Ever heard the phrase people buy people? In this blog we’re going to outline 5 top tops for managing your personal brand! Why it’s important, where to start and how it can help your career development.
In my previous article, ‘How Does your Brand Communicate? It’s More Than Just a Logo’, we discussed how to start with values and the foundation of your brand (product and/or service) before anything else. The same rules apply when we think about our personal brand.
Your personal brand is essentially you marketing yourself, your skills, personality, achievements and more. It is now more important than ever to have a good personal brand because of the competition for internships, jobs and career progression.
It won’t happen over night
This is definitely a positive note to start on because you can be really creative. Although it doesn’t create much urgency, hopefully you are reading this because you want to better your career prospects, and this is something you can work on over time.
Firstly you need to think about what you’d like achieve, and then think about the audience who are going to buy into the brand that is YOU! Your personality will be the foundations of this brand so have fun with it, make yourself stand out!
As time goes on, you’ll change as a person and you’ll only ever absorb more knowledge and learn from your mistakes. It’s ok if you don’t have a specialism, product or service. What matters is you building up brand you can work on over time.
Watch your social media
This one might go without saying, but your social media channels are a huge part of your personal branding. They are fairly accessible to friends, colleagues and future employers.
It might be worth creating a private ‘real life’ account and then having your other socials to document you professionally. This may be a place you can share your writing, products you’re developing or something more focused on career development.
Each social media channel has its strengths, and should be used in different ways! Utilise the ways platforms can help you build on your personal brand. LinkedIn is great for connections, Twitter is great for any customer service and Instagram is a great visual platform.
Are you an influencer?
So at what point do you become an influencer or a creator as they are more commonly known?! This one is interesting because the more you build on your brand, the more likely you are to build a following.
Strength of influence is engagement and having a niche. This will work for bloggers or business owners who specialise in a certain sector. But say you’re just about to finish your degree and you are wanting to start building up your following online? Find a niche your interested in, talk about it across all forms of communication and you’ll find it’s easy to build when you’re passionate about it.
If you are an influencer and brands want to pay to work with you, don’t stray from your brand values just for money.
Consistency is key
Keeping things simple for your audience is exactly what you want to do to ensure consistency. As soon as you’ve outline what you want to show people within your personal brand (Content, personality, experience, interests etc) consistency within each of these 4 pillars will come together.
This again won’t happen over night but it is something to consider if you’re wanting to launch a product that is focused around you.
As your personal brand is mainly you, it’s going to be easier to create trust amongst future employers. If an employer meets you for an interview and you have case studies to show them more of who you are and what you’re interested in, you’re going to stand out from the crowd.
Share, share, share
It’s really hard to talk about yourself, writing a personal statement or short bio isn’t easy – but I’m going to tell you to do it!
You’re building your personal brand both on and offline for a reason, so let people celebrate with you. Get feedback for blog posts and ask people around you what they think of your work. Another top tip, copy the mechanics of what successful people have done and make it your own!
It can be hard to stand out, so present your brand to people you trust to give you honest feedback. The best thing about sharing your work and feeling confident about your brand overall, means you’re becoming an expert in what you do!