Strategy and Planning
AD | This blog is in partnership with Oxford College of Marketing.
Customers are at the heart of everything marketers do. If you’ve never taken a detailed look at your customer’s experience before, it’s time to dig deep. We’re going to share how to create a customer journey map and the best online course to take if you want to learn more.
A customer journey is a diagram that outlines the process of your ideal customer engaging with the different touchpoints of your brand. From seeing online advertisements to purchasing a product and recommending it to friends, mapping your customer journey will demonstrate how easy it is for someone to interact with your business from start to finish. The easier it is (with fewer touchpoints needed), the more likely they are to return again and again.
Ultimately, you will want to create customer journey maps to improve customer experience, first and foremost. Although the customer should stay at the centre of this exercise, the benefits of customer journey mapping spread further than just one person. In fact, creating these practical maps can help to refine a target audience, predict consumer behaviour and potentially attract new customers to your easy – yet exciting – journey.
Can’t fathom how to create a customer journey map? We recommend taking a professional course to help you understand the theory behind customer journey mapping and how it can impact your digital customer experience. Oxford College of Marketing (OXCOM) has an incredible distance-learning course – Certificate in Digital Marketing – which can teach you everything you need to know about the relationship between an organisation and its customer.
You can learn the benefits of customer journey mapping and learn how to monitor, measure and improve digital customer experience within the Online Customer Experience course module. Within the course, you will also cover the fundamentals of digital marketing, digital marketing planning and analytics. So there is plenty to sink your teeth into!
The entire course takes around 50 hours to complete so it’s perfect if you’re looking for something self-paced to complete in your spare time. Plus, at the end of each module, you will gain an official award to add to your CV and strengthen your marketing reputation. It’s a win-win!
You can even choose to purchase the Online Customer Experience module individually if you can’t quite commit to the full course. Check out the Certificate in Digital Marketing course here.
As a marketer, our projects are always a work-in-progress. The important thing is that you’re making small but powerful changes on a regular basis. Not only does this keep your customer feeling satisfied, but it will create a better understanding of your audience – making more room for successful campaigns.
A customer journey might eventually come to an end, but that doesn’t mean our marketing knowledge has to! Remember, if you’re looking to learn more around customer journey mapping (and digital marketing in general!) head to Oxford College of Marketing and enquire about its Certificate in Digital Marketing course.