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Crafting Your Brand: Defining Who You Are and What You Stand For with Dayana Collazos Ibarra

17th July @ 12:00 pm - 12:45 pm

Personal branding often starts with a big question: what do I actually want to be known for? If you’re unsure where to begin or feel pulled in different directions, this session will help you find clarity.

As the first part of our Personal Branding Series, this session is all about building the foundations of your brand – exploring the topics, values, and strengths that truly matter to you.

We’ll help you reflect on what lights you up, what you want to share with the world, and how to start shaping a brand that feels authentic and adaptable. You’ll learn how to speak about your work with confidence, choose topics that align with your interests, and evolve your brand without losing your core identity.

Whether you’re new to personal branding or looking to reset and refocus, this session will give you the tools to get started.

Meet the host:

Dayana Collazos Ibarra is a social media manager with over three years of experience and was recently named one of the Top 25 Marketers to Follow in 2025 by Girls in Marketing.
She has worked across a variety of industries including fitness, beauty, hospitality, and recruitment—developing growth strategies, building social accounts from the ground up, and creating content that connects with audiences in meaningful, authentic ways.
Currently, Dayana is the Social Media Executive at The Folio Society, where she spends her days surrounded by beautiful books and a community of literature lovers..

Learning Outcomes:

  • Clarifying your brand foundation: Identify the topics, values, and strengths that define your voice.
  • Choosing aligned topics: Learn how to select personal branding themes that feel natural and meaningful.
  • Exploring with authenticity: Discover how to branch out into new interests without diluting your brand.

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Details

Date:
17th July
Time:
12:00 pm - 12:45 pm
Event Category:

Organizer

Girls in Marketing