Back to Basics: Marketing 101

What is the Back to Basics series?

September feels like the right time to go back to school, right? So this September we’re bringing you a free three-part webinar series designed to refresh your knowledge of some of the fundamentals of marketing.

The panel discussions with marketing experts will help you hit reset, sharpen your skills, and feel more confident in your day-to-day marketing.

We’ll cover the essentials — copywriting, strategy, and design basics for marketers, without the jargon, so you can take a brief step back from the ‘doing’ and remind yourself of the foundations that really matter.

What to expect

We’ve teamed up with three panels of marketing experts to bring you live discussions covering some of the foundations of marketing.

Join us for:

Writing with purpose: Copy that’s more than just words

Design basics for better marketing

Strip back your marketing strategy

Sign up to the series and submit your questions for the panellists. We’ll hand pick the most frequently asked and juicy questions to steer the discussions!

Join each session live or catch up on the recording in your own time if you can’t attend on the day!

When is the series happening?

We’re running the series throughout September with sessions taking place on Tuesdays.

Join us on the following dates:

⏰ Tuesday 16th September at 12pm BST

⏰ Tuesday 23rd September at 12pm BST

⏰ Tuesday 30th September at 12pm BST

Plus, if you can’t attend live you can catch up in your own time!

Back to Basics Sessions

Session 1 - Writing with purpose: Copy that’s more than just words ✍️

Good copy grabs attention. Great copy makes people feel seen.

In this session, we’ll revisit the basics of writing marketing messages that stick, while exploring how inclusive language can help you connect with more people, improve clarity and build trust with your audience.

Session 2 - Design basics for better marketing 🎨

We’re not saying marketers need to be designers. In fact, marketing and design are two completely different skill sets.

But the reality is that a lot of marketers are in small or one-person teams, and in order to create great marketing, a foundational knowledge of the principles of good design goes a long way.

Whether you’re creating social posts, email campaigns or producing creative briefs for design agencies, it’s important to know the basics!

Session 3 - Strip back your marketing strategy 📝

If you’ve ever felt like you’re throwing tactics at the wall to see what sticks, this one’s for you. We’ll break down what makes a solid marketing strategy (without the 50-page PowerPoint).

Our panellists will share their experiences to help you stop guessing and start making choices that deliver results.