Ask the Marketer Q&A: Are Creators the New Brands? with Hannah Campbell

The creator economy used to feel like a “channel”

Now it’s starting to feel like the whole thing.

Creators are building audiences that trust them more than brands. They’re launching products, setting trends, shaping culture, and (in a lot of categories) driving more demand than the companies paying for the campaigns.

So… are creators the new brands? And if they are, what does that mean for marketers who are still treating influencer as a bolt-on tactic?

In this Ask the Marketer Q&A, we’re joined by Hannah Campbell, Founder & Managing Director of One Twelve Agency.

Meet the host:

We’ll cover:

• What it really means when creators have more trust than brands
• How influencer marketing is shifting from “campaigns” to long-term brand building
• Where brands go wrong with cultural relevance — and how to do it with integrity
• Whether creators are replacing brands… or reshaping what a brand even is

Expect a honest conversation, plenty of nuance, and practical takeaways you can actually use — whether you’re running influencer campaigns, building a brand, or trying to figure out where the industry is heading next.

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