CRM & Email Marketing Manager

We’re looking for a teammate to join us full-time as a CRM & Email Marketing Manager/Lead. Code First Girls offer family-friendly, flexible working arrangements. We have an office in London (near Liverpool St) offering hybrid working / remote working (depending on your location) with in-person wider team meet-ups in London twice a month.

ABOUT THE COMPANY

Over the past several years, Code First Girls has become the largest provider of free coding courses for women and non-binary individuals. We’ve already taught more than 100,000 women and non-binaries to code and, by working with companies and universities in every region of the UK, we’re getting more women into tech roles, boosting diversity and social mobility in the tech sector. We are now the largest provider of free coding courses for women in the UK, having taught five times as many women to code as the entire UK university undergraduate system.

ABOUT YOU & THE ROLE

This is a great role for someone ready to build and optimise our CRM and retention function within the business with a fun, mission-driven company also giving you an opportunity to develop, learn new skills and progress your career.

We are looking for candidates who have a passion for driving social impact and a desire to change the technology industry. You will be good at communicating, think innovatively and be brimming with ideas to build on our activity and campaigns.

We are a fast-paced business and as a start-up, a ‘roll up your sleeves and dive in’  attitude goes a long way, combined with an innate ability to adapt to change in your role. We want someone who isn’t afraid to suggest new things, is eager to learn and comes with loads of ideas as to how to create different ways to optimise our customer experience and build upon our communications.

The role will be varied and will get you involved across all elements of our email & CRM Marketing. We are looking for someone with 5+ years in email & CRM with extensive experience using Hubspot and a proven track record of driving growth and results from BTL communications.

GENERAL SKILLS:

• Extensive experience with Hubspot and other CRM tools
• Previous experience and knowledge of CRM and marketing automation
• Experience in customer segments, user journeys and member lifecycles
• Knowledge of HTML/CSS and email best practices (deliverability, GDPR)
• Team management and leadership experience

SOME THINGS YOU’LL BE WORKING ON:

Email & Customer Comms:

• Manage our email/SMS comms for our product user journeys  and product life cycles
• Use tools such as Hubspot for email deployment, tracking and reporting
• Build, measure and analyse member engagement driving activity, working closely with the wider marketing team to deliver end-to-end marketing campaigns
• Be a champion for brand and best practice regarding customer communication, boosting brand awareness and loyalty with our audiences

Customer Journey & Workflows Implementation

• Formalise the customer segments, user experience and lifecycle for CFG members and clients
• Build out workflows, triggers and communication plans to engage segments at key lifecycle stages
• Continually assess and iterate on all CRM activity across our potential customer bases and ensure performance across key metrics
• Work with the wider team on member customer service, feedback reports and community insights to enhance and improve communications.

Marketing Automation, Optimisation & Reporting

• Build out, test and optimise all marketing automation communication flows
• Monitor and report back on key insights from campaign data
• Improve funnel conversion and identify opportunities for growth
• Work with marketing team for re-engagement campaigns and remarketing efforts
• Look for technology or innovations to drive efficiencies and further automation

Segmentation & Lifecycle

• Work with the wider team on data and insights in relation to segmentation, funnels, and campaign activations
• Map out customer segments, user experience and lifecycle for CFG members
• Assist with building out B2B partner and client lifecycle comms
• Lead the CX development for our member-only community (digital) space and related CRM

OTHER ROLE INFO & BENEFITS:

• Salary: £45-55k DOE + bonus
• Fully-funded place on the Code First Girls CFGdegree (market value £10,000)
• Free CFG courses (valued at £685 each)
• 20 days holiday + Bank Holidays
• Additional 10 days off over Christmas break (incl. Bank Holidays)
• Hybrid & flexible working

STEPS IN THE PROCESS:

Apply here

1. Shortlist will be invited to a video interview
2. Shortlist from video interview  to meet with Marketing Director & Marketing Manager
3. Final candidate/s wider team meet and greet / interview