The word ‘automation’ sounds both exciting and scary. Exciting as anything done automatically makes our lives easier. Yet, adding the word ‘email’ in front of it, and for us marketers, it becomes somewhat frightening. This is because, like we have...
Email marketing during a pandemic is one of the most efficient and effective ways to communicate with your consumers. It is important you use this this channel wisely and not to the detriment of your business....