If your emails aren’t landing in the inbox, nothing else matters.
Building on the series’ focus on how email really works behind the scenes, this session introduces deliverability in a practical, non-technical way – focusing on behaviours rather than engineering.
You’ll learn how inbox providers decide where emails land, and how everyday decisions around list growth, frequency, and engagement quietly affect performance over time. The emphasis is on what marketers can actually control — and how small mistakes compound if left unchecked.
This session is about protecting your email programme so the work you put into strategy, design, and copy can actually be seen.
Beth O’Malley is the Founder of astral, an unstoppable CRM, HubSpot and email marketing expert (and an ADHDer with a great sense of humour).She’s trained thousands of marketers, developed industry-shaping guidelines, practices and training. Plus, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months. She’s been awarded best Full-Service CRM & Email Agency 2024, Top International Women Entrepreneurs, and a recognised HubSpot Partner. Beth helps businesses reimagine, rethink and transform CRM, HubSpot data, and email marketing.
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