Apple Search Ads is a paid acquisition tool that can help you drive App downloads. Let's take a look at 5 ways you can optimise your apple search ads....
When deciding on your app marketing KPI's, there is no one size fits all approach. It depends on the category of your app as well as the customer journey. If you’re not sure where to start, we’ve put together a...
A Push Notification is an extremely powerful App Marketing tool. Implementing Push Notifications into your App Marketing Strategy can increase user retention by up to +20%. Let's take a look at how to build push notifications that are tailored to...
When it comes to your app marketing strategy, it’s important to establish a different approach to support the nuances between Android and iOS. Whilst it can sometimes seem as though everyone is using an iPhone, the reality is that within...
A/B testing elements within your app store will boost your ASO strategy, maximise paid traffic performance and pinpoint which of your app store changes are/aren’t working to drive installs....
There is intense competition in the app landscape. In order to drive growth for your app, you need to establish an App Store Optimisation strategy. App Store Optimisation (also referred to as ASO) is the process of increasing the visibility...
So you’ve got a fully functioning App – great stuff! However, you only have a few hundred downloads and your retention rate is concerning low (Eeek!). Please don’t stress – here is a simple guide to improve your App Marketing...