Instagram marketing can be overwhelming, with all the various options for posting. Sometimes, it’s hard to tell whether you should story, reel, IGTV or feed. One often overlooked feature is the Instagram Carousel, which allows you to post multiple photos in one post. Shockingly, carousels have between 1.65% and 5.13% higher engagement rates per post depending on profile size.
Here’s a quick guide to carousels and how you can implement them into our social media strategy.
Carousels, also known as “multiple-image posts” are posts that include up to 10 photos or videos. When posted, users can swipe through your collection. This allows you to showcase more information in one single post.
You want your posts to be suited to what you’re trying to express. Here are some examples of when to use a carousel:
Carousels are all about avoiding spam when it comes to posting. Rather than posting loads of separate photos and blocking people’s feeds with similar images, make a collection and post them all together.
Ads are another great way to use carousels. Whilst, not every carousel you post will be suited to be used as an ad, you can tailor your posts to be ad-worthy. For example, if you wanted to post what services your brand offers, viewers can swipe through easily meaning that you don’t need to create different ads for each service, it’s all in one! Here’s a great example of using carousels in Instagram ads.
If you think none of your content is suited to a carousel, you’re dead wrong! Here are some of our favourite creative carousel ideas that you can use in your next content planning session:
Behind every post is a reason. Once you’ve got your snazzy new carousel you want a call to action to go alongside it. This could be posting different colour variations of a product then asking followers which colour they prefer. Remember that everything is posted for a reason and you’ll be ready to introduce carousels into your content strategy.
Now that you know all about Instagram carousels, we’re sure you’ll be eager to get going! We hope that this gives you the motivation to create your own amazing carousels and increase your engagement.