Search Engine Optimisation (SEO)
We all want to see our web pages rank higher. To help you smash those targets, we’re sharing some SEO hacks to improve rankings and give your site a boost.
From timeless content to structured data, there are plenty of ways to get the clicks you’re looking for.
Write content that doesn’t go out of date. Give your content a longer life-span by keeping things relevant and valuable to users, regardless of the time of year.
Not only will you see higher traffic, from a variety of sources, but your page also has more time to generate quality backlinks.
This isn’t to say time-sensitive content doesn’t have its place! But, when it comes to building authority and retaining audiences, evergreen is the way forward.
Click-through rate is often an overlooked stat, but one that’s hugely important.
Unless you’re in the top three search results, you’re going to have to work a little harder to get those all-important clicks. A high CTR is a sign your page is relevant to the user’s query, which is an important ranking factor.
Make sure you:
A featured snippet, also known as position 0, results in significantly more traffic to a particular page. They can be hard to come by, particularly for difficult keywords.
Some tips include:
It probably goes without saying that building backlinks should be part of your SEO strategy, as they’re a key ranking factor.
There are a number of different ways to do this, such as helping other site owners fix their broken backlinks.
Make sure to go for quality over quantity when it comes to link building, you don’t want to run the risk of harming your site.
Schema is structured data that helps search engines understand your page more easily and deliver a better service for users. They can then showcase it via rich snippets, which display additional data.
Your page then appears more attention-grabbing in the search results, leading to a greater CTR. There is some debate over whether schema directly leads to higher rankings. However, it definitely means more clicks.
Blogs are hugely important for SEO, helping to improve your authority and strengthening internal linking.
However, some businesses still ignore this, focusing all their attention on landing pages alone.
So, if you want to make those ranking gains, breathe some life into your blog.
Cramming too much text into your footer could have a negative impact on your overall rankings and site health.
Instead, think strategically here. Use relevant anchor text that informs users what a page is about, linking to top-value pages.
Issues such as 404 links can have serious implications for overall site health – and therefore rankings. Ensure no external links are pointing from other websites to a broken link on your site.
Tools that can help you find these include SEMRush and Google Webmaster.
The faster your page loads, the better. Users won’t wait around long, plus Google rewards sites with quick load speeds with higher rankings.
Make sure you:
Let’s end on a big one.
If you’re looking to outrank your competitors and get some brownie points from search engines, use the skyscraper technique to your advantage.
This involves you looking at what’s ranking for your target keyword – and seeing how you can make it bigger and better. Essentially, take what already exists and upgrade it.
Remember: posts with over 1,000 words tend to rank better. However, ensure you’re delivering value to the user at all times, don’t just write for the sake of it.
We hope these SEO hacks to improve rankings will make your site do better than ever before!