Similar to all marketing customer personas, many of the themes are stereotypical, but are often very helpful when it comes to selecting marketing channels or creating campaign messaging. This guide focuses on marketing tactics, key topics, each with factual research...
With more businesses becoming more ‘digitally focused’ and the interest in traditional marketing mediums heading towards a downwards slope, the choice of brands/causes online are endless. This could cause confusion, pose a lot of questions, research and time just to...
The question of whether personalisation is worthwhile is an important topic when it comes to marketing. Some people debate that personalisation is hard to implement so it should be avoided. However, others are on the standpoint on personalisation....
There are so many ways you can get to know your customer better. The internet is full of tools for all budgets. Sometimes it’s just a case of asking your customers about who they are and their interests....
Are you a recent grad and wondering how to make your CV stand out against the 100’s of other applicants? This blog is for you....
There's a notion of theories being quite tedious but it can be helpful in cutting through digital noise; leading onto effective planning in marketing to achieve the results you want. For this to happen you may have to 'think outside the box.'...
Successful fashion marketing provides you with the right tools to increase brand awareness as well as maximize your profit along the way....
Many of us in the marketing community are naturally keen to understand ways we can advance our career further in the future. Becoming a Chartered Marketer is a topic we are beginning to hear more about. Many people are already...
If you’re looking for the best way to market yourself, what better way to do that than creating an online marketing portfolio. It’s a great way to showcase and offer your services, particularly if you are looking at a marketing...
Benchmarking can be used to in two key ways; measuring your performance against your competitors, and measuring the performance of your business itself....