How you speak to prospecting audiences is different from those who already love your brand. Often when running paid social activity, you will have multiple campaigns running alongside each other. This is why using audience segmentation in advertising will greatly...
How Amazon Advertising works in your marketing scheme can boost sales and engagement. If you haven’t included Amazon in your marketing strategy yet, I suggest you reconsider....
This blog post will point you in the right direction when it comes to Google Analytics - from setting up your tracking to talking you through the sections of GA that are the most insightful....
Brand’s need to ensure they are leveraging influencer content to drive maximum performance. You may have a strong influencer programme in place... but have you considered incorporating these creators into your paid strategy?...
Local PPC is designed to target customers within a specific region. You can run local PPC ads on social media or search engines. In short, the strategy involves using local keywords and geotargeting....
New to A/B testing? A/B Testing on Facebook allows you to test different variables of your campaign to determine what works and what doesn't. Here are 7 handy test ideas to help you get started....
It’s true that it’s difficult to understand why some campaigns just don’t perform to expectations. However, there are a few common mistakes that people make without even realising – and that could be costing you!...
For a number of reasons, we truly believe that boosting your Facebook business page is beneficial for growing your brand awareness, and allows you to quickly and easily target your target audience directly....
New to Facebook Ads Manager? Measuring performance at first can be a little overwhelming, with so many different metrics and numbers to look at. I've outlined some simple steps that will help you get started measuring and improving performance of...
There are a few great grants and supports offered by Google to help you get the ball rolling on your google ad campaigns, and with a quick and easy application process, there’s no reason to let these slip on by!...