It is a well known fact that a successful marketing strategy involves email marketing. Maybe you're just starting out with email marketing or, maybe you have been doing email marketing for a while but are not getting the results you...
I don't know about you, but I'm big into making plans. I like to have an idea of what I'm doing as far in advance as I can (don't even get me started on meal planning). This isn't always possible...
The sign of a successful marketing email is a high level of engagement. Yes, it is great if your latest email generated a 70% open rate- but are these people actually bothering to engage with your content? This is where...
It's important for us marketeers to understand how to use customer data effectively and how to avoid spamming. So, let's go ahead and give you a quick whizz through the power of personalised emails and how to harness it....
The word ‘automation’ sounds both exciting and scary. Exciting as anything done automatically makes our lives easier. Yet, adding the word ‘email’ in front of it, and for us marketers, it becomes somewhat frightening. This is because, like we have...
Email marketing during a pandemic is one of the most efficient and effective ways to communicate with your consumers. It is important you use this this channel wisely and not to the detriment of your business....