happen next year in the marketing world\, plus a live discussion with the community. \nMeet the hosts:\nKeira Penney – Social Media Manager at Girls in Marketing.  \nWith nearly 3 years of Social Media experience (and a whole lot of screen time!) under her belt\, Keira is an expert in all things social media. Using her excellent knowledge of trends and algorithm changes\, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year. She has also been nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards. \nBeckie Lees – Content Marketing Assistant at Girls in Marketing.  \nAfter graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing predictions from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nMarketing trend predictions for 2024\nThe latest end of 2023 updates on social media trends \nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\n\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends and what you think next year will have to offer\, throw in your own thoughts or ask the team any questions. \nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-get-ready-for-2024/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231207T120000
DTEND;TZID=UTC:20231207T130000
DTSTAMP:20260423T081637
CREATED:20231103T152544Z
LAST-MODIFIED:20231124T000124Z
UID:10000056-1701950400-1701954000@girlsinmarketing.com
SUMMARY:Maximising marketing reach on a budget with Rhea Freeman
DESCRIPTION:Are you ready to get your brand out into the world\, on a budget? \nRhea Freeman\, author of best-selling book\, Small and Supercharged\, will be joining our Girls in Marketing members to share how best to maximise your marketing reach on a budget.  \nLearn how to establish your target audience and use the relevant outlets/platforms to reach them! Ever wondered how to keep costs low when collaborating with other brands and influencers? Join us to find out how utilise your social media platforms to enhance your reach and Rhea will even share a little secret on how to get in to the press for free! \nAt the end of the webinar\, you’ll be ready to build an actionable plan and get your brand out there! You won’t want to miss it. \nMeet the host:\nRhea Freeman is a multi award winning PR adviser\, social media expert (Meta Lead Trainer)\, best selling author (Small & Supercharged- small steps to supercharge your brand on a budget)\, business coach and mentor (ILM Level 7)\, and award winning podcast host. She works with small businesses across a range of industries to help them develop their businesses\, grow their brand\, promote themselves well on any budget\, and have the confidence to do it too! \nIn addition to this\, Rhea speaks on stages internationally about PR\, social media and marketing\, and guest lectures at universities too. Additionally\, she provides comment and analysis for the BBC\, BBC Radio\, Channel 5\, ITV and more on PR\, brand and social media news and stories. \nLearning outcomes:\n\nEstablish your target audience and use relevant outlets/platforms\nGet in the press for free\nUtilise social media to grow your reach\nCollaborate with brands and influencers for further growth\nBuild actionable steps you can do the second the webinar finishes!\n\nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/maximising-marketing-reach-on-a-budget-with-rhea-freeman/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231129T120000
DTEND;TZID=UTC:20231129T130000
DTSTAMP:20260423T081637
CREATED:20231002T133740Z
LAST-MODIFIED:20231003T141349Z
UID:10000055-1701259200-1701262800@girlsinmarketing.com
SUMMARY:Connecting with Gen-Z on Social Media with Erifili Gounari
DESCRIPTION:Understanding the behaviours and characteristics of Gen Z has never been more important. That’s why we’re excited to host this webinar with Erifili\, as she dives into why and how we should be connecting with Gen Z’s on social media.  \nIn this webinar we’ll discuss how we can engage effectively with brands and gain insight in how we market ourselves online. Erifili will also delve into why building a human-led\, authentic online community is crucial and how to implement these experiences. You can also expect case studies of brands who are doing this well too.  \nHarnessing the power of connecting with Gen Z online and building online communities will really give you the confidence to tackle marketing through generations. \nMeet the host:\nErifili Gounari is a 23 year old social media strategist\, entrepreneur and public speaker\, based in London. \nErifili’s work as Founder and CEO at The Z Link is paving the way in the field of Gen Z marketing\, with a specialty in how brands can connect with young consumers in a way that is authentic\, human\, and community-driven. \nFor the past years\, she’s been working on the social media strategies of many global institutions\, brands\, and startups\, including on the social media strategy of a whole country (Greece!). \nErifili launched The Z Link in 2020 to bridge the gap between brands and Gen Z. Since then\, they’ve worked with brands such as Deloitte\, the United Nations\, Hearst\, Everlane\, and more. The team includes over 20 Gen Z marketers worldwide\, and the community they’ve built to conduct Gen Z market research includes 18\,000+ people in over 50 countries. \nErifili