As of recently, many brands are thinking about how to pivot their messaging and content strategy due to COVID-19. I'm sure we speak for many of you who are pulled in different directions with a huge case of information overload....

The word ‘automation’ sounds both exciting and scary. Exciting as anything done automatically makes our lives easier. Yet, adding the word ‘email’ in front of it, and for us marketers, it becomes somewhat frightening. This is because, like we have...