Successful fashion marketing provides you with the right tools to increase brand awareness as well as maximize your profit along the way. It’s for this reason we will be discussing 10 tricks to help you promote your product.
1. Invest in your website
The image transmitted by the website is the showcase of your brand and your product. It must be updated and be functional so that the user can find what he or she is looking for and therefore, buy it.
2. Focus on your brands best seller
Analyse which are your star products and rethink their visibility on the web and social networks of your brand. No matter what the star product is, it must have the potential to become an essential element or a fashion classic. Ralph Laurent elegantly displays this section on his website.
3. Create a style guideline
You can create a lookbook or a style guideline so that visitors to the site can get an idea of how to combine the key items or the best sellers. This guide can be included as an extra section on the website or even as a blog. It has to be visually appealing and can provide detailed information about the item. A good example is the Uniqlo Lookbook .
4. Run a quality blog or collaborate with well-known bloggers
Blogs are a way to share free and useful information with a specific audience and are a very effective tool. It is essential to comply with a publication schedule and to have quality content. In the Anthropologie blog they don’t only talk about fashion, you can also find different topics separated by sections but of course related to their brand.
An example of a well-known blogger is Alissa Coscarelli. She is a freelance fashion writer, style influencer and creative consultant in New York City. You can read about trends on her blog at Harpers Bazaar.
5. Encourage your customers to write reviews
With so many brands and products on line, encouraging reviews is a good way to differentiate the item and at the same time guide the satisfied customers to leave us comments and opinions on their experience with our products.
6. Use Ads on Facebook and Instagram
These are two of the most suitable platforms when talking about fashion marketing. Use the Collection Ads or Carousel Ads . This advertising model presents your products or best sellers as if they were part of a style guideline. It’s an effective way to catch the attention of your users and convert them into customers.
7. Give a chance to the power of the remarketing to increase conversion rates.
Remarketing or retargeting allows you to capture recent visitors who left for any reason. You can reach the same people who were thinking of buying your product with reminder ads.
8. Try to turn the email subscriber into a follower
Take advantage from the opportunity provided by the “welcome” email you send to your website subscribers to encourage them to follow you on social networks and share photos of themselves with your brand, using a special hashtag that you settle.
9. Use Social Media contests
It’s the perfect option for users to fulfil some of the points mentioned above (review, comment, share), and they can also win a prize of their favourite brand.
10. Become active on Youtube
The video is one of the most powerful and well received contents. You could create quality videos that users can watch on Youtube and share on other social networks. Many fashion experts consume a lot of Youtube content. Creating a channel and boosting your brand is a good way to get visibility. On the Chanel YouTube Channel there are a lot of short videos about catwalks, campaigns, and more information about the brand.
The fashion industry is one of the most competitive sectors in the world. For this reason and to obtain the best results, it is important that you understand that there is no single way of doing things. For successful fashion marketing, you must combine a strategy with your brand on the one hand and a strategy with the product on the other.