Email remains an important part of a successful marketing strategy. At present there are many email marketing services that can help your business. The aim of these email marketing services is to simplify the process of email marketing for you – making your life easier. Many of these tools and services offer features to help you identify, nurture and convert leads. Additionally, email marketing services offer tools to help you with email design and email list management. However, with so many options it can be difficult to know which is best for your business. In this blog post we will discuss 6 email marketing services that can help your business, with the aim of helping you decide which is best for your business.
MailChimp is one of the most common email marketing services available, with millions of users world wide. The service is very flexible and can benefit a small start-up to an enterprise company. MailChimp offer over 300 integrations. These integrations can further personalise your email marketing strategy. They offer customisable email templates, tracking and A/B testing. Furthermore, MailChimp offer four different payment plans. These range from fee to $299 per month. However, minus the free plan, your monthly payments will increase as your email list grows.
Campaign Monitor is another popular choice. They claim to be used by 250,000 businesses across the globe. It’s easy to see why, with their easy to use drag and drop template builder and automatic mobile optimisation. They offer 3 payment options from £9 – £139 per month. Additionally, if you only send email marketing campaigns occasionally you can pay per campaign. Most importantly Campaign Monitor include insights and analytics for every payment plan.
Send in Blue are one of the less costly options. They have 4 payment plans ranging from free to £39 per month. That’s quite a good deal considering they offer a lot of the same features as the others. From designing your own templates to A/B testing and send time optimisation, Send in Blue has a lot to offer. Moreover, Send in Blue also offers other features such as SMS marketing, landing pages and retargeted ads.
HubSpot like to remind users that emails subscribers are real people and that email personalisation results in more opens and click throughs. Their email marketing service offers a variety of goal based templates which are fully customisable. In addition, they offer email segmentation and email scheduling. HubSpot’s email marketing service is free however if you wish to do more they offer a $50 a month plan. They also offer a more advanced all-in-one marketing software for $800 per month.
Constant Contact have been offering their email marketing services for over 20 years and boast a commitment to helping small businesses reach their marketing goals. Again, they offer a simple drag and drop template builder and contact management. Moreover, Constant Contact offer email automation such as automatic welcome emails to new subscribers. They offer 2 payment plans £15 and £30 a month. However, they do offer the first month free, regardless of which plan you choose.
Drip is a relatively new email marketing software. Their service are aimed at business whom have an e-commerce site. They offer a very user friendly email builder and their main aim is to help users create customer loyalty. Drip also offer interesting customer data allowing users to see what customers are looking at and clicking on on your e-commerce sight. Segmentation is a key feature of Drip and they offer features to personalise your emails based on where the consumer is in their buyers journey. The offer a free 14 day trial and then prices start from $19 per month and increase as your email list grows.
Hopefully this blog post has helped you with the decision making process of which email marketing service is best for your business. But, it is important to remember that the best email marketing service for your business will depend on your business goals. Make sure the email marketing service you choose can help you succeed and achieve your goals.