AI Accelerator for Marketers: Week 4 – Prompting With Purpose with Anjola Adebowale

The quality of what you get from AI often comes down to the quality of what you ask.

In this session, we’ll explore how marketers can move beyond basic prompts and start using AI in a more thoughtful, strategic, and effective way. Rather than relying on generic instructions and surface-level outputs, this webinar will help you understand how to communicate with AI for more meaningful, high-value work.

Led by Anjola Adebowale, this session will show you how to build stronger prompting habits that support everything from campaign planning and audience understanding to strategic thinking and idea development. We’ll also look at how to shape prompts so they reflect your brand voice, as well as how to use multi-step prompting to guide AI towards more useful, refined outputs.

Meet the host:

What we’ll cover:

• A clearer understanding of how prompting influences the quality of AI outputs
• How to build structured prompting frameworks that lead to stronger results
• Ways to use AI for campaign planning, audience insights, and strategic thinking
• How to tailor prompts to better reflect your brand voice and context
• How multi-step prompting can help you get more useful, refined, and strategic outputs

This session is ideal for marketers who want to get more out of AI by improving how they brief, guide, and collaborate with it in their day-to-day work.

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