How to Plan and Use Social Media at Live Events

PR and Events

How to Plan and Use Social Media at Live Events

by Bethh Oliver

Pre planning and organisation is key when looking at your marketing strategy and social media. Many people use social media management software to ensure they’re utilising their presence across multiple platforms and resulting in the best engagement possible. So what do you do when you’re working a live event? How do you manage your social media at live events?

Planning Your Content

There is still a lot of pre planning you need to think about before the event starts, to make sure you’re posting the right and the most engaging content. You can still utilise social media management tools such as Hootsuite or Crowd Control if you have any generic messages leading up to your event. 

Have enough cover during the event

During the running of your event you need to ensure you have enough people to cover different areas. If your event is large scale with different things happening in different places, don’t expect one person to cover it all. Distribute out what team members go where to make it easier for you.

Create an event schedule of all the rooms or locations and include any specific times of talks or sessions if there is something important happening you don’t want to miss. The purpose of filling your feed during your event is to create engagement, both for people at the event and customers that couldn’t make it to give them a little bit of insight. 

How do you plan to utilise all of your platforms?

You need to build hype on the run up to your event without bombarding your social channels with repetitive messages. Promoting your event will help create some engagement. Create a countdown function to get people excited. Start a conversation with your audience. Find out what they want to see during the event and use that to your advantage. You will also want to plan different content for various social media as it’s essential to nail your content across different platforms.

Distribute the right content

Don’t post exactly the same content across the same platforms. You may want to get similar messages out but make them relevant for the platform you’re posting to. Instagram has functions you can utilise to make it interactive such as asking questions, creating polls and quizzes. Think about how you can tie this in to your event. Instagram stories are a great way to post a lot of content without oversharing too much on your main feed. 

Photos and video streaming are essential when posting about your event. Visuals are what makes your social pages authentic and builds trust with your consumers. As well as posting visual images and videos during the event, think about ways you might be able to utilisie this beforehand. Is the set up of your event interesting? Maybe your audience wants to see more of the build up to your event too.

While you may post a lot of content onto your stories and twitter feed, it may not be necessary to share too many posts onto your main Facebook page. Make sure your countdowns make your audience aware of when your event is running in case you are posting more throughout the duration of it.

I love seeing companies utilise branding on their social media channels. It looks professional. If your team has the ability to create templates for instagram stories that fit your event branding, use it! Even if it’s just to post out a couple of messages, it adds to the authenticity of your brand.

Use or create relevant hashtags

Whether you’ve created a hashtag on the run up to promoting your event or if there are relevant hashtags that work, use them on Twitter and Instagram platforms. For attendees at your event, if you have created your own hashtag and do something interactive on the night of your event, it’s a way to get them involved and make them feel a part of your event and community. Having something interactive for your consumers to take part in could generate a lot of interactions and reactions on social media.

Posting content on the run up and during live events is a great way to boost engagement. People love to see real-time stories happening with brands and events are an authentic way to showcase your company and build up trust with your clients.