Local PPC is designed to target customers within a specific region. You can run local PPC ads on social media or search engines. In short, the strategy involves using local keywords and geotargeting....
New to A/B testing? A/B Testing on Facebook allows you to test different variables of your campaign to determine what works and what doesn't. Here are 7 handy test ideas to help you get started....
It’s true that it’s difficult to understand why some campaigns just don’t perform to expectations. However, there are a few common mistakes that people make without even realising – and that could be costing you!...
For a number of reasons, we truly believe that boosting your Facebook business page is beneficial for growing your brand awareness, and allows you to quickly and easily target your target audience directly....
New to Facebook Ads Manager? Measuring performance at first can be a little overwhelming, with so many different metrics and numbers to look at. I've outlined some simple steps that will help you get started measuring and improving performance of...
There are a few great grants and supports offered by Google to help you get the ball rolling on your google ad campaigns, and with a quick and easy application process, there’s no reason to let these slip on by!...
Wanting to improve your ad targeting on Facebook? Here are some of the most efficient methods for ad targeting so you can reach the most relevant people....
There’s no doubt that when it comes to both B2B and B2C marketing that Facebook has a lot to offer you and your business, from business growth to sales. However, for this to succeed you need to go beyond sharing...
Whether you’re an e-commerce brand wanting to drive revenue online, or an independent shop wanting to drive customers in-store – paid social is key for helping business growth. So how can it help?...
We all know and love keyword research when it comes to SEO and content writing. However, when it comes to PPC it’s often not considered quite as important. Using your SEO keyword research, instead of carrying out PPC specific keyword...