Mastering the Art of Successful Pinterest SEO

Pinterest dashboard on laptop

Pinterest SEO is a skill so many of us lack but wish to learn, why? Simply because of the sheer amount of traffic users and visitors it can provide without any cost, only time and effort. As a digital marketer, when you’re able to master the art of successful Pinterest SEO, you’re sure to feel accomplished and happy when you start to reap the rewards. Pinterest and SEO come hand in hand, and those like to stay up to date with the latest digital trends will find themselves flooded with new information all the time. Pinterest is a relatively new platform that has been taking off in the digital world over the past few years, as more people and businesses see its potential, there is a growing demand for marketers who have knowledge around Pinterest and what it has to offer.

If you’re a marketer looking at how to master the art of Pinterest SEO, we’ll be covering the basics below. Even if you’re an experienced pinner, you may want to take some advice from this blog and learn more about the money-making niche that could potentially skyrocket your blog traffic. The real issue with the platform is that people don’t know how to use Pinterest for SEO and lack the necessary skills. While it was once a platform used for fun pictures and interior design inspiration, Pinterest is now a multi-million-pound company and channel that can change your digital marketing career, forever!

What is Pinterest?

Pinterest is a platform used by millions of people every year, it allows users to visually share and discover new interests by posting images, and videos to their own and other people’s boards (this is known as pinning!). Users are able to browse the website for other people’s ‘pins’ and discover what other people have found interesting through liked, saved and repined images/videos. The network is very much focused on user-generated content meaning you’re able to showcase all the concepts of your own life, personal tastes and then interact with people who are similar.

For bloggers and marketers, Pinterest poses as a great way to drive a large amount of traffic to your website, especially if you’re creating content that is different to other people. Perhaps if there is a niche for content that other people are doing but not to the best of their ability, you can come along and do it better. For example, if you’re an eCommerce business wanting to promote products, rather than posting product images on Pinterest, you would direct users to useful guides and blogs on your website to learn more. This in turn would mean people are being taken to your site through interest of a topic/niche and then potentially converting into a lead/sale if they’ve liked what they have read.

Is Pinterest a Search Engine?

A common misconception people associate with Pinterest is that it is a social media platform. While it was once something brands and businesses played about with, for brand exposure, Pinterest is now more of a search engine that can provide users with useful and interesting information on any specific topic they want. According to Hootsuite, there are 250 million people who use Pinterest every month with this number growing all the time. Also, the majority of Pinterest users are women with statistics stating around only 17% are men.

Users can browse through an array of search results and if your ‘pin’ is good enough, you will appear in their searches (which will appear in your business hub as impressions). Remember, Pinterest works on a relevance search mechanism rather than newest first approach which means even if you uploaded a certain ‘pin’ years ago, as long as you’re getting impressions, saves and comments, it will still appear to new users. However, also keep in mind that people viewing your ‘pins’ doesn’t always mean they’re clicking through to your website. Your Pinterest analytics can be found in the business hub of your profile (this is only available to business accounts – although this is free and definitely worth the transition if you’re on a personal account).

How to Create the Perfect Pinterest Pin

It is recommended that your ‘pin’ should be vertical and be 1000px x 1500px in size. This style of pin always works better and drives more traffic since they appear better on mobile and the majority of searches on Pinterest are on mobile.

When creating a Pinterest ‘pin’, always keep your user in mind. The ‘pin’ doesn’t have to be super engaging, it just has to be eye-catching and be readable from far away. Allow your ‘pin’ text to be at the centre of the image, the main event if you will. You can have other images and cartoons too but ensure your ‘pin’ focuses on what you’re providing the user with. If you’re wanting to send the user to your blog to read about cats, ensure you put this somewhere along with a picture of a cute cat.

Pinterest Tip – Consistently Pin

One of the most important things to remember about Pinterest is that consistency is key. If you’re able to pin consistently then your profile will look active, you can do this through a Pinterest scheduling tool such as Tailwind. Pinning 10 to 30 pins a day (of both your own content and other people’s) will ensure consistency with your profile. Bloggers who drive the most traffic will pin between 50 to 60 ‘pins’ a day but we’d say, to keep it basic – just do a little for now. Over time, you will become more confident and build up your skills and eventually master the art of Pinterest SEO.

Pinterest can drive traffic, users, and allow for a huge amount of success as long as you do it properly. Utilise your skills and build on them as you become more familiar with Pinterest and all it has to offer your business, or clients. It is a great way to make money doing digital marketing as well as becoming a professional in the marketing world. To get started on Pinterest, simply make an account and before you know it, you’ll be well on your way to success!