Search Engine Optimisation (SEO)
We’ll let you in on a secret – you don’t have to sacrifice creativity to get your website ranking. Keyword-focused content can still retain an artistic spark. In fact, it’s important that it does.
Unsure where to start? Here’s how to stay creative with an SEO-driven content strategy.
Brainstorms are great for getting those creative juices flowing, as well as bringing the whole team together. For example, you don’t have to work in content to have good ideas.
So, why not ask others their thoughts?
Get creative by encouraging freethinking and idea generation – you might just get inspired.
You can always think outside the box, even for keyword-driven pieces.
Once your keyword research is out of the way, the next step is often competitor research.
Take a look at the top ranking competitors are doing and work out how to do it better. This is a handy SEO hack that often results in higher rankings.
Let’s say the number one-ranked piece includes illustrations/diagrams. Can you improve upon this and do one better? For example, infographics can be a great addition to content.
What do your users want to read? What content receives the most engagement?
Applying a user-centric approach to your content strategy is key, as it ensures you’re connecting with your audience.
Social media, Google Analytics or comment sections are great ways to tap into user mindset.
As content marketing continues to evolve, one common trend we’re seeing is that audiences love personalisation. There’s no reason why this can’t be applied to SEO copy.
Whether it’s storytelling, real-life anecdotes, quotes or interviews, there are many ways to find a human connection.
Try and relate to your audience by asking yourself what they’re looking for.
Work closely with design teams to give content a ‘fresh lick of paint’. Bespoke imagery can give content a significant boost.
Alternatively, if you have the time and resources at your disposal, there’s no reason why you can’t create images yourself.
It doesn’t have to be still images, there are a wide range of options at your fingertips:
Don’t overdo it, rather, use multimedia to enhance what’s already there. It’s a handy way to help bring your words to life.
Look at the SERPs – what’s not there? What hasn’t been done yet?
It could be looking at a piece of content from a new angle or perspective, for example. The trick is to spot what’s missing and fill the gap.
Within reason, don’t be afraid to challenge common opinion, provoke thought or spark a debate. All industries are constantly adapting and subject to change, why not use this to your advantage?
Asking questions that no one else has, or daring to go where others haven’t, can help you stand out from the crowd.
Don’t just stick to the typical ‘blog’ format, shake things up!
Formatting can work wonders when it comes to how a piece of content is perceived by its audience, so feel free to play around with changes.