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Convincing Senior Leaders to Invest in Your Ideas & Plans with Veronica Wood Querales

21st May @ 12:00 pm - 12:45 pm

Ever had a brilliant marketing idea… only to struggle to get senior buy-in? You’re not alone, trust us… we’ve all been there!

As marketers, we often get caught up in the “how” of campaigns. But when you’re speaking to senior leaders, it’s all about the why. Why this idea? Why now? And most importantly – how does it support business goals like revenue, growth, or customer retention?

Whether you’re leading a team, stepping into a more senior role, or want to make sure your work gets the investment and attention it deserves – this session is packed with practical advice to help you level up.

Meet the host:

Veronica is a marketing mentor and consultant, working with businesses to help them develop their marketing strategies and support their marketers to step up into new roles and work more effectively. She has worked in marketing since 2008, working her way up to head of marketing and now running her own business. Veronica has worked in-house, agency-side and as a freelancer, in businesses of all sizes and in many industries, and specialises in B2B marketing.

Learning Outcomes:

  • Learn the language of business impact. How to frame your ideas in terms of business outcomes that senior leaders care about (revenue, growth, customer retention) beyond marketing tactics.
  • Develop a structured approach to prioritising based on business goals. A simple framework to evaluate marketing requests against business priorities, allowing you to confidently say “yes” to high-impact activities and “not right now” to lower-value ones.
  • Master the art of the concise, data-backed pitch. How to distill complex marketing ideas into clear proposals with supporting evidence, resource needs, and expected outcomes.

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Details

Date:
21st May
Time:
12:00 pm - 12:45 pm
Event Category:

Organizer

Girls in Marketing