Let's focus on the use of different social media strategies that can be applied to event marketing. Each social network has a different purpose and you, as a digital marketer, should know how to use their main features to achieve...
A 360 comms plan consists of a marketing campaign that reaches customers at all possible points of contact. How do you build this plan? Let's talk about it....
PR and Digital PR ultimately helps obtain coverage and increase brand awareness. But this is not all it does. In this post, we will cover five key things that you absolutely need to know when it comes to PR....
Event marketing involves direct face-to-face contact between brands and the potential buyer in events such as trade shows, conferences, webinars or seminars....
So you're planning an Event and you want to promote via Social Media. Struggling to know where to start? I’ll take you through 5 ways you can use Social Media to effectively promote your event using everything from hashtags to...
Creating a Marketing plan for your Event is vital. Planning and preparation is key. This post discusses the five steps you can take to create a solid Marketing Plan for your Event....
Pre planning and organisation is key when looking at your marketing strategy and social media. Many people use social media management software to ensure they’re utilising their presence across multiple platforms and resulting in the best engagement possible. So what...
A public relations campaign should always have a clear objective: raise brand or product awareness, highlight the launch of a new product, reach a larger or new audience or even improve brand’s reputation....
Are you thinking about entering a career in PR? In this post, we will talk you through the different things that you're going to need to do to try and get your foot in the door. Touching on everything from...