Similar to all marketing customer personas, many of the themes are stereotypical, but are often very helpful when it comes to selecting marketing channels or creating campaign messaging. This guide focuses on marketing tactics, key topics, each with factual research...
So many brands are now choosing to work with influencers. Working with influencers is attractive to many brands for a number of reasons. They are appealing to work with for their wide reach, engaging followers and reliable reputation. However, could...