is on Forbes 30 Under 30 Europe in the Media/Marketing and Youngest categories\, and she regularly provides Gen Z insights and research to leading publications around the world. \nLearning outcomes:\n\nUnderstand Gen Z’s unique characteristics and differentiating behaviours\nFind out how Gen Z engage with brands/marketing content online and what works\, what doesnt and examples \nGain insight in how to make marketing more human and authentic\, and lead with community first\nUnderstand what it means to be community-driven and how to actually implement it and find out what brands are doing it well\n\nBecome a member to join this event\nWant to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/connecting-with-gen-z-on-social-media-with-erifili-gounari/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231120T120000
DTEND;TZID=UTC:20231120T130000
DTSTAMP:20260423T081637
CREATED:20231002T133258Z
LAST-MODIFIED:20231003T141319Z
UID:10000054-1700481600-1700485200@girlsinmarketing.com
SUMMARY:Pairing Up for Success: Find a Marketing and Accountability Buddy
DESCRIPTION:Whether you’re changing career\, starting your journey as a marketer or in a small marketing team\, building a digital marketing career doesn’t have to be lonely. Finding a marketing buddy can bring real success in your development and will hold you accountable. \nJoin us for a lunchtime networking session and learn more about accountability. Plus\, you’ll also be paired with ann accountability partner to help you prepare for success.  \nMeet the host:\nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nNetworking outcomes:\n\nUnderstand what accountability is\nLearn more about the importance of accountability\nFind an accountability and marketing partner\n\nBecome a member to join this event\nWant to join this event? Become a member to join!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.\n 
URL:https://girlsinmarketing.com/event/pairing-up-for-success-find-a-marketing-and-accountability-buddy/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231116T120000
DTEND;TZID=UTC:20231116T130000
DTSTAMP:20260423T081637
CREATED:20231002T133133Z
LAST-MODIFIED:20231003T140939Z
UID:10000053-1700136000-1700139600@girlsinmarketing.com
SUMMARY:The TikTok & UGC Revolution with Lydia Baldwin
DESCRIPTION:According to Meetanshi\, 93% of marketers believe that user-generated content is trusted more than the content created by brands. \nThe rise in user-generated content (UGC) and TikTok in the last few years has been phenomenal which is why we’re really excited for TikTok specialist and Content Creator\, Lydia Baldwin\, to join us for this webinar.  \nWe’ll be doing a deep-dive into why UGC is on the rise\, what exactly it is\, and how to implement this style of content into your marketing strategy. We’ll also look at how you can create great TikTok content (including if paid or organic is the way to go for your brand.) \nAs marketers\, we’re constantly seeing changes in how platforms perform and figuring out ways to keep on top of the every-changing social landscape. So get ready to jump on this webinar with Lydia\, to learn how to keep up with TikTok trends and find out why UGC is the future.  \nMeet the host:\nLydia Baldwin is a Freelance TikTok Specialist & Content Creator. With a Master’s degree in Content Creation\, over 8 years of video content experience and 3 years of experience on the TikTok platform\, Lydia is well versed in all aspects of video creation.  \nShe has experience and skills in the following; TikTok Presenting\, UGC Content Creation\, TikTok Talent Management/Scouting\, TikTok Strategy\, TikTok Live Streaming\, TikTok Creation\, TikTok account management.  \nLearning outcomes:\n\nWhat is UGC\nThe rise of UGC\nWhy influencer marketing is OUT\nTikTok: Paid vs Organic\nCreating a good TikTok\nHow TikTok benefits a brand/business as well as your personal marketing portfolio\nHow to get into the UGC/TikTok industry if you’re an aspiring creator\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join Lydia!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/the-tiktok-ugc-revolution-with-lydia-baldwin/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231108T123000
DTEND;TZID=UTC:20231108T133000
DTSTAMP:20260423T081637
CREATED:20231002T130242Z
LAST-MODIFIED:20231003T140859Z
UID:10000052-1699446600-1699450200@girlsinmarketing.com
SUMMARY:Master Your Social Media Strategy Workshop
DESCRIPTION:They say creating and executing a great social media campaign is all in the planning but sometimes the preparation and word ‘strategy’ can feel overwhelming to us marketers.  \nJoin us and get expert advice in this quick workshop with Social Media Manager\, Keira Penney. Keira will be sharing valuable insights on how to craft a  solid social media strategy to achieve your social ambitions and goals. \nTackling the occasional creative slump as a marketer is inevitable\, especially when creating attention-grabbing content. . In this session\, Keira will provide the tools on how to brainstorm and execute great content to show up consistently on your social platforms. \nAlongside all things strategy and content\, you’ll have the opportunity to put your learnings into practice with an in-workshop exercise. A social media prompt will be shared with 30 minutes of dedicated focus time.  \nIt’s time to get social media savvy and content confident. It’s an opportunity not to be missed!  \nMeet the host:\nKeira Penney is the Social Media Manager at Girls in Marketing. With nearly 3 years of Social Media experience (and a whole lot of screen time!) under her belt\, she is an expert in all things social media.  \nUsing her excellent knowledge of trends and algorithm changes\, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year. She has also been nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards. \nLearning outcomes:\n\nUnderstand exactly how to craft a social media strategy\nIdentify how to tailor strategy to suit your industry\nImprove confidence when thinking of content ideas\nGain in-workshop experience with our 30-minute practical task\n\n\nBecome a member to join this event\nWant to join this event? Become a member to join Keira!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.\n 
URL:https://girlsinmarketing.com/event/master-your-social-media-strategy-workshop/
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DTSTART;TZID=UTC:20231030T130000
DTEND;TZID=UTC:20231030T134500
DTSTAMP:20260423T081637
CREATED:20230804T123543Z
LAST-MODIFIED:20231030T093409Z
UID:10000050-1698670800-1698673500@girlsinmarketing.com
SUMMARY:What's Trending in Marketing? October Updates
DESCRIPTION:Join the marketing team at Girls in Marketing as they share the most recent trends and industry updates. If you’re a marketer who loves to keep track of what’s hot and what’s not\, then this session is for you! It’s a monthly round up of everything that’s going on in the marketing world\, plus a live discussion with the community. \nMeet your hosts\nKeira Penney – Social Media Manager at Girls in Marketing. With nearly 3 years of Social Media experience (and a whole lot of screen time!) under her belt\, Keira is an expert in all things social media. Using her excellent knowledge of trends and algorithm changes\, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year. She has also been nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards. \nBeckie Lees – Content Marketing Assistant at Girls in Marketing. After graduating from university with a degree in film studies\, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing\, Beckie uses her passion for writing and SEO to create engaging\, value led content for the website\, blog\, and email. Since joining in 2023\, her content has driven 4000+ visitors to the Girls in Marketing blog. \nHere’s what to expect:\nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover: \n\nThe latest updates on social media trends\nRecent changes or new features to social media platforms\nAny Google or search industry updates\nOther topics that have been on everyone’s lips\n\nAfter the session\, we’ll open up the floor to a live discussion so you can share your favourite trends\, throw in your own thoughts or ask the team any questions. \nBecome a member to join\nOur What’s Trending webinars are a community favourite\, so we would love for you to attend the live session! All you need to do is become a member. You don’t need to do anything else after that! As a member\, you will automatically receive a direct link to join the webinar.
URL:https://girlsinmarketing.com/event/whats-trending-in-marketing-october-updates/
CATEGORIES:Member Events
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DTSTART;TZID=UTC:20231023T120000
DTEND;TZID=UTC:20231023T130000
DTSTAMP:20260423T081637
CREATED:20230803T121742Z
LAST-MODIFIED:20230803T122831Z
UID:10000045-1698062400-1698066000@girlsinmarketing.com
SUMMARY:Create a Limitless Worklife as a Social Media Manager with Jess Bruno
DESCRIPTION:Keeping up with the constant trends and updates within social media can be time-consuming and tiring! But it shouldn’t be. Staying productive\, leaning into your creative side\, and time-blocking for a sustainable schedule is the way forward in the world of social media.  \nAre you ready to learn how to do it?  \nWe’re officially redefining what it means to work in social media with this in-depth webinar hosted by Jess Bruno. You’ll discover proven techniques to vastly improve your career\, shape your work life and foster self-belief in your work. \nMeet the host:\nJess Bruno is a Content Marketing Strategist who supports small businesses to grow online without selling their soul to the algorithm. Jess is an industry veteran with over 6 years in marketing. She is a huge advocate for creating a work life that works around your personal life. As she lives with a chronic illness\, Jess always puts her health before her work\, but it hasn’t always been that way. We want you to learn the best tips and tricks from Jess to ensure you create a limitless work life as a social media manager. \nYou can expect to learn:\n\nProductivity hacks and time-blocking for a sustainable schedule.\nHow to deal with unplanned results and content slumps.\nMaking the most of the approval processes.\nCrushing self-doubt and fostering self-belief as a social media manager. \n\nBecome a member to join this event\nWant to join this event? Become a member to join Jess!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.
