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Ask the Marketer Q&A: Can Marketing Really Drive Social Change? with Eleshea Williams

6th November @ 12:00 pm - 12:45 pm

We all know marketing can spark awareness, but can it really spark change? In a world where causes compete for attention, the challenge isn’t just being seen – it’s making people care enough to act.

Join us for the Ask the Marketer series – a new kind of Q&A and networking session designed for 2025. These sessions are a space to connect with other marketers, get honest about industry challenges, and learn from experts who’ve been there, too.

In this session, we’re joined by Eleshea Williams, a social media specialist with over five years’ experience in the social impact and charity sector, including roles at UNICEF UK, Shakespeare’s Globe, and The Black Curriculum.

Meet the host:

Eleshea works in social media for Amnesty International, the world’s largest human rights organisation. She has over five years of experience in the Social Impact/Charity sector, making social media content for positive change in the world. She previously worked for UNICEF UK, Shakespeare’s Globe theatre, and The Black Curriculum.Eleshea is a Top Voice on LinkedIn, passionate about making the Social Impact sector more accessible at a junior level, and using her social media skills for good. She started her career at 21, managing a team of four and working on racial justice on a global scale after the Black Lives Matter resurgence.

We’ll explore:

  • The gap between awareness and action: Why raising awareness isn’t always enough.
  • Social media for good: What works (and what doesn’t) when marketing a cause.
  • Challenges of charity marketing: Lessons from working in the sector.
  • Making people care: Turning likes and shares into lasting impact.
  • Marketing with integrity: Balancing purpose with strategy.

This session is all about honest conversation, real takeaways, and leaving with practical ways to make your marketing more meaningful – whether you work in the charity sector or not.

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Details

Date:
6th November
Time:
12:00 pm - 12:45 pm
Event Category:

Organizer

Girls in Marketing