Do you want to help move users down the funnel? It’s time to put yourself in your target persona’s shoes. Think about; what they want, and what they’re searching for. You should do this by defining your content marketing strategy...
If you’re looking at developing your video strategy internally, we have supplied a few tools and templates that are useful when it comes to planning and creating your project....
Do you want to know how to create engaging content across multiple channels to get that conversion rate up? All customers go on a journey with your brand before they eventually make a purchase. This is referred to as the...
The word ‘automation’ sounds both exciting and scary. Exciting as anything done automatically makes our lives easier. Yet, adding the word ‘email’ in front of it, and for us marketers, it becomes somewhat frightening. This is because, like we have...
Email marketing during a pandemic is one of the most efficient and effective ways to communicate with your consumers. It is important you use this this channel wisely and not to the detriment of your business....
Video marketing is a rising trend in marketing and can enhance your digital marketing strategy so much when it’s done correctly. The creation of video might seem like a daunting task but if you follow the right steps, you can...
According to Hubspot - "Marketers who use segmented campaigns note as much as a 760% increase in revenue" (2020). Those are some impressive statistics! So where do you start when looking at how to segment your email database?...
Today, email marketing is still one of the most successful methods of marketing. It boasts continued high levels of return on investment. But, how do you stay ahead of the curve and keep your email marketing strategy fresh?...
We are all guilty of practically living life through our phones these days, the ease of access they give us to content means they have pretty much become an extra limb. It is for this exact reason that it’s super...
The content on both has to be spot on. As a copywriter myself, I have learned how to do this. There are specific tactics you need to employ to write good content. I have taken my knowledge and broke it...