Search Engine Optimisation (SEO)
In the digital world of marketing, there is something that should never be forgotten or neglected, and that is SEO.
SEO or search engine optimisation is the process of increasing the quantity and quality of traffic to your website. The ultimate goal of SEO is to improve your position on search engines, making your website more visible to people who use relevant keywords to search for something related to your business. When done well, this brings you “free” or organic traffic from the search engines.
All major search engines utilize some form of algorithm to rank the results on a page based on how relevant they are to the search term. Therefore, when you optimize your website and your content to work best with these search engines, you are improving your SEO and increasing your chances of being seen.
It may seem a bit confusing,. However, here are six basic steps you can take to improve your SEO and increase the organic traffic to your website.
The simpler the better! This means an intuitive interface and especially a menu that makes sense and is easy to use. Pick a nice, but basic typography, and make sure not to fill your pages with a lot of text. You should also break up text with nice, high-quality images. Choose two to three base colors and stick with them; more colors can be distracting. You want your website to draw someone in, not repel them because it’s difficult to maneuver. Search engines like Google take into account the functionality of your website, and the better it is, the higher up they’re going to show your page.
Keep your plugins up to date. Check out the speed and quality of the layout of your website with PageSpeed Insights. The goal is to have both mobile and desktop in the green zone. This means that your website loads well and, once again, that search engines are going to be more likely to show your page.
Determine one to two main keywords that you want to define your brand and stick to them. Use your keyword in the headline, subheadline, slug, copy, everywhere you can. Just make sure not to over do it. You don’t want to make it look like you’re keyword stuffing. Also take into account the level of competition for your keyword. If there are a lot of different sites competing for the same keywords, you’re going to have a harder time making it to the top.
A blog is a great way to create useful, value-rich content that can attract people to your website. It’s also a great way to add in some extra keywords to your page. Ultimately, the more value you provide, the more valuable the search engines are going to treat your website.
This takes time, but it is well worth it. When a high-quality site links to your page, Google and other search engines take this into account. It builds credibility for your site. If you can get a blog post, website, or product mentioned on another page, this will tell Google that your site has something to offer, and it will help improve your SEO.
Google alone offers a variety of services to help you evaluate and improve your SEO such as Google Analytics and Google Search Console. These services connect to your website and report just about everything back to you. They are incredibly useful and can help you make small extra changes to your website that boost your SEO. Many website hosts also offer their own suggestions and analytics tools to help you improve your SEO. Take advantage of these. You can also utilize the internet. There is a huge amount of free resources out there, take advantage of these as well.
SEO is important. It can seem like a challenging task, but honestly it can be really fun! It’s a little bit like a puzzle, and once you get it right, the pieces seem to just fall into place. So don’t give up, it takes patience, time, and practice, but if you invest the time, you will definitely see the reward.
Written by Mikala from eSEOspace
Mikala studied marketing in San Diego. She’s worked off and on in marketing since then, and just recently started a marketing agency, eSEOspace, with her best friend! She loves to write and do all things marketing, especially the solving problems part. Plus, she loves to travel and learn, and look forward to continuing her growth in the marketing field as well!