URL:https://girlsinmarketing.com/event/create-a-limitless-worklife-as-a-social-media-manager-with-jess-bruno/
CATEGORIES:Member Events
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DTSTART;TZID=UTC:20231010T120000
DTEND;TZID=UTC:20231010T130000
DTSTAMP:20260423T081638
CREATED:20230803T122423Z
LAST-MODIFIED:20230803T122740Z
UID:10000046-1696939200-1696942800@girlsinmarketing.com
SUMMARY:Creating a Social Media Strategy That Works with Corrie Jones
DESCRIPTION:Navigating the world of social media is hard work! Yet\, building a strong social media presence has never been more crucial in the current digital landscape. We’re going to unpack all of the essentials you need to master the art of crafting a substantial and impactful social media strategy.   \nJoin Corrie as she delves deeps into the key framework to build effective social media strategies\, how to set your social media goals to drive business ROI\, and tips on creating compelling content for your target audience. \nHarnessing the power of social media can enhance your brand visibility\, build a devoted community and drive considerable business growth. Ready to learn how? This webinar is perfect for you! \nMeet the host:\nCorrie Jones is the Head of Content and Social Media at StrategiQ\, an award-winning marketing agency. Corrie leads the savvy social media team at StrategiQ to create powerful and data-driven strategies for clients. With over a decade’s worth of experience in the fast-paced world of social media\, Corrie knows a thing or two about the social landscape right now.  \nThroughout her career\, Corrie has worked on projects with huge brands like NatWest\, Cancer Research UK\, and Virgin StartUp as well as speaking at SEMRush’s Global Marketing Day and on the BrightonSEO mainstage.  \nYou can expect to learn:\n\nThe 5-step framework to build social media strategies\nHow to set your social media goals to drive business ROI\nTips to create compelling content for your audience\nQ&A (and if there’s anything you think the audience would find helpful to see covered\, let me know and I can include)\n\nBecome a member to join this event\nWant to join this event? Become a member to join Corrie!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.\n 
URL:https://girlsinmarketing.com/event/creating-a-social-media-strategy-that-works-with-corrie-jones/
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DTSTART;TZID=UTC:20231003T120000
DTEND;TZID=UTC:20231003T124500
DTSTAMP:20260423T081638
CREATED:20230803T121659Z
LAST-MODIFIED:20230803T121659Z
UID:10000044-1696334400-1696337100@girlsinmarketing.com
SUMMARY:Virtual Networking – Come and Chat With Us!
DESCRIPTION:Have you got an itch to see some new faces and chat to more marketers? Then this members-only event for you! \nPour yourself a hot drink\, grab a packet of biscuits and join us for another monthly virtual networking chat! It’s a chance for you to connect with a group of like-minded individuals that know exactly what it feels like to be a marketer run off their feet. \nHow does it work?\nWe know networking can be a little daunting… but this is the friendliest group of marketers in the world! We’ll help get the conversation started by talking about the weather\, what’s new in marketing and asking everyone what exciting projects they’re working on at the moment. \nAfter that\, we’ll leave you to get to know each other better! Whether you’re in need of content inspiration\, marketing advice or just a listening ear\, our members-only virtual networking is sure to leave you feeling uplifted and inspired to conquer the working day ahead. \nAdd this event to your calendar so you don’t miss it\nWe host our members-only virtual networking every single month so if you can’t make this one\, hopefully you can join the next one. We’d love to meet the face behind your laptop screen so become a member here to join your favourite marketing community.
URL:https://girlsinmarketing.com/event/virtual-networking-come-and-chat-with-us-7/
CATEGORIES:Member Events
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DTSTART;TZID=UTC:20230927T120000
DTEND;TZID=UTC:20230927T130000
DTSTAMP:20260423T081638
CREATED:20230803T120436Z
LAST-MODIFIED:20230803T122914Z
UID:10000043-1695816000-1695819600@girlsinmarketing.com
SUMMARY:How To Think Outside The Box in Marketing with Jo Bird
DESCRIPTION:Thinking outside the box is less about what’s outside the box and more about overcoming the walls to see the limitless sky of opportunities.  \nGet ready to buckle up for a creative adventure because we’re giving you the tools to think outside the box for your next marketing campaign. Join Jo Bird\, Creative Director at Lounge Underwear\, as she takes you on a journey of her creative process\, and how you can put it into action yourself.  \nAs marketers\, we’re constantly seeing extraordinary marketing campaigns\, but the real magic comes before the distribution. Marketing magic truly starts in the planning phase where we can unleash our creativity.  \nIt’s time to redefine what “out of the box” means for us marketers\, and that might just start with this webinar. Don’t miss the opportunity to learn from Jo\, a true marketing maven.  \nMeet the host:\nJo Bird is the Creative Lead for Lounge Underwear with years of industry experience and a reputation for delivering successful\, innovative campaigns. Jo is renowned for her ability to fuse creativity\, concepts\, and strategy effectively. Her true passion is in creatine purpose-driven campaigns that make a difference for women (how fitting for our wonderful Girls in Marketing community!)  \nJo has previously been a Cannes Future Lions Judge and has been awarded the Creative Marketer of the Year Award in 2022. She’s also a TEDx Speaker and Mentor! We’re super grateful to have Jo deliver this exciting session for you all.  \nYou can expect to learn:\n\n Why do we need to ‘think outside the box’?\n Who is doing it well and what is the ROI?\n My creative process: The 4 C’s\n Putting it into practice\n\nBecome a member to join this event\nWant to join this event? Become a member to join Jo!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers. \nBecome a member here.\n 
URL:https://girlsinmarketing.com/event/how-to-think-outside-the-box-in-marketing-with-jo-bird/
CATEGORIES:Member Events